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How Long Should You Spend on Marketing Before You Give Up? | Ep. #577 Feb 28, 2018

Show notes

In episode #577, Eric and Neil talk about when you should give up on marketing. Tune in to hear if, how, and when you need to call it quits.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Long Should You Spend on Marketing Before You Give Up?
[00:41] Neil gives up on tactics, instead of marketing as a whole.
[01:00] He’ll try out five to ten tactics and keep whatever works.
[01:20] In many cases, if you don’t experiment, you will just spin your wheels.
[01:50] Eric was hanging out with the Zapier CEO and they agreed it is difficult to hand off marketing.
[02:45] There are constantly new tactics, so you need to incorporate those into your workload.
[03:15] Keep trying to improve all the time and integrate new techniques into your workflow.
[03:35] You won’t see traction with SEO within the first six months.
[04:00] Ahrefs will help you track your impressions and any traction you’re getting.
[04:40] Be patient when working with long-term solutions.
[04:45] With paid advertising, you need to make it work right away, because you will lose a lot of money otherwise.
[05:48] You should look to grow your organic keywords by 10% month by month; for SEO, you should look to grow your top three keywords by 10% month by month.
[06:07] That’s all for today!
[06:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How You Can Steal Business Away From Your Competition -- While Charging More Money | Ep. #576 Feb 27, 2018

Show notes

In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How You Can Steal Business Away From Your Competition - While Charging More Money
[00:38] Niche down!
[00:51] Make your business really specific (ex. a Facebook ad agency that specializes in working with educational companies).
[01:08] You can charge more because you’re niching down and have specialized skills.
[01:37] Campaign Monitor set out to be email marketing for designers. Niching down allowed them to make money and gain success, because they kept the job specific.
[02:38] Drip just rebranded to be e-mail marketing for e-commerce.
[03:07] Look at your “dream one hundred” and reach out to them and do a free analysis.
[03:28] When you tailor your messaging to target a specific group, it will be easier for you to make things happen.
[03:50] Apple started with a single computer and now have a whole line of products.
[04:08] When you’re working in a niche, your conversion rates will go up.
[05:15] You are able to charge more and make more, because there is less competition and you are offering a very specific service.
[05:45] Eric’s company specializes in helping SaaS, e-commerce, and educational companies.
[05:55] You can’t be everything to everyone!
[06:01] That’s all for today!
[06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Something Google Doesn't Want You to Know | Ep. #575 Feb 26, 2018

Show notes

In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a part.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Something Google Doesn't Want You to Know
[00:36] Google is emphasizing brands right now.
[00:52] The most popular brands within a niche will be the top results.
[01:20] If you focus on building a brand, you will do better in the long run.
[01:41] Neil noticed that by leveraging branding, his ranking skyrocketed.
[02:00] He took a lot of the currently popular models and had them hold up signs that said, “Who is Neil Patel?”
[02:09] This caused people to increase searches for Neil.
[02:23] He ranked high for online marketing after that.
[02:55] Warren Buffett talks about building a moat (something to protect your business).
[03:21] The new moat is building a brand.
[04:22] By dominating the brand within your niche, you are guaranteed to do well.
[05:03] By leveraging marketing channels with your brand, it will lead to success, but it will take a while to build.
[05:24] It took 2-2.5 years for Eric to build his brand.
[06:02] You can’t sell a personal brand, but you can sell a corporate brand with ease.
[06:27] When you have a brand, you have more options available in terms of marketing.
[06:45] A lot agency owners try to drag each other down, because it is so competitive.
[07:04] Your brand opens you up to greater opportunities.
[07:10] Listen to past episodes on how to build a brand.
[07:23] That’s all for today!
[07:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How You Can Make Your Content Addictive | Ep. #574 Feb 25, 2018

Show notes

In episode #574, Eric and Neil explain what makes content addictive. Tune in to hear specific ways you can create addictive content.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How You Can Make Your Content Addictive
[00:52] Eric tends to follow long-form case studies.
[01:10] He likes reports, custom data, and short videos.
[01:28] Eric prefers Alex Becker’s content, because his videos are concise.
[01:42] Neil thinks evergreen content is addictive. It should have these factors: entertaining, educational, or actionable.
[02:06] Some visual aspect is always helpful.
[02:18] The “How a Car Engine Works” animagraffs is a great example.
[03:12] Brian Dean has a great SEO blog and Eric always reads his content, because there is always a unique spin.
[03:48] Bucket brigade: a format where each paragraph is two to three sentences max.
[04:15] Brian Dean attracts a lot of social sharing because of his great posts.
[04:35] Neil finds that people like text and images in one post.
[04:56] He is considering integrating podcast clips into his content.
[05:15] Keep testing your audience to see what they want; it will vary from industry to industry.
[05:35] Use BuzzSumo to find popular topics in your industry and to see when it was popular.
[06:15] Design is an important facet of addictive content.
[06:58] That’s it for today!
[07:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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The One Thing That No Marketer Is Going to Tell You | Ep. #573 Feb 24, 2018

