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How to Achieve Your Goals in 2018 | Ep. #547 Jan 29, 2018

Show notes

In episode #547, Eric and Neil explain the best way to set and achieve your goals. Tune in to hear the easiest way to make sure your company succeeds.

Time-Stamped Show Notes:

[00:27] Today’s Topic: How to Achieve Your Goals in 2018
[00:35] Eric recommends having a structure where you are operating off the Scaling Up Methodology or the Traction method.
[01:20] Work backwards from your goal to determine the steps to success.
[02:00] The main reason people don’t achieve their goals, is because they set their bar too high or their goal is too big.
[02:30] Break your goal into smaller goals with small steps (“bite-sized, daily tasks”).
[03:22] The ONE Thing is a great resource to help you set your goals.
[04:26] IBM salespeople would crush quotas because their goals were set really low.
[04:57] Neil finds that when he achieves small tasks, he can see how it will or won’t help him achieve his ultimate goal.
[05:20] Better to waste a few hours than a whole month.
[05:36] 15Five is a great tool that Eric’s team likes to use. It helps you understand how you are doing in terms of achieving your goal or goals.
[06:41] Audit yourself every quarter!
[07:22] To hit goals and succeed, you need to work with your team and be aligned with each other’s goals.
[08:54] That’s it for today!
[08:56] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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How You Can Compete with the Shady Marketers Without Breaking the Rules | Ep. #546 Jan 28, 2018

Show notes

In episode #546, Eric and Neil talk about what shady marketers do and how you can succeed in spite of them. Tune in to hear how Eric and Neil earn good will with their marketing techniques.

Time-Stamped Show Notes:

[00:27] Today’s Topic: How You Can Compete with the Shady Marketers Without Breaking the Rules
[01:05] Shady is: bending the rules, using unethical techniques, or avenues that aren’t on the up and up.
[01:32] Facebook has always been big on skin care advertisers. Unfortunately, they offer free trials that aren’t actually free.
[02:00] Blackhat SEO’ers would create link wheels, where they would take a web 2.0 properties and link them to each other.
[02:34] Instead of making spammy articles, what if you linked all your guest posts together?
[02:51] Thinking long term is key to your success, even when learning from shady techniques.
[03:36] Yes, the shady marketers may be beating you right now, but they won’t be around forever.
[03:53] Affiliate marketers will burn your brand if they have to, but that won’t work for them in the long term.
[04:32] Neil does more of everything that will pan out in the long term and ignores the bad marketing techniques. He likes to create more good will around his brand.
[05:18] The Skyscraper Technique is more or less what Neil is doing.
[06:00] Don’t worry about what your competition is doing if they are shady!
[06:25] That’s it for today!
[06:27] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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How to Get Access to Influential People | Ep. #545 Jan 27, 2018

Show notes

In episode #545, Eric and Neil discuss how to access influential people in your space. Tune in to hear some tips on reaching out to people, getting their attention, and building a relationship.

Time-Stamped Show Notes:

[00:27] Today’s Topic: How to Get Access to Influential People
[00:35] First and foremost, start a podcast!
[00:50] Have a unique spin on what you’re doing.
[01:32] When Eric started, he would spend six hours per week on the podcast only to get 9-30 downloads per day.
[02:07] However, it helped Eric to build his network.
[02:26] Interviewing people will make it a little harder to build a business relationship after the fact.
[03:14] If you don’t get respect, you can’t call on people for favors.
[03:30] Offer your services to people to gain respect.
[04:28] People often offer to work for free just to make a connection.
[05:28] Figure out a person’s interests to work a better angle to establish a relationship.
[06:22] A YouTube marketer offered Neil a way to gain more viewers.
[07:22] Now, the marketer is a friend and network connection of Neil’s.
[07:50] It’s easy to find a person’s email (try Hunter.io).
[08:02] Take a risk and email people offering them something you think they would need.
[08:43] That’s all for today!
[08:45] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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The Cleverest Marketing Campaigns that We Have Seen | Ep. #544 Jan 26, 2018

Show notes

In episode #544, Eric and Neil describe the best marketing campaigns they have seen. Tune in to hear some innovating marketing ideas!

Time-Stamped Show Notes:

[00:27] Today’s Topic: The Cleverest Marketing Campaigns that We Have Seen
[01:00] A lot of the YouTube marketers are creating very emotional stories, using them as ads, and making millions of dollars per month.
[01:22] Billy Gene used a “Wolf of Wall Street” parody that proved so effective, it reached people in Brazil.
[02:06] Eric saw a very effective Lyft ad while watching YouTube videos.
[02:25] Lyft was able to evoke emotion based on a true life story about a survivor of the Vegas hotel shooting.
[02:55] They leveraged an emotional event to market their business.
[03:52] Re-market videos on YouTube on Facebook: show people what their lives will be like if they use your product or services.
[05:00] If you are pitching based on emotion and that doesn’t work, re-market them using logic.
[05:21] Full Story shows people what they can do with your website.
[05:50] It will show people how to use your website and it’s highly customizable.
[06:33] You can follow up with people after they’ve seen how your site works using Full Story.
[07:02] Russell Brunson was giving away free MP3 players, but he created a funnel that got people to purchase his products and services.
[07:45] He created video campaigns on how to retire using click-funnels.
[08:18] Dollar Shave Club sold to Unilever for over a billion dollars.
[08:43] Think about how to put a creative spin on things, like Squatty Potty and their bizarre/humorous ad campaign.
[09:25] That’s all for today!
[09:27] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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How Successful Entrepreneurs Think | Ep. #543 Jan 25, 2018

