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Latest Episodes:

How to Get More Views From Your Videos | Ep. #477 Nov 20, 2017

Show notes

In Episode #477, Eric and Neil discuss how to get more views from your videos. Tune in to hear them share which tools you can use to improve how your tags are ranking on YouTube, why you should be publishing your videos on multiple platforms, and the importance of pushing and promoting your videos in the first 24 hours.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get More Views From Your Videos
00:40 – You have to have great tags because that’s how Google makes sense of your video.
00:50 – Use a tool like TubeBuddy or vidIQ to show you how your tags are ranking on YouTube.
- 01:05 – YouTube is the world’s 2nd largest search engine so it makes sense to optimize your videos there.
01:10 – Publish your videos on multiple social platforms, not just YouTube and Facebook.
- 01:22 – It won’t hurt your video because it’s not considered duplicate content.
- 01:29 – Publish your video on LinkedIn, too.
- 01:35 – Neil gets more views on LinkedIn than on Facebook.
- 01:39 – The power of taking the same piece of content and publishing it on multiple sources.
- 01:44 – Neil publishes his videos on YouTube, Facebook, LinkedIn, his website, plus tweets out his YouTube video.
01:55 – Leverage automation for this with such tools as Zapier and If This Then That (IFTTT)
02:14 – Don’t forget about Instagram.
02:18 – Because search engines can’t crawl videos, use a service like Rev to add captions to your videos (especially if you’re going to run ads with them) and/or transcribe your video and put it on your blog.
02:48 – The shitty part is that the way a video performs in the first 24 hours will determine its fate of its existence.
- 03:13 – So make sure that as soon as you publish your video, you do an email blast, promote it hard on all your social channels, integrate it within your website on popular pages so it gets more views, ask people to watch and comment it.
- 03:29 – This is the opposite of SEO where you can expect great results in 6 months to a year.
03:40 – YouTube looks at your watch time so put your videos into different playlists, like an SEO playlist for all your videos about SEO.
- 04:14 – Look at your analytics to see what’s doing well and make more videos like that.
04:30 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool
- 04:35 – Go to SingleGrain.com/giveaway to get your FREE copy
04:44 – That’s it for today’s episode!

3 Key Points:

Because Google cannot crawl video, add great tags, and use a service like Rev to add captions to your videos (especially if you’re going to run ads with them) and transcribe your video.
Publish your videos on multiple platforms, like YouTube, Facebook, LinkedIn and your own website.
Make a playlist to keep people watching your videos longer, as YouTube looks at watch time.

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Should You Worry About Google’s Cache Date? | Ep. #476 Nov 19, 2017

Show notes

In Episode #476, Eric and Neil discuss whether you should be worrying about Google’s cache date. Neither Eric nor Neil worry about this too much, and the results of Neil’s tests show that ranking isn’t affected by cache date.

Time Stamped Show Notes:

00:27 – Today’s topic: Should You Worry About Google’s Cache Date?
00:38 – Cache date is when Google last cached a web page.
- 00:45 – But not the last time Google visited your web page.
01:10 – As Google’s John Mueller says, the cached date is separate from crawling & indexing, so not to use that as a metric.
01:29 – Neither Eric nor Neil have worried about this too much.
01:35 – Neil has tested this by updating his content a little to get a new cache date but his ranking has never increased from doing it.
- 01:58 – On the other hand, when he takes content pages that are doing fairly well and updates them with the right keywords, makes them more thorough, and adds better images, then over time his rankings do increase.
02:20 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool
- 02:30 – Go to SingleGrain.com/giveaway to get your FREE copy
02:42 – That’s it for today’s episode!

3 Key Points:

Cache date is when Google last cached your web page, but NOT the last time Google visited your web page.
Google’s John Mueller advises ignoring the cached date as it is separate from crawling & indexing.
Updating your content to get a new cache date will not increase your ranking – although the update itself will.

