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Latest Episodes:

How to Create an Irresistible Product or Service Guarantee | Ep. #437 Oct 11, 2017

Show notes

In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Create an Irresistible Product or Service Guarantee
00:38 – The baseline is to have a 30-day money back guarantee
00:55 – One of the craziest ideas Neil has heard of is having double money back guarantee
01:22 – With Nordstrom and Zappos, you can return an item as long as you have a receipt
02:27 – Amazon is committed to giving the best customer service
- 02:37 – Eric bought a TV from them that wasn’t in the best condition when it arrived; Amazon sent a new one without asking for the first TV back
03:06 – Your guarantee should reflect the quality of your product or service
03:45 – Marketing School is giving away 90-day FREE trial of Crazy Egg which is a visual analytics tool
- 03:55 – Go to SingleGrain.com/giveaway to get your FREE copy
04:00 – That’s it for today’s episode!

3 Key Points:

A 30-day money back guarantee is the baseline for all guarantees.
If you have an awesome guarantee, it should reflect the quality of product/service that you have.
Some tend to abuse guarantees, so you must trust in your product or service quality.

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Is TV Advertising Really Worth It? | Ep. #436 Oct 10, 2017

Show notes

In Episode #436, Eric and Neil discuss if TV advertising is really worth it. Tune in to learn whether or not TV ads is worth your investment OR if it’s more advantageous for you to utilize digital ads.

Time Stamped Show Notes:

00:27 – Today’s topic: Is TV Advertising Really Worth It?
00:37 – Neil was in Canada with a friend who was working with TV ads
- 00:57 – Neil’s friend told him that the ROI increases from 20-50% every time they run a TV ad
01:30 – Eric shares about the Trivago ad all over the TV
02:12 – The effectiveness of your ad will still depend on your target demographic
02:25 – Do your market research and planning before implementing a TV ad
02:52 – If you have the money, you can consider a TV ad
03:07 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy
03:25 – That’s it for today’s episode!

3 Key Points:

TV advertising still works and IS worth it—if it fits your budget, of course.
Understand your demographics before getting deep into a specific ad platform.
For startups, YouTube and LinkedIn ads are some of the alternatives to TV ads.

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How to Own Negative Social Media Comments | Ep. #435 Oct 09, 2017

Show notes

In Episode #435, Eric and Neil discuss how to own negative social media comments. Tune in to know just how Eric and Neil handle the criticism and why it helped them improve and grow as professionals in the long run!

Time Stamped Show Notes:

00:27 – Today’s topic: How to Own Negative Social Media Comments
00:36 – Neil learned to just ignore negative comments
00:55 – Eric ends up helping out the negative commenter
02:04 – Some feedback is good feedback that can help you improve
02:27 – “When people give you negative feedback, embrace them”
- 03:00 – In the long run, it may influence how you change
03:05 – Feedback helps you grow
03:20 – Eric shares about a YouTuber who responds to feedback
03;49 – Don’t take the feedback personally
04:28 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 04:42 – Go to SingleGrain.com/giveaway to get your FREE copy
04:48 – That’s it for today’s episode!

3 Key Points:

Negative comments will get to you at first, but you’ll learn to ignore them.
Take any feedback as constructive criticism that can help you reflect and improve your craft.
Don’t take negative comments personally, always see the positive in them.

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How Important Are Headings for SEO? | Ep. #434 Oct 08, 2017

Show notes

In Episode #434, Eric and Neil discuss how important headings are for SEO. Tune in to learn why you should still take your sweet time on your headings and how it helps boost your website’s ranking.

Time Stamped Show Notes:

00:27 – Today’s topic: How Important Are Headings for SEO?
00:35 – Headings are still important because the H1 tag still has more authority for search engines
01:12 – If your H1 tag is larger, search engine will read it as more important than the other text in your website
01:25 – Ranking zero is having a snippet above the actual organic ranking
- 01:39 – Have some sentences after your H1 tag
01:56 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 02:08 – Go to SingleGrain.com/giveaway to get your FREE copy
02:15 – That’s it for today’s episode!

3 Key Points:

Search engines still read your H1 tag as the most important text in your content.
Be sure that your heading is high quality and well thought-out.
Snippets below your H1 tag will boost your ranking as it’s still read by search engines.

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How to Quickly Find the Most Popular Blogs in a Niche | Ep. #433 Oct 07, 2017

Show notes

In Episode #433, Eric and Neil discuss how to quickly find the most popular blogs in a niche and list the top websites that will help you find them. Tune in to find out the most reliable and useful tool to date.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Quickly Find the Most Popular Blogs in a Niche
00:35 – Buzzsumo shows the most shared content and links to content
00:55 – SimilarWeb shows you which posts are similar to yours and the ones that get the most traffic
01:03 – Ahrefs is great for looking at content as well and they will find things you can’t find with Buzzsumo
01:35 – Google search is still one of the most useful ways to find popular blogs
01:57 – Search through different communities like Reddit
02:37 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy
02:57 – That’s it for today’s episode!

3 Key Points:

Blogs that are constantly shared are the ones that are the most popular and credible in their respective niche.
Good ol’ Google search still does the job for finding the most popular blogs.
More people are engaged in different communities and/or forums, so they usually share what they follow.

