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Latest Episodes:

How to Market an ICO | Ep. #597 Mar 20, 2018

Show notes

In episode #597, Eric and Neil discuss how you should market an ICO. Tune in to hear tips on how to approach marketing this new industry.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Market an ICO
[00:33] An ICO is an “Initial Coin Offering”.
[00:36] A lot of people are releasing cryptocurrencies.
[01:03] If you are a marketing agency, when working with an ICO, you have to “cover your ass”.
[01:55] Some of the ICO’s have bad websites.
[02:21] They’re using bad animations and insider lingo that doesn’t help to further their business.
[02:40] You will do much better if you don’t use insider lingo and instead create a simplistic video explaining your product and its value.
[03:10] Keep it simple!
[03:17] ICO are now maxing out their Telegram groups (which means they have more than 75,000 people in that group).
[03:45] One way to grow your telegram group is to blast your email list. Eric did this when working with Polygram.
[04:00] The first email drove people to the Telegram group.
[04:15] They also airdropped tokens for free because of referral programs, etc.
[04:44] Celebrity endorsements aren’t the best idea. Instead, use crypto-influencers, as they draw in the right type of customer.
[05:20] Right now, there are a lot of people writing white papers. You want the write type of people writing these (professors, influencers, etc.).
[06:00] You can use Inbound Junctions to create press for your ICO.
[06:07] Leverage email lists.
[06:10] Promote partnerships with other ICO’s.
[06:15] Create a Reddit channel.
[06:31] Engagement is so important.
[06:50] Have people manage communities and chat rooms.
[07:12] Facebook has banned any sales ads referencing cryptocurrency.
[07:53] That’s all for today!
[07:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Convert Leads into Customers | Ep. #596 Mar 19, 2018

Show notes

In episode #596, Eric and Neil explain how you can convert leads into customers. Tune in to hear what steps you can take to increase your sales revenue.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Convert Leads into Customers
[00:34] Eric and Neil both get leads from their website, but only convert about 5% into customers.
[00:52] Converting comes down to nurturing, because you have to coax people into being ready to buy.
[01:05] If 5% of your leads are qualified, you could follow up in various ways, but it could take a long time.
[01:48] Eric’s company sends an introductory email.
[02:02] He has also created a great channel via the Growth Everywhere podcast.
[02:29] Nurture people with content over and over.
[02:39] Most of your site visitors and leads will buy right away, but many will be hard to convert over time.
[03:03] Real-person engagement helps convert people who aren’t sure.
[03:14] This means attending conferences, hosting live events, Facebook Live Q&A’s, etc.
[03:40] When you do polls using Zoom, you can ask people questions that will help you find new ways to approach your customers.
[04:05] See which of the people you are trying to convert are in your area and make sure they attend a live event.
[04:54] You should also be engaging your customers on social media, which is a great way to convert.
[05:16] When people have questions or problems, don’t pitch your product, just be there to answer questions and prove yourself useful.
[05:46] That’s it for today!
[05:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Engage with Your Social Media Fans When They Keep Ignoring You | Ep. #595 Mar 18, 2018

Show notes

In episode #595, Eric and Neil discuss the best ways to engage people on social media. Tune in to hear what you could be doing differently.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Engage with Your Social Media Fans When They Keep Ignoring You
[00:36] Facebook recently tweaked their algorithm, which means you will probably have to pay more for paid ads.
[00:56] Even if you do it wrong, you will get more engagement.
[01:15] Neil used to only do text-based articles, but he found that videos gives him more reach and engagement.
[01:41] Create more than one type of engagement.
[02:27] Offer a giveaway that encourages referrals in order to participate.
[03:01] Video is the content that currently drives the most engagement.
[03:20] Eric and Neil were called out on their Facebook page for not engaging their followers and just leaving the page to operate on its own.
[03:36] Ultimately, the person who called them out was right.
[03:52] If you see people asking industry-related questions on social media, even if they are not asking you specifically, respond to them! This is a great way to get more customers and fans.
[04:30] At the end of the day, Eric and Neil messed up and broke their process.
[04:58] One way to engage your audience is to help people out when they are contacting you to ask questions.
[05:03] Join industry-related groups on Facebook and get in the mix.
[05:16] Messenger bots are a great way to engage people, as well. Try Mobile Monkey.
[05:36] Do your best to integrate live feed options provided by Facebook, YouTube, Instagram, etc.
[06:15] Make personalized messages for each site visitor, which will help to engage them (via chatbots).
[06:46] That’s it for today!
[06:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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7 Unique Marketing Systems that Work | Ep. #594 Mar 17, 2018