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How Many Backlinks Do You Really Need? | Ep. #475 Nov 18, 2017

Show notes

In Episode #475, Eric and Neil talk about backlinks and provide insights which will help you decide how many backlinks you actually need. Eric and Neil provide strategies which will help you zero in on your backlink strategy which will ultimately help build a brand that connects with your target audience.

Time-Stamped Show Notes:

00:28 – Today’s topic: How Many Backlinks Do You Really Need?
00:40 – Look at your competitor’s backlinks profile as a part of your strategy – analyze their domain strength and domain authority
01:03 – The block chain industry is in the nascent stage and therefore, susceptible to someone who wants to go “all in” with their marketing
01:33 – You do not necessarily need more backlinks than your competitor to boost your profile
01:46 – If your brand is really huge, you do not need many backlinks to outsell the competition
- 02:06 – Build your brand through content marketing, podcasts or videos
02:17 – Content thoroughness will ensure that you outrank people with a greater number of backlinks
02:48 – Use Google Trends and BuzzSumo to monitor brand quality
03:26 – Focus on quality by adding backlinks that are relevant and contextual
03:49 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool
- 03:54 – Go to SingleGrain.com/giveaway to get your FREE copy
04:04 – That’s it for today’s episode!

3 Key Points:

If your brand is HUGE, you do not need more backlinks than your competitor to outrank them.
Build your brand through content marketing, podcasts or videos.
Content THOROUGHNESS will help you outrank people with a greater number of backlinks.

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Do Infographics Still Work in Today’s Day and Age? | Ep. #474 Nov 17, 2017

Show notes

In Episode #474, Eric and Neil discuss how high-end infographics still work and manage to pull in traffic. They recommend various sources for finding some great infographic designers and provide tips and tricks which will help you create something that truly resonates with your target audience.

Time-Stamped Show Notes:

00:28 – Today’s topic: Do Infographics Still Work in Today’s Day and Age?
00:40 – A high-end infographic still works
00:53 – The basic ones do not work anymore
01:09 – People want something new which adds value
01:18 – Visual.ly is a great source to find infographic designers; Pinterest, Dribbble and Behance are some other sources worth checking out
01:46 – Offshore designers might need more direction compared to someone who is US based
02:11 – 3D infographics tend to do quite well
02:55 – You can’t just go viral; start off by focusing on creating something great that resonates with your target audience
03:10 – Make sure you have an embed code generator; we recommend the WordPress plugin WB embed code generator
03:18 – Add a paragraph of text above and below the infographic
03:31 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool
- 03:38 – Go to SingleGrain.com/giveaway to get your FREE copy
03:47 – That’s it for today’s episode!

3 Key Points:

A high-end infographic still works. Avoid using basic infographics. People want something new that adds value.
Offshore designers might need more direction compared to someone who is US based.
3D infographics tend to do quite well and generate the required traffic.

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How to Double Your Sales by Spending More Per Click | Ep. #473 Nov 16, 2017

Show notes

In Episode #473, Eric and Neil discuss how to double your sales by spending more per click. In an attempt to save money and reduce one’s cost per click, many businesses lose out on their opportunity for significant growth. Eric and Neil persuade listeners to adjust their mindsets and SPEND on those high ROI keywords which will draw the right traffic and optimize your profitability.

Time-Stamped Show Notes:

00:30 – Today’s topic: How to Double Your Sales by Spending More Per Click
00:40 – A lot of people spend on irrelevant keywords which causes them to waste money
00:56 – If you’re spending on those hot keywords, others are spending on them as well
01:10 – Some keywords cost 3x more, but will earn you 6x more—optimize on the profitability
01:39 – Some people focus on the traffic and cost vs. revenue and profitability
01:50 – Look at RLSA (Remarketing List Search Ads) to make sure you’re not spending more than you should
02:12 – You may be spending more, but are gaining more qualified and targeted traffic
02:40 – When doing pay per click campaigns, it’s about ROI—if numbers aren’t panning out, focus on high ROI keywords that are specific to your product or service
03:16 – If you’re in AdWords, you need to spend more per click in order to drive more sales
03:33 – “Scared money don’t make money”—be willing to spend and even lose money when you start out with your marketing
04:00 – Don’t optimize per click or on the cost, optimize for revenue and profitability
04:09 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool
- 04:16 – Go to SingleGrain.com/giveaway to get your FREE copy
04:25 – That’s it for today’s episode!

