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Latest Episodes:

Why Do Big Brands Get Away With Spammy Link Building? | Ep. #347 Jul 13, 2017

Show notes

In Episode #347, Eric and Neil discuss why big brands get away with spammy link building. Tune in to learn how Google has changed their algorithms, making businesses think twice about using shady link tactics. And even if these tactics work, find out why it’s still not recommended for you to use them.

Time Stamped Show Notes:

00:27 – Today’s topic: Why Do Big Brands Get Away With Spammy Link Building?
00:44 – Big companies like Google and Amazon make hundreds of millions of links
00:50 – The over-optimization cup
- 01:01 – Once it overflows, you’ll get hit with penalties and adjustments
01:08 – A new site or brand has a smaller margin of error
02:06 – One of hardest indicators to manipulate is brand craze
- 02:10 – This is when more and more people are searching for your brand
- 02:30 – When Google knows that you’re a big brand, it’s harder for them to remove you
- 02:38 – Google just penalizes a big brand for shady link building
- 03:05 – Google notices that people will turn to other search engines when they don’t see the big brands from the search result
- 03:08 – Google now does not penalize big brands as easily
03:23 – A lot of industries are using shady link tactics
03:58 – Google has adapted different algorithms to determine if a brand should be penalized
04:30 – Google now tries to showcase the best sites first
04:27 – Viper Chill’s How 16 Companies Are Dominating the World’s Google Search Result
05:08 – Hearst Media started BestProducts
- 05:24 – The total number of visits skyrocketed in just a few months
06:05 – SEO out-playing still happens
06:29 – If you’re creating too much possibility by doing something wrong, it will look bad
06:46 – Shady tactics still work but is NOT recommended
07:00 – Top keywords from SEMrush
07:31 – That’s it for today’s episode!

3 Key Points:

People tend to use a different search engines when they don’t see the brands that they want from the search results.
Shady tactics are still being used today and while they work, they aren’t recommended.
Google now shows the best sites first.

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Is Public Speaking Worth It? | Ep. #346 Jul 12, 2017

Show notes

In Episode #346, Eric and Neil discuss whether public speaking is worth it. Tune in to find out the benefits of public speaking, such as networking and increasing your brand awareness. Eric and Neil also discuss what they aim for whenever they participate in a speaking engagement.

Time Stamped Show Notes:

00:27 – Today’s topic: Is Public Speaking Worth It?
00:50 – Neil was 20 years old when he started public speaking
- 01:14 – Speaking consistently within your space will eventually drive a business
- 01:26 – The content should be advanced
01:45 – You can get better offers if you’re a public speaker
02:01 – Eric was in Amsterdam a month ago and he talked with other public speakers
- 02:12 – Having a network of public speakers is a benefit for Eric
- 02:27 – The right people can introduce you to other people
02:38 – Public speaking is a great way to connect with people
02:50 – Eric will always aim for 1 good connection in every public speaking event that he does
03:00 – Neil observed that speaking outside of your country can get you better results
- 03:12 – Neil was in Brazil for VTexDay, and was an opening speaker for Richard Branson
- 03:25 – Neil and Richard were the only speakers on a specific day
- 03:44 – Neil has met different government officials, investors and business owners who are on the Forbes list
04:40 – “There’s a much higher ROI speaking in smaller markets that aren’t as competitive”
04:48 – That’s it for today’s episode!

3 Key Points:

Speaking consistently can help build your brand.
Your content should be invaluable and well-prepared for your audience.
Growing your network and increasing your brand awareness are some of the benefits of public speaking.

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How to Become a Contributor For Well-Known Publications | Ep. #345 Jul 11, 2017

