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Here's the Very First Email that You Should Send to Customers | Ep. #587 Mar 10, 2018

Show notes

In episode #587, Eric and Neil tell you what to put in the very first email you send to customers. Tune in to hear why on-boarding is so vital to your success.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Here's the Very First Email that You Should Send to Customers
[00:35] Send an email that helps them throughout their journey and experience.
[00:47] Setting them up properly will give customers a positive experience and makes them more likely to remain satisfied customers.
[01:24] Getting people on-boarded the right way is key.
[02:10] On-boarding is one of the most important levers you can pull and can translate to long-term growth.
[02:30] Intercom’s initial email explains how everything works and how you can get started.
[02:49] Pat Flynn will send an email introducing himself and uses the tags in Convert Kit.
[03:20] Neil’s Co-Founder did a test with About.me and he was able to get their revenue to increase 40 or 50%, just by creating a nice “getting started flow”.
[03:52] Make sure to include a checklist or steps, so that people have a path to follow.
[04:15] Intercom has a chat or email on-boarding feature that allows you to choose a path that works for you.
[04:43] That’s all for today!
[04:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Get Money out of Rich People | Ep. #586 Mar 09, 2018

Show notes

In episode #586, Eric and Neil explain how you can get rich people to part with their money. Tune in to hear how you can convince rich people to invest or become clients themselves.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Get Money out of Rich People
[00:43] Eric has gotten money from people by networking and then identifying what their companies’ challenges were and coming up with solutions.
[01:04] He waited a few months to hit these people up for money.
[01:30] Get to know people before you ask for money!
[01:50] Give help, show your value, and offer something.
[02:15] Always ask what challenges they are facing, which is a great conversation starter.
[02:45] Have multiple touchpoints and remain top-of-mind.
[03:20] Nextiva was founded by the guys who created Endurance International and iPowerWeb.
[03:40] Eric didn’t pitch the Nextiva founder; the founder reached out to get Eric speak at a conference.
[04:00] Eric went because he saw Steve Wozniak would be speaking at this conference.
[04:10] They then developed a relationship and he came to Eric to ask for help.
[04:27] Usually, this is unique, but the key is they had established a relationship before the topic of business was broached.
[05:24] That’s it for today!
[05:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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7 Age-Old Sales Hacks that Still Work Today | Ep. #585 Mar 08, 2018

Show notes

In episode #585, Eric and Neil give you seven simple hacks that will increase your business. Tune in to hear how you can improve your ROI.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Age-Old Sales Hacks that Still Work Today
[00:38] Hack #1: Build a dream 100 (a list of clients you want to go after).
[01:00] You can even build a dream 25, if that seems like a more attainable or realistic goal.
[01:05] Hack #2: When trying to close a deal with a Fortune 100 company, send an email to the CEO that points out some weaknesses and solutions.
[02:23] Hack #3: “The fortune is in the follow-up” -John Maxwell
[02:42] If you follow up with the right people a couple of times, you will eventually receive a response.
[03:10] Hack #4: Give before you ask.
[03:20] Solve problems and educate people and they will be likely to become a paying customer.
[03:50] Hack #5: Do something that stands out.
[04:02] Some people bring a bottle of champagne or order tacos for the whole office, which will be sure to make you stand out.
[04:37] Hack #6: Go to conferences.
[04:46] Conferences are great places to get leads and will definitely increase your ROI.
[05:17] Hack #7: Make your target the star.
[05:35] Think about how you can make your target person or business a feature of your blog, podcast, video, etc. and it will entice them to work with you.
[05:57] That’s all for today!
[06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Lavish Business Costs that Are Actually Worth It | Ep. #584 Mar 07, 2018