3 Key Points:

Sometimes, you NEED to be willing to spend on the most relevant keywords to increase your profitability.
Even though a keyword may cost three times more, evaluate your rate of return to make the best decision for your ad spend.
“Scared money don’t make money”—adjust your expectations when it comes to spending on marketing in order to earn BIG.

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What We Learned by Throwing Our First Conference | Ep. #472 Nov 15, 2017

Show notes

In Episode #472, Eric and Neil discuss what they learned from throwing their first conference. Tune in to hear about the benefits and value of throwing a live event or attending other events, the importance of connecting with your audience, and why making money is not the goal.

Time Stamped Show Notes:

00:35 – Today’s topic: What We Learned by Throwing Our First Conference
00:40 – Marketing School has had over 6 million downloads in a little over a year
- 00:45 – Decided to throw their first live Marketing School event
- 00:54 – It’s always good to build relationships
01:08 – Got to connect with people who listen to Marketing School – entrepreneurs and marketers – and answer their questions in person
01:20 – Never forget that the audience listening to your podcast, watching your videos, visiting your website – it’s a person in front of that computer screen
- 01:40 – If you don’t really connect with these people, you’re not going to know what makes them tick, how you can provide a better experience for them and, at the end of the day, how you can increase your sales
01:55 – “People like doing business with people.”
- 02:05 – When you build relationships, other things happen
02:26 – Eric and Neil see each other maybe once a month, but that in-person conversation before they record the show is really valuable
02:41 – The most value Eric gets from every conference he attends is getting to hang out with the speakers, going to those private dinners, etc.
02:56 – And you don’t have to throw your own event – go to other industry events; the more you go to, the better
03:22 – Neil’s goal is to connect with more people, so he was considering not charging for his public speaking but just attend as many conferences as possible in one year and see what happens
- 03:25 – The long-term benefit would outweigh the loss of income
03:35 – If you’re going to throw your own live event, don’t expect to make a lot of money
- 04:04 – It’s not about making money, it’s about connecting great people
04:09 – Eric’s team put this Marketing School event together
- 04:13 – Make sure you have a checklist so you have everything covered
04:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 04:38 – Go to SingleGrain.com/giveaway to get your FREE copy
04:47 – That’s it for today’s episode!

3 Key Points:

Connecting with people at live events (yours or others) allows you to really understand what makes your audience tick so you can provide a better experience for them and, at the end of the day, increase your sales.
“People like doing business with people.” When you build relationships, other things happen that you couldn’t have predicted.
When throwing your own live event, don’t expect to make a lot of money – that’s not the goal.

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5 Marketing Books That’ll Change Your Life | Ep. #471 Nov 14, 2017

Show notes

In Episode #471, Eric and Neil discuss five marketing books that’ll change your life. Tune in to find out which books are most influential in the industry and that will help you master the art of marketing!

Time Stamped Show Notes:

00:27 – Today’s topic: 5 Marketing Books That’ll Change Your Life
00:38 – Don’t Make Me Think discusses usability and how you can apply these strategies to your website
01:11 – Influence: The Psychology of Persuasion by Robert Cialdini is about how you can persuade people to take action
01:48 – The 22 Immutable Laws of Marketing breaks down laws you need to follow in the marketing space
02:04 – Content Inc has a lot of case studies for different types of content
02:30 – Ogilvy on Advertising should be read by anyone who’s going into marketing
02:50 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 02:57 – Go to SingleGrain.com/giveaway to get your FREE copy
03:06 – That’s it for today’s episode!

3 Key Points:

You need to employ marketing strategies for your website—study and learn the tricks to ensure you’re optimizing for conversion.
There are actual laws that you should be following in marketing.
David Ogilvy, the father of marketing, is a genius when it comes to advertising and marketing.