Show notes

In episode #543, Eric and Neil discuss what makes an entrepreneur tick. Tune in to hear how you can think like a successful entrepreneur.

Time-Stamped Show Notes:

[00:27] Today’s Topic: How Successful Entrepreneurs Think
[00:42] When Jeff Bezos started Amazon, he was 30 years old.
[00:56] He was a stock trader before he quit to start Amazon.
[01:12] He started with selling books and branched out from there.
[02:00] People are always looking for profits, but he was unconcerned.
[02:22] Jeff Bezos was able to think in the long term, which helped him achieve success.
[03:06] All billionaire entrepreneurs are similar in that they are awkward, but believe they can do whatever they want.
[03:55] Elon Musk made a $170 million exit from PayPal, but he still had to live with a friend, because he bet it all on his next venture.
[05:02] The most common principle that you need to learn is that you’re going to make mistakes.
[05:14] Successful entrepreneurs learn from mistakes.
[06:52] If you can think like an entrepreneur, you’ll have a leg up on everyone else.
[07:23] That’s all for today!
[07:25] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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How to Become an Overnight Success | Ep. #542 Jan 24, 2018

Show notes

In episode #542, Eric and Neil explain the reality of overnight success. Tune in to hear why being an overnight success may not be the key to long-term success.

Time-Stamped Show Notes:

[00:27] Today’s Topic: How to Become an Overnight Success
[00:36] There is no such thing as an overnight success.
[01:37] Elon Musk just kept working on what he found interesting for years, but was still considered an overnight success.
[02:06] Eric worked for years to get where he is. 2017 wasn’t a great year, but 2018 is looking better.
[02:29] Jeremy Lin, the basketball player, was considered an overnight success, but he is not a household name.
[03:12] He kept working until he began to overage 18 points per game.
[03:27] The only overnight successes are people who have pulled off crazy stunts, but they are forgotten about fairly easily.
[03:55] Gambit, right out the gate did 30 million in revenue and tanked the following year.
[04:50] The results from hard work last longer than recognition from stunts.
[05:32] Warren Buffett built an empire off of hard and consistent work.
[05:51] Money magnifies your personality.
[06:08] Focus on becoming a better person, not an overnight success.
[06:35] That’s it for today!
[06:37] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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How SEO Is Dying and What You Should Focus on Next | Ep. #541 Jan 23, 2018

Show notes

In episode 541, Eric and Neil discuss how SEO, as we now know it, is slowly dying out. Tune in to hear how SEO is morphing and what you can do to continue successfully marketing your company.

Time-Stamped Show Notes:

[00:27] Today’s Topic: How SEO Is Dying and What You Should Focus on Next
[00:34] SEO the way you’re used to it, is changing.
[00:56] Voice search is going to change the way we search and use SEO. Google is starting to focus heavily on voice commands.
[01:30] The end result is that you will most likely be sent to the top paid result.
[02:13] You have to focus on where your audience’s attention is.
[02:45] How can you market to people and grab their attention?
[02:57] You have a lot of different targeting options: Google, Facebook, Twitter, etc.
[03:40] By experimenting, you will learn what is working for you.
[04:17] Leverage paid ads, social media marketing, or business development.
[04:35] Run one or more experiments per week.
[05:38] When one channel tanks, you won’t be out of luck, because you are trying a few different channels.
[06:14] You can re-target people based on the content that they visited.
[6:55] That’s it for today!
[06:57] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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The Ultimate Advice for Every 20 Year Old | Ep. #540 Jan 22, 2018

Show notes

In episode #540, Eric and Neil discuss the very best advice for people who are just starting out. Tune in to hear what one piece of advice they wish they had heeded when they were in their twenties.