Show notes

In Episode #345, Eric and Neil discuss how to become a contributor for well-known publications. Tune in to learn the strategies that will land you that GREAT deal—you only need one to make your efforts worth it. You’ll find out the importance of focusing on your content and connecting with editors and guest contributors.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Become a Contributor For Well Known Publications
00:47 – If you want to be a contributor for a specific publication, look at their format first
- 00:53 – Write something that is interesting to the editor while following their format
- 00:57 – Reach out to editors and try to help them out
01:06 – Check out other websites that are looking for guest bloggers through Google search
01:23 – It is true that you’re not going to generate a positive ROI from a guest post, but it takes ONE deal to make it worth it
- 01:47 – Neil wrote on a publication before and was spotted by a CEO and Neil made a 7 figure deal
- 02:35 – Guest writing will eventually pay off
02:44 – You can find editors on LinkedIn and find their emails though Hunter
- 02:57 – Be brief and try to help them
03:01 – The publications are more interested with content
03:07 – Most contributors are not that big in their space
03:30 – Other than emailing editors, you can reach out to guest contributors of a publication
- 03:35 – Network with them and try to help them
- 03:46 – After they get comfortable with you, ask them to introduce you to the editor
- 03:59 – When you get accepted, don’t backlink to your website because Google will know it
04:15 – Focus on building a brand
04:55 – The high DA links are not worth it
05:18 – That’s it for today’s episode!

3 Key Points:

Write something that will pique the editor’s interest and use their format.
Try to network with guest contributors and ask them to introduce you to the editor.
Focus on building a brand by creating GREAT content.

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How to Attract Top Marketing Talent | Ep. #344 Jul 10, 2017

Show notes

In Episode #344, Eric and Neil discuss how to attract TOP marketing talent. Tune in to learn how you can easily find the top marketing talent, how to leverage LinkedIn updates for making those contacts, and the importance of communicating who you are (as a company) to potential new recruits.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Attract Top Marketing Talent
00:36 – Eric just hired a number of new employees
00:55 – Finding great marketing talent is more difficult than finding a designer
01:25 – Eric blasts his lists every once in while with his jobs page from Workable
- 01:37 – From the applicant tracking system, Eric can monitor everything
01:51 – What Neil learned in recruiting is that possible recruits want to learn more about your company
- 02:06 – Create a video about your company
- 02:29 – Neil goes to LinkedIn to find people in the space and approach them
- 02:49 – Neil creates a great job description to send to people
03:35 – Most people are on LinkedIn and the best ones aren’t looking for a job
03:50 – Eric would sometimes invite a potential candidate to meet them and get to know them better
04:08 – Check out the Forced Hiring blog post on Growth Everywhere
- 04:12 – Mark Roberge of HubSpot shared how he hires people
04:42 – Eric and Neil are writing more updates on LinkedIn and Eric edited his profile, adding that he’s hiring
- 05:03 – There was a guy who reached out to Eric through LinkedIn
05:33 – Create a process and reach out to people
05:40 – Recruiters are useful, too
- 05:55 – They are worth the time and effort
06:04 – That’s it for today’s episode!

3 Key Points:

People want to know about your company and having a video that describes your company makes hiring easier.
LinkedIn updates have a wider reach so there’s a higher chance of people finding out that you’re hiring.
Find out who are the great recruits from others’ recommendations.

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How to Use Polls to Attract New Customers | Ep. #343 Jul 09, 2017

Show notes

In Episode #343, Eric and Neil discuss how to use polls to attract new customers. Tune in to learn how you can use polls to engage and interact with your customers and, at the same time, attract new leads!

Time Stamped Show Notes:

00:27 – Today’s topic: How to Use Polls to Attract New Customers
00:40 – Neil was looking to acquire advertising companies that do pay per click management
- 00:47 – Neil had a poll on his website asking if people spend money on Google AdWords or Facebook ads
- 01:03 – Neil got 401 responses with 51% answering “yes”
- 01:22 – Neil modified the poll asking how much people spend on paid advertising
- 01:35 – Most of Eric’s clients leverage paid advertising
- 01:56 – Neil told Eric how he can leverage his leads using polls
02:29 – You can get people engaged through polls
02:47 – A poll is a way to have a conversation with your customer and not just a form that needs to be filled out
03:21 – Eric is considering removing I ntercom and using chatbots, like ManyChat
03:30 – Eric will also try using polls
03:40 – That’s it for today’s episode!

3 Key Points:

Polls are a great way to engage with your customers and start a conversation.
You can easily generate leads with polls—especially if you refrain from making it look like a form that needs to be filled out.
A similar feature akin to polls is using Chatbots.

