Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

Marketing Lessons from Classic Infomercials | Ep. #387 Aug 22, 2017

Show notes

In Episode #387, Eric and Neil discuss marketing lessons you can gain from watching classic infomercials. Tune in to discover the similarities between infomercials and regular marketing tactics. You’ll also find out how infomercials have become so effective in their niche.

Time Stamped Show Notes:

00:27 – Today’s topic: Marketing Lessons from Classic Infomercials
00:35 – Neil remembers an infomercial he watched from OxiClean
00:50 – Neil learns about infomercials from his friend Ryan Deiss, who is a copywriter
- 01:04 – Ryan learned how to write copy from his childhood experiences
01:23 – Infomercial is about timing
- 01:30 – Most are run at night and target females
01:44 – “If you want to do any type of marketing, you have to target the right type of people”
02:10 – Eric remembers the P90X infomercial which encourages you to work towards a great body
02:36 – Being direct and to the point is what Eric has learned from infomercials
02:48 – Eric also remembers the Shake Weight infomercial which was quite comical
03:14 – Include bonuses and employ scarcity tactics so that people take action
03:36 – It’s also expensive for infomercials to gain users; just like regular marketing in that you can lose money
03:46 – In any marketing offer, make sure you have back end offers; an upsell and cross-sell
03:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that maximizes your conversion and is easy to use
- 04:30 – Go to SingleGrain.com/giveaway for multiple entries
04:40 – That’s it for today’s episode!

3 Key Points:

An effective infomercial is about targeting the right market at the right time.
It costs a lot to create an advertisement, so make sure you have back end offers so you’re not losing money.
Most effective infomercials have catchy headlines and are straight to the point.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How To Manage Your First Marketing Hire if You're Not a Marketer Yourself | Ep. #386 Aug 21, 2017

Show notes

In Episode #386, Eric and Neil discuss how to manage your first marketing hire if you’re not a marketer yourself. Tune in to learn the right questions you need to ask a potential marketing hire and the importance of a marketer being able to plan and hit expected, weekly goals.

Time Stamped Show Notes:

00:27 – Today’s topic: How To Manage Your First Marketing Hire if You're Not a Marketer Yourself
00:44 – Neil wants to find out how a marketer plans their week—it should be planned in a way that improves the business
01:09 – Neil shares a sample plan a marketer might use
- 01:33 – There should be expected results and goals
01:50 – From Eric’s perspective, there’s a deadline they should hit and they should do what they set out to do
02:28 – Eric asks the questions he asks to see if you can be the best fit for his team
03:00 – Eric has a one-on-one with his developers and marketers to know if they’re hitting their goals
03:36 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 04:04 – Go to SingleGrain.com/giveaway for multiple entries
04:20 – That’s it for today’s episode!

3 Key Points:

A marketer needs to make a plan and track their progress, ensuring that goals and deadlines are met.
If you’re not a developer or marketer but want to hire one, ask the developers and marketers you know and find out the questions you need to be asking your potential hire.
Make sure you consistently update and touch base with your first marketing hire.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Monitor Your Backlink Profile in 15 Minutes or Less in a Week | Ep. #385 Aug 20, 2017

Show notes

In Episode #385, Eric and Neil discuss how to monitor your backlinks in 15 minutes or less per week. Tune in to learn the advantages of checking your backlinks—such as building your network and watching for those who can negatively affect your Google search ranking.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Monitor Your Backlink Profile in 15 Minutes or Less in a Week
00:34 – Neil uses Ahrefs to continuously see which sites link to him
- 00:43 – It’s not time intensive and he checks three to four times a week
01:18 – You monitor your backlinks because a site that consistently links to you can penalize you and screw up your search ranking
01:30 – Eric checks his backlinks to build relationships
02:03 – Eric uses Ahrefs as well and sets alerts weekly
02:35 – There are other links that can be missing that you need to watch for
02:40 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 03:28 – Go to SingleGrain.com/giveaway for multiple entries
03:35 – That’s it for today’s episode!

