Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

How, When and Why to Rebrand Your Business | Ep. #147 Dec 25, 2016

Show notes

In Episode #147, Eric and Neil discuss the how, when and why of rebranding. The decision to restructure your brand requires a lot of upfront deliberation and Eric and Neil walk you through that very discussion. Tune in to find out the scenarios in which you SHOULD rebrand and how to make that transition as smooth as possible for your existing clientele.

Time Stamped Show Notes:

00:27 – Today’s topic: How, When and Why to Rebrand Your Business
00:36 – Moz (formerly known as SEO Moz) took the “SEO” out of their name to show they were branching out in other fields
01:01 – There’s a lot to consider with rebranding such as site migration
01:18 – Neil doesn’t like rebranding
02:13 – What is your reason to rebrand?
02:17 – “Think about what people are coming to you for”
02:46 – Neil shares about Coca-cola’s rebranding
03:10 – Is the audience open for rebranding?
03:38 – Rebranding can also mean changing your image
04:10 – Burberry changed their endorsements and, in turn, changed the image of their brand
04:36 – Target used to be a discount store, but changed how they do business which resulted in a change of their brand
04:57 – Eric mentions how his co-founder manages his own branding
05:31 – Slowly transition your audience as you do not want to lose your current audience
06:32 – Description of Single Grain before Eric came in
07:09 – Have a healthy balance from the old brand to the new one
07:23 – Survey your audience to know if you’re on the same path
07:58 – Changing your domain name will likely have you lose some traffic
08:18 – That’s it for today’s episode!

3 Key Points:

First, you need to assess if a rebrand is necessary and advantageous for you.
Rebranding is not only about changing the look or name of your business – it can be done by changing your processes or endorsements.
Transitioning does NOT have to be done quickly – give your audience time to transition WITH you and your business.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Do a Website Migration | Ep. #146 Dec 24, 2016

Show notes

In Episode #146, Eric and Neil teach us how to migrate a website. Whether it’s for a redesign, server improvement, new services offered, or overall better customer experience—at some point, you’ll need to migrate your website to a new one. Tune in as Neil and Eric walk us through the steps of website migration and as they offer us valuable tips to make this process stress-free and easy.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Do a Website Migration
00:33 – Why migrate a website?
01:02 – You’re usually migrating servers as well
01:34 – Make sure you have a backup of your website
01:51 – Duplicate your site to the new server
02:04 – Have everyone check both sites
02:25 – Use a tool like Screaming Frog to crawl your website and see what’s happening on the old site
02:51 – Redirect the top pages to the most relevant pages
03:52 – Be careful when redesigning your website as you migrate your website
04:29 – Neil mentions a story from Eric’s website migration
04:58 – Have the right structures in place
05:28 – Neil tells his share of website migration errors
06:29 – That’s it for today’s episode!

3 Key Points:

Before making any changes, decide if website migration is the right thing to do.
Creating a backup or having website duplicates should be your FIRST step before migrating.
Remember to test everything first before redirecting people to your new website.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Do an SEO Audit Using Google Search Console | Ep. #145 Dec 23, 2016

Show notes

In Episode #145, Eric and Neil teach us how we can do an SEO audit using Google Search Console. Since SEO plays such a valuable part in our content marketing, we need to tighten our SEO campaigns and understand how they work. Learn more about how you can best utilize your audits from Google Search Console and make the changes that drive more traffic to your website faster and more efficiently.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Do an SEO Audit Using Google Search Console
00:32 – Make sure you have Google Analytics and Google Search Console installed
- 01:02 – Both are free to install
01:50 – Login to your console, then add and verify your website
02:04 – Go to search traffic and search analytics and sort by pages
02:28 – Tick box on clicks, impressions, position, and click-thru rates
02:56 – Change the ticked box from Pages to Queries
- 03:02 – It will show you all the queries that are driving you traffic to that page
- 03:12 – Look for the ones that have high click-thru rates and low position
- 03:27 – See what percentages are higher than normal
03:47 – Make sure keywords are in your page, title tags, and meta descriptions
04:06 – Look at what you have in the search appearance section
04:13 – Have your AMP (Accelerated Mobile Pages) set up to create a better experience for your visitors
05:05 – Have a sitemap for your website
05:25 – Check crawl and crawl errors to find out where Google finds errors
06:39 – A CDN (content delivery network) solution helps people and Google can access your website faster
07:09 – The search traffic section lets you see linkings to your site
07:23 – Explore tools like Ahrefs, SEM Rush and Moz if you plan to pursue SEO
07:37 – Look at your top linked content and check in with people linking to you
08:10 – Look at your traffic in the past 90 days
08:35 – Look for missing, duplicate, and short title tags
09:27 – That’s it for today’s episode!

