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Do We Think Tai Lopez Is a Scammer? | Ep. #537 Jan 19, 2018

Show notes

In episode #537, Eric and Neil discuss whether Tai Lopez and other Internet marketers are scammers. Tune in to hear some surprising thoughts on this issue and how others could even learn from supposed scammers.

Time-Stamped Show Notes:

[00:27] Today’s Topic: Do We Think Tai Lopez Is a Scammer?
[00:36] Because they are in the marketing world, Eric and Neil are often asked this question.
[00:43] Eric doesn’t think that Tai Lopez is a scammer and actually respects his hard work.
[01:15] Neil knows Tai personally.
[01:17] This conversation could also be about Sam Evans, Billy Gene, or Alex Becker. Neil sees all of these people as smart and creative marketers.
[01:40] Tai is a very forthright person with no need to put up a front.
[02:03] Instead of asking if someone is a scammer, try to learn from their techniques.
[02:25] You don’t have to be in their world, but take the stuff that works for these marketers and apply it to your business.
[02:37] Sam Evans is often considered a scammer, but he has over 3,000 positive video testimonials on his website.
[03:00] Everyone thinks these guys are scammers because there are a lot of affiliate marketer scammers. It is also because when people buy their products, the users don’t actually use the product.
[03:40] If you take free, effective material from your blog and put it behind a paywall, people will inevitably complain and claim your tactics don’t work. In the end, it will come out that they didn’t even apply the tactics to their businesses.
[04:45] Gossip doesn’t help you or anyone grow your business. It’s a waste of energy.
[05:20] Instead of worrying who is a scammer, look at the products and techniques and use what works for your business.
[05:51] That’s it for today!
[05:53] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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The Killer Conversion Hack that Marketers Don't Really Want to Share | Ep. #536 Jan 18, 2018

Show notes

In episode #536, Eric and Neil discuss the one major marketing hack that professional marketers don’t want to share. Tune in to hear why “urgency” is key to making vital sales.

Time-Stamped Show Notes:

[00:27] Today’s Topic: The Killer Conversion Hack that Marketers Don't Really Want to Share
[00:37] The killer conversion hack is urgency.
[00:48] Neil thinks that 50% of his sales came from urgency.
[01:00] Eric was taken in by a limited-time sale on Bonobos, so he knows that urgency is effective.
[01:45] It has to be true scarcity or urgency to convince people to buy. If you do it too often, it’s like crying wolf.
[02:20] For people who don’t complete the purchase, you can remarket all of those people with a video ad on YouTube and Facebook
[03:35] The urgency you are establishing could be based on rising price (limited time discount offer), instead of scarcity.
[04:01] Put countdown clocks within your emails to your list.
[04:39] A ton of traffic still comes in after the offer expires. Make sure to adjust your landing page to reflect this, but offer them a head’s up about the next sale if they give their contact information.
[05:07] Look at the Jeff Walker Launch Sequence for reference.
[05:30] Send multiple emails on the day before the sale ends or even on the final day.
[06:11] Eric launched a product using urgency: it wasn’t based on expiration, but a one-time lower price offer.
[07:03] That’s it for today!
[07:13] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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How You Can Build a 6-Figure Business in Under 90 Days with YouTube Ads | Ep. #535 Jan 17, 2018

Show notes

In episode #535, Eric and Neil discuss ways that YouTube ads can help you build a successful business. Tune in for their tips on how to create dynamic, long-form ad videos.

Time-Stamped Show Notes:

[00:27] Today’s Topic: How You Can Build a 6-Figure Business in Under 90 Days with YouTube Ads
[00:35] Billy Gene is one of the most creative YouTube marketers as of late.
[01:12] The first step to building a 6-figure business with YouTube, is to make video ads.
[01:39] The Bold Agency is targeting the viewers of Gary Vee videos.
[02:10] Alex Becker is funny and informative, which is helpful to drawing in customers.
[02:45] You must sell something information-related.
[03:06] Alex Becker sells marketing information software and has an elaborate funnel.
[03:40] Have a clear demographic in mind when creating your business and ads.
[03:57] Create an ad that tells a story, a benefit, and educates people in some way. An example of this is Alex Becker’s style for his ads.
[05:14] Run a webinar! The easiest way to drive conversions is through webinars. You can use Webinar Jam or Ever Webinar. Aim to make it 60 minutes long, with 30 minutes of education before your sales pitch.
[06:22] Don’t sell your product for more than $2000, because your conversions will tank.
[06:55] Give discounts and special offers in order to drive sales.
[07:12] Have a cut-off for the discount, which will create a sense of urgency and exclusivity.
[07:45] Consider collaborations with other up-and-comers.
[08:28] Eric once bet an entire company (Treehouse) on his YouTube advertising plan.
[08:50] If you don’t know how to make a webinar, check out Russell Brunson’s Perfect Webinar Formula or even his book, Dotcom Secrets.
[09:11] That’s all for today!
[09:17] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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7 Productivity Hacks that Will Make You a More Efficient Marketer | Ep. #534 Jan 16, 2018

