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Latest Episodes:

Should You Rely on Google Search Console Data? | Ep. #447 Oct 21, 2017

Show notes

In Episode #447, Eric and Neil discuss whether or not you should rely on Google Search Console data. Tune in to learn the difference between Google Search Console’s data to Google Analytics’ data and why it’s important to cross-reference what you see with other tools.

Time Stamped Show Notes:

00:27 – Today’s topic: Should You Rely on Google Search Console Data?
00:38 – Neil does not see Google Analytics' data matching that of Google Search Console's
00:48 – Google Analytics removes bot traffic while Google Search Console picks up more bot traffic
01:05 – Google Search Console doesn’t update their information as often
01:23 – Google Search Console is still helpful
01:50 – Make sure to still cross-reference with other tools
02:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy
02:43 – That’s it for today’s episode!

3 Key Points:

Google Search Console’s data won’t always match that of Google Analytics’.
Google Search Console is usually a week behind in updating information.
Don’t rely on Google Search Console alone, cross-reference with other tools.

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Does Adding More Text to a Page Always Result in Increased Long-tail Traffic? | Ep. #446 Oct 20, 2017

Show notes

In Episode #446, Eric and Neil discuss whether adding more text to a page will always result in increased long-tail traffic. Tune in to learn how to effectively add more text to your content and why you should NOT do it if you’re at rank zero.

Time Stamped Show Notes:

00:27 – Today’s topic: Does Adding More Text to a Page Always Result in Increased Long-tail Traffic?
00:40 – In most cases, adding more text to a page increases long-tail traffic
- 00:47 – A great example is Abraham Lincoln’s Wikipedia page that continuously grows
01:26 – Neil has done tests around adding more text and he saw that the long-tail traffic does, in fact, increase
- 01:33 – The words or phrases should correspond to the content
- 01:51 – If you’re ranking zero and update with more text, you could lose your ranking
- 02:21 – Go to the Google Search Console and check all the words and phrases for which you have impressions and/or low click-through rates and expand on those topics
- 02:41 – After doing a rewrite and republishing, submit your page to the Google Search Console
02:55 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool
- 03:26 – Go to SingleGrain.com/giveaway to get your FREE copy
03:08 – That’s it for today’s episode!

3 Key Points:

Adding text that is irrelevant will negatively affect your traffic.
If you’re already ranking zero and you add more text to your existing page, you might lose this ranking.
Expand upon the words or phrases you barely mention to improve your SEO.

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How to Make Google Analytics More Actionable | Ep. #445 Oct 19, 2017

Show notes

In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Make Google Analytics More Actionable
00:33 – Check your conversion rates; you can continually improve your rates
00:52 – Look at your traffic tests from a week-to-week perspective
01:07 – See what causes the drops in traffic; check for what you did or didn’t do
01:15 – Make sure to annotate the big changes you’re making on Google Analytics so you can track over time
- 01:34 – You can set up custom reports in Google Analytics
01:40 – Google Analytics has a studio from where you can draw templates to use for customer importing
- 01:48 – Avinash Kaushik is a Google evangelist who shares his reports
02:07 – Google has experiments that allow you to run A/B tests
02:24 – If you’re running a campaign, you can check how your campaign is doing from the UDM parameters
02:43 – Cross-reference your Google Analytics conversion with your backend conversion
03:03 – Hook-in your Google Analytics to your search console and Google AdWords
03:32 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool
- 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy
03:45 – That’s it for today’s episode!

3 Key Points:

Look at your conversion rates because your rate is what you can continuously improve upon.
Set-up custom reports with Google Analytics that cater to just what you need.
Don’t forget to hook your Google Analytics to your Google AdWords and search console.

