Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

Simple SEO Preparations You Can Make for Black Friday | Ep. #467 Nov 10, 2017

Show notes

In Episode #467, Eric and Neil discuss simple SEO preparations that can be made for Black Friday. Tune in to learn how you can boost your ranking prior to Black Friday so that you can maximize your audience’s awareness of your upcoming sales and promotions.

Time Stamped Show Notes:

00:27 – Today’s topic: Simple SEO Preparations You Can Make for Black Friday
00:36 – Black Friday is the Friday after Thanksgiving
01:00 – Start optimizing pages for Black Friday offers now or at least a month or two in advance
01:25 – Have the right landing pages and plan your sales, discounts and other offers
01:50 – When optimizing, it’s all about your click-through rates
- 02:05 – Include Black Friday related keywords on your titles and meta-descriptions
02:30 – Build links to your holiday sale
02:53 – Use social signals that indirectly help search engine optimization
03:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:23 – Go to SingleGrain.com/giveaway to get your FREE copy
03:38 – That’s it for today’s episode!

3 Key Points:

Optimize your page prior to Black Friday—at least a month or two in advance.
Use Black Friday keywords for your titles and tags.
Utilize your social links to promote your Black Friday sale.

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What Neil & Eric Think About Affiliate Marketing | Ep. #466 Nov 09, 2017

Show notes

In Episode #466, Eric and Neil discuss what they think about affiliate marketing. Tune in to learn the pros and cons of affiliate marketing and why both Eric and Neil LOVE it.

Time Stamped Show Notes:

00:27 – Today’s topic: What Neil & Eric Think About Affiliate Marketing
00:35 – In general, Eric thinks that you are at a disadvantage if you start with affiliate marketing early
- 00:40 – You’re collecting a percentage of the sales, so you need to perform up to 5x times better than the advertisers
- 00:53 – Having a service or building a product is better/easier
01:11 – Neil loves affiliate marketing
- 01:28 – Neil would love affiliate people to work for him
- 01:38 – They figure out ways to make things happen
01:45 – Affiliate marketing is one of the best ways to learn about the market
02:12 – Eric loves affiliate marketers, but thinks of the long-term
02:25 – Check out affiliate marketer conferences and network
- 02:36 – There’s the Affiliate Summit and Affiliate World to name a few
02:53 – Going to black hat SEO sites will let you know what people are up to
03:20 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:32 – Go to SingleGrain.com/giveaway to get your FREE copy
03:38 – That’s it for today’s episode!

3 Key Points:

Getting into affiliate marketing will push you to perform better than the advertisers.
Affiliate marketers figure out ways to make things happen and are always learning.
Learning black hat SEO and doing it the white hat way can make you a better affiliate marketer.

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How SEO Is Going to Change in 2018 | Ep. #465 Nov 08, 2017

Show notes

In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’ll also hear what will affect your likelihood of appearing first.

Time Stamped Show Notes:

00:27 – Today’s topic: How SEO Is Going to Change in 2018
00:40 – Voice searches are becoming more and more popular
00:49 – If you’re going after a voice search, you’re only going to get one result
- 01:06 – Gaining the first position for search results is crucial
01:27 – Google has been investing so much into voice
02:00 – In Google’s algorithm, one factor is the brand query
- 02:12 – People are searching for keywords associated with the brand, like “Neil Patel SEO”
- 02:32 – It’s one of the hardest factors to manipulate
02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy
02:56 – That’s it for today’s episode!

3 Key Points:

The use of voice search in mobile devices has been growing significantly.
The first spot in a search result is becoming more crucial as voice search will only show one result.
People are using brand queries that can affect a brand’s standing in a search result.

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How to Find New Growth Opportunities | Ep. #464 Nov 07, 2017

Show notes

In Episode #464, Eric and Neil discuss how to find new growth opportunities. Tune in to learn the websites you can visit that will help take you to that next level in your copy, landing page, and marketing strategies. You’ll also find out why it’s good to know what your competitors are up to.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Find New Growth Opportunities
00:33 – If you’re following marketing, you’re continuing to learn
00:40 – Quora ads and LinkedIn ads are still considered semi-new in marketing
01:00 – Marketing School makes Eric and Neil stay relevant because they’re accountable to their audience
01:13 – Learn and read around the space
01:25 – Assess your competitors using Ahrefs, SEMrush and BuiltWith
01:42 – Don’t use ad blockers so you can see your competitors’ ads
01:58 – Land-book is great place for landing page inspiration
02:07 – Go to Swiped.co for feedback regarding copy
02:15 – Facebook Groups like Badass Marketers and Founders is an engaging one
02:31 – com and Inbound.com will help you find new opportunities
02:45 – Go to conferences and events as well
02:58 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:09 – Go to SingleGrain.com/giveaway to get your FREE copy
03:15 v – That’s it for today’s episode!

3 Key Points:

Learning should be constant—be willing to adapt to the ever changing technology today.
Find growth opportunities by attending conferences and events and grow your network.
Find out what works for your competitors so you can stay ahead.

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What Makes a Brand Special? | Ep. #463 Nov 06, 2017

Show notes

In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers.

Time Stamped Show Notes:

00:27 – Today’s topic: What Makes a Brand Special?
00:35 – Eric shares what makes the iPhone special
00:55 – A brand becomes special when it can make those special connections with their audience
01:10 – Everybody has a different story for Coca-Cola—this shows how the product touches people’s lives
01:51 – The easiest way to find what can make your brand special is by looking at what your competitors are doing
- 01:58 – Do what your competitors are NOT doing, as long as it won’t hurt your brand
02:13 – Branding is important
02:21 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy
02:40 – That’s it for today’s episode!