3 Key Points:

Reach out to those who link to you and try to build your network.
You can check your backlinks through Ahrefs which already has detailed data regarding your backlinks profile.
Be careful with who links to you so you can avoid getting penalized by Google.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why It's Important To Diversify Your Traffic Sources | Ep. #384 Aug 19, 2017

Show notes

In Episode #384, Eric and Neil discuss why it’s important to diversify your traffic sources. Tune in to know the key traffic sources you should be leveraging and why you shouldn’t focus on just one traffic source. You’ll also discover the top, highest ROI marketing strategy to date.

Time Stamped Show Notes:

00:27 – Today’s topic: Why It's Important To Diversify Your Traffic Sources
00:40 – Even if Neil is getting traffic from content marketing, if Google decides to ban him, it’s gone forever
- 00:57 – Therefore, you need to diversify your traffic sources
01:07 – There are a lot of people who have invested everything on SEO; they were clueless about what to do after an update
01:26 – You should have a good mixture of everything, like Google News traffic
01:35 – Social media channels are the best sources of traffic, not just Facebook
- 01:40 – Your choices are Facebook, LinkedIn, Twitter, Pinterest and Quora
01:52 – Paid advertising drives traffic
02:03 – Create videos or audio files to get into other communities like iTunes and YouTube
02:23 – Make sure you’re collecting emails, too
- 02:42 – It’s still one of the highest ROI in marketing activities
02:53 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 03:38 – Go to SingleGrain.com/giveaway for multiple entries
03:50 – That’s it for today’s episode!

3 Key Points:

Diversifying your traffic sources gives you more chances to stay in the game should some of your platforms decide to ban or remove you.
Leverage ALL social media platforms—this will cover you.
Building an email list still drives the most traffic so make it your priority.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Make Users Watch Your Full Video | Ep. #383 Aug 18, 2017

Show notes

In Episode #383, Eric and Neil discuss how to make users watch your full video. Tune in to learn what strategies you can employ to keep your audience engaged. You’ll find the value of a good hook and the importance of producing high quality videos—all tactics that Neil has used to ensure people stick around to the end of your video.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Make Users Watch Your Full Video
00:40 – To make users stay, mention at the start of the video that you have something for them at the end of the video
- 00:46 – It entices people and it’s a strategy that works well
01:01 – “Have a really good hook in the intro”
01:18 – When Neil creates a video with a number of tactics, he will say that ONE of them will help the viewers immensely, so they should stick around and watch the whole video
02:05 – Eric tends to watch videos that are 5-10 minutes long
02:19 – Keep your video in high quality and make sure it’s well produced, even if it’s short
02:44 – Add some animation to your videos
03:11 – Neil’s editors continually adjust the frames
- 03:23 – This way, the viewers won’t get bored
03:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 04:24 – Go to SingleGrain.com/giveaway for multiple entries
04:34 – That’s it for today’s episode!

3 Key Points:

Entice people by having a great hook at the start of the video; having a surprise for them at the end can also work to keep them watching.
A short, well-produced, high quality video is more likely to get watched than longer, poorer quality one.
Add animation, adjust your frames—do what you need to do to keep your video enticing.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Determine Customer Lifetime Value | Ep. #382 Aug 17, 2017

Show notes

In Episode #382, Eric and Neil discuss how to determine customer lifetime value. Tune in to learn the simplest formula you can use to calculate your customer lifetime value. Eric and Neil also drop several online tools that simplify the process and will do the math for you.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Determine Customer Lifetime Value
00:38 – There are multiple ways to determine customer lifetime value
00:52 – Eric shares an example of a SaaS company’s customer lifetime value
- 00:55 – Neil’s Crazy Egg has a churn of 10%, which is the number of customers who stopped using the product
- 01:08 – Average price per user ID is $30, so you divide $30 by the churn to get the lifetime value
- 01:40 – Technically you take the average pay per month
02:00 – Mixpanel can calculate your customer lifetime value
02:10 – RJMetrics can do it for you, too
02:21 – There’s a formula on Kissmetrics that you can copy to calculate the customer lifetime value
02:31 – Eric has tried different formulas and the one on Shopify’s blog is one worth checking out
02:50 – You can do the formula yourself, but there will always be flaws
03:00 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
- 03:50 – Go to SingleGrain.com/giveaway for multiple entries
03:59 – That’s it for today’s episode!

