Marketing School - Digital Marketing and Online Marketing Tips

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We Bought $100,000 Worth of Backlinks (and Here's What Happened Next) | Ep. #607 Mar 30, 2018

Show notes

In episode #607, Eric and Neil discuss what happened when they purchased backlinks. Tune in to hear whether this is still a valid marketing method.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: We Bought $100,000 Worth of Backlinks (and Here's What Happened Next)
[00:40] Eric and Neil no longer buy links, but did so during the earlier parts of their careers.
[00:55] They purchased random sites with no relevance to their industries.
[01:30] Link buying is bigger than it used to be and Google isn’t banning any of the purchased sites.
[01:55] Sites will spend $100,000 on backlinks, but they are not getting the traffic that they used to.
[02:02] Google is now using a lot of factors such as brand queries, user metrics, on-page SEO, Hummingbird, and Rank Brain.
[02:45] Paid advertising is the biggest trend right now and it’s working.
[03:00] Buying links is the old SEO, instead you should think about ways to repurpose and create great content.
[03:26] Neil uses blogging, video, and podcasting as marketing methods.
[03:31] This all can lead to bigger and better opportunities.
[04:12] That’s it for today!
[04:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Outrank Your Competitors by Copying | Ep. #606 Mar 29, 2018

Show notes

In episode #606, Eric and Neil discuss how you can outrank your competitors simply by copying them. Tune in to hear how and what you should be copying.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Outrank Your Competitors by Copying
[00:53] Single Grain went from 4000 visitors/month to 100,000 visitors/month by copying great ideas from his competitors.
[01:20] Take the best techniques, posts, podcasts and spin it to make it more useful.
[01:36] Dr. Axe is a website that crushed the competition.
[01:58] Dr. Axe checked which of their competitors’ URLS were getting the most traffic, had the fewest backlinks, and then wrote better versions of those pages.
[02:57] This got them to 20 Million visitors per month.
[03:34] AHREFS is one of Eric and Neil’s favorite tools. It can do a content gap analysis, which will help you see where others are failing. Fill in that gap!
[04:25] Neil wrote The Beginners’ Guide to Online Marketing. It cost him around $20,000 or $30,000.
[04:51] It was a combination of the strongest pieces out there; he made it more detailed, easier to digest, and combined text with infographics to make it more appealing.
[05:05] A lot of people are doing 10x or 100x content.
[05:20] Think how you can apply Neil’s techniques to your product or service in your industry.
[05:52] If you continually create new content on the same topic, Google won’t know which page to rank higher, so they won’t rank them well at all.
[06:07] Make sure your pages are more detailed and don’t repeat content.
[06:11] That’s all for today!
[06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Quantity vs Quality: What's Better For Link Building? | Ep. #605 Mar 28, 2018

Show notes

In episode #605, Eric and Neil discuss whether you should focus on quantity or quality when it comes to link building. Tune in to hear what you might be doing wrong.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Quantity vs Quality: What's Better For Link Building?
[00:43] Neil finds that neither proves more useful than the other. Slow and steady wins the race.
[01:02] This means whether you post ten links per month or three with high quality content, consistency is the only thing that matters.
[01:52] You never consider link-building when you’re starting your business, but it matters.
[02:20] When starting out, focus on letting people know who you are and what your brand is.
[02:45] Eric builds the majority of his links on Singlegrain.
[02:56] He and his company focus on quantity and find that quality isn’t always a factor.
[03:15] Now, Singlegrain pulls in 100,000 visitors per month.
[03:25] Don’t post junk, but quality rarely matters.
[03:45] Don’t always link back to your homepage, rather provide relevant information.
[04:25] Though it’s not the sexiest answer, time is always your friend and visitors will grow in time if you remain consistent.
[04:28] That’s all for today!
[04:31] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Convert Your Visitors Into Repeat Visitors | Ep. #604 Mar 27, 2018

