Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

What We Learned by Spending $11K on YouTube Advertising | Ep. #557 Feb 08, 2018

Show notes

In episode #557, Eric and Neil discuss what they learned by putting a lot of money into YouTube Advertising. Tune in to hear killer tips for marketing yourself or your business on YouTube.

Time-Stamped Show Notes:

[00:27] Today’s Topic: What We Learned by Spending $11K on YouTube Advertising
[00:36] $11K is an arbitrary number. Chances are they have spent more than $100,000.
[01:20] Eric found that when he started running ads on YouTube, his subscriber count doubled.
[01:50] Neil did a test where he turned off his paid ads in early January.
[02:18] His suggested video count continued to grow.
[02:45] In general, it was higher than when he started ads.
[03:06] He is trying to boost viewership and branding.
[03:42] Most people run ads for views, but Neil was aiming to gain subscribers.
[04:06] Tai Lopez is a great example of what to do using social media and YouTube.
[05:15] He now has the most popular cryptocurrency-based podcast on a certain streaming service.
[06:10] If you build your brand, you can use that to grow anything in the future.
[06:20] That’s it for today!
[06:22] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

5 Creative Ad Hacks That Will Double Your Sales | Ep. #556 Feb 07, 2018

Show notes

In episode #556, Eric and Neil lay out five hacks that will help you increase your sales. Tune in to hear how you can convert more clicks into customers.

Time-Stamped Show Notes:

[00:27] Today’s Topic: 5 Creative Ad Hacks That Will Double Your Sales
[00:35] Hack #1: Use video re-marketing ads.
[00:54] Create a video ad that shows what people will get when they purchase your service or product.
[01:15] Hack #2: Use Facebook Analytics.
[01:52] You will see diminishing returns on paid Facebook ads.
[02:20] Agora is a great site that broke down the difference between 7, 8, and 9-figure earners.
[02:39] Hack #3: You need to have upsells and downsells.
[02:56] Hack #4: If you are able to consolidate your ads through one Page Post ID, it will help bring your CPCs and CPAs down.
[04:03] Hack #5: Use the rule of 7: if people see you seven times, they are more likely to convert into customers.
[05:10] Neil flooded the market with different types of ads on different platforms and he converted a large number of people.
[05:44] Overall, the ROI numbers went through the roof.
[05:49] That’s it for today!
[05:51] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Market a Blockchain Company | Ep. #555 Feb 06, 2018

Show notes

In episode #555, Eric and Neil discuss ways in which marketing blockchain companies is like being in the Wild West. Tune in to hear their thoughts on successfully navigating this new technology.

Time-Stamped Show Notes:

[00:27] Today’s Topic: How to Market a Blockchain Company
[00:47] One of the blockchain companies Eric is working with is very traditional.
[00:51] They are doing media buys on a site with a lot of traffic, drive people to the landing page, and then get them on the email list. Then, they use a chat program, Telegram. It’s a high-level funnel.
[01:34] The marketing is still very traditional.
[01:42] It reminds Eric of the Wild West, because it’s new territory and people are getting paid in new currency.
[02:16] Most people aren’t using traditional channels.
[02:46] Banner ads and press aren’t doing much anymore.
[03:03] Celebrity endorsements are passe.
[03:15] You need to be focusing on the technology.
[03:33] While it may be easier to raise money on the blockchain, that doesn’t mean it’s right for the long-term success of your business.
[03:49] A lot of people raise money, but then don’t update their investors.
[04:05] If you’re getting millions, you should at least update your investors.
[04:42] Neil feels there is zero accountability in the startup industry right now.
[05:18] In terms of marketing, “All the things that we talk about on this podcast are going to work.” -Neil
[05:22] If you are looking to start a marketing agency, now is a good time, because everyone is doing things that have already been done.
[05:43] Your brand is priceless.
[05:54] Warren Buffett always writes a one-page update for his investors and top-level employees.
[06:21] That’s it for today!
[06:23] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
[06:31] Tweet at Eric if you would like them to curate their podcast content.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Daily Habits Shared by the World's Most Successful Marketers | Ep. #554 Feb 05, 2018

Show notes

In episode #554, Eric and Neil share some of their daily habits that they believe contribute to their success. Tune in to hear some great tips for being productive!