Show notes

In episode #584, Eric and Neil explain why spending lavishly on business expenses is worth it. Tune in to hear what you should be spending your money on!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Lavish Business Costs that Are Actually Worth It
[00:38] Masterminds, which can cost $20,000/year, allow you to build great relationships with high caliber people.
[01:22] If you have extra money, fly Business or First Class, because you can meet really interesting people who are valuable to network with.
[02:35] Attend and speak at conferences.
[02:49] “Brain Dates” at conferences allow you to speak to people you normally wouldn’t have the chance to speak with.
[03:20] Even though they are expensive, it’s worth the splurge for the networking.
[03:34] Spend a lot of money on your team.
[03:45] Richard Branson told Neil, “You don’t build a big company without the team; it’s the team that makes the company. Don’t forget to take care of your team members.”
[03:58] Gifts, bonuses, and perks like free lunch keep team morale up.
[04:32] When you invest in your team, they will stick out the hard times.
[05:15] Think about what your core values are and figure out how to help your team better their skills.
[05:53] Consider nice clothes and expensive watches, which gives you the appearance of success and changes the way you are perceived.
[06:22] Neil spent thousands of dollars on clothing and accessories and his business relationships improved.
[07:10] Eric and Neil agree that credit card fees are worth it, because of the benefits and leeway they provide.
[07:30] Spend lavishly on dinners! Take care of your guests and don’t cheap out.
[08:05] That’s it for today!
[08:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Boost Your Conversion Rate by Offering Bitcoin as a Payment Option | Ep. #583 Mar 06, 2018

Show notes

In episode #583, Eric and Neil explain how you can boost your conversion rate by accepting bitcoin as a payment option. Tune in to hear if your business can handle a shift towards cryptocurrency payments.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Boost Your Conversion Rate by Offering Bitcoin as a Payment Option
[00:45] On average, bitcoin has a daily fluctuation rate of 5%.
[01:15] There are a lot of people who use bitcoin, so even though most people don’t, you could open up your business if you offer bitcoin as a payment option.
[01:40] You will lose money in the short-term, but in the long run, you will make more.
[02:06] Eric spent the most marketing dollars on Coinmarketcap.com and they only accepted cryptocurrency as payment.
[02:28] Bitcoin has gone up in price, meaning that Coinmarketcap.com made money just by hanging on to it.
[03:05] Stripe recently removed bitcoin as a payment option, because they didn’t think it was practical.
[03:20] However, bitcoin is still popular.
[03:45] If your margins aren’t that large, don’t accept crypto, because you may suffer cash flow issues.
[04:08] You can always sell some off to pay for costs, but don’t accept crypto if you don’t have high margins.
[04:21] That’s all for today!
[04:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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The Fact That You're Not Growing Fast Enough Because of 1 Thing - You're Too Patient | Ep. #582 Mar 05, 2018

Show notes

In episode #582, Eric and Neil explain why you shouldn’t be too patient. Tune in to hear why patience in the short-term will kill your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Fact That You're Not Growing Fast Enough Because of 1 Thing - You're Too Patient
[00:36] The moment you’re too satisfied, someone is going to come around and beat you at your own game.
[00:56] The moment you’re patient in marketing, means you have decided to remain complacent.
[01:15] Consider your business a fight to the death.
[01:40] There are two things to consider: short-term, there needs to be urgency; long term, it’s important to be patient with some aspects of your job.
[02:20] Business takes time, but in the short-term experiment!
[02:40] Neil always says, “what else could we do to get better results right away?”
[03:11] Push forward and look for new ways to grow.
[03:30] Do the tactics that require long-term patience, but consider other marketing avenues at the same time.
[04:09] Look for people who focus on one aspect of marketing and follow their example in that area.
[04:40] It’s important to hire specialists, but also have a rhythm or cadence where people can be held accountable.
[04:56] Read Rocket Fuel, it's about the concept of having a visionary and integrator on your team.
[05:11] Also read
Traction.[05:39] Get the tool 15Five, that checks in with your team each week and helps you keep your finger on the pulse of your company.
[05:50] Neil does Monday, Wednesday, Friday meetings with progressive goals for each meeting.
[06:35] He rewards his team for results.
[06:51] That’s it for today!
[06:59]Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer | Ep. #581 Mar 04, 2018

Show notes

In episode #581, Eric and Neil explain how you can beat your established, monied competition. Tune in to hear steps you can take to beat your competitors at their own game!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer
[00:36] Neil gives away stuff for a cheaper price.
[00:49] You can always undercut your competitors by offering the same thing for less.
[01:16] Use the newest and greatest tech, because the competitors are probably using old, archaic technology.
[01:26] Neil is going to do this to compete with Moz. Moz charges $99/month for their SEO tool, so he’s going to offer his SEO tool for FREE.
[01:44] He can do what their doing for under $10,000.
[02:01] These other companies have boards, executive teams, etc. While Neil can make decisions and act more quickly, because he doesn’t have to have all these groups weigh in.
[02:16] Go where the competitors aren’t going.
[02:25] These other agencies aren’t doing content marketing, podcasts, speaking engagements, or releasing tools. Zig where they zag.
[03:00] Dropbox wasn't the first cloud in the game, but they offered their services for free!
[03:10] Take your existing users and get them to help promote you for a reward.
[03:45] Eric recommends reading Zero to One, which will help you figure out other avenues of marketing and competition.
[04:05] When you want to beat your competition, if you are starting out, it’s a good idea to niche down.
[04:35] When you’re competing with bigger companies, look at what they are not focusing on.
[04:52] Translate your services into other languages and markets, which will help you remain competitive and may be a smaller pool.
[05:30] Neil does this and finds there is less competition abroad and is winning in those markets.
[05:43] That’s all for today!
[05:48]Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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What You Ought to Know About Amazon Advertising Before Everyone Else | Ep. #580 Mar 03, 2018