Show notes

In episode #604, Eric and Neil discuss ways you can convert site visitors into repeat visitors. Tune in to hear how you can increase your conversions and revenue.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Convert Your Visitors Into Repeat Visitors
[00:45] 25-30% of Single Grain’s visitors are repeat visitors.
[00:48] Most people will have this percentage of repeat visitors.
[01:12] Collect email addresses and re-market to them.
[01:30] People on your email list will be the highest converting channel.
[01:36] Emails account for 30% of Overstock’s sales.
[01:55] Made a lead magnet.
[02:10] Use Beacon.by to make checklists and ebooks. Other helpful tools are: Canva and Hello Bar.
[02:40] Use multiple channels; try push notifications.
[02:45] To facilitate this, try Subscribers, Push Crew, or One Signal.
[03:00] Chat bots are still effective (not as much as last year). You can get 40% of those people to your website.
[03:24] You can use RSS to blog.
[03:50] It’s a quick and easy way to blast everything.
[04:10] Neil write his emails manually, which may make his blasts more successful.
[04:30] Tailor your titles and content to each outlet (email, social, etc.).
[05:00] Use email, push, chat bots, and any new marketing channel to get people to your site.
[05:14] The goal is to engage with people as many times as possible.
[05:55] Check out Neil’s guides on Quicksprout.
[06:12] If you Google online marketing, Neil is always one of the top results.
[06:38] Don’t forget about retargeting!
[06:50] That’s all for today!
[06:52] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Growth Hack Your Company by Copying Hubspot | Ep. #603 Mar 26, 2018

Show notes

In episode #603, Eric and Neil discuss ways you should emulate HubSpot. Tune in to hear the ways in which HubSpot is successfully converting people into customers.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Growth Hack Your Company by Copying Hubspot
[00:35] Eric had one of the HubSpot VP’s, David Cancil, who is now the CEO of Drift, on Growth Everywhere.
[00:47] David said that Hubspot got a lot of its clients/sales from it website grader tool.
[01:04] When it comes to software, you want to give away something everyone wants.
[01:18] Even if you release a cheaper version of coveted software and give it away for free, you will get a lot more traffic.
[01:43] You can even apply this to physical products.
[02:10] “Marketing is a race to the bottom.” -Neil
[02:25] Neil bought and re-launched UberSuggest; did little to no marketing; and offered free versions of his competitors apps or software.
[02:50] Russell Brunson offered a free book for which you only had to pay shipping.
[03:15] Outgrow is a great free tool you can use and customize to suit your needs.
[03:35] Lead Quizzes and the book Ask help you figure out what kind of questions you should be asking your customers.
[04:10] Quizzes aren’t effective unless the product is relevant to the result of the quiz.
[05:05] Hubspot personalizes the site to each visitor and welcomes you back by name.
[05:24] Personalizing the experience will help conversion rates.
[05:35] Amazon is also good at personalizing their experience.
[06:05] You can easily use Upwork or CodePen or Top Down to hire workers/developers.
[06:35] Product tools are the best way to market.
[07:15] That’s all for today!
[07:18] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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7 Simple Copy Hacks That'll Allow You to Sell Anything | Ep. #602 Mar 25, 2018

Show notes

In episode #602, Eric and Neil count out 7 hacks that will help you increase your revenue. Tune in to hear these great hacks!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Simple Copy Hacks That'll Allow You to Sell Anything
[00:35] #1: Take a look at what everyone in your space is doing.
[01:03] Focus your copy on a niche instead of directly competing with others content.
[01:33] By tailoring to a specific audience, your conversions will go up.
[01:54] #2: Check out Backlinko.
[02:01] All the posts are easy to read. Model yoru content after this.
[02:40] #3: Integrate testimonials and case studies that prove your point.
[03:10] Make sure you include more than one testimonial.
[03:20] Make it more of a story.
[03:33] #4: Emaildrips will help you draw inspiration on what to do next.
[03:59] #5: Do the opposite pitch of what is on your landing page.
[04:30] Most of your visitors won’t convert, but re-market to your core audience. Send them to a different landing page and try a more emotional pitch.
[05:10] #6: Generate a sense of urgency (Swiped is a great resource for this).
[06:15] #7: Make sure you have a relevant call to action.
[06:45] Relate your calls to action to everything you see on your homepage.
[07:04] That’s all for today!
[07:06] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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The One Essential Thing That Most Marketers Miss | Ep. #601 Mar 24, 2018

Show notes

In episode #601, Eric and Neil discuss the one thing that Marketers tend to overlook. Tune in to hear what you might be neglecting in your business plan.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic:The One Essential Thing That Most Marketers Miss
[00:50] You can’t build something great without a great team.
[01:22] Hiring and recruiting are the biggest marketing hacks out there, but people often don’t think about this.
[01:41] Algorithms always change and it makes it hard to stay popular or “on top”.
[02:20] It doesn’t matter what channel you’re marketing through, but rather your brand is most important.
[02:41] Focus on providing an amazing customer experience.
[02:48] Use Zappos as an example of great customer service,
[03:51] The CEO of Priceline realized that at the end of the day, it was all about his team and the people that make up the company.
[04:49] Who? Is a great book that will teach you about the psychology of team building.
[05:04] Primal Branding is another good resource.
[05:18] Instead of spending time and money on logo and image, spend the time with your customers.
[05:45] That’s it for today!
[05:47] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Generate Traffic From Instagram When You Have No Followers | Ep. #600 Mar 23, 2018