Show notes

In episode #573, Eric and Neil explain why you can’t count on standardized techniques to grow your business. Tune in to hear why success is a numbers game.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The One Thing That No Marketer Is Going to Tell You
[00:35] The best tactics are not what's in marketers’ podcasts and blogs.
[01:10] Marketers will not share their number one “thing”.
[01:40] Marketers won’t necessarily know how to grow your business; their tactics will be standardized.
[02:19] Facebook was naturally awesome, your product may not be that good.
[02:30] Even the best marketers may not know how to solve your growth issues.
[02:50] It’s all experimentation and it’s a numbers game.
[03:37] Marketers will steal each other’s tactics and try to use them, even though they may not work for their specific problem.
[04:08] Make sure you have a system of process to follow when experimenting.
[04:29] Don’t expect the world from marketers: what worked in the past, won’t work today; what worked for one business may not work for another.
[05:22] That’s it for today!
[05:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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The Simplest Way to Make 6 Figures as a Marketer | Ep. #572 Feb 23, 2018

Show notes

In episode #572, Eric and Neil explain ways that you can easily make 6 figures as a marketer. Tune in to hear how to prove yourself to be a valuable asset.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Simplest Way to Make 6 Figures as a Marketer
[00:37] Go work for someone!
[00:56] Working for someone was educational and lucrative for Eric.
[01:45] Don’t switch jobs too frequently, because you will be seen as a job hopper.
[02:10] However, switching companies can be more lucrative (raises, better benefits).
[02:28] The easiest way to make 6 figures is to do a tear-down of a website.
[02:52] Break down in Google Docs or Word where they can improve and how to fix it.
[03:20] Email the document to the founder and CEO in separate chains.
[04:29] There’s a good chance they will find you valuable and pay you just to solve the problems you outlined.
[04:55] Eric used this method and emailed the CEO of Zynga.
[05:19] It doesn’t matter if you’ve been marketing for 20 years or 1 year, identifying a problem and pointing out the solution is an easy way to prove yourself valuable and put you on the road to 6 figures.
[05:52] Eric recommends chasing opportunity rather than salary, in most instances.
[06:10] You don’t have to build a product, you could always do performance marketing.
[06:35] That’s all for today!
[06:39] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Is It Worth It to Pay $20K for a Mastermind? | Ep. #571 Feb 22, 2018

Show notes

In episode #571, Eric and Neil explain why it may be worth paying to join a Mastermind group. Tune in to hear if joining a Mastermind is right for you and how you can get the most out of the membership.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is It Worth It to Pay $20K for a Mastermind?
[00:35] There are many Masterminds out there.
[01:30] In the last episode, we talked about investing in yourself and attending these events is also investing in yourself.
[01:51] Neil doesn’t attend these events anymore.
[02:03] He has built up a great circle over the years and doesn’t necessarily need to go to Masterminds anymore.
[02:28] Eric built a custom Mastermind, where they would have dinner and talk about business.
[02:39] If you want to figure out how to set up your own Mastermind, Google “Mastermind Talks” or “Mastermind Dinners”.
[02:47] Eric considers his Entrepreneur’s Organization to be a Mastermind group.
[03:05] Creating this group has been the best decision he’s ever made.
[03:37] Neil never joined EO, even though he’s been pitched on it. However, if he was just starting out, he would join.
[04:10] When picking a Mastermind, you want to be with like-minded people.
[04:29] If you’re a newbie, there is nothing wrong with joining a Mastermind with more experienced people, though experienced people should not join a Mastermind with a ton of Newbies.
[04:40] Look for a Mastermind with people who share your mindset.
[05:07] Make sure everyone has a similar philosophy.
[05:22] EO streamlines the Mastermind process and is a worldwide org.
[05:51] Once you’re in a Mastermind, after a year or two, you’ve already gained most of the knowledge you will need.
[06:04] Neil recommends switching up Mastermind groups so the info doesn’t become static or stale.
[06:40] That’s all for today!
[06:43] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How the Rich Get Richer | Ep. #570 Feb 21, 2018

