Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

7 Tools To Help With Mobile CRO | Ep. #457 Oct 31, 2017

Show notes

In Episode #457, Eric and Neil discuss 7 tools to help with mobile conversion rate optimization. Tune in to hear about the tools that Eric and Neil stand behind and will ensure that your mobile game is operating at its finest!

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Tools To Help With Mobile CRO
00:40 – First tool is Crazy Egg which is a heat-mapping tool that helps you dissect your data in a visual format
01:01 – Second is Google Analytics on mobile which will help you increase your conversion rate
01:23 – Third is an email capture tool like Bounce Exchange, Hello Bar, Sumo and OptinMonster
01:45 – Fourth, survey tools like SurveyMonkey and Typeform
02:03 – Fifth is BuiltWith, which is used to track your competitors’ marketing
02:47 – Sixth is Optimizely that enables you to do A/B testing for mobile
03:06 – Seventh is Google Page Speed—this makes sure your website loads fast
03:29 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy
03:46 – That’s it for today’s episode!

3 Key Points:

Tracking your data on mobile makes it easier to know where you stand 24/7.
Email marketing is still one of the best strategies that you can use today; make sure you have an email capturing tool to help you.
Your conversion rate drops when your website is slow—make sure it’s loading at its fastest speed.

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What Should You Do to Combat Your Declining Facebook Reach? | Ep. #456 Oct 30, 2017

Show notes

In Episode #456, Eric and Neil discuss what you should do to combat your declining Facebook reach. Tune in to learn the tactics you can employ today to grow your reach and why boosting posts to gain more traffic may not work to your advantage.

Time Stamped Show Notes:

00:27 – Today’s topic: What Should You Do to Combat Your Declining Facebook Reach?
00:40 – Facebook keeps on screwing everyone over
00:50 – The algorithms are changing and this will push people to boost their ads
01:20 – Boosting posts for traffic does NOT work
01:38 – Boosting pages for engagement can work, but it’s expensive
02:00 – Facebook Watch is going after YouTube
- 02:18 – Eric and Neil are thinking of using live stream on Facebook and YouTube
02:38 – Diversify—use other platforms to boost your Facebook reach
02:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:06 – Go to SingleGrain.com/giveaway to get your FREE copy
03:10 – That’s it for today’s episode!

3 Key Points:

Facebook’s algorithm is constantly changing which can disrupt people’s marketing campaigns.
Boosting posts is expensive and will not work if your video is not viral.
Leverage other platforms to increase your Facebook reach.

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How AI Will Connect Offline Marketing with Online Marketing | Ep. #455 Oct 29, 2017

Show notes

In Episode #455, Eric and Neil discuss how AI will connect offline marketing with online marketing. Tune in to learn the benefits of AI and the impact it has on the world of marketing today and in the near future.

Time Stamped Show Notes:

00:27 – Today’s topic: How AI Will Connect Offline Marketing with Online Marketing
00:37 – The world is changing; offline and online marketing are being combined
01:31 – Amazon has Alexa, Google has Google Home and Apple is coming up with their own because these companies are after the data they can gather
02:06 – AI is becoming your personal assistant as it allows you focus on more important things
02:22 – There will be drastic change in technology in the coming years
03:02 – Amazon just bought Whole Foods as they know most of their prime users are buying from them
03:50 – Marketing is becoming more automated as technology evolves as well
04:17 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 04:30 – Go to SingleGrain.com/giveaway to get your FREE copy
04:33 – That’s it for today’s episode!

3 Key Points:

Change is the only constant—this is especially true for technology.
In the near future, marketing will also become more automated because of the use of AI.
AI can make our lives easier, but it also gathers every piece of data we feed it.