Time-Stamped Show Notes:

[00:27] Today’s Topic: Daily Habits Shared by the World's Most Successful Marketers
[00:36] You have to continuously learn, because things are always changing.
[00:42] Eric is always checking Feedly to keep abreast of issues and changes in marketing.
[01:30] Neil, one of the world’s most successful marketers, likes to make to-do lists and break things down into daily tasks.
[01:42] He finds he learns the most from events and meetups.
[02:15] Eric learned some vital techniques from the book The One Thing.
[02:20] He uses Evernote to organize his to-do lists. He puts one thing at the top as the one major thing he absolutely must get done that day.
[02:57] The tool that Neil looks at every day: Google Analytics.
[03:20] He uses GA because it helps him see issues before they are even publicly announced.
[03:43] He also uses Gmail and Skype daily, Ahrefs and SEMrush several times per week.
[04:00] Daily tools that Eric uses: Pocket, Slack, Asana.
[05:10] Neil likes Trello, as it allows him to see all his agency’s projects at once.
[05:45] Daily meditation, journaling, and exercise are other great daily tools.
[06:11] Neil’s daily habits are: waking up at 5am, working out for 30 minutes or so, eating breakfast, meetings throughout the day.
[06:57] The more you can optimize your life, the better.
[07:29] Neil also tries to take a walk every single day to clear his mind.
[08:24] If you don’t want to spend money on expensive exercise classes, you can buy a walking/standing desk.
[08:36] That’s it for today!
[08:38] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Most Marketing Agencies Won't Tell You | Ep. #553 Feb 04, 2018

Show notes

In episode #553, Eric and Neil reveal some important things that big agencies won’t tell you. Tune in to hear what you should know before signing on to work with a major marketing agency.

Time-Stamped Show Notes:

[00:27] Today’s Topic: What Most Marketing Agencies Won't Tell You
[00:37] There are good and bad clients.
[00:45] They measure this using the labor efficiency ratio.
[01:04] When the whales are profitable, you are going to spend more time on that client.
[01:24] Most agencies are pitching a dream, but they aren’t always able to deliver.
[02:10] When you go to Chipotle or Taco Bell, you’re expecting the same thing every time.
[02:20] When you have an agency with hundreds of clients, you are looking to deliver the same experience every time, to everyone.
[02:32] Eric recommends that you actually have an in-house marketing person to have a laser focus on your goals.
[03:12] Maybe start with an agency, then hire someone full-time, then consider using an agency again.
[03:32] When you are starting out, you say “yes” to everything simply because you need to earn revenue.
[03:40] When you’re established, you can be a lot more selective.
[03:53] Eric feels the quality of his work suffered when he was doing every aspect of marketing and was trying to deliver on things that weren’t his or his agency’s strengths.
[04:34] The quality of paid ads and SEO is better now, because he isn’t spread so thin.
[04:56] People on Eric’s team want to add services, but he’s trying to temper that.
[05:22] When working with an agency, you have to ask them what their strengths are.
[06:04] You only want to work with people on things that they are good at.
[06:22] Full-service agencies are big, brand names, with great revenue, but the quality suffered because they couldn’t possibly specialize in anything.
[07:00] That’s it for Today!
[07:04] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
[07:09] Tweet at Eric @Ericosiu and let him know if you want them to curate their podcast content.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How You Can Get the World's Top Marketers to Share Their Secrets with You | Ep. #552 Feb 03, 2018

Show notes

In episode #552, Eric and Neil explain how you can get the best marketing tactics from other marketers. Tune in to hear how you can learn the latest techniques and get ahead.

Time-Stamped Show Notes:

[00:27] Today’s Topic: How You Can Get the World's Top Marketers to Share Their Secrets with You
[00:36] Once people start to share a tactic, it starts to get over-used.
[01:00] So how do you learn about great tactics without becoming one of many using the same technique?
[01:24] Neil thinks marketers like to party, spend money, and talk themselves up.
[02:25] The creator of Growthhackers.com created the site because he wanted to have a community to share tips.
[02:52] Marketers are going to try to outdo each other; by putting together a panel or roundtable, you will learn great techniques because they will all spill the beans just to impress each other.
[03:36] You also want to share your tactics with others in order to get information back.
[03:55] Neil likes to share tactics that work, but are kind of on their way out.
[04:37] Sharing techniques that are new and on their way up, it will get spread around and overused.
[05:07] The key is to be really careful who you share things with.
[06:10] If you want marketers to share their secrets with you, your best bet is to go to conferences.
[06:24] Conferences are where everyone wants to show off.
[06:35] That’s it for today!
[06:37] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
[06:42] Tweet at Eric @Ericosiu and let him know if you want them to curate/bundle their podcast content.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Difference Between 7-, 8- and 9-Figure Businesses | Ep. #551 Feb 02, 2018

Show notes

In episode #551, Eric and Neil lay out what makes a 7-figure business, 8-figure business, and 9-figure business. Tune in to hear great tips about how to gradually scale up your company.