Show notes

In episode #570, Eric and Neil discuss how the rich get richer. Tune in to hear in which businesses you should be investing in.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How the Rich Get Richer
[00:37] The way Neil makes more money is that he “invests in what he knows”.
[00:53] He invests in his business and its marketing.
[01:08] If you invest in yourself, you’ll get the highest ROI.
[01:15] Neil has lost the most money investing in things he didn’t really understand.
[01:48] Warren Buffett says the best investment you can make is in yourself.
[01:55] There are two ways to invest in yourself: knowledge and your business.
[02:15] When you invest in yourself, no one can take that away from you.
[02:59] Once you build a business, you’re able to see your goals more clearly and see that you should invest in yourself.
[03:50] Neil was doing a wire transfer the other day and the banker tried to pitch him on investments.
[04:20] The perfect response to this kind of pitch is to tell them you don’t believe in investing.
[05:08] Eric and Neil regret investing in long-shot, but great-sounding opportunities.
[06:04] That’s all for today!
[06:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Market to the Wealthy | Ep. #569 Feb 20, 2018

Show notes

In episode #569, Eric and Neil explain different ways that you can market your business to the wealthy. Tune in to hear tips on gaining traction with wealthy business people.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Market to the Wealthy
[00:35] Any kind of podcast can be marketing to the wealthy.
[00:40] At least 15% of people who listen to this podcast make over six figures a year and listen to four or five hours of podcasts in general.
[01:06] You can either create your own podcast or advertise during one.
[01:20] Using Frank Kern’s method: Create a letter where you ask for five minutes of someone’s time and then send an envelope full of cash.
[01:40] Tell them they can keep the money even if they don’t give you the five minutes.
[02:18] Eric looked into attended/speaking at TED or Summit.
[02:30] Some of the highest quality of people are at these large conferences.
[02:50] Basic approaches also work: go on interviews, go on podcasts, reach out to bloggers with large audiences.
[03:42] Try to get published on TechCrunch, Mashable, etc.
[04:00] Networking is helpful and important.
[04:18] When writing SEO content about super-technical aspects of your business, you’re more likely to reach the wealthy.
[04:40] Eric and Neil have a live event that was successful, because a lot of people from different organizations showed up.
[05:04] Join business organizations.
[05:11] To be in EO, you have to make at least $1 million per year.
[05:15] You can join EO Accelerator with under $1 million per year, as this is for younger people or startup businesses.
[05:41] Without EO, Eric wouldn't have been able to save his business.
[05:56] Eric has DM’d billionaires on Instagram and has made successful connections that way.
[06:15] That’s all for today!
[05:17] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How You Are Doing Inbound Marketing All Wrong | Ep. #568 Feb 19, 2018

Show notes

In episode #568, Eric and Neil talk about the difficulty of inbound marketing. Tune in to hear why inbound marketing isn’t an exact science and how you can use it to your advantage.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How You Are Doing Inbound Marketing All Wrong
[00:34] Eric recently lost a deal to a content marketing agency.
[00:47] The other agency was promoting processes and the execution plan was to create 500-600 word blog posts once per month.
[01:04] Eric believes this was a weak approach, as 500-600 words is brief and you must provide quality overall.
[01:44] Inbound marketing is not an exact science.
[02:00] Generally, the formula for this unpredictable aspect of marketing is: you put in X and get back ?
[02:33] In the long run you can make it more predictable.
[03:00] Content marketing is building a lot of goodwill over time and you’re not trying to see an ROI immediately.
[03:35] Being omnipresent, running ads, building out a funnel is all part of inbound marketing. If you’re able to build a machine like that, then you can stack paid ads on top.
[03:48] ClickFunnels is doing something like $5-6 million a month because of his tight inbound marketing strategy.
[04:25] When thinking about inbound marketing, you have to look at it as, are you willing to make an investment to potentially build up goodwill for a brand?
[04:33] Eric spends $25,000/month on inbound marketing.
[04:40] Some of that money includes salaries for content marketers.
[05:10] For each closed deal, it costs Eric’s company $15,000 and they bring in at least $30,000.
[05:58] Single Grain was getting 3,000-4,000 visits per month and all the leads were coming from Neil. It took two years to get that site rolling.
[07:00] If you create junky content, you’re not going to get ROI, you’ll only lose money.
[07:58] Think of inbound marketing as karma points and don’t focus too hard on ROI.
[08:08] That’s all for today!
[08:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!