Show notes

In episode #580, Eric and Neil discuss what you must know about Amazon advertising before anyone else. Tune in to hear how you can leverage Amazon Advertising for your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What You Ought to Know About Amazon Advertising Before Everyone Else
[00:35] Eric read a report that stated Amazon did $60 Billion in ad revenue and grew by possibly 60%.
[01:12] Neil believes the stats are that Amazon ad revenue could reach $4.5 billion in 2018.
[01:29] Eric and Neil suggest you start getting into the Amazon ad revenue game.
[02:01] If you are doing America-based advertising, it’s time to pay attention.
[02:09] Amazon Echo presents an advertising opportunity.
[02:30] The profit margins on advertising are huge.
[02:44] In another five to ten years, they may have wiped out brick and mortar retailers.
[03:02] There are a lot more areas of advertising when you consider options with Amazon.
[03:30] Make sure you jump on board, play with the advertising, and fine tune!
[03:45] With the purchase of Whole Foods and the opening of the Amazon Go store in Seattle, they are taking over retail.
[03:52] Eric and Neil saw a report that said Amazon is considering taking on FedEx.
[04:25] It’s a new channel, whoever leverages it first will benefit the most.
[04:55] That’s all for today!
[05:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579 Mar 02, 2018

Show notes

In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How You Can Leverage Content Marketing When You Suck at Writing
[00:45] Just because you’re not good at writing, it’s ok! Everyone starts somewhere.
[01:04] Think about your strong suit (what Eric calls your “content foundation”) and build out from there.
[01:15] If Eric and Neil didn’t like writing, they could have just started with this podcast.
[01:25] They have the podcast transcribed by Rev and they also get shownotes written by Podcast Motor; this means that things are being written without them having to write a single word.
[01:46] Go to Jobs.problogger.net and hire a writer.
[02:12] Use short and to the point paragraphs; this makes it easier to skim.
[02:27] Use subheadings in your posts.
[02:32] You need to have an intro with a hook.
[02:55] A strong headline is key to getting readers.
[03:22] Copyblogger will give you some examples of great headline formulas.
[03:41] When you hire a writer, always give them an outline and make sure to get on the phone with them, so you’re on the same page.
[04:06] You don’t have to be a good writer, you just have to be able to communicate well with a good writer.
[04:25] Gary Vee doesn’t even write his own blogs; he gives ideas and outlines, but the content is written by someone else.
[05:01] If you’re producing content, use the content re-usage workflow as a framework.
[05:28] Content marketing is a 12-18 month journey from inception to results.
[05:35] If you’re not the best writer and you can’t afford to hire someone, use Eric and Neil’s framework and just go out and write. The more you write, the better at it you will get.
[05:55] You may notice that Neil has awful grammar and cannot spell; it’s ok, because he is providing valuable information.
[06:35] That’s it for today!
[06:38] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578 Mar 01, 2018

Show notes

In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential
[00:40] It’s important to figure out who your target audience is and where they “hang out”.
[00:58] Similar Web is a great way to see where your audience is. Alexa is another great option for this.
[01:30] It’s important to see how people are using things.
[01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up.
[02:00] Similar Web will also tell you about email lists.
[02:38] Neil likes to hit up websites directly.
[03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight.
[03:54] Podcasting is underpriced attention.
[04:05] Podcast advertising is affordable based on metrics Eric and Neil have used.
[04:24] What’s old sometimes becomes new again.
[04:35] Direct mail is making a bit of a comeback.
[05:11] Neil pays for email blasts through various bloggers (he pays them to email their lists).
[05:45] You can do outreach to the blogs to work out custom deals.
[05:59] Only pay out Net 30 or Net 60.
[06:10] That’s it for today!
[06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!