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5 Business Books That’ll Change Your Life | Ep. #470 Nov 13, 2017

Show notes

In Episode #470, Eric and Neil discuss five business books that’ll change your life. Tune in to learn what entrepreneurs are reading and how these particular authors will change the way you look at your business.

Time Stamped Show Notes:

00:27 – Today’s topic: 5 Business Books That’ll Change Your Life
00:53 – The Hard Thing About Hard Things by Ben Horowitz talks about a company’s difficulties
01:28 – Eric Ries’ The Lean Startup is about how you can get out there and outlines what you need to learn before starting out
02:04 – Delivering Happiness by Tony Hsieh helps you to build a great culture and the core values of a company
02:43 – The Dip by Seth Godin talks about when to quit and when to stick with it
03:20 – The Goal by Eliyahu Goldratt breaks down the problems of every single business
04:08 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 04:13 – Go to SingleGrain.com/giveaway to get your FREE copy
04:28 – That’s it for today’s episode!

3 Key Points:

We all make mistakes to learn from them.
Entrepreneurship isn’t just about the money, but the people you work with.
Books alone won’t make you successful, but provide a guide for your particular field.

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The Big Mistake You’re Going to Make With Content Marketing | Ep. #469 Nov 12, 2017

Show notes

In Episode #469, Eric and Neil discuss the big mistake you’re going to make with content marketing. Tune in to learn how your content can still be rendered useless, even though you’re gaining a load of traffic. You’ll also find out the true goal of content marketing.

Time Stamped Show Notes:

00:27 – Today’s topic: The Big Mistake You’re Going to Make With Content Marketing
00:34 – Most people focus on traffic
- 00:39 – “Traffic doesn’t equate to sales or leads”
- 00:48 – Neil’s friend, Mike, of Axe was getting tons of traffic and 5x sales from content marketing which is from paid ads
01:12 – Content marketing doesn’t convert as well as paid ads and other types of marketing strategies
01:31 – Make sure you update your content in a relevant way
02:07 – The goal for content marketing is ROI
02:20 – Neil published content which generated traffic but zero leads
02:44 – “It’s not about producing a lot of content, it’s about producing relevant content”
03:16 – Check your analytics to see what people are reading and looking for and make content from that
03:53 – Traffic isn’t free even if it isn’t paid, since you still invested time
04:02 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 04:10 – Go to SingleGrain.com/giveaway to get your FREE copy and a chance to win an annual subscription of Crazy Egg
04:22 – That’s it for today’s episode!

3 Key Points:

High traffic doesn’t necessarily equate to sales or leads.
Create content that is relevant for your paying customers.
Check your analytics to find out what your people are ready and looking for—build new, relevant content linked to those topics.

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How to Make The Most of Black Friday Traffic Surges | Ep. #468 Nov 11, 2017

Show notes

In Episode #468, Eric and Neil discuss how to make the most of Black Friday traffic surges. Tune in to learn how you can make the most out of this holiday sale season while still keeping your profit margins healthy.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Make The Most of Black Friday Traffic Surges
00:48 – Retarget the people who didn’t buy
- 00:59 – Tailor a message for them by offering something better to get them to come back
01:17 – There’s also Cyber Monday
- 01:28 – Make sure to have different offers for both holiday sales
01:38 – Create mystery campaigns like contests using Vyper or mystery additional discounts
02:08 – People get too riled up, so be creative
02:30 – Take advantage of upsells and downsells during checkout to increase your average value size and profit
02:45 – Ensure your company’s health in the process
03:35 – Segment your products
- 03:48 – You want to consistently pitch people on your additional products for the next 12 months
04:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 0431 – Go to SingleGrain.com/giveaway to get your FREE copy
04:38 – That’s it for today’s episode!

3 Key Points:

Retarget people who haven’t made it to their cart and offer them better options.
Something that will make people curious will draw them in further.
With your sales and discounts, make sure you’re not sacrificing profit.

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