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How to Improve Your Ranking Position on Google Maps | Ep. #454 Oct 28, 2017

Show notes

In Episode #454, Eric and Neil discuss how to improve your ranking position on Google Maps. Tune in to learn why citation is important for your local SEO and why your name and address need to match what is used on Google Maps.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Improve Your Ranking Position on Google Maps
00:34 – First, verify your Google My Business information
00:46 – Use the same name and address for your website that is shown on Google Maps
01:18 – Acquire Google reviews for your business by asking your customers to leave a review
01:41 – Integrate the Google Maps location onto your website
01:48 – Use citation tools like Moz Local, Yext and BrightLocal for local SEO
02:07 – Make sure you have great images for your locations
02:17 – Links to your site help a lot
02:56 – Run ads on Google Maps
03:03 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:14 – Go to SingleGrain.com/giveaway to get your FREE copy
03:18 – That’s it for today’s episode!

3 Key Points:

Google Maps can drive more traffic to your website.
Have the same name and address on your website that is used on Google Maps so Google can read it properly.
Ensure that you have reviews on Google as people rely on these reviews.

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How to Drive More Sales Using Google Shopping | Ep. #453 Oct 27, 2017

Show notes

In Episode #453, Eric and Neil discuss how to drive more sales using Google Shopping. Tune in to learn how you can successfully use Google Shopping, why it’s an excellent platform to show off your products, and why free shipping is guaranteed to boost your conversions.

Time Stamped Show Notes:Podcast_Episode_453

00:27 – Today’s topic: How to Drive More Sales Using Google Shopping
00:33 – Google Shopping populates search results with product images when you’re searching for a product
01:00 – You need to have the right product feed that’s hooked in to start showing your product
01:08 – Have unique SKUs and more reviews
01:34 – You need technical help to start Google Shopping
01:52 – Make sure you’re bidding competitively
02:10 – Have the right user experience to convert sales
02:24 – Make sure your site is optimized for mobile
02:36 – Offer free shipping as it boost conversions more than anything else
02:57 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:06 – Go to SingleGrain.com/giveaway to get your FREE copy
03:10 – That’s it for today’s episode!

3 Key Points:

Google Shopping is a great platform that will show your products.
Work at acquiring more reviews as this helps people trust your product and feel good about buying it.
Offering free shipping is an excellent way to draw your potential customers.

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What Is the Optimal Way to Create a Sitemap? | Ep. #452 Oct 26, 2017

Show notes

In Episode #452, Eric and Neil discuss the optimal way to create a sitemap. Tune in to learn why creating a sitemap manually is NOT beneficial for you—especially with all the online tools you can leverage today.

Time Stamped Show Notes:

00:27 – Today’s topic: What Is the Optimal Way to Create a Sitemap?
00:35 – Eric searches sitemap tools and uses sitemap plugins for WordPress
00:52 – You don’t want to create your sitemap manually
01:05 – Your site continuously updates and a sitemap tool can do the updates for you automatically
01:40 – Sitemaps are important because it is crawled by search engines
02:01 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 02:10 – Go to SingleGrain.com/giveaway to get your FREE copy
02:16 – That’s it for today’s episode!

3 Key Points:

Leverage the sitemap tools and plugins that are available for you online.
Don’t create your sitemap manually as it needs to be automatically updated.
A sitemap is SEO 101—put it on your checklist of things-to-do when creating your website.

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Should You Hire Senior Marketers or Junior Marketers? | Ep. #451 Oct 25, 2017

Show notes

In Episode #451, Eric and Neil discuss whether you should hire senior marketers or junior marketers. Tune in to learn the benefits of each and also why Eric leans on the side of hiring junior marketers. Experienced marketer or not, Eric and Neil discuss why hiring someone who aligns with your core values is non-negotiable.

Time Stamped Show Notes:

00:27 – Today’s topic: Should You Hire Senior Marketers or Junior Marketers?
00:36 – Bottom line: it depends on the current status of your company
- 01:00 – If you’re starting out, a junior marketer is much more reasonable to have; you can groom them the way you need and want to
01:40 – Neil hires junior marketers because they’re young, they’re willing to learn and they’re more aggressive
- 02:04 – Some senior marketers tend to be lazy in execution
02:23 – Get people that tie-in with your core values
02:27 – Eric looks for people who are growth-oriented and hungry for achievement
03:01 – There are people who can stay with your company for a long time
03:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:53 – Go to SingleGrain.com/giveaway to get your FREE copy
03:58 – That’s it for today’s episode!