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How to Make a Professional Podcast | Ep. #444 Oct 18, 2017

Show notes

In Episode #444, Eric and Neil discuss how to make a professional podcast. Tune in to learn what Eric and Neil use to create their own podcast. They’ll break down their processes and tell you how they can remain hands-off, yet still maintain the highest quality of podcasts.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Make a Professional Podcast
00:37 – Eric and Neil record their podcast at The Network Studio in LA, which is a professional studio
- 00:52 – The best podcasts around have the best audio quality
- 01:07 – If you can have professional audio quality, you set yourself above what others are doing
01:13 – Make sure to edit your fillers to make it sound more professional
01:39 – Eric and Neil hires writers to create show notes based on the podcast which are pushed to WordPress and iTunes
01:55 – Good hosting is important for podcasting and Eric and Neil use Libsyn which will publish to different channels automatically
02:20 – Use a player for your website that won’t require you to go to iTunes
- 02:23 – Smart Podcast Player by Smart Passive Income is a good tool
02:40 – For starters, you can use Skype for interviews and record it with ECamm Recorder
02:52 – Upload your recorded files to Dropbox and you have your people work on them from there
03:11 – You have to hire a great team that will enable you to be hands-off
03:37 – Eric and Neil might try Zencastr which is a web app that can record conversation
04:02 – Make sure you have a good mic
04:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 04:43 – Go to SingleGrain.com/giveaway to get your FREE copy
04:48 – That’s it for today’s episode!

3 Key Points:

Prioritize the quality of your audio, it will drive listeners to your podcast.
Hire a great team who will work on the post-production of your podcast.
Not everyone has access to iTunes so have a player on your website that will work on all devices.

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How to Use Google Trends to Improve Your SEO | Ep. #443 Oct 17, 2017

Show notes

In Episode #443, Eric and Neil discuss how to use Google Trends to improve your SEO. Tune in to learn how Google Trends can give you an edge with your content. From seeing what’s currently trending online to discovering what pops up when you search your keywords, Google Trends gives you a picture of how you can improve your game.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Use Google Trends to Improve Your SEO
00:35 – Search for keywords that you are ranking for and Google Trends will give you additional ideas
00:58 – Google Trends will tell you what’s currently hot and integrate that content onto your website
01:25 – Eric is currently interested with cryptocurrency and he knows which keywords he needs to include in his writing
02:00 – Search for your brand on Google Trends to give you a better idea about whether or not you need to work on your branding
02:20 – Google Trends is free and easy to use
02:35 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 02:44 – Go to SingleGrain.com/giveaway to get your FREE copy
02:48 – That’s it for today’s episode!

3 Key Points:

Search your keywords to get additional ideas for your content.
Find the trending topics and try to integrate them into your posts.
Find out how your brand is performing by utilizing Google Trends.

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How to Create a Landing Page | Ep. #442 Oct 16, 2017

Show notes

In Episode #442, Eric and Neil discuss how to create a landing page. Tune in to learn the tools that you can use to create a stunning landing page, and, if you need it, where you can find inspiration to make your landing page stand out!

Time Stamped Show Notes:

00:27 – Today’s topic: How to Create a Landing Page
00:35 – Leadpages has a drag-and-drop builder, built-in themes and WordPress plugin that makes it easier for you to create your landing page
01:00 – Unbounce is affordable and they have other tools offered for free
01:20 – Creating a landing page doesn’t mean that it will work, you HAVE to test it!
01:40 – You can get landing page inspiration from Land-book, Dribbble and Behance
02:11 – You can also hire someone to create the landing page for you
02:35 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 02:43 – Go to SingleGrain.com/giveaway to get your FREE copy
02:48 – That’s it for today’s episode!

3 Key Points:

With the online resources we have today, it is now easier than ever to create your own landing page.
Consistently test your landing page to see if it’s converting or not.
If you have the budget, you can also hire people to create a landing page for you.

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How to Avoid Over-Servicing Clients | Ep. #441 Oct 15, 2017

Show notes

In Episode #441, Eric and Neil discuss how to avoid over-servicing clients. Tune in to learn what the Zero Dollar Charge Order is, the value of doing exactly what’s stated in your contract, and how to prevent being taken advantage of by your clients.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Avoid Over-Servicing Clients
00:47 – Eric uses Hubstaff, which is a time tracking tool
- 01:00 – It’s important to internally track time in a company
- 01:15 – You don’t have to charge per hour, but audit your time wisely
01:38 – Follow what’s in the contract
- 01:44 – Learn how to say “no” if it’s not in the contract
02:07 – Eric hired The Smart Agency Podcast’s Jason Swenk
- 02:20 – He created the tactic called “Zero Dollar Charge Order”
- 02:27 – You send an invoice for zero dollars that states the services you gave for free
03:35 – If you have to charge for it, charge for it
03:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 04:07 – Go to SingleGrain.com/giveaway to get your FREE copy
04:11 – That’s it for today’s episode!

