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Latest Episodes:

How to Build a Sellable Website | Ep. #207 Feb 23, 2017

Show notes

In Episode #207, Eric and Neil discuss how you can build a sellable website. Tune in to learn how to create a sellable website, why you should think long-term in regards to what you build, and how to choose a niche big enough to leave room for growth.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Build a Sellable Website
00:35 – “Don’t think about trying to make a cookbook and sell it off the bat”
00:41 – Create value
00:53 – Check FEInternational for resources on how to value your website
01:06 – Look for something with repeatable and scalable traffic sources
- 01:32 – Check acquisitions, all your traffic, and your channels
01:45 – Make sure your website has clean code
- 01:52 – Neil doesn’t buy websites with messy code
02:25 – Have a clean layout and design
- 02:35 – “Nicely designed websites convert better”
02:55 – Have a clean backlink profile
- 03:01 – Use Ahrefs or SEMrush
- 03:12 – Check for the bad links coming in
03:34 – Think long-term
- 03:45 – Don’t do shady stuff or use shady content
- 04:20 – Doing unethical things will it make it more difficult to sell your website
04:38 – Stability of income
- 04:45 – People check your website if there’s a potential for growth
05:30 – Make sure you have a big enough market for your website
- 05:48 – Don’t pick a niche that is too small, making you dominant, but not profitable
06:28 – Check FEInternational on how they value websites
- 06:55 – Flippa and Empire Flipper
07:10 – Put a process in place
- 07:47 – Sweet Process can help you document your process
08:00 – That’s it for today’s episode!

3 Key Points:

Create a website that is valuable and nicely designed.
Be in a larger niche—there’s more room for growth and increase of sales.
Document your process making it easier for future buyers to work around your website.

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7 Key Strategies You Can Learn from Apple’s Marketing | Ep. #206 Feb 22, 2017

Show notes

In Episode #206, Eric and Neil discuss the 7 key strategies that you must learn from Apple’s marketing. Apple stresses the importance of keeping things simple—from their written copy to how they display their products. Tune in to find out how Apple’s products reach a vast audience with ease and how you can adopt their marketing principles.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Key Strategies You Can Learn from Apple’s Marketing
00:35 – First is simplicity
- 00:43 – Great design is invisible
00:57 – Second, rethink how you do product placing
- 01:16 – Get influencers to have product placements
01:42 – Third, don’t be afraid to stand-out
- 02:00 – Apple’s Airpods is getting good reviews
02:26 – Fourth, avoid price wars
- 02:34 – If you have a great product, price it as is
- 03:06 – Apple emphasizes why their products are amazing
03:09 – Fifth, have a different ecosystem
- 03:27 – “When iTunes came out, it changed everything”
04:00 – Sixth, know your audience and talk to them in their language
- 04:08 – Apple’s ads are simplistic
- 04:46 – Connect with the audience in a language that they can understand
04:55 – Seventh, hire people to explore the best opportunities
- 05:10 – Have the best people in your team
05:45 – That’s it for today’s episode!

3 Key Points:

Simplicity is everything – don’t over-decorate things.
Know your product’s worth and don’t get into price wars.
Have the crème de la crème in your team – do NOT settle for less.

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How to Get 300 Real Targeted Followers Per Day in Instagram | Ep. #205 Feb 21, 2017

Show notes

In Episode #205, Eric and Neil discuss how to get 300 real targeted followers in Instagram per day. Tune in to learn how you can grow your following on Instagram from zero to 300K. Also find out how Neil Patel's powerful campaign made his presence known to people outside of his field.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get 300 Real Targeted Followers in Instagram per Day
00:46 – Eric interviewed Nathan Chan of Foundr Magazine
- 00:57 – Nathan got his Instagram following from 0 to 300K
- 01:10 – Nathan used the tool, Crowdstrike
- 01:42 – Crowdstrike looks “spammy”, but it works
- 02:02 – After establishing legitimacy, do shout for shout
02:40 – Use hashtags
03:10 – Pay powerful influencers to like your photos
- 03:23 – Your photos will start spreading
03:50 – Neil Patel’s Instagram campaign explained
- 04:30 – The campaign worked really well
05:08 – It is a lot of work to get to your first 300 followers
05:28 – Follow and unfollow people
05:34 – Every time you upload a photo, use 30 hashtags
05:53 – Post consistently
- 06:08 – Post Instagram stories and live videos daily
06:50 – Use hashtags in the comment
07:07 – That’s it for today’s episode!