3 Key Points:

There are several ways to calculate customer lifetime value, just find the one that suits you and your needs best.
Consider using a tool for a more accurate calculation of lifetime value.
You can create and execute the formula yourself, but don’t expect it to be error-free.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Difference Between Macro and Micro-Conversions | Ep. #381 Aug 16, 2017

Show notes

In Episode #381, Eric and Neil discuss the difference between macro and micro-conversions. Tune in as Eric and Neil define what these conversions are and which ones deserve more of your attention and focus, what you need to track and how often, and which conversions (micro or macro) deserve an A/B test.

Time Stamped Show Notes:

00:27 – Today’s topic: The Difference Between Macro and Micro-Conversions
01:09 – Your funnel has a lot of small steps which are considered “micro” and the large step is the actual act of purchasing
01:24 – How many micro-conversions should you be tracking?
01:51 – When Neil does A/B test, he only looks at macro conversions
- 02:00 – “I really do focus on the bottom line which is sales and revenue”
- 02:19 – You want people to convert to buy, so that’s what you should be optimizing in an A/B test
02:28 – When Eric started, he used to track micro-conversions, like click through rates for example, which led to him losing his focus
02:50 – Make sure you focus on the RIGHT things
02:59 – You can look at micro things once in awhile, but don’t let it be your main focus
03:02 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 03:51 – Go to SingleGrain.com/giveaway for multiple entries
04:00 – That’s it for today’s episode!

3 Key Points:

Micro-conversions are the small steps that lead to the purchase, which is called the macro-conversion.
Your main focus should always be on the sales, don’t let micro-conversions steal your focus.
You can track micro-conversions every now and then, but it’s not necessary to do this on a daily basis.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Ramp Up Content Production | Ep. #380 Aug 15, 2017

Show notes

In Episode #380, Eric and Neil discuss how to ramp up content production. Tune in to learn how to maintain structure, quality and form when it comes to rapid content production. You’ll also learn how known influencers, such as Chalene Johnson and Gary Vaynerchuk, successfully repurpose their content across several media channels.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Ramp Up Content Production
00:54 – Eric grows his business by creating content and building relationships
01:15 – In rapid content production, he creates batches of content
01:45 – Hiring several content writers can help you ramp up your content production, you can find writers at ProBlogger
- 01:55 – The key in increasing content production is setting up a guideline or rubric that outline your writing format and expectations
02:10 – Neil’s structure includes an introduction, conclusion, body in the middle broken down into subheadings with targeted keywords
02:21 – Neil gets topics from BuzzSumo
02:28 – Neil goes to Ahrefs to see his competitor’s search traffic
02:32 – From the research, Neil gains writing ideas such as variations to competitors’ posts which are better and more thorough
02:58 – Chalene Johnson sells Instagram courses and she usually posts livestreams of herself talking about anything under the sun
- 03:17 – The topics in the video will also become blog posts and/or social images
03:31 – Gary Vaynerchuk creates videos and segments them to different social media posts
03:56 – Eric is trying other ways to repurpose content in order to grow more
04:19 – You can try different formats of content
- 04:25 – Eric and Neil recreate Marketing School posts using different formats and across different platforms
04:46 – Execute one of the methods above and you’ll definitely see changes
05:15 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that shows where people click; you can also make changes on your website
- 05:42 – Go to SingleGrain.com/giveaway for multiple entries
05:55 – That’s it for today’s episode!