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How to Secure Your Website | Ep. #432 Oct 06, 2017

Show notes

In Episode #432, Eric and Neil discuss how to secure your website. Tune in to learn why a two-factor authentication for your website is better and the importance of backing up your website for security reasons.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Secure Your Website
00:33 – HTTPS is a certificate that can secure your website and there are multiple versions of it
00:55 – Get an SSL certificate
01:08 – One of Eric’s friends switched from HTTP to HTTPS and their traffic dropped
01:48 – Have a two-factor authentication for your website
02:05 – LastPass helps, too
02:21 – Make sure you are constantly checking your website
02:41 – For blogs, use VaultPress
02:55 – For hosting, make sure you’re using a great host
03:15 – Backup your sites
03:39 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:46 – Go to SingleGrain.com/giveaway to get your FREE copy
03:50 – That’s it for today’s episode!

3 Key Points:

An SSL certificate and HTTPS can make your site more secure.
Be careful with your login credentials—use difficult passwords.
Always backup your sites.

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7 WordPress Plugins You Ought to Use | Ep. #431 Oct 05, 2017

Show notes

In Episode #431, Eric and Neil discuss 7 WordPress plugins you ought to use. Tune in and take note of the plugins that you need for your WordPress site—especially if it is the face of your business.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 WordPress Plugins You Ought to Use
00:35 – First tool is the Yoast SEO plugin
- 00:41 – It will give you the foundational tool
00:52 – Second tool is VaultPress so that you can backup your blog, especially if it’s your business
01:10 – Have a tool for content upgrades like Thrive Leads and OptinMonster
- 01:33 – Breadcrumbs NavXT can be added to your WordPress theme
01:45 – Fifth is to have a plugin checklist like WP Blog Checklist
02:13 – Sixth: check out Comments Not Replied To so you won’t miss out on any comments
02:27 – Seventh is a cache plugin to manage your blog speed
03:05 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:13 – Go to SingleGrain.com/giveaway to get your FREE copy
03:17 – That’s it for today’s episode!

3 Key Points:

A SEO plugin will be the foundation of your WordPress website.
Content upgrades helps your site attain more and more leads.
Maximize different plugins that are available for WordPress, they are made for a reason!

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How to Generate More YouTube Search Traffic | Ep. #430 Oct 04, 2017

Show notes

In episode #430, Eric and Neil discuss how to generate more YouTube search traffic. Tune in to learn how you can revamp your videos to attract more traffic and why your watch time is important.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Generate More YouTube Search Traffic
00:35 – Use TubeBuddy and VidIQ—TubeBuddy will give you ideas on what tags you should use for your YouTube videos
01:11 – Upload your transcript or the captions for your videos to boost your ranking
01:32 – Think about how you can rank for great titles
- 01:50 – You have to understand your audience
02:00 – Use amazing images for your CTR
02;34 – YouTube wants people to stay longer on their platform so consider your watch time
03:02 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy
03:26 – That’s it for today’s episode!

3 Key Points:

Know your TOP keywords for your videos.
If you can upload your own transcript, do it—it’ll help your ranking.
Play around with watch time and make sure that people are staying around to watch your videos.

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7 Tips for Increasing Engagement with Your Blog | Ep. #429 Oct 03, 2017

Show notes

In Episode #429, Eric and Neil discuss 7 tips for increasing engagement with your blog. Tune in to learn how you can boost your viewer’s engagement levels and hook them so they have to keep coming back for more.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Tips for Increasing Engagement with Your Blog
00:35 – First is to write your blog in a conversational tone by using “you” and “I”
- 00:54 – People become more engaged and they will probably leave comments
01:00 – Add a live chat button to your blog
01:26 – Third is to wrap up your blog post with a conclusion
- 01:36 – Most readers will read your conclusion first before reading the whole blog
01:44 – Fourth is adding different types of content
- 02:00 – Some read on their mobile while others on their computer
02:13 – Fifth is to respond to comments in your blog
02:30 – Connect social media channels with Edgar
03:08 – Seventh is to do a content upgrade with Thrive, Hello Bar, OptinMonster
- 04:00 – There are different content upgrades available at Leadpages
04:15 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 04:26 – Go to SingleGrain.com/giveaway to get your copy
04:28 – That’s it for today’s episode!

3 Key Points:

Writing in a conversational tone will engage your readers making them more likely to comment.
Use social media platforms to increase your blog’s reach.
Have a catchy conclusion, most readers read it first anyway.

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What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Correctly Use Live Chat on Your Website | Ep. #428 Oct 02, 2017

Show notes

In Episode #428, Eric and Neil discuss how to correctly use live chat on your website. Tune in to learn how you can target the right people using live chat and convert them into sales.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Correctly Use Live Chat on Your Website
00:51 – Live chat isn’t just about talking to your website visitors, it can actually detect potential customers
- 01:34 – Segment your audience and only show the live chat option—it’s your best bet
01:50 – Intercom is doing well for live chat
02:00 – Eric just switched to Drift which has the ability to set appointments for people
- 02:47 – The appointment setting becomes a revenue generating tool
- 02:58 – Drift Enterprise costs $2K a month, but they have the another version
- 03:38 – Eric’s clients like Drift
03:50 – Just make sure you’re not showing your live chat to the wrong people or you’re wasting money
- 04:31 – “You can’t hit everyone”
04:35 – Marketing School is giving away a free 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 04:45 – Go to SingleGrain.com/giveaway to get your FREE trial
04:50 – That’s it for today’s episode!

3 Key Points:

Only target those who will likely convert to sales when it comes to the live chat feature.
If you’re talking to the wrong people, you’re just wasting time and money.
Live chat can become an income generating tool if used well.

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