3 Key Points:

Google Analytics and Google Search Consoles are essential tools for SEO audits and they’re free!
Keywords are of the utmost IMPORTANCE – remember to spread them in your content, metadata, and title tags.
Double check your crawl errors and fix them so people can access your website faster.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Creative Ways to Increase Google Ranking | Ep. #144 Dec 22, 2016

Show notes

In Episode #144, Eric and Neil discuss the 7 creative ways to increase Google ranking. Making your website appear on Google’s first search page is extremely advantageous for marketers, but achieving that rank and maintaining it is where you need to put in the work. Tune in to know how you can successfully increase your website’s Google ranking and the tools that will help you achieve this goal.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Creative Ways to Increase Google Ranking
00:40 – First, Google Hummingbird
- 00:55 – Use a tool called MarketMuse
- 01:38 – Neil shares why MarketMuse is effective for him
02:00 – Second, update posts consistently
- 02:38 – Revives and increases traffic significantly
03:18 – Third, look at your bounce rate
- 03:50 – Check which pages have a terrible bounce rate and improve those pages
- 04:15 – Having a lower bounce rate will increase google ranking over time
04:38 – Fourth way is by content flipping
- 05:18 – Flip a content ranking using a canonical tag
05:35 – Fifth way is through branded queries
- 05:52 – Google is looking at branded signals
06:48 – Sixth is looking at click-thru rates
- 06:50 – Better titles means better click-thru rates
07:10 – Lastly, make sure your website mobile compatible
- 07:35 – Use an AMP framework for more search traffic
07:41 – That’s it for today’s episode!

3 Key Points:

To make your website rank well on Google, you have to know which tactics work best.
Branded queries play an important role in your ranking.
People are using their smartphones way more than their computers; therefore, mobile compatibility is not just an option, it’s a NECESSITY.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Map Out Your Marketing Funnel | Ep. #143 Dec 21, 2016

Show notes

In Episode #143, Eric and Neil discuss how to map out your marketing funnel. Tune in to discover the importance of knowing how your funnel affects potential customers, how to troubleshoot questions they may have along the way, and how to make a logical sequence that converts. Eric and Neil drop specific tools, tips, and sources that will help you map out your funnel to take it to that next level.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Map Out Your Marketing Funnel
00:35 – A marketing funnel consists of the steps a customer takes going through your website
01:13 – The possibilities are endless depending on your business type
01:30 – Most people design a website for people to buy something, but sometimes your customer is not ready to buy
01:50 – List out all the possible scenarios that someone could end up going through BEFORE actually buying your product
02:00 – Use a tool called gliffy.com and MindMeister.com
02:40 – Google “autopilot lead nurturing sequence”
- 02:54 – Autopilot increases MRR just by adjusting nurture sequence
- 03:08 – For more information, Frank Kern discusses contingencies on his Youtube channel
03:20 – Different behaviors of website visitors need to be mapped out
03:48 – Eric shares how you can lead your visitors to buy without asking
- 04:12 – There should be a logical sequence
04:35 – The marketing funnel should be never ending
05:26 – Plan out every single scenario
05:59 – You can align your funnel internally with your Facebook ads funnel
06:51 – Different traffic channels need DIFFERENT types of funnels
07:28 – That’s it for today’s episode!

3 Key Points:

Mapping out your funnel can track your visitors’ activities and help you gauge the effectivity of your campaign.
Each traffic channel draws a unique audience who may behave differently than the next channel—design your funnels according to the channel.
Find out what your customer is thinking in each step of the funnel so that you can respond accordingly.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Tools to Help You in Marketing Design | Ep. #142 Dec 20, 2016

Show notes

In Episode #142, Eric and Neil discuss the 7 tools that can help you in marketing design. Tune in to discover some of the best online tools that provide you quality images and designs for your marketing campaign that are both easy-to-use and affordable.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Tools to Help You in Marketing Design
00:46 – First tool is Canva
- 00:52 – Currently has around 10 million users
- 01:00 – Pre-made templates, designs, and dimensions are available for specific social media platforms
- 01:18 – Very easy to use and intuitive
01:49 – Second tool is Balsamiq for a non-techy person, you can drag and drop
02:33 – Third tool is 99designs
- 02:53 – Inexpensive option
- 03:00 – An alternative is DesignCrown
03:09 – Fourth tool is infogr.am
- 03:20 – Create infographics at an affordable price
- 03:29 – Has cool and interactive graphics you can embed within blog posts
03:52 – Fifth tool is InVision App
- 04:15 – Allows you to collaborate different design projects
04:36 – Sixth is Fiverr
- 04:48 – Easy to use and turn-around time is just a couple of hours
- 04:54 – Upwork is an alternative to Fiverr
05:03 – Last is Pablo by Buffer
- 05:11 – Good for social or blog images you need to get done quickly
05:33 – That’s it for today’s episode!

