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Latest Episodes:

How to Find a CMO | Ep. #627 Apr 19, 2018

Show notes

In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Find a CMO
[00:33] They get hit up all the time for people looking to fill this position, but it is the hardest position to fill.
[00:55] Tap into referral networks.
[01:05] When Eric was hired at Treehouse, he was referred in.
[01:27] Don’t just hire a CMO, have someone prove in a lesser position that they can deliver results for you. Have people work their way up.
[02:55] Instead of having a CMO, just make the marketing department work together to guide the mission.
[03:41] Contingency firms whose focus is on hiring executives is another way to go.
[03:48] They will cost you a lot of money, but will deliver on the mission.
[04:34] Org structures are different now, so it changes how you can operate.
[04:38] To recap: referral networks work, contingency firms work, having NO CMO works.
[04:48] That’s it for today!
[04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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To Focus or Not to Focus, The Marketer's Dilemma | Ep. #625 Apr 18, 2018

Show notes

In episode #625, Eric and Neil discuss where and how to focus your energy. Tune in to hear what you should actually be focusing on!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: To Focus or Not to Focus, The Marketer's Dilemma
[00:50] People have different concepts of how marketing works.
[01:02] Your tactics all depend on what your business is, what its status is, etc.
[01:37] Pick a tactic that is working the best for you and focus all your energy on that.
[01:55] Once that tactic is operating to its best abilities, add in other tactics.
[02:24] Eric worked at a company that tried a bunch of different tactics and found video marketing worked the best, then focused all their energy on that.
[03:14] Neil met the Legal Zoom/Shoedazzle CEO; he told Neil to have laser focus.
[04:10] Steve Jobs said that he is better at saying “no” than other people.
[04:40] If your growth rate is accelerating, hit the gas. If it’s decelerating, think about what you can improve.
[04:55] That’s all for today!
[05:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Why We Don't Watch The News | Ep. #626 Apr 17, 2018

Show notes

In episode #626, Eric and Neil explain why they don’t watch the news. Tune in to hear why television news is a waste of your time.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why We Don't Watch The News
[00:33] The news media is just another business.
[00:45] It’s a viewership-driven business and they thrive on ad revenue.
[01:00] Instead, Eric follows different people on Twitter and gets his news from that.
[01:20] TV news is just noise!
[02:21] You can get your news by browsing news sites instead.
[02:34] If something really important or big happens, you will most likely find out about it on Twitter or social media, anyway.
[03:15] By not spending time posting on social media, you gain a lot of hours back.
[03:44] To beat your competition, focus on your business and what matters as opposed to being obsessed with frivolous social media posts.
[04:40] The Economist Espresso is one or two paragraphs and summarizes the most important stories.
[05:00] “If you want to do well, stop wasting your time” -Neil
[05:07] That’s all for today!
[05:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Get More Out of Your Day | Ep. #624 Apr 16, 2018

Show notes

In episode #624, Eric and Neil discuss how you can get more out of your day. Tune in to hear how you should be organizing your life.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Get More Out of Your Day
[00:40] Google “Michael Hyatt Perfect Day”, which will explain how to block out your day.
[00:53] Eric and Neil record at a set time every week.
[01:07] Thursdays are Eric’s content days. Fridays are for his SAS products.
[02:05] Eric will do networking events, dinners, etc., because it is a priority for growing his business.
[02:40] Figure out your end goal and cut everything else out.
[03:00] Neil doesn’t do networking events, rather he does actual tasks.
[03:15] He feels that if he hasn’t accomplished his goals, he can’t rest, so he doesn’t care about work/life balance: he works through illnesses and holidays.
[03:29] Mark Schuster did a blog post “Learning Before Earning”, which you should read.
[04:09] The book, The One Thing, tells you to pick your most important goal and to just focus on that.
[05:06] Building or fostering good habits is key.
[05:15] You have to rank things to determine which is the most urgent/important.
[05:42] Check out Rescue Time: It will show you how you are spending your time and allow you to cut the fat.
[06:15] Delegate!
[07:10] That’s all for today!
[07:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Here's A Unique Way To Keep Your Brand Top Of Mind | Ep. #623 Apr 15, 2018

Show notes

In episode #623, Eric and Neil discuss how you can stay top of mind. Tune in to hear what you should be doing to remain popular.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Here's A Unique Way To Keep Your Brand Top Of Mind
[00:38] If you look at Drift, every time they launch a new feature, they always have a lot of fanfare and masquerade it as a product launch.
[01:26] In 2017, Neil bought UberSuggest and relaunched it as a free tool in 2018.
[01:45] He used Product Hunt to promote it.
[02:15] Neil publishes to his blog 7 days a week!
[02:32] You have to be relentless in order to stay top of mind. Tom Brady is a great example of relentlessness.
[03:00] There is no one specific thing you can do to stay popular, but rather you have to try everything.
[03:42] The rule of 7: someone has to see something 7 times before they convert.
[04:10] By putting yourself out there, eventually, you will become top of mind.
[04:51] Zoom doesn’t run a lot of ads, but they have billboards everywhere in San Francisco. They even bought a sponsorship at the arena where the Golden State Warriors play.
[05:28] That’s all for today!
[05:31] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Running Out of Marketing Ideas? Do this | Ep. #622 Apr 14, 2018