3 Key Points:

If your company is just starting, it’s much more practical to hire junior marketers.
Make sure you hire marketers who share your core values.
Marketers should be hungry for achievement, growth-oriented, and able to execute well.

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How to Use Surveying to Boost Your Conversions | Ep. #450 Oct 24, 2017

Show notes

In Episode #450, Eric and Neil discuss how to use surveying to boost your conversions. Tune in to learn how Neil uses surveys to boost his conversions and discover the RIGHT type of questions people will want to answer.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Use Surveying to Boost Your Conversions
00:40 – As long as your surveys are creative, it can be used to boost conversions
00:50 – Neil shares how he helped Eric with his surveys for Single Grain
01:07 – Surveying can generate more leads
01:17 – From your blog page, you can implement surveys to retrieve any kind of feedback
01:25 – Surveys can also be used for your pricing page
01:50 – Google has their own survey tools
01:55 – Qualaroo, Hotjar and Survey Monkey are some tools used for surveying
02:15 – You should be actively surveying
02:20 – Kissmetrics has s blog post that outlines the right questions to ask
02:37 – Keep your surveys short and with high impact questions that are right for your business
03:05 – Time your surveys
04:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 04:30 – Go to SingleGrain.com/giveaway to get your FREE copy
04:33 – That’s it for today’s episode!

3 Key Points:

The more creative you are with your surveys, the more leads will answer them.
Utilize surveys for all sorts of purposes and feedback.
Keep survey questions short, on-point, and relevant to your business and the type of data you want to gather.

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How to Use Emojis in Your Marketing | Ep. #449 Oct 23, 2017

Show notes

In Episode #449, Eric and Neil discuss how to use emojis in your marketing. Tune in to learn why you should integrate emojis into your campaigns. You’ll learn how Eric and Neil utilize them and why emojis can even humanize a bot’s response to offer a more personalized experience.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Use Emojis in Your Marketing
00:35 – Eric has subscribed to CB Insights which involves the venture capital and private equity world
- 00:58 – Their email caught Eric’s attention because of the use of an emoji
01:15 – Emojis create an emotional connection
01:28 – Drip allows you to add an emoji—something Eric uses
01:48 – Even if it’s a bot, using an emoji makes the message feel more personal
01:59 – You can also integrate emojis into your blog post
02:38 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 02:46 – Go to SingleGrain.com/giveaway to get your FREE copy
02:55 – That’s it for today’s episode!

3 Key Points:

Emojis can easily grab the reader’s attention.
Adding an emoji to your messages and campaigns makes it more personal.
Add emojis to your personal blog posts, too, as a way to connect with your audience.

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7 Types of Marketing that Are Long-term Plays | Ep. #448 Oct 22, 2017

Show notes

In Episode #448, Eric and Neil discuss the 7 types of marketing that are long-term plays. Tune in to learn why your content marketing, link building, and podcasting efforts are worth it—even if your results take more than a year to show.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Types of Marketing that Are Long-term Plays
00:33 – First is content marketing which usually takes 18 months or longer to become established and effective
00:55 – Second is podcasting which takes over a year
01:14 – Third is link building which shows its effectivity in at least 6-12 months
01:57 – Fourth is campaigns related to your branding or is press-related
02:20 – Fifth, your videos which is considered content marketing
- 02:30 – The first zero to 10K views are the hardest to get
- 02:50 – Some people are uploading multiple videos every day
03:04 – Sixth is influencer marketing
03:35 – Seventh is email, which has one of the highest ROIs that you could have, but it takes a long time
04:00 – Be patient; marketing doesn’t just work at the snap of a finger
04:15 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 04:23 – Go to SingleGrain.com/giveaway to get your FREE copy
04:28 – That’s it for today’s episode!

3 Key Points:

Focus on your content marketing—this is a play for long-term success.
There is no overnight success in marketing.
Be patient, most marketing efforts require time before you see a change in your conversions.

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