Time-Stamped Show Notes:

[00:27] Today’s Topic: The Ultimate Advice for Every 20 Year Old
[00:33] At 20, Eric was unsure of his future.
[00:59] You have to roll with the punches, stay the course, and be patient.
[01:05] When Eric went to Japan, he met a number of business owners, including one who focused solely on marketing within Pachenko games.
[01:30] 20-25 years into the business, he now has 20 offices around the world, a publicly traded marketing agency, and $200,000,000 in business.
[01:58] The key is to be open-minded and to constantly be learning from others.
[02:20] Stay with a project: good things will happen if you put in the work.
[02:45] When Neil started out, he attempted to do too many things at once, instead of focusing on one project. If he had focused, he would probably be more financially successful.
[03:12] As you are creating your business, your game plan is probably going to change, as will the industry in which you are investing.
[03:55] In most cases, the business you start will most likely not be the business you end up with.
[04:43] Warren Buffett didn’t get to where he is right away. He reached success at the middle point of his career.
[05:03] Gary Vee started out helping his dad with a wine store, moved it online, began marketing it online, then eventually his career path became about marketing. He grew and adapted.
[05:34] Things don’t blow up overnight: it takes hard work and persistence.
[06:18] When Jeff Bezos started Amazon, they had little to no profit margin; today, it is a major corporation that brings in tons of revenue.
[06:50] He’s a good example of a guy who stuck to his guns.
[07:05] Once you focus on one thing, don’t be afraid to disrupt things.
[07:18] Neil’s version of disruption is that he is creating software, but he wants to make it free and accessible to all; he believes software should be free.
[07:50] Check out all the tools at NeilPatel.com or Quicksprout.com.
[07:54] They just launched A/B testing and WYSIWYG, where any website can be CMS.
[08:15] Ultimately, the message is to be patient, focus on one project, and stay the course.
[09:00] Eric has other businesses, but they cost him time and money. If he could go back, he would only focus on the agency.
[09:35] He thinks the agency would be five times as successful if he had focused solely on that.
[09:44] That’s it for today!
[09:46] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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The Marketing Advice You Need to Hear, But Don't Want To | Ep. #539 Jan 21, 2018

Show notes

In episode #539 of Marketing School, Eric and Neil talk about some hard choices all marketers will have to make in the future. Tune in to hear about the future of marketing and what you can do to survive in the industry.

Time-Stamped Show Notes:

[00:27] Today’s Topic: The Marketing Advice You Need to Hear, But Don't Want To
[00:37] Facebook Ad costs are on the rise. They had more advertisers than inventory in the US this last year.
[01:05] SEO is changing because of voice searches.
[01:25] Marketing is going to change so much over the next few years, that whatever you’re doing now will probably be defunct.
[01:50] AI is going to affect the future of marketing.
[02:15] In the next five to ten years, we will see more change than we saw in the last ten or fifteen.
[02:42] Eric and Neil are aware of what is coming and are trying to plan ahead.
[02:57] Build a micro-brand, stay connected, and adapt!
[03:42] If you have a team, make sure people are experimenting with and testing methods.
[04:12] The data from this will help you adapt.
[05:00] Google Authentication was performing well for a few years before it started tanking.
[05:10] The market is moving at such a quick pace, things that worked 6 months to a year ago, will no longer be effective.
[05:24] Rocket Fuel is a great book to refer to. It’s about being a visionary and an integrator.
[05:49] Managing Oneself is another good resource. It talks about feedback analysis and will help you understand how to take stock of your strengths.
[06:43] Hire people with skills that are complementary to your own.
[07:00] Eric and Neil believe you need to be prepared for the future of marketing. Learn to adapt! Be comfortable with being uncomfortable.
[07:22] That’s it for today!
[07:25] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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What You Should Do When Your Revenue Tanks | Ep. #538 Jan 20, 2018

Show notes

In episode #538 of Marketing School, Eric and Neil discuss what you should do when your revenue tanks. Tune in to hear why you should have a plan of action for this eventuality and tips on how to overcome this hurdle.

Time-Stamped Show Notes:

[00:27] Today’s Topic: What You Should Do When Your Revenue Tanks
[00:37] Everyone has their ups and downs, no business keeps climbing forever.
[00:53] Microsoft once invested in Apple, so that they wouldn’t go bankrupt and Microsoft wouldn’t end up facing antitrust lawsuits.
[01:15] Revenue often tanks, because companies are distracted. You can’t lose focus on your main revenue source.
[01:45] Revenue also drops, because companies stop innovating their core products.
[02:15] Rocket Fuel is a great book about a visionary and an “integrator”.
[02:45] You need to have preventative measures in place for when your revenue takes a dip.
[02:55] Even consider short-term loans from places like Kabbage.
[03:10] Someone from IBM once made a billion dollar mistake. The CEO simply called it a “billion dollar lesson”.
[03:41] It’s important to have a plan for when your revenue tanks and learn from the mistakes that led you down this path.
[04:45] Once everyone is on the same page with the same goal, you can get your company back on track.
[05:00] Neil puts a person in charge of each aspect of the funnel or business process.
[05:30] Once your revenue tanks, create your action plan.
[05:52] Neil believes in firing the squeaky wheel, as opposed to considering it a lesson learned.
[06:15] Survey your clients about their satisfaction levels.
[07:04] Have a weekly sales meeting cadence, so it’s quick, informative, and concise.
[08:10] Eric likes to use Ask Nicely for his surveys.
[09:03] That’s it for today.
[09:06] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.