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Latest Episodes:

SEO Will Never be as Good as Paid Ads! | Ep. #637 Apr 29, 2018

Show notes

In episode #637, Eric and Neil explain why paid ads are better than SEO. Tune in to hear why you should be focused more energy on paid ads.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: SEO Will Never be as Good as Paid Ads!
[00:34] Content pages generally rank higher than product pages.
[00:59] While paid ads are expensive, you can direct traffic to pages that will generate the most cash.
[01:10] The conversion rate is higher, because visitors will land on a page that is selling them something.
[01:29] You just can’t control SEO as well as you can paid ads.
[01:57] With paid ads, you can scale as much as you need to.
[02:20] VC’s really like pouring money into SaaS companies.
[02:44] Google and Facebook wouldn’t be worth what they are, if it wasn’t for paid ads.
[03:30] People are moving campaigns from TV to the Internet.
[04:05] Focus on paid ads before SEO, especially if you have a product or service.
[04:34] That’s it for today!
[04:37] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Is It Worth Spending $200 Per Blog Post? | Ep. #636 Apr 28, 2018

Show notes

In episode #636, Eric and Neil discuss whether it is worth spending money on blog posts. Tune in to hear where your money should be going.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is It Worth Spending $200 Per Blog Post?
[00:33] Yes, it is worth the money!
[00:45] The cost per blog depends on the industry.
[00:50] It’s not about how much you pay, but rather if it is on the right topic, using the right keywords, etc.
[01:05] You can’t be pushing or schilling in the post, it needs to educate.
[01;20] Neil writes long-form blog posts.
[01:40] It costs him well over $200 per blog post.
[02:05] Start with a strong foundation and build from there (videos, webinars, facebook ads).
[02:23] Singlegrain went from 4000 visitors per month to over 100,000 by using this strategy.
[03:15] Every quarter, open up a tool like AHREFS, see the keywords for which you rank well and improve upon them or replicate that content.
[04:01] Once you build a strong blog foundation, you can expand into other areas of media. However, don’t neglect your blog posts as a result.
[04:15] You will get higher ROI by fixing up old content.
[04:42] Clickflow is a tool to help you figure all this out.
[04:58] If you spend money on a post, remember that it keeps generating traffic each and every month.
[05:18] Google “Tom Tunguz and compound marketing” and you will get a great blog post about this very subject.
[05:41] That’s it for today!
[05:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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95% of You Will Ignore This SEO Strategy | Ep. #635 Apr 27, 2018

Show notes

In episode #635, Eric and Neil discuss an important SEO strategy. Tune in to hear what you may have been overlooking.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 95% of You Will Ignore This SEO Strategy
[00:36] Branding is what separates good companies from the bad.
[01:30] If you don’t know how popular a brand is, it’s hard to outrank them.
[02:00] Neil’s strategy used to be: create good content, create value, wait for results.
[02:04] This wasn’t the best strategy.
[02:15] His best branding strategy was the “Who is Neil Patel?” campaign.
[02:45] BuzzSumo has a great alert system that will help you track your brand.
[02:51] Neil likes to use Google Trends, which is free.
[03:03] Google Search Console is also a great way to track your progress.
[03:10] GSC tracks farther back than 90 days, which is more helpful when gauging progress.
[04:15] The stronger your brand, the higher your domain authority.
[04:40] That’s it for today!
[04:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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The Straightest Road to Success | Ep. #634 Apr 26, 2018

Show notes

In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Straightest Road to Success
[00:33] The key to success is experimentation!
[00:51] A lot of people forget to build out an experimentation framework.
[01:02] Neil will split his team into four groups and each group will submit ideas each week for “crazy” experiments they can run.
[02:38] Each group needs to run experiments every week.
[02:46] GrowthHackers created North Star, which helps you track experiments over time.
[03:00] Northstar is a free service.
[03:18] Try Google Experiments as another tracker.
[03:34] Build experimentation into the fabric of your company.
[04:00] It’s ok if experiments fail!
[04:28] By doing radical experiments, you can learn how to grow your company at a fast pace.
[04:50] Read Crazy Egg to learn more about experimentation.
[05:01] That’s all for today!
[05:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Don't Fall in Love With an Idea | Ep. #633 Apr 25, 2018

Show notes

In episode #633, Eric and Neil discuss why you shouldn't fall in love with an idea. Tune in to hear what you should love in order to be successful.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Don't Fall in Love With an Idea
[00:35] Most startups start with a totally different idea than what they are doing presently.
[00:54] Don’t fall in love with an idea, fall in love with an industry.
[01:55] As long as you stick with your industry, you can build upon that experience, as opposed to shifting to something else entirely.
[02:18] It’s like compound interest: the moment you stop investing, you lose all that interest.
[02:53] Stay in your lane.
[03:01] In a Nathan Latka podcast interview, the discussion was about sticking with one industry instead of branching out into the unknown.
[04:02] You need to love what you do, but make sure you love the industry.
[04:20] Elon Musk had ZipTo, then Paypal, then SpaceX. Because he jumped industries, he struggled much longer before his success.
[05:23] It’s like WOW: you need to keep levelling up.
[06:00] That’s all for today!
[06:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Stop Copying Your Competition | Ep. #632 Apr 24, 2018