3 Key Points:

If you feel like you’re in a creative rut, there are many designs available online.
Creating or making changes to your marketing design does NOT have to be expensive.
There are several easy-to-use, high quality, graphics and templates available online to make designing easier for marketers.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Make Changes to Your Website Without the Help of Developers | Ep. #141 Dec 19, 2016

Show notes

In Episode #141, Eric and Neil discuss the ways you can make changes to your website without the help of developers. Tune in to know that you do NOT have to be a technical person to know the ways around your site and to use the tools that can help you make the changes you need.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Make Changes to Your Website Without the Help of Developers
01:06 – Google Tag Manager allows you to make adjustments to pixels
01:46 – Segment.io is a paid alternative for Google Tag Manager
02:09 – The key is to make changes without having to wait for your developers
02:42 – Neil wants to make a few small changes without having to rely on developers
02:49 – Optimizely, Visual Website Optimizer and Crazy Egg have A/B testing with WYSIWYG tools
03:57 – Google Tag Manager allows you to use other tools within your website
04:16 – Watch tutorials of Google Tag Manager Trainer in Youtube
04:58 – Try to get your developers to use WordPress to put up your content as Wordpress is very user friendly
05:35 – That’s it for today’s episode!

3 Key Points:

You do NOT need a developer to make changes to your website.
Coding is not necessary to be able to touch up your website.
There are a variety of tools available online that will help you become self-reliant in making those changes to your site.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why You Need to Be Surveying Your Audience | Ep. #140 Dec 18, 2016

Show notes

In Episode #140, Eric and Neil reminds us why it’s very important to survey your audience. Listen to find out the most effective ways to survey your customers, the online tools that can assist you, and why it’s important to know WHO you are surveying to get the highest quality feedback for your company or product.

Time Stamped Show Notes:

00:27 – Today’s topic: Why You Need to Be Surveying Your Audience
00:44 – Check in with your audience
01:03 – Ask pointed questions and take the feedback
01:15 – Discern “signal” from “noise”—what points or opinions keep recurring?
01:52 – Use Qualaroo to ask people why they don’t convert
02:12 – Quantitative data vs qualitative data
02:50 – Make sure you ask a non-bias question and ask a large group of people
03:18 – Focus on solving areas that show problems first
03:30 – Analyze data in large quantities
03:43 – Use User Testing to ask people questions
04:08 – SurveyMonkey and Typeform are two more options
05:59 – Make sure the people you’re asking are relevant to your business
06:21 – Check out the Kissmetrics blog
06:35 – If you ask terrible questions, expect inaccurate feedback
06:50 – That’s it for today’s episode!

3 Key Points:

Surveys are done to generate feedback so you know what you need to change.
Qualitative data helps you understand why people did NOT convert.
Ask the RIGHT people to get relevant feedback. The right people are your ideal customers.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Important Is Testing for Your Business or Product? | Ep. #139 Dec 17, 2016

Show notes

In Episode #139, Eric and Neil talk about how you can create a culture of testing for your business. How important is testing for your business and product? Listen as Eric and Neil discuss from their experiences the benefits of continual testing, the tools you can use to help you, and why teamwork plays a huge role in creating this culture of testing that makes your business better.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Create a Culture of Testing
00:32 – Most companies have no real process for testing their business
00:44 – You have to create a testing process
01:00 – Have at least a project management tool like MS Excel, Trello or GrowthHackers Projects
01:53 – Check out Sean Ellis’ videos online
02:04 – Group people from different departments into teams so you can test the product internally
03:01 – Let members submit their ideas on how they can grow the company faster
04:09 – Experimenting is only a failure if you have no hypothesis—but, if you learn something, it’s a success
04:54 – Check out Amazon’s Two Pizza Team
05:39 – Create dashboards for your departments that show stats and data from tests that are continually happening with your product
06:45 – Test at least once per week
07:05 – That’s it for today’s episode!

3 Key Points:

Start building a culture of testing by creating a process within your company.
Involve your employees in the process and create an atmosphere that allows them to share their ideas.
Think about your hypothesis BEFORE you run an experiment to get the most out of the process.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Does Direct Mail Still Work? | Ep. #138 Dec 16, 2016

Show notes

In Episode #138, Eric and Neil discuss whether or not direct mail is a fading marketing strategy. Listen as they discuss how targeting advertisements to the right demographic as well as being creative with your copy and message can be the strategies needed to save this older, tried-and-true method.

Time Stamped Show Notes:

00:27 – Today’s topic: Does Direct Mail Still Work?
00:35 – It’s untrue that direct mail doesn’t work anymore
00:41 – Russell Brunson from ClickFunnels is a great example of how well it works
01:07 – “Direct mail is NOT dead”
01:21 – Direct mail still works for businesses that cater to older people
01:48 – Direct mail needs to be creatively made to get someone to open it, otherwise it can be considered junk mail
01:57 – Neil describes an ad he got in the mail the other day that he actually opened
02:21 – Like a website, direct mail also has funnels
02:47 – Send a unique letter to get someone open it
03:00 – Have persuasive copy
03:10 – Neil is testing out a marketing strategy in the mail
04:14 – Consider your audience
05:37 – Be creative with your messaging inside your mail
06:50 – Target down your list to a small group so you can spend more money personalizing the mail ad
07:19 – That’s it for today’s episode!