Show notes

In episode #622, Eric and Neil discuss what you can do when you run out of marketing ideas. Tune in to hear where you can find inspiration to get you out of a rut.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Running Out of Marketing Ideas? Do this
[00:45] Eric opens Feedly, which has a bunch of marketing blogs, which can give him a bunch of ideas.
[01:17] Nuzzle takes all of his Twitter followers and shows him who they are following.
[01:34] Basically, go out and research in order to get new ideas.
[01:47] Instead of doing more things, improve what you are already doing.
[01:53] Try using Buzzsumo, SEMRush, AHREFS in order to see what your competitors are doing.
[02:14] Re-write your competitors work and improve upon it.
[02:46] Whatrunswhere shows you what banner ads your competitors are leveraging.
[03:15] Keep things fresh: go look at your channels and update/upgrade them.
[03:42] Crowdsource your ideas!
[04:50] Listen to competitors’ podcasts, which will give you great ideas. Find out their numbers, see what’s working, and leverage this information to your advantage.
[05:32] Eric did an episode of Growth Everywhere and his interviewee’s competitor was listening and reached out to Eric.
[06:01] The competitor picked up some useful info, just from listening to the podcast.
[06:25] That’s all for today!
[06:29] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Marketers Are Full of Shit | Ep. #621 Apr 13, 2018

Show notes

In episode #621, Eric and Neil explain how marketers are full of shit. Tune in to hear how you can decipher a bullshitter from a talented marketer.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Marketers Are Full of Shit
[00:34] Marketers always talk a big game, but their results speak for themselves.
[01:08] When hiring marketers, make sure whatever they claim to have done is backed up by proof.
[01:45] Eric’s friend had to fire his marketing guy, because the marketer used up too many resources.
[02:16] You must absolutely require proof of success and pay them for a trial period (run a series of paid tests).
[02:48] Always test out a working relationship before you pull the trigger.
[03:20] Neil doesn’t care what your title is, he is only focused on efficacy and results.
[03:43] Eric and Neil can easily provide proof of their results.
[04:05] “What is the most impressive win of your marketing career thus far?” is Eric’s favorite interview question. Once you start pressing for details, you can tell whether a candidate is lying.
[04:40] Neil likes to show candidates his website and ask what they would do to fix any issues.
[05:05] This is a great way to see if they can think on their feet or improve upon anything. It shows you if they know what they are talking about.
[05:41] That’s all for today!
[05:43] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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7 Unorthodox Marketing Hacks You Ought to Leverage | Ep. #620 Apr 12, 2018

Show notes

In episode #620. Eric and Neil discuss 7 unorthodox marketing hacks. Tune in to hear what you could be doing to drive conversions.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Unorthodox Marketing Hacks You Ought to Leverage
[00:35] #1: When driving people to your website, less than 5% will convert. For the 95% that don’t convert, re-market them with an opposite pitch (logical vs. emotional).
[01:22] #2: Every month, when Drift launches a new feature, they treat it as a product launch, which helps to keep them top-of-mind. Product Hunt is a great tool for this.
[02:22] #3: There is a program on LinkedIn that gives a special button that populates their LinkedIn info into a form, so they have less work to do. This will increase your leads and conversions, because there is less work to be done
[02:59] #4: Build a repurposing framework. Think about all the content you can take even further (turning a blog post into a video, social media post, webinar, etc.).
[03:36] #5: To increase your traffic, start doing things people wouldn’t normally do.
[04:01] The best way to get people from your blog to your landing page/product page is to place banner ads within your blog.
[04:27] #6: Offer something for free for the cost of shipping.
[04:57] Russell Brunson built his company by doing this.
[05:10] #7: Give people options in your ads.
[05:22] Within the first 30 seconds of a video about learning guitar, the instructor offered a link for beginners and a link for more advanced students.
[06:04] That’s it for today!
[06:06] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Audit Your Content in 5 Minutes | Ep. #619 Apr 11, 2018

Show notes

In episode #619. Eric and Neil discuss how you can audit your content in 5 minutes. Tune in to hear how you can quickly improve your content.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Audit Your Content in 5 Minutes
[00:34] Eric likes to use Screaming Frog Spider, an SEO tool that allows him to crawl his website like a search engine would.
[01:06] There’s an annual fee, but it’s a great way to audit your content.
[01:12] Neil likes to make a list of all his Wordpress content, see which topics are duplicates, then plugs that into Google Search Console. Once he sees which ones are ranking, he will combine the similar posts and update his links.
[02:04] This is the quickest way to audit your content and this will increase your rankings.
[03:05] Using a tool like AHREFS allows you to do content gap analysis, while also offering a look at your competitors.
[03:25] Content auditing doesn’t take long!
[03:43] Click flow helps to optimize organic click-through rates to drive your traffic up.
[04:12] That’s all for today!
[04:15] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Why You Shouldn't Hire Harvard Graduates | Ep. #618 Apr 10, 2018

Show notes

In episode #618, Eric and Neil discuss why Ivy League graduates aren’t always the best marketers. Tune in to hear why you shouldn’t hire a Harvard grad.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why You Shouldn't Hire Harvard Graduates
[00:35] People who come from Ivy League schools are smart and they are not saying not to hire them.
[01:20] What you need to do, is hire people based on how creative they are and their past work.
[01:38] If a candidate can turn a dud into a stud, they can probably do great work for you.
[01:55] People who go to good schools are good at following instructions. When it comes to getting creative and thinking outside the box, they may not be able to do that.
[02:40] When Eric was 22, there was a Harvard grad who was in the same position as Eric. The Harvard grad appeared to have no chutzpah and would come in and only do what he was told. This motivated Eric to work hard and be creative.
[03:25] Affiliate marketers are the most creative, because they don’t operate based on rules.
[04:15] People that operate outside boundaries and make difficult numbers work, are often successful affiliate marketers.
[04:36] That’s all for today!
[04:38] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!