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How to Leverage Quora Ads | Ep. #342 Jul 08, 2017

Show notes

In Episode #342, Eric and Neil discuss how to leverage Quora ads. Tune in to learn why NOW is a good time to invest in Quora ads and the do’s and don’ts when it comes to answering a question to draw new business in.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Leverage Quora Ads
00:35 – Quora is a question and answer site that has raised a $100M round in June 2017
00:54 – Eric personally reads Quora
01:12 – Quora currently generates a lot of search traffic at the moment
01:19 – One of Eric’s clients, Lever, tracks the keyword applicant tracking system
01:31 – If you’re a content marketer on Quora, it is targeted and you can create articles that targets specific keywords easily
02:06 – Quora is a text-based content that sends people to a landing page
02:16 – With Quora, you want to answer their question and pitch them your product
02:24 – Quora is a mixture of using content marketing combined with paid advertising
03:13 – You can redirect people to search in Quora if you don’t want to pay for ads
03:18 – Quora ads are currently not that expensive
03:33 – Go to Quora.com/Business to know how to set up ads
- 03:43 – Answers that are in ad format don’t usually convert
- 04:52 – Your answers can give advice first, making them want more
- 05:00 – Do NOT pitch right away
05:05 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool
- 05:22 – Subscribe, rate and review Marketing School
- 05:27 – Text MARKETINGSCHOOL to 33444 for those in the US
- 05:33 – For international listeners, just email eric@singlegrain.com with your screenshot
05:40 – That’s it for today’s episode!

3 Key Points:

People flock to Quora to hear answers for their questions from a variety of people.
Quora ads aren’t as expensive as others, but is effective in converting.
Do NOT pitch your product right away when you answer a question – give them advice, first.

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What Pages on Your Site Should You Consider No-Indexing? | Ep. #341 Jul 07, 2017

Show notes

In Episode #341, Eric and Neil discuss which pages on your site you should consider no-indexing. Tune in to learn what pages on your website are the BEST candidates for no-indexing and how no-indexing pages can affect your crawl budget for the better.

Time Stamped Show Notes:

00:27 – Today’s topic: What Pages on Your Site Should You Consider No-Indexing?
00:38 – No-indexing is putting a code within your HTML that tells Google not to index the page
01:23 – Indexing a page can control your crawl budget
01:41 – You want to take your low-quality content to no-index
01:54 – Neil takes the pages that are not getting much traffic
- 02:00 – Neil takes them from Google Analytics that has less than 100 visitors from a search
02:30 – For e-commerce, you can consider no-indexing search pages
02:40 – Look at your Google Analytics to know which page to cut out
02:55 – Eric thinks that the category page isn’t useful and should be no-index
03:20 – No-index your paginated results
03:30 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool
- 03:52 – Subscribe, rate and review Marketing School
- 03:55 – Text MARKETINGSCHOOL to 33444 for those in the US
- 04:00 – For international listeners, just email eric@singlegrain.com
04:12 – That’s it for today’s episode!

3 Key Points:

No-index the pages that are not creating traffic for your website.
Checking your Google analytics can help you analyze which pages are supposed to be on no-index.
Indexing pages can control your crawl budget.

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How to Do Customer Development | Ep. #340 Jul 06, 2017

Show notes

In Episode #340, Eric and Neil discuss how to do customer development. Tune in to learn the importance of getting every kind of customer’s feedback so that you can to adjust your sales strategy and boost your revenue, today!

Time Stamped Show Notes:

00:27 – Today’s topic: How to Do Customer Development
00:36 – Customer development is reaching out to customers and knowing their preferences and feedback
- 00:46 – The data and feedback improve what you’re offering so you can increase your revenue and MPS score
- 00:55 – You can use Qualaroo and SurveyMonkey to help you
01:05 – The two types of data are qualitative and quantitative data
- 01:06 – Quantitative is what you get from Google Analytics
- 01:11 – Qualitative is from customer development
- 01:20 – You can’t easily know the problem just by looking at the data
- 01:35 – You can get the qualitative data from talking to your customers
- 01:59 – One of Neil’s friend sells HDMI cables and other electronic devices
- 02:05 – Customers don’t buy from Neil’s friend’s site because he doesn’t offer free shipping
- 02:17 – Neil’s friend took the average cost of shipping, added it to the product price and offered free shipping
02:52 – Steve Blank’s 4-step framework
03:27 – Getting your customers on the phone is very important
- 03:37 – You want to solve your customer's’ problems
- 03:49 – Make adjustments from the feedback you receive
04:16 – You want to talk to every kind of customer, not just the one paying you
04:39 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool
- 04:56 – Subscribe, rate and review Marketing School
- 04:59 – Text MARKETINGSCHOOL to 33444 for those in the US
- 05:05 – For international listeners, just email eric@singlegrain.com
05:10 – That’s it for today’s episode!