3 Key Points:

You grow your business by creating content and building your relationships.
Have a writing guideline or rubric that you (and other writers) to make the process a lot easier, faster and consistent in quality.
Repurpose your content across different mediums and in a variety of forms—especially the content that has always performed well.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Is Link Blending (and How To Do It Fast) | Ep. #379 Aug 14, 2017

Show notes

In Episode #379, Eric and Neil discuss what link blending is and how to do it fast. Tune in to learn how to execute link blending as a part of your process for boosting your rank. You’ll learn just what it takes to be in a “good neighborhood” with others who have similar content and keywords as you.

Time Stamped Show Notes:

00:27 – Today’s topic: What Is Link Blending (and How To Do It Fast)
00:39 – Eric shares how his friendship with Neil started
- 00:41 – Eric was just starting when Neil wrote a post about link blending
- 00:45 – Since Eric didn’t understand what Neil’s post was about, Eric reached out to Neil to ask more questions about link blending
01:01 – Link blending is when someone links out to you, like a Wikipedia article for example, and ranks for the keyword you want to rank for
- 01:12 – Then, they will link to someone who is in the top 20 for the keyword that you want to rank for without using an anchor text for other links—Google will read that you’re in a good neighborhood
01:33 – It’s easier to control link blending if you’re building links through black hat ways
01:39 – In link blending, you should know who’s linking to your competitors that are at the top
- 01:43 – If you build links to those sites, you’ll be in a good neighborhood
- 01:51 – Your ranking will grow faster
01:53 – If someone is already ranking for your keyword and links to you from their page, your rankings will go up because your content is similar
02:03 – Link blending is a way to make sure you’re in a good neighborhood and your links are relevant
02:15 – There’s a template that needs to be followed in guest posting
- 02:48 – There’s a lot of link blending happening with guest posting in big publications
03:17 – Link blending is a process that is good to have on your checklist
03:34 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 03:59 – Go to SingleGrain.com/giveaway for multiple entries
04:11 – That’s it for today’s episode!

3 Key Points:

Link blending is about being in a good neighborhood with sites that have relevant content who also rank well.
Guest posting helps with link blending, but there’s a template or process that needs to be made and followed.
Link blending is a process that is good to have on your checklist.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Marketing Benefits of Google Tag Manager | Ep. #378 Aug 13, 2017

Show notes

In Episode #378, Eric and Neil discuss the marketing benefits of Google Tag Manager. Tune in to learn why marketers need to be using Google Tag Manager today and why you will no longer be needing to depend on your developer to get certain tasks done.

Time Stamped Show Notes:

00:27 – Today’s topic: The Marketing Benefits of Google Tag Manager
00:35 – Google Tag Manager manages your pixels, is free to use and makes your life easier
00:49 – When Eric was just starting, he had to beg developers to get something done
01:08 – With different tools nowadays like Crazy Egg and Optimizely, the marketers are now able to control the pixels without going to the developer
01:20 – With Google Tag Manager, you can easily add tags to relevant pages without being a coder
- 01:30 – You won’t be needing your developers to add the code when you’re using Google Tag Manager
01:50 – Most websites should be using Google Tag Manager
01:56 – Measure School focuses on Google Tag Manager and offers some tips and tricks for it
02:30 – Segment is very similar to Google Tag Manager
02:38 – As a business owner, you should know the tools that your people are using
02:55 – With Google Tag Manager, it encourages you to annotate each change that you make
03:18 – Eric’s website experienced a glitch and he was able to find the cause using Google Tag Manager
03:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg, a visual analytics tool that shows you where people click, how far they scroll and allows you to run A/B tests
- 04:12 – Go to SingleGrain.com/giveaway for multiple entries
04:24 – That’s it for today’s episode!

3 Key Points:

Google Tag Manager lets you apply changes to your website successfully without the help of a developer.
Annotating the changes that you made on your site makes it easier for you to revert to your previous site, if you encounter a glitch.
Leverage Google Tag Manager, it will make your life and work a breeze.

Leave some feedback: