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Our Favorite Marketing WordPress Plugins of 2018| Ep. #617 Apr 09, 2018

Show notes

In episode #617, Eric and Neil count out their favorite WordPress plugins. Tune in to hear what plugins you should be using to optimize your posts.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Our Favorite Marketing WordPress Plugins of 2018
[00:35] YouTube Subscribe Bar allows you to embed videos and include a subscribe button. However, the subscribe button will subscribe viewers to your channel instead of the channel from which the video was posted.
[01:13] Yoast SEO Plugin has an XML sitemap generator. They create XML sitemaps the correct way, whereas other plugins do not.
[01:37] Tools like Pretty Links help to shorten links and make them more visually appealing.
[02:05] Exit Pop Ups works well with Hello Bar and Neil likes it because you can make your background an animated GIF. Animated GIFs tend to up your subscribers.
[02:27] Wordable allows you to write a post in Google Sheets and then push it directly to Wordpress.
[03:18] Gravity Forms is a great way to do integrations and collect payments. You can hook it in with Woocommerce or Zapier.
[03:52] WP Embed Code Generator, which is great for creating embed codes for your infographics, so other people can use them.
[04:09] A Blogging Checklist is an oldie, but a goodie. The checklist is an easy form for everyone to follow. It’s a dummy-proof solution.
[04:46] That’s all for today!
[04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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7 Social Media Hacks That'll Make You Stand Out From The Noise | Ep. #616 Apr 08, 2018

Show notes

In episode #616, Eric and Neil discuss the 7 hacks you can use to stand out from the crowd. Tune in to hear what you should be doing to make an impression.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Social Media Hacks That'll Make You Stand Out From The Noise
[00:42] #1: Neil took the most popular influencers and had them take photos of themselves holding signs that said, “Who is Neil Patel?”. Over the years, he has closed deals because people remembered this campaign.
[01:26] #2: Allbird has custom illustrations and videos on Instagram. That kind of thing will help you stand out.
[02:06] #3: See what’s working for your competitors and is getting them the most shares. Then, create similar content or posts.
[02:38] #4: Social Blade shows stats for YouTube. You can see channel’s growth rates and what helped them achieve that growth. This will help you figure out what tactics to copy.
[03:23] #5: Increase engagement by boosting posts to people on your fan page.
[04:11] #6: Build pods with like-minded people and power-like each other’s posts.
[04:38] #7: Figure out what each social network is missing. Facebook is trying to work on video, LinkedIn has a lot of gaps, etc. If you give the social network what they are lacking, they will promote it.
[05:34] That’s all for today!
[05:36] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Which Marketing Channels Have The Best ROI | Ep. #615 Apr 07, 2018

Show notes

In episode #615, Eric and Neil debate which marketing channel has the best ROI. Tune in to hear on which channel you should be focusing your energy.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Which Marketing Channels Have The Best ROI
[00:35] Content marketing is one of the best options for good ROI.
[00:40] On the other hand, Neil thinks using paid ads are the best.
[01:06] You have to think of scalability and return on investment.
[01:30] With content marketing, you could spend $1 Million and generate $10 Million, whereas with paid ads, you could spend $50 Million and generate $100.
[01:40] If you combine those two channels, you could have a “monster” business.
[02:00] One channel could work better than the other depending on the business.
[02:25] A woman Neil met at a conference gets all her business through Facebook ads.
[02:50] Another company grew solely off of social media paid ads, which proves this is a popular and successful method.
[03:15] If you layer paid ads with content marketing, you will have twice as much business.
[03:42] If you want to know which will produce the highest ROI for you, run some tests.
[04:02] If you are not sure which channels to use, check out what is working for your competitors using SEMRush or BuzzSumo.
[04:20] Think about where your audience is “hanging out” and tailor your approach.
[04:42] If you need to need to go back to Marketing 101, read The 22 Immutable Laws of Marketing.
[04:46] That’s all for today!
[04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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The Only 10 Marketing Tools You Need | Ep. #614 Apr 06, 2018

Show notes

In episode #614, Eric and Neil count out the 10 marketing tools you absolutely need. Tune in to hear which tools you should be using to help increase your revenue.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Only 10 Marketing Tools You Need
[00:45] Marketers use too many tools and it was proven in a study.
[01:01] #1: AHREFS is the tool that is great for competitive analysis or even analyzing your own performance.
[01:30] #2: Google Analytics helps you track what is effective and compare yourself to your competition.
[02:14] #3: Zoom is all-in-one webinar software. You can live chat with your team or have your webinar viewed by up to 10,000 people at a time.
[02:52] #4: BuzzSumo is a way to track social media shares.
[03:08] #5: Convert Kit or Drip as email service providers. Use something that is intuitive like these products.
[03:39] #6: Crazy Egg is a heat-mapping tool that Neil helped to create. It does heat-map recording, scroll maps, AB tests, etc.
[04:03] #7: Clickflow or Google Search Console (Neil is one of the co-founders of Clickflow). These products allow you to see which ones of your articles are popping and which are not. You can then optimize your titles and content using these tools.
[04:20] #8: Subscribers is a great way to get people back to your website (you can use any chat bot as well).
[04:55] #9: Sprout Social or Buffer are social media management tools. You can manage multiple accounts from one place.
[05:19] #10: HubSpot helps to track sales-qualified leads and offers a lot of free tools.
[05:37] That’s it for today!
[05:40] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Why We Work So Hard | Ep. #613 Apr 05, 2018

Show notes

In episode #613, Eric and Neil explain why they work so hard. Tune in to hear why they spend so much time working and whether it is worth it.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why We Work So Hard
[00:43] Neil says he works so hard because he loves what he does and he also has nothing better to do.
[00:50] He loves it so much it doesn’t feel like work for him.
[01:01] Eric loves playing games and finds that marketing is a fun game for him (in terms of strategizing).
[01:58] He is addicting to winning.
[02:30] One of Neil’s partners said marketing is like a drug.
[03:03] Eric sees systems of processes and finds them to be like puzzle pieces.
[03:35] Business is a game that never ends.
[04:01] Though Neil clearly grew up an Upper-Middle Class kid, he still had aspirations of being “rich” and privileged.
[04:12] Eventually, he realized money doesn’t equate to happiness, but the challenges of the job were satisfying.
[04:38] Figure out what your motivation is and once you find that, keep pushing forward. If you don’t love what you do, don’t do it!
[05:32] Eric believes that when you work all the time, you get to meet a wide array of interesting people, which is beneficial and it evens out all the hours worked.
[06:04] That’s it for today!
[06:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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The Craziest Marketing Tactic Ever | Ep. #612 Apr 04, 2018

Show notes

In episode #612, Eric and Neil discuss their craziest marketing schemes. Tune in to hear some out-there ideas that may work for you, as well.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Craziest Marketing Tactic Ever
[00:36] The craziest thing Eric has ever done was bet an entire company (54 employees, 5 months of cash in the bank).
[01:02] He bet everything on video marketing in order to hit numbers.
[01:19] He was even surprised that it worked. The company now does $25 Million/year in business.
[01:39] At the same time, Neil was spending $20 to acquire a customer and generating $200.
[02:02] The craziest thing Neil has ever done was to launch the “Who is Neil Patel?” campaign. Though he got a lot of hate for it, it proved to be very successful.
[02:42] It caused everyone to Google his name, which made his brand query shoot up, his search traffic skyrocketed, and his ranking improved.
[03:12] You can achieve this by creating quizzes or paying celebrities to be part of an ad campaign, as examples.
[03:50] Marketing works whether people love or hate the campaign.
[04:32] Buying websites is another great way to improve your ranking.
[04:55] Eric wanted to rank for elder-care related keywords, so he bought out some elder-care sites.
[05:45] The site would then redirect to their main landing page.
[05:52] That’s it for today!
[06:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Do SEO Without Writing Content | Ep. #611 Apr 03, 2018

Show notes

In episode #611, Eric and Neil discuss how you can improve your SEO without writing more content. Tune in to hear what steps you can take to increase site traffic without having to write new content.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Do SEO Without Writing Content
[00:35] Use Google Search Console to see which pages have a high impression count, but low click-through rate.
[01:01] In order to increase traffic to your site, improve your title or meta-description.
[01:26] Neil’s most popular pages are the ones with a tool, his blog, and his homepage.
[01:44] Whatever business you’re in, create a tool for it. You don’t have to do this from scratch! You can buy a script for what you need.
[02:18] Buy other websites via BizBuySell, Flippa, or FE International.
[02:49] Brian Dean runs Backlinko, has thirty-something blog posts and gets near 200,000 visitors per month.
[03:05] He gets good traffic by improving his existing content.
[03:33] You can generate traffic and raise your ranking by improving your website’s design.
[03:37] Neil was the co-founder of Kiss Metrics and they added a lot of infographics to their site, which increased traffic.
[04:01] That’s all for today!
[04:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Double Your Leads With These 7 Hacks | Ep. #610 Apr 02, 2018

Show notes

In episode #610, Eric and Neil discuss 7 useful hacks that will double your leads. Tune in to hear what you could be doing to increase your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Double Your Leads With These 7 Hacks
[00:33] Hack 1: Use the most relevant lead magnet.
[00:38] A lead magnet is an ebook, a checklist, etc.
[01:07] Hack 2: Remarket visitors to your site.
[01:15] Show them a landing page with the opposite pitch of your main landing page.
[01:33] Remarketing is effective, because people come to your site via different pages.
[01:55] Hack 3: Use a pop-up tool to collect leads.
[02:02] Great pop-up tools: Hello Bar and Opt-in Monster.
[02:21] Hack 4: If you are doing B2B, use LinkedIn’s pre-populating forms.
[02:48] Your conversion rate will go up, because it fills out the form for the potential customer, saving them time and effort.
[02:52] Hack 5: Use chat bots.
[03:02] You can use Facebook’s free tool, Intercom, Drift, or Many Chat.
[03:33] Hack 6: Get people to subscribe or opt-in via push notifications.
[04:05] Try using Subscribers.
[04:40] Hack 7: Build tools and give them away for free.
[05:12] UberSuggest is a great example of this.
[05:20] That’s all for today!
[05:22] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Do You Really Need More Backlinks to Outrank Your Competition? | Ep. #609 Apr 01, 2018

Show notes

In episode #609, Eric and Neil discuss whether you really need more backlinks to outrank your competition. Tune in to hear what you can do to improve your ranking.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Do You Really Need More Backlinks to Outrank Your Competition?
[00:34] Eric doesn’t think you need more backlinks.
[00:54] Sometimes, a wikipedia post will rank higher than others because they have domain authority.
[01:15] However, Eric and Neil don’t even check their domain authority anymore.
[01:21] When you’re starting off, this is something you need to check, but once you are more established, it doesn’t matter.
[01:41] Neither Eric or Neil even knows how many backlinks they have.
[02:15] To win business, Eric’s company will show companies how many backlinks they have as compared to their competitors.
[02:30] Once you’ve been working with a customer for a year or two, you produce good content, build natural links, create videos, create podcasts, and you no longer check on backlinks.
[03:00] The simplest way to outrank your competitors: go to Google Search Console, check your URL’s with a lot of impressions, but low clicks, then re-write it by fleshing it out and adding in pertinent keywords. You will find that your ranking for those keywords will increase and you will outrank your competitors without having to build more links.
[03:30] Sometimes, checking backlinks is based merely on ego, as nothing annoys people more than their competitors having more backlinks and higher domain authority.
[03:55] Clickflow is a great tool that shows you when your impression count is too low. This means you should improve the title or meta-description.
[04:16] Sometimes, adding popular keywords to your title will help boost your ranking.
[04:42] That’s it for today!
[04:46] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

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Email Marketing Is Dying (and Here's What You Should Do Next) | Ep. #608 Mar 31, 2018

Show notes

In episode #608, Eric and Neil discuss what you should do in light of the fact that email marketing is dying. Tune in to hear what avenues you should pursue to mitigate the loss of traffic through email marketing.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Email Marketing Is Dying (and Here's What You Should Do Next)
[00:34] Everyone thinks no one uses email anymore, which is a false assumption, especially if you work in the corporate world.
[00:55] Although email marketing is dying, that is only for the younger demographics.
[01:15] Email isn’t as effective as it used to be, but as long as you leverage all the other channels, you can still do well.
[01:40] Combine emails, push notifications, and chat bots; you will get back some of the traffic you lost through email marketing.
[02:00] Neil spoke to someone who works in Dubai and he still makes all his money through email marketing to an older audience.
[02:21] Eric loves to use Subscribers.com, Many Chat, and text messaging to market to a younger audience.
[02:58] Sly Broadcast is a great tool that Eric loves.
[03:18] This tool will allow you to drop a voicemail into someone’s inbox without having the phone ring.
[03:40] Cut the fat on the tools, though. Too many tools spreads your focus too thin.
[04:25] Neil’s team uses fewer than 10 tools internally.
[04:32] They use Skype, Google Analytics, Google Search Console, AHREFS, SEMRush, Subscribers, Hello Bar, Hubspot, and possibly one or two more at the most.
[05:00] Don’t go beyond ten tools, because it is overwhelming.
[05:15] If you want to do well and remain actionable, using too many tools will prevent that.
[05:30] That’s it for today!
[05:32] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!