Show notes

In episode #594, Eric and Neil count the 7 unique marketing systems that always work. Tune in to hear what steps you should be taking to increase your revenue.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Unique Marketing Systems that Work
[00:36] #1: Neil likes doing three meetings each week (Monday, Wednesday, Friday).
[00:49] Every Monday, they split up into teams of three and brainstorm ways to further the business. On Wednesday, they implement those ideas, and on Friday they discuss the results.
[01:18] #2: At Eric’s company, they have an “innovation meeting” twice a month.
[01:25] They do it over lunch in a conference room and they discuss movements in the industry. Everyone must participate and share.
[02:10] #3: Create a team and a system to make your content more popular.
[02:19] In Neil’s company, they have a team that specializes in improving previous content.
[02:54] #4: Refer to Traction: The Entrepreneur’s Operating System.
[03:14] Eric’s team has this type of meeting every Monday. These meetings involve scoreboards, to-do lists, and quarterly rocks.
[03:45] This allows his team to systematically move forward.
[03:53] #5: A re-test system. Things that worked a year ago are not going to work today.
[04:09] Google, Facebook, or LinkedIn authorization used to drastically increase conversions, but now, because of privacy issues, in some cases it is decreasing conversions.
[04:36] When running AB tests or marketing experiences, list them out and note the results for each one.
[04:43] Take all the winners and re-test them a year from then.
[05:08] #6: Personalized and scale your marketing.
[05:24] Clearbit has a nice API, which Eric’s company uses to enrich emails and chats.
[05:46] On Growth Everywhere, Eric spoke with the CEO of Drift. The CEO spoke about how they like to tailor their website to each customer.
[06:29] #7: The Zebra System: if it looks like a Zebra, walks like a Zebra, eats like a Zebra: it’s a Zebra.
[06:37] Whoever your ideal customer is, it is now a Zebra. Within your marketing framework, make sure you are only targeting Zebras.
[06:47] Campaign Monitor grew by doing email marketing for designers.
[06:52] Convert Kit grew by doing email marketing for bloggers.
[06:55] There’s nothing wrong with picking a niche.
[07:09] As you’re focusing in on a specific demo, you’ll find that as you grow, you will start getting away from your Zebra. Don’t do that too early, because it will hurt your revenue.
[07:18] Build a check-in every quarter to make sure your marketing is still focused on the Zebra.
[07:31] Once you are hitting over $8 Million in revenue, then you can consider expanding your focus.
[07:49] That’s all for today!
[07:52] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Is it Worth it Spending Money on a Nice Office? | Ep. #593 Mar 16, 2018

Show notes

In episode #593, Eric and Neil debate whether you need to spend money on a nice office. Tune in to hear the reasons you may need a great office space.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is it Worth it Spending Money on a Nice Office?
[00:51] In a collaborative environment, it’s good to have everyone in the same space.
[01:14] Eric pays about $11,000 for three sections in co-working spaces.
[01:35] Now, they’re moving into their own dedicated space.
[01:49] Offices are good for recruiting, it’s a great space to bring clients into, and it’s nice to have a home base.
[02:13] If you are looking to build a culture, you need to have your own dedicated space.
[02:27] A crappy space creates a crappy feeling.
[02:45]However, Neil thinks it’s a waste of money to have a nice office, even though offices do serve an important purpose.
[03:10] He would rather save money on the office and spend it on food or other community-related activities and things that build culture.
[04:07] Nice offices are good for creative businesses and it helps create a positive perception.
[04:40] Marketing warrants a nice office, in Eric’s opinion.
[05:01] Neil prefers to sublet for a year at a time.
[05:54] He thinks it’s too risky to sign up for years at a time.
[06:20] Consider whether your industry warrants having a nice office.
[06:29] That’s all for today!
[06:32] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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You Made a Bunch of Money. Now What? | Ep. #592 Mar 15, 2018

Show notes

In episode #592, Eric and Neil discuss what you should do with your profits. Tune in to hear in what you should be investing.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: You Made a Bunch of Money. Now What?
[00:45] If you make six figures, pay your expenses and live a minimalist lifestyle.
[01:05] Put all your money back into your business.
[01:28] Ray Dalio’s book has been helpful for determining what to do with your money.
[01:54] Ray is a hedge fund manager; his book discusses the benefits and diversifying.
[02:18] Warren Buffett typically makes ten to twenty investments at a time.
[02:37] Invest back in yourself!
[02:50] Invest back into your business!
[03:22] Neil would take his profits and invest in more businesses.
[03:40] He lost a lot of money this way. Focus on your core business.
[03:44] Neil spoke with Brian Lee, head of Shoe Dazzle and Legal Zoom. He told Neil to have laser-sharp focus on his core business.
[04:14] Only consider expanding when your core business has leveled off.
[05:23] Eric watched a video about how to get richer.
[05:45] He learned that taxes are 30-50%.
[06:06] Eric recommends starting an LLC to run your expenses through.
[06:21] That’s all for today!
[06:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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The Little Known Secret to Generating More Revenue From Every Customer | Ep. #591 Mar 14, 2018