Show notes

In episode #600, Eric and Neil explain how you can generate traffic on Instagram. Tune in to hear how you can leverage social media in order to grow your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Generate Traffic From Instagram When You Have No Followers
[00:40] Make sure you’re using the right tags.
[00:43] There are tools like RiteTags to help you with this.
[01:04] Promote your Instagram on your other social accounts.
[01:10] Get the most engaged people to follow you.
[01:18] The more engaged your followers, the more viral your post will end up being.
[01:28] Eric finds the most engaged users in his industry and engages them on social media.
[01:52] Start doing stories and when people watch, get them to go to your website.
[02:13] Instagram Pods are a way of getting people together and like each other’s posts.
[02:57] Eric likes Unity Influence, which is a platform where you can find influencers (NOTE: Eric has invested in this company).
[03:22] When someone likes 20 pictures all at once, it doesn’t have as great an effect. If someone likes your photo and nothing else, your post will get a bigger bump.
[03:54] Eric hired a company that kept reposting other people’s motivational quotes and doing power likes.
[04:05] This doesn’t actually add value, so if you’re going to do something like that, you may as well use Canva.
[04:25] You also need to have the right content that caters to your target audience.
[04:32] Also, consider buying another Instagram account.
[04:45] The account that you buy doesn’t have to be active before you buy it, but it should be in your field.
[05:20] That’s it for today!
[05:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How To Run A Virtual Marketing Team | Ep. #599 Mar 22, 2018

Show notes

In episode #599, Eric and Neil discuss how you can run a virtual marketing team. Tune in for tips on how to manage remote workers.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How To Run A Virtual Marketing Team
[00:33] Neil was listening to Masters of Scale and the CEO of Zoom was talking about how 50% of their talent are remote workers.
[01:05] Eric hires people from all over and they work remotely.
[01:17] He does it not because remote workers are cheaper (they aren’t), but because they are talented.
[01:45] Eric and Neil have been tapping into the virtual market for 10-15 years.
[02:07] When running a virtual team, people have to specialize.
[02:31] Neil finds that communication is better when everyone is on site.
[03:10] 1:1 meetings are key for direct reports.
[04:17] When you want people to perform their best, give them KPIs and other marks to hit; goal-setting is key.
[05:40] Eric’s team uses Bonusly, which allows you to award points to people, which then translate to online dollars. It becomes a recognition tool that encourages a bit of competition.
[06:15] On the agency side, they use HubStaff, which tracks the time of your employees.
[06:36] It’s important to have a record of the time your virtual employees are working.
[06:54] This doesn’t mean you should be a micromanaging snoop!
[07:25] If you have to do this, they are probably not the right employee.
[07:40] Virtual employees need to have a lot of discipline.
[07:55] Eric and Neil operate their businesses using the Traction model.
[08:24] Eric read The Coaching Habit and thinks it contained useful information for running a business.
[08:52] That’s all for today!
[08:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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7 Crazy Marketing Experiments That Will Change Your Business | Ep. #598 Mar 21, 2018

Show notes

In episode #598, Eric and Neil discuss the 7 crazy ways you can improve your business. Tune in to hear how you can attract more customers and increase revenue!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Crazy Marketing Experiments That Will Change Your Business
[00:40] #1: Run brand-related experiments.
[01:04] Google relies on many factors when it comes to ranking and if people are searching for you, your rank will probably be higher.
[01:47] #2: Build a repurposing framework.
[02:35] Over 10% of podcast listeners make over 6 figures!
[02:53] #3: Create your own podcast or advertise on some.
[03:20] #4: Build a remarketing funnel that uses videos to tell your story.
[04:19] Video has ten times more brand awareness than text or other forms of marketing.
[04:30] #5: Showcase your daily life.
[04:45] By documenting your work life, you will find that you will have an engaged community.
[05:18] #6: What’s old is new again.
[05:29] While people are spending on digital, this doesn’t negate the efficacy of older methods.
[06:09] #7: If you are selling a high-ticket item and selling to wealthy clientele, consider sending a courier to their home or office with $1000 in cash and a note explaining that you want 30 minutes of their time.
[06:50] A lot of people will take the call.
[07:02] That’s it for today!
[07:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!