3 Key Points:

Growing your following from zero to hundreds of thousands is possible by using the right tools and strategies.
Increasing your Instagram presence demands time and consistency.
Leveraging hashtags and spending some money for key influencers to “like” your photos is proven to work.

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How to Get Actionable Data from Google Analytics in 10 Minutes | Ep. #204 Feb 20, 2017

Show notes

In Episode #204, Eric and Neil discuss how you can get actionable data with Google analytics for 10 minutes. Tune in to learn how tracking and assessing your data from Google analytics can help you optimize your website’s performance.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get Actionable Data from Google Analytics in 10 Minutes
00:40 – Look at your reports
- 00:50 – Avinash Kaushik has different reports on Google Analytics
- 01:40 – You can optimize things from the results of your reports
02:00 – “If you don’t have goals setup, analytics is useless”
- 02:20 – Analytics can help you look at the reasons why your data is spiking and if you’re hitting your goal
- 02:30 – Neil’s goal tracking
03:20 – Hook your Google Analytics to your Google Search Console
- 03:30 – It can save you time
- 03:40 – You can cross check the goals that you have
- 04:00 – It is also good for campaigns
05:00 – There’s a lot of decisions that you can make by just looking at your data
05:10 – “Track your bounce rate religiously”
- 05:55 – Once you know the reason for your bounce rate, you can search for how to lessen them
06:10 – Do advance segments
- 06:20 – Segment people that behave differently in your website
- 06:55 – Segmentation is very important
07:16 – Do advance segments based on your traffic levels
08:01 – Have your e-commerce tracking set up correctly
08:23 – Look at multi-channels attribution
08:58 – “Have the plumbing setup correctly before you move forward”
00:00 – That’s it for today’s episode!

3 Key Points:

Make sure you have goals you’d like to hit—analytics is useless without them.
It’s not about the number of traffic or fans, it’s about having the right fans at the right source of traffic that will convert.
Have the plumbing setup correctly before you move forward.

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How to Get Your Content into Google's Featured Snippet | Ep. #203 Feb 19, 2017

Show notes

In Episode #203, Eric and Neil discuss how to get your content into Google’s featured snippets. Tune in to learn how your content can land on Google’s 1st page, search results by optimizing your paragraphs, lists and tables.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get Your Content into Google’s Featured Snippets
00:35 – The Snippet is also called ranking zero
01:21 – Optimize the paragraph after headline 1 for search engines to read them
02:11 – Google featured the snippets that answer questions with the proper keywords
- 02:47 – Think about what people type that is related to your field
- 02:50 – Use keyword tools like Google Keyword Planner
- 03:15 – You should be answering questions that can drive more organic traffic
03:56 – There are 3 key points to look at when you’re targeting featured snippets:
- 04:00 – First is the paragraph
- 04:15 – Next is a list and last is table
- 04:50 – For paragraph, the maximum number of words is 97 and average is 45
- 04:58 – For a list, maximum of 8 items and average of 4.2
- 05:04 – For a table, 3.6 average and maximum of 9
05:23 – From WordStream, snippets are most likely pulled from the results ranked on the 1st page of Google
- 05:51 – Look up the ranking of the pages in your niche using Google Search Console and type the keywords in the position box
06:11 – SEMrush and Ahrefs show which snippets are ranking
06:29 – That’s it for today’s episode!

3 Key Points:

The Google Snippet is one of the best ways to increase organic traffic.
Google features the snippets that answer questions with the proper keywords.
Look up the keywords that is commonly used in your niche and utilize them.