Show notes

In episode #591, Eric and Neil discuss the secret to engaging your customers in order to produce greater revenue. Tune in to hear the main thing you can do to generate sales.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Little Known Secret to Generating More Revenue From Every Customer
[00:54] When you first sign up with Intercom, they have a great on-boarding email.
[01:35] On-boarding is the biggest lever you can pull to generate more revenue.
[01:53] When you buy a meal at McDonalds, they are always upselling (Fries? Super size?)
[02:22] Upsell or downsell when people are checking out.
[03:12] The upsell could be a software that does the work for you.
[03:32] Your solution should be both speed and automation.
[03:49] Dotcom Secrets is a great book about upselling and on-boarding.
[04:05] Eric recommends Appcues, a cheaper option, or Intercom, which is known for their chat feature.
[04:34] On-boarding isn’t just the first week, it’s about keeping customers engaged.
[05:03] Customers who are successfully on-boarded are more likely to buy products and services.
[05:40] That’s it for today!
[05:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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The Secret to Delivering a Remarkable Customer Experience | Ep. #590 Mar 13, 2018

Show notes

In episode #590, Eric and Neil talk about delivering a remarkable customer service experience. Tune in to find out what it takes to create amazing experiences for your customers.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Secret to Delivering a Remarkable Customer Experience
[00:35] If you really want to create amazing experiences that your customers love, you have to care about them.
[01:00] Zappos goes above and beyond to delight their customers (fast shipping and easy returns).
[01:45] Amazon bought Zappos some time ago and they are also a customer-focused company.
[02:20] When Eric was in Japan, he stayed at the Prince Gallery and he found the customer service aspects remarkable.
[02:36] He felt special and even minor details were attended to.
[03:00] Think about creating remarkable experiences.
[03:05] The Ritz Carlton does training in terms of customer experience and service; you can send your team there (for an expense), but they will learn a great deal.
[03:30] Neil stayed in the Mandarin Oriental Las Vegas and he saw notes that were left for employees and the customer service mantras they lived by.
[04:25] They went above and beyond at no extra cost to Neil (except for tips).
[04:55] The problem with affiliate marketing, is that you are really doing it for yourself.
[05:27] That’s all for today!
[05:29] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Why You Should Hire Developers as Marketers | Ep. #589 Mar 12, 2018

Show notes

In episode #589, Eric and Neil explain why you should hire developers to work as marketers. Tune in to hear why developers are so good at marketing.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why You Should Hire Developers as Marketers
[00:35] Neil think developers are really good at understanding data and making changes.
[00:54] They are amazing marketers because they are creative, make changes, and run tests without relying too heavily on others.
[01:04] Marketers on the other hand, may have good ideas, but have to figure out how to get them implemented by someone else.
[01:26] During Eric’s time at Treehouse, the CTO was a developer who would help him get things done.
[01:36] The CTO didn’t know marketing, but learned as he went.
[01:52] Engineers/Developers are self-motivated.
[02:27] What Neil loves, is that they believe in the “quick and dirty” approach.
[02:53] The one danger in hiring developers as marketers, is that they will sometimes run a lot of bad tests and you will lose revenue.
[03:22] When you run a test and things go wrong, you will absolutely lose money.
[03:52] Make sure that you have an individual contributor and also managers.
[04:30] Neil thinks you should be paying $150,000-$200,000 for a good developer who understands marketing.
[04:41] It doesn’t make sense for you to hire someone into this position unless you already have a business that is producing millions in revenue and you need more growth.
[05:10] You don’t always have to pay a lot for good talent, but those with experience will cost more.
[05:25] That’s all for today!
[05:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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7 Unusual Marketing Tools That'll Help You Grow | Ep. #588 Mar 11, 2018

Show notes

In episode #588, Eric and Neil discuss marketing tools that can help you grow your business. Tune in to hear which tools Eric and Neil swear by.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Unusual Marketing Tools That'll Help You Grow
[00:37] Tool #1: Frame.io is a cool tool that allows you to leave feedback on videos to help push them through the creation process.
[01:17] Tool #2: Zapier helps automate a lot of your marketing apps. It can connect with HubSpot or Drip.
[01:50] Your marketing team doesn’t have to create systems to organize their output, because Zapier does it for you.
[02:00] Tool #3: TubeBuddy allows you to AB test different thumbnails, schedule things ahead of time, and see which tags are viable for your YouTube videos.
[02:15] It can also show you how other channels are doing in comparison to yours.
[02:27] Tool #4: Full Story allows you to do user recordings “on steroids”.
[03:00] Tool #5: Front is a collaborative email inbox.
[03:15] You can assign emails to other people and make it available to them.
[03:30] It also syncs with Base.
[03:52] Tool #6: Clearbit helps you to connect with a lot of existing tools like Drip. It lets you know important background info on email and chat identities, so you know who the viable customers are.
[04:44] Tool #7: Snip.ly lets you take posts and overlay your offer or content.
[05:25] It helps to re-target people.
[05:47] That’s it for today!
[05:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!