3 Key Points:

Reach out to your competitors’ customers and those who left you—not just your paying customers.
Having both qualitative and quantitative data will better inform the adjustments you can make to your product and services.
Address the feedback and make the necessary adjustments.

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How to Leverage Micro Influencers | Ep. #339 Jul 05, 2017

Show notes

In Episode #339, Eric and Neil discuss how to leverage micro influencers. Micro influencers are those who have anywhere from thousands to 10K followers. When you get into the millions, you’re dealing with macro influencers. Tune in to learn if you should be reaching out to macro or micro influencers for the promotion of your business and why having just one influencer isn’t enough.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Leverage Micro Influencers
00:36 – Macro influencers are those who already have millions of followers on social media
00:49 – Micro influencers are those who have thousands or 10K followers and above
- 00:56 – They have the following on a specific niche
- 01:02 – Eric and Neil are micro influencers
01:37 – Most small businesses work with micro influencers
01:45 – Neil’s friend, who is in the fitness field, pays influencers to promote supplements and protein products
- 01:53 – When they employed a macro influencer who had millions of followers, the promotion didn’t convert to sales
- 02:08 – When a micro influencer, like a bodybuilder, posted about their products, they generated sales and the promotion cost was lower
02:23 – It’s not about the quantity, but the biggest influencer in your niche
02:50 – There are agencies nowadays who build influencer platforms
03:08 – Leveraging DM in Instagram
03:31 – Gary V’s the art of the DM
03:43 – When you want to work with micro influencers, you can’t just work with one
- 03:57 – When everyone talks about you in your space, it’s much more effective
04:12 – Having micro influencers is the same thing as running ads
04:20 – There are pricing guides in paying micro influencers
04:30 – Marketing School is giving away a free 1 year subscription to Drip, which is an email automation tool
- 04:42 – Subscribe, rate and review Marketing School
- 04:50 – Text MARKETINGSCHOOL to 33444 for those in the US
- 04:56 – For international listeners, just email eric@singlegrain.com
05:50 – That’s it for today’s episode!

3 Key Points:

Find influencers who will not just drive people to your website, but will also convert those people into customers.
Just like with ads, paying influencers is an investment that gets key people in your space talking about you.
Micro influencers are much cheaper than macro influencers and will work in more specific niches.

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Is Bing Worth Your Attention? | Ep. #338 Jul 04, 2017

Show notes

In Episode #338, Eric and Neil discuss if Bing is worth your attention. Tune in to learn why you should hop on Bing if you’re reaching an older demographic and the benefits and tools offered by Bing that will drive your ROI.

Time Stamped Show Notes:

00:27 – Today’s topic: Is Bing Worth Your Attention?
00:33 – Google search share is around 60% and Bing’s share growth is increasing faster
01:00 – Yahoo is at 12% which is next to Bing and the rest are just small share sites
01:12 – If you have things working out on Google, bring them to Bing
01:25 – Some of Eric’s clients that are using Google AdWords are on Bing as well
01:32 – Neil did tests with Bing and Bing has an older demographic
- 01:40 – If you’re targeting an older audience, Bing is a good channel for you
02:05 – Bing has some great SEO tools
- 02:11 – Search for Bing SEO Tools
02:48 – Bing is old, it works and drives positive ROI
02:55 – The cost of PPC (price per click) is cheaper
03:06 – Bing and Google don’t want to share the same top results
03:38 – Marketing School is giving away a free 1-year annual subscription to Drip which is an email service provider
- 04:10 – Rate, review and subscribe to Marketing School to win
- 04:13 – Text MARKETINGSCHOOL to 33444 to prove your subscription
04:30 – That’s it for today’s episode!

3 Key Points:

Bing is similar to Google; therefore, what you have on Google will probably work on Bing as well.
Bing has SEO tools that make it easier for you to track your ranking on Bing.
Bing is cheaper, it works well, and drives positive ROI.

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