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How to Grow Your Business with YouTube in 2017 | Ep. #202 Feb 18, 2017

Show notes

In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience and how to get the most out of your videos through collaborating with others and repurposing your content across many different platforms.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Grow Your Business with YouTube in 2017
00:35 – YouTube is the number 2 search engine in the world and is owned by Google
00:50 – First, go live on YouTube
- 01:05 – Use Wirecast or ScreenFlow for Mac to stream simultaneously on other platforms
01:39 – Second, create educational videos
- 01:51 – Neil shares what he does when goes to the studio and records
- 02:09 – The video clips pop out in Facebook and encourages a following
- 02:14 – Educational or tutorial videos work for corporate brands as well
- 02:50 – You can convert people into customers
03:00 – Repurpose your video
- 03:11 – Chop up your video and add catchy titles and captions
- 03:35 – Ryan Moran of Freedom Fast Lane is a good example of this
03:56 – If you’re doing ads, re-target them
- 04:28 – Make sure you connect your YouTube with AdWords account and Google Analytics account
- 04:43 – Retargeting has been effective for Neil
- 05:15 – The videos must answer all the objections the people have
- 05:37 – Create a pre-roll video that you can put in front of your other YouTube videos
06:04 – TubeBuddy and VidIQ will allow you to peek at your competitors’ statistics
- 06:29 – There’s also suggested tags that help your videos rank
- 06:47 – Check Appsumo for the price
06:57 – Collaborating with people in your niche can grow your network
- 07:09 – You can cross-promote each other
07:20 – Leverage YouTube by promoting it through your other platforms
- 07:41 – This will give you more subscribers leading to more revenue
07:50 – That’s it for today’s episode!

3 Key Points:

Educational videos or tutorials attract more subscribers which can further generate more revenue.
Repurposing is a good way to take your content even further.
Leverage Youtube by promoting it across your other platforms.

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How to Rank for Head Terms | Ep. #201 Feb 17, 2017

Show notes

In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to read and rank your head terms.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Rank for Head Terms
00:35 – Head terms are 1 or 2 keywords or a phrase like: shoes, basketball shoes, running shoes
01:18 – Long-tail terms are three or more keyword phrases like “gray Nike running shoes”
01:36 – To rank for head terms, first look at your external links; the more that people link to you, the better
- 01:45 – “The sites with the highest domain authority tend to do well in ranking head terms”
- 01:53 – Second is brand queries; the more people type in your brand name, the more likely you are to rank
02:04 – If your term is the head term itself, it is easier to rank
02:30 – Read the case study of Glen Allsopp of ViperChill
- 02:36 – Glen studied a group of companies who linked to each other internally
- 02:50 – Glen called out Condé Nast
04:17 – Your content page should be in-depth and thorough
04:42 – Use the software, Market Muse
04:58 – That’s it for today’s episode!

3 Key Points:

The sites with the highest domain authority tend to do well in ranking head terms.
If your term is the head term itself, it is easier to rank.
Make sure your content page is thorough and in-depth, making it easier for Google to rank the head terms.

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How to Approach SEO for a 10,000-Page Website | Ep. #200 Feb 16, 2017

Show notes

In Episode #200, Eric and Neil discuss how you should approach SEO for a 10,000-page website. Internal linking, SEO audits, and long-term brand campaigns are all key strategies that will optimize your ranking on Google. Eric and Neil break down these strategies geared towards your large website so that you can optimize your topical relevancy for Google.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Approach SEO for a 10,000-Page Website
00:40 – Use Google Search Console to spot areas on your site such as crawl issues and specific penalties
- 00:54 – Combine Google Search Console with Screaming Frog SEO Spider
01:07 – Read Neil’s post on Quicksprout on how to perform an SEO audit the right way
01:27 – Make sure your website is set for the right URL hierarchy—this will help your Google relevance
01:59 – Reasons why you’re creating a website
02:20 – When you have tons of pages, your content might overlap
02:44 – Your biggest ROI bank should be on-page SEO
03:10 – Combining posts is good
03:21 – If you have a lot of different pages, create a resource page
- 03:32 – The “hub and spoke” content strategy explained
- 03:43 – It is an internal link wheel
03:54 – Check Pat Flynn’s deleting content post that explains how deleting a post can boost your ranking
04:30 – If you have some good performing posts, you can use Ahrefs to check which are ranking
- 05:08 – Check the top performing keywords that are used
05:18 – Internal linking is really important
- 05:30 – Have sub signals pointing to the pages
- 05:41 – Related links also build internal links
05:33 – Most big sites do internal links
- 06:00 – Most travel links are doing internal linking
06:25 – Using off-page SEO
- 06:45 – One problem with big sites is getting ranked for random terms
07:14 – Use branding campaigns
- 07:34 – Short-term brand raising may die down once your campaign ends
- 07:50 – Make sure you have long-term brand campaigns to build your brand and presence with your audience
08:15 – That’s it for today’s episode!