3 Key Points:

Connecting with one’s audience is what makes a brand special.
A brand becomes special once people can share their own stories with their experience with it—it could even be a part of their lives growing up.
Leverage what your competitors are NOT doing and take advantage of it.

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7 Marketing Tools You Should Be Checking Weekly | Ep. #462 Nov 05, 2017

Show notes

In Episode #462, Eric and Neil discuss 7 marketing tools you should be checking weekly. Check your ranking, keep track of HIT keywords, and know what your competition is up to so that you can stay ahead of the game!

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Marketing Tools You Should Be Checking Weekly
00:32 – One is Google Analytics
00:43 – Two is SEMrush to track your competitors
00:56 – Three is AuthorityLabs which shows new keyword opportunities and great keywords you should be tracking
01:16 – Four is Ahrefs so you can identify the spammy sites
01:34 – Five is Google Trends which shows how you are trending over time
01:44 – Six is VaultPress which shows security issues
02:00 – Last is Google Search Console
02:26 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 02:36 – Go to SingleGrain.com/giveaway to get your FREE copy
02:40 – That’s it for today’s episode!

3 Key Points:

Utilize tools to help you keep up to date on your website’s performance.
Check your competitor’s performance so you keep yourself aware of their latest updates.
Consistently tracking your metrics will make it easier for you to make the right adjustments for your website.

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What Is Minimum Viable SEO? | Ep. #461 Nov 04, 2017

Show notes

In Episode #461, Eric and Neil discuss what minimum viable SEO is. Tune in to know the basic things you need to know to win the SEO game.

Time Stamped Show Notes:

00:27 – Today’s topic: What Is Minimum Viable SEO?
00:37 – The minimum viable product is the basic product of what you need in order to win in the SEO game
00:43 – First is to make sure that your URL is right for your product/service and clear
01:08 – Think about your titles, direct correlation and meta descriptions
01:35 – With SEO, make sure you have clean code
- 02:04 – Yoast SEO plugin is one tool you can use
02:08 – Have breadcrumbs on your site
02:25 – Have internal links in place
02:38 – Use unique title and description tags
02:56 – When you have your blog on your subdomain, you’re losing tons of traffic
03:33 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:38 – Go to SingleGrain.com/giveaway to get your FREE copy
03:46 – That’s it for today’s episode!

3 Key Points:

Your URL is your identity, make sure it is clear to the consumer.
Links will help your site generate more organic traffic.
Use unique titles and descriptions tags.

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How to Increase Audience Retention on YouTube | Ep. #460 Nov 03, 2017

Show notes

In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video, the retention rate you want to aim for, and why visual hooks and valuable content are KEY for holding people’s attention.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Increase Audience Retention on YouTube
00:43 – Your watch time matters GREATLY
00:48 – Check your analytics section for audience retention data
00:54 – Tim Schmoyer, a pro YouTuber, says you want to aim for a 60% plus retention rate
01:10 – From Growth Everywhere and Marketing School’s videos, people tend to drop off at 10-20%
- 01:16 – “These are audio files, so that explains it”
01:36 – “You need to have visual hooks”
02:22 – Eric shares how he fixed their videos on YouTube to make people stay on longer
03:02 – Get to the point and make your videos valuable
03:24 – Make sure your videos are cut in different ways or angles to keep people’s attention
03:41 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:50 – Go to SingleGrain.com/giveaway to get your FREE copy
03:54 – That’s it for today’s episode!

3 Key Points:

Watch time on YouTube is one of the biggest factors that impact retention.
People tend to stay on your videos longer if they find them visually appealing.
Teach your audience and provide VALUE—that’s how you hold onto them.

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What Does a Healthy Link Profile Look Like? | Ep. #459 Nov 02, 2017

Show notes

In Episode #459, Eric and Neil discuss what a healthy link profile looks like. Tune in to learn which sites will help you check your spam score. You’ll also find out why deep links are important.

Time Stamped Show Notes:

00:27 – Today’s topic: What Does a Healthy Link Profile Look Like?
00:35 – Check Moz to see your spam score—you’ll see how much spam is on your link profile
00:54 – Go to Ahrefs and put in your competitors’ profiles to see their ranking
01:18 – If there are a bunch of spammy links, your link profile is NOT healthy
01:42 – Deep links are important
- 02:02 – You want to build links to content
02:30 – Your link profile has to be relevant
02:51 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:00 – Go to SingleGrain.com/giveaway to get your FREE copy
03:05 – That’s it for today’s episode!

3 Key Points:

Check your spam score to make sure you don’t come off “spammy”.
Know your competitors’ link profile and how they’re ranking—that way you can see where you stand.
Your link profile should always be relevant.

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How to Network With Other Marketers | Ep. #458 Nov 01, 2017

Show notes

In Episode #458, Eric and Neil discuss how to network with other marketers. Tune in to learn how organizing a small dinner can help you connect with people and why it is important to engage with people on the same level.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Network With Other Marketers
00:32 – Eric and Neil ended up networking with other marketers when they visited their friend in Toronto
00:49 – Throw an event or small dinner
01:06 – You can meet marketers by participating on the web
01:36 – Host a Zoom meeting for mastermind work
01:54 – Make sure you’re connecting with people at your level
02:35 – There are a lot of marketers on Slack groups, such as Buffer and Online Geniuses
03:12 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy
03:26 – That’s it for today’s episode!

3 Key Points:

Hosting a small dinner and inviting people into your network can help you forge new relationships.
Make sure that you also add value to those you wish to network with.
Leverage the internet—you can grow your network online.

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