3 Key Points:

Track your time internally as a way of accountability.
Stick to the contract—learn to say “no” to additional work that’s being offered by your client.
Don’t be afraid to charge if you need or have to.

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7 Ways to Keep Potential Clients Engaged During Business Pitches | Ep. #440 Oct 14, 2017

Show notes

In Episode #440, Eric and Neil discuss seven ways to keep potential clients engaged during business pitches. Tune in to learn the value of being honest, using story, and ensuring that your clients are the ones doing most of the talking to increase their level of engagement.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Ways to Keep Potential Clients Engaged During Business Pitches
00:34 – First, make sure that you go above and beyond in preparing for the meeting
- 01:00 – Make the client feel good about the whole experience
01:11 – Second, utilize storytelling in a way that gets people engaged and hooked
01:29 – Instead of talking about yourself, talk about the client and asks the right questions
01:43 – Fourth, be honest
02:12 – Fifth, show your clients what you can do for them via a conversation
- 02:44 – Eric uses UberConference; your client should be talking 70% of the time
03:01 – Pay attention to the other person and respond/act according to their reactions
03:24 – Seventh, have something visual; Eric uses Zoom for his presentations
04:10 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 04:23 – Go to SingleGrain.com/giveaway to get your FREE copy
04:28 – That’s it for today’s episode!

3 Key Points:

Prepare for the meeting—make sure your potential clients have an unforgettable experience.
Make your client talk—asks the right questions and respond to their reactions.
Create visuals to enhance the experience.

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What Are the Major Differences Between PPC Ads on Mobile and Desktop? | Ep. #439 Oct 13, 2017

Show notes

In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device.

Time Stamped Show Notes:

00:27 – Today’s topic: What Are the Major Differences Between PPC Ads on Mobile and Desktop?
00:37 – You get less text in mobile because of its limitations
00:50 – Mobile costs are cheaper
01:15 – You’ll see less snippets or other information with mobile ads
01:35 – When you’re doing mobile-based ads, you need to fine-tune your landing page depending on the device
02:07 – “You have to tailor for experience”
02:18 – Have a responsive design and test how it looks on different devices
02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy
02:28 – That’s it for today’s episode!

3 Key Points:

When creating ads, consider the devices that your customers use often.
Test the ads on EVERY device to fine-tune the experience.
Keep in mind the limitations in place with mobile ads, especially when it comes to your text.

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How to Improve Brand Loyalty | Ep. #438 Oct 12, 2017

Show notes

In Episode #438, Eric and Neil discuss how to improve brand quality. Tune in to learn how you can effectively boost the quality of your brand, make people talk about you, and what you need to be doing to increase customer loyalty.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Improve Brand Loyalty
00:38 – Amazon Prime’s two-day shipping policy initially scared their investors, but it became successful in the end
01:11 – “Go above and beyond to help customers”
- 01:28 – When people post on social media and tag your business, make sure to reply
01:40 – When people know that you’re responsive, they tend to be more loyal to you
01:53 – Eric helps their clients get additional exposure which is already above and beyond their services—this creates loyalty
02:05 – Eric connects and builds relationships with people
02:32 – “Just care about people”
02:42 – Think of the big brands who go above and beyond to help you
03:05 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:15 – Go to SingleGrain.com/giveaway to get your FREE copy
03:21 – That’s it for today’s episode!

3 Key Points:

In the end, just care for people and help out as much as you can.
Respond to your followers, clients, customers—the more responsive, the more they tend to be loyal to you.
Learn from the big brands and what they do to cater to their customers.

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