Show notes

In episode #632, Eric and Neil discuss why you shouldn’t copy your competition. Tune in to see why past techniques may not work for you today.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Stop Copying Your Competition
[00:38] What worked for your competition won’t necessarily work for you.
[01:17] The problem with content marketing is that there is now a lot more competition.
[01:40] Whereas Neil had success within the first three months, it would take people a year to do the same today.
[02:18] Costs of paid ads have gone up and bigger brands drive prices even higher.
[03:00] What people were willing to spend years ago, was a lot less than you would have to spend today.
[04:00] Just because one tactic worked for another company, doesn’t mean it will work the same way for you.
[04:15] Dropbox referral programs worked in the past, but they probably wouldn’t work now.
[04:50] If you’re in business to make money, you should do something else.
[05:03] You have to be three steps ahead of everyone; think about what will be popular in the future. Spot trends.
[05:40] Take chances and shoot for the moon.
[05:50] That’s all for today!
[05:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Don't Overthink Shit | Ep. #631 Apr 23, 2018

Show notes

In episode #631, Eric and Neil discuss why it’s important to not overthink shit. Tune in to hear why overthinking could be ruining your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Don't Overthink Shit
[00:34] Everyone loves to come up with complex funnels.
[00:48] When you make it complex, stuff is more likely to break down.
[01:12] Start simple, then expand.
[01:22] When Eric started, his channel was SEO. They wrote content and did a lot of guest posting.
[01:43] They tried a complex marketing funnel, but it didn’t work.
[01:55] They also were podcasting at the same time and then layered in content marketing once they got the hang of everything.
[02:27] Just focus on the things that you are good at.
[02:40] Don’t take on too much and you can layer things in later.
[03:14] Why build a crazy marketing/sales funnel, when you haven’t tried a simple one in order to see if it would even work?
[03:50] The boring growth is often the most sustainable growth.
[05:06] Wait until the next marketing method has been effective and monetized by others, then jump on the bandwagon. You don’t have to be the first!
[05:33] That’s all for today!
[05:36] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How Successful Marketers Think | Ep. #630 Apr 22, 2018

Show notes

In episode #630, Eric and Neil explain how successful marketers think. Tune in to hear what you should be doing to become a more successful marketer.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Successful Marketers Think
[00:35] Successful marketers are numb to failure.
[00:45] Most experiments are going to fail, but as long as you continue to improve by 1%/week, that will be a 50% gain over the course of a year.
[01:13] Consistency is key!
[01:20] It takes time to get things right, but you have to stay the course.
[01:45] Eric writes thousands of blog posts, even though he has terrible grammar. He knows it is important to follow through and be consistent.
[01:50] Be a T-shaped marketer.
[02:30] Spot trends! If you are not good at spotting trends, keep reading news sites and stay on top of things.
[03:25] Things change so quickly in marketing.
[04:45] If you are not thinking about ROI, you are not going to succeed in the marketing world.
[05:20] It’s important to be data-driven; the numbers do not lie.
[05:59] Don’t be afraid to shake up whatever industry you are in.
[06:12] Neil is willing to do this by taking competitors products or services, copying them, and then offering them for free.
[06:51] That’s all for today!
[06:57] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Start in SEO | Ep. #629 Apr 21, 2018

Show notes

In episode #629, Eric and Neil Discuss how to get started in SEO. Tune in to hear what’s changed and how you can get a successful start doing SEO.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Start in SEO
[00:45] The biggest thing that Eric and Neil are seeing right now is that the path to success has changed.
[01:18] If you spend a year practicing SEO on your own website, that’s no longer the way to go.
[01:35] You should practice on someone else’s older website.
[01:52] Hit up a ton of people offering your services for free.
[02:00] It’s easier to grow a business than it is to start one.
[02:25] During a TED Talk Eric saw, a Harvard Professor outlined the three elements of trust: authenticity, empathy, and logic.
[02:45] When you develop your skills for free, you will eventually earn clients.
[03:14] You will probably have to email 15-17 people before you get a solid “yes” when it comes to offering your services for free.
[03:40] Make sure that the person to whom you offer your services is as committed as you are.
[03:59] Even if you are working for free, make sure you get a contract to get the time that you need.
[04:38] A semantic search tool was just released from a developer at Google.
[04:57] Be aware that this is the future of searching and it will affect your SEO.
[05:42] SEO and Sales are similar.
[05:58] SEO is trying to sell yourself and get a link.
[06:04] Victor Antonio has a great YouTube page about sales.
[06:24] Most new SEO workers focus on traffic from relevant keywords, which Neil thinks is a terrible idea.
[06:37] Just because you get more relevant traffic, doesn’t mean you get more sales.
[06:50] Instead, look at Google Analytics, see where your ROI is coming from, focus on increasing traffic to the landing pages with the most revenue.
[07:21] That’s it for today!
[07:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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6 Minutes For the Next 60 Years of Your Entrepreneurial Journey | Ep. #628 Apr 20, 2018

Show notes

In episode #628, Eric and Neil have a 6-ish minute chat about planning for the long-term. Tune in to hear why you should always focus on long-term goals and solutions.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 6 Minutes For the Next 60 Years of Your Entrepreneurial Journey
[00:36] When you think about starting a business, most people think about “what problem should I solve?”
[00:54] But you should also ask “will this problem that I’m solving still be relevant in the ensuing years?”
[01:08] You don’t want to have to create a new business every few years.
[01:30] Eric thinks Singlegrain will still be around in 20 years, but that it will have to evolve.
[02:10] Five years into his business, Eric believes he still has a long way to go.
[02:36] If you come up with a short-sighted solution, then you will have to start a new business every few years. It is easier to grow a business than it is to start one.
[03:00] Elon Musk has a long-term plan to work towards getting people on Mars.
[04:07] Often times, the most difficult problems to solve are also the most boring, but the boring stuff stands the test of time.
[05:00] Neil believes marketing will always be around as a industry.
[05:45] Focus on your strengths and then see how you can expand upon that.
[06:10] Do the boring stuff!
[06:36] Don’t focus on the short-term solutions or businesses.
[06:53] That’s all for today!
[06:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!