3 Key Points:

Topical relevancy is crucial for a big website, so make sure your website is set for the right URL hierarchy.
Push to have long-term campaigns so that people can resonate with your material and increase presence and ranking on Google.
Internal linking is a necessity for a big website.

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How to Get Your First Thousand Email Subscribers | Ep. #199 Feb 15, 2017

Show notes

In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven strategies that Eric and Neil have used in the past to grow their own email lists. Tune in to find the best way to improve your blog in order to grow your list and the many online tools you can access that will help you draw people in.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get Your First Thousand Email Subscribers
00:35 – Email still performs really well because you get to control the message and audience
01:15 – Upgrade your content
- 01:26 – Providing resources that relate to your topic is going to increase your conversion rate
02:06 – Neil’s first blog didn’t do okay at first
- 02:24 – Quicksprout, which is Neil’s second blog, performed better
02:33 – Neil’s simple tactic is to improve your blog
- 02:43 – Find similar blog posts in your space that are ranking and check their comments
- 03:03 – Check the number of comments per blog post
- 03:18 – “The more comments they get, the more engaged viewers they have”
- 03:28 – Check the 10 most popular blogs per comment
- 03:40 – Pay each of them a few dollars and ask them to write and link to your new blog, ask their audience to subscribe
04:25 – Use KingSumo contests
- 04:28 – This is a plugin from WordPress where you can set a contest
- 04:50 – The more people who share this contest, the more entries they’re going to get—so they’re incentivized to participate
05:22 – LeadQuizzes can create quizzes and get people to opt-in
05:59 – Facebook ads and Lead ads are good tools too
06:08 – LinkedIn ads where people can do one-click lead form fills
06:16 – Use MeetEdgar to schedule your social media posts at $49 a month
00:51 – That’s it for today’s episode!

3 Key Points:

Email is still one of the best platform because you can control the message and choose the audience.
It doesn’t hurt to pay a little to improve your email list.
Contests, quizzes, and ads are great tools to find leads.

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Should You Be Syndicating Your Content? | Ep. #198 Feb 14, 2017

Show notes

In Episode #198, Eric and Neil discuss whether you should syndicate your content. Syndication simply means reposting content that you have onto other sites. Eric and Neil discuss how to best syndicate your content and why it is important to know where you post. They also address people’s hesitations in, essentially, duplicating their posts and discuss the advantages of doing just that.

Time Stamped Show Notes:

00:27 – Today’s topic: Should You Be Syndicating Your Content?
00:35 – Syndication is reposting content in another website
00:50 – You don’t need to worry if you’re syndicating only a couple of times
01:23 – If you’re syndicating with a higher authority website and your website is brand new, the high-authority website might take over
02:01 – If you want to reuse and repurpose your content on different medium platforms—do it!
02:38 – There are different audiences who prefer different audio and video formats
02:40 – Try to resyndicate
03:10 – Medium allows you to add a canonical tag to your content
03:25 – Search for sites that allow syndication; LinkedIn is another example
03:41 – If you’re syndicating to another blog, write at the top of the blog post where you originally posted this material so people can get context
03:52 – Syndication is an element of repurposing
04:15 – Syndication and repurposing is a good way to maximize your earning power because your content is getting double the play
04:39 – That’s it for today’s episode!

3 Key Points:

Syndication should be done in a timely manner while using your best content.
Search and understand the websites that allow you to syndicate.
Syndication is an element of repurposing that helps you maximize the earning potential of your best content.

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