Time-Stamped Show Notes:

[00:27] Today’s Topic: The Difference Between 7-, 8- and 9-Figure Businesses
[00:46] 7-figure businesses want a return on investment.
[01:00] You want a 5:1 return, on average.
[01:15] 8-figure businesses want to break even on their ad spend.
[01:53] 9-figure businesses are willing to lose money at first.
[02:13] They know the worth of a return customer down the road.
[02:30] To compete, you need to outspend and have a funnel that converts very well.
[03:00] “He who spends the most to acquire a customer, wins.”
[03:58] Russell Brunson may lose money on the initial sale, because of his skill at setting up funnels he will recoup that money in the end.
[04:30] It's hard to build a big business, unless you are willing to lose money up front.
[04:45] You have to have the stomach for losing money.
[05:00] The Microsofts and the HubSpots probably lost money their entire first year in business.
[05:25] To build a successful 7-figure business, you have to hit product market fit.
[05:41] 8-figure businesses capitalize on past successes and drop what isn't working.
[06:15] 95% of the time, it's a process problem. 5% of the time it's a people problem.
[06:54] When you're looking to go from 7, 8 or 9 figures, you need to look to your teams to start scaling up.
[07:30] You have to know what you want and go for it!
[07:34] That's all for today!
[07:36] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Marketers Checklist: 7 Stats You Need to Check Every Single Week | Ep. #550 Feb 01, 2018

Show notes

In episode #550, Eric and Neil briefly lay out seven important stats you need to track. Tune in to hear what you should absolutely be checking in on every week.

Time-Stamped Show Notes:

[00:27] Today’s Topic: The Marketers Checklist_7 Stats You Need to Check Every Single Week
[00:38] #1: Check week over week search engine traffic.
[00:59] Make sure you haven’t been affected by a Google update or penalty. 5 or 6% is a big change.
[01:42] #2: Check cost per acquisition.
[02:20] Look at gross profit LTB and fully loaded cap.
[03:00] If you are not improving your LTB, you can’t compete.
[03:25] #4: Check critical conversion rates
[03:45] It can make a massive impact on your business.
[03:56] #5: Check international traffic and conversion numbers.
[04:15] When it’s big enough, consider translating to increase conversions.
[04:50] If you don’t check, you won’t know where to expand!
[05:00] #6: Track organic keywords.
[05:05] Use Ahrefs or SEMrush to track.
[05:30] You need to know which keywords will have big business implications.
[05:52] #7: Use Google Search Console to check your impression count.
[06:18] Your impression count may increase before your click count.
[06:35] Try clickflow.io which will help you track this.
[06:41] That’s it for today!
[06:43] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Marketing School Live: The #1 SEO Tip to Skyrocket Your Brand | Ep. #549 Jan 31, 2018

Show notes

In episode #549 (a special episode for you!), Eric and Neil re-visit a live Marketing School show they did. Tune in to hear their number 1 SEO tip – as well as how they make their personal lives work in terms of being an entrepreneur.

Time-Stamped Show Notes:

[00:27] Today’s Topic: Marketing School Live: The #1 SEO Tip to Skyrocket Your Brand
[00:32] Today is a re-broadcast of a previous live episode.
[01:05] Content marketing has led both Eric and Neil to all their other marketing techniques.
[01:30] Use content as the framework for building a strong link profile.
[01:52] Quicksprout was getting 850,000 hits per month.
[02:12] Now, NeilPatel.com is getting the same amount of hits using content marketing.
[02:38] In Brazil, they are getting fewer visitors than their competitors because they are newer to that market.
[03:00] Use Google Analytics to determine which one of your pages is the most successful.
[04:12] Neil’s girlfriend doesn’t like him working all the time, but they try to work around it.
[05:25] Busy entrepreneurs should probably date other busy entrepreneurs.
[05:30] That’s it for today!
[05:32] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Bitcoin Can Teach You about Marketing | Ep. #548 Jan 30, 2018

Show notes

In episode #548, Eric and Neil discuss what Bitcoin has taught them about marketing. Tune in to hear how you can leverage trends for success.

Time-Stamped Show Notes:

[00:27] Today’s Topic: What Bitcoin Can Teach You about Marketing
[00:45] Everyone is talking about bitcoin.
[01:10] Bitcoin is an explosive trend right now.
[01:44] If you can leverage a sexy topic and sell products around it, you can make a TON of money.
[02:50] 3D printing stock exploded because it was trending for a time.
[03:18] Ride the wave! Always take advantage of any product or technique’s popularity.
[03:33] 22 Immutable Laws of Marketing is a great resource for understanding how to ride the wave.
[04:15] Keep in mind, once everyone has caught onto the popular, buzzworthy, trend, it won’t last. What goes up, must come down.
[04:55] Time it right and always be early to the trend.
[05:40] Be patient and shoot for long-term goals.
[06:15] If you believe in something, stay the course until you achieve success.
[06:38] Bitcoin is only ten years old. It may take another ten years to see greater success.
[07:04] If you are not a long-term believer in what you are doing, don’t waste your time on it.
[07:16] That’s all for today!
[07:18] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.