Show notes

In episode #534, Eric and Neil count out 7 productivity hacks that will help you run your business more efficiently. Tune in to hear these great time-and-energy-saving hacks.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Productivity Hacks that Will Make You a More Efficient Marketer
[00:34] Hack 1: Use Rescue Time, it’s a tool that analyzes how much time you spend on social media sites. This will give you something to compare with your analytics and give you an idea of where to spend more of your time.
[01:23] You have to optimize your time and spend it on the sites that are getting you the highest ROI.
[01:49] Hack 2: For mobile, Moment is an app that shows you how much time you’re spending on the phone and different apps.
[02:28] Hack 3: Use Trello. It has boards that help you track all of your projects and their various phases.
[03:32] Hack 4: TubeBuddy helps with posting videos to YouTube (tagging, etc.)
[04:10] Hack 5: Use Google Analytics to help track your best performing pages and see which SEO is working and which needs improvement.
[05:47] Click Flow is another great tool for tracking SEO.
[05:58] Hack 6: Zapier helps organize your workflow and saves you time.
[06:57] Hack 7: Buffer or Hootsuite social media schedulers can be used to schedule posts 10-20 times per day. Doing this will boost your Twitter traffic.
[07:58] Meet Edgar is another social media scheduler that will help you plan ahead and score more Twitter traffic. Always re-post your blog entries!
[08:50] That’s it for today!
[08:52] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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How to Handle Clients that Always Want More for Less | Ep. #533 Jan 15, 2018

Show notes

In episode #533, Eric and Neil discuss how to manage clients who are never satisfied and ask for work above and beyond their contract. Tune in for some great advice on how to satisfy clients and remain profitable.

Time-Stamped Show Notes:

[00:27] Today’s Topic: How to Handle Clients that Always Want More for Less
[00:43] In the early days, Neil would give his clients whatever they asked for.
[00:47] However, the moment you give in to unnecessarily demanding clients, you find that your margins decrease and it becomes a vicious cycle of rewarding complaints.
[01:05] What he learned from this, was that it is of the utmost importance to structure your deal properly from the get-go.
[01:18] When a company asks for something above and beyond the terms of the contract, tell them it won’t be possible, but that you can renegotiate/draw up a new proposal. It is important to set boundaries!
[01:58] Once you do too much for free, you will lose money, and you will always have unhappy clients.
[02:20] You have to track how much time you spend on each client to determine profitability.
[02:40] You can always draw up a Zero-Dollar Change Order, just to have a written trail of the changes in terms.
[03:15] The third of fourth time the client tries to adjust the terms, point to the free Change Orders, and tell them you will have to charge them in the future. This way, you are protecting yourself.
[03:49] iProspect charges based on an hourly rate. They will do whatever the client wants, because they are still getting paid for their time.
[04:41] The hourly rate model is simple and straightforward, which prevent confusion and hard feelings.
[05:27] Neil still does flat-rate pricing, but internally they track client hours and the ensuing costs.
[05:42] Hubstaff is an invasive time-tracker, but works well for Eric and his company.
[06:02] Toggl and Harvest are other great time-tracker options.
[06:17] Ogilvy will charge by the hour, but will charge additionally for face-to-face work.
[06:56] That’s all for today!
[06:58] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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What You Should Do After You Hit 7 Figures in Revenue | Ep. #532 Jan 14, 2018

Show notes

In episode #532, Eric and Neil discuss what to do once your business hits 7 figures. Ultimately, there are two paths you can take. Tune in to hear their advice about optimizing your business for growth or stability.

Time-Stamped Show Notes:

[00:27] Today’s Topic: What You Should Do After You Hit 7 Figures in Revenue
[00:34] Eric believes that once you hit 7 figures, why not strive for even bigger numbers?
[01:18] Look at what works and double down on that.
[01:47] Invest in what you can control.
[02:10] Neil thinks that what you do to get to 7 figures, isn’t necessarily what will get you to 8.
[02:58] 7 figures are hungry to make money right away, while 8 figure businesses look more to long-term investments.
[03:24] If you can spend more money on acquiring customers than your competitors, it’s much easier to grow your business.
[03:37] Celebrate that your business has reached 7 figures, but then think about what else you can do to optimize your business.
[04:29] Really good marketers consider “scaling”.
[04:51] Once you get beyond the strategies that helped you reach 7 figures, think about what systems and processes you can build to reach 8 figures.
[05:58] You have to be able to convey your vision to others (employees and investors), so that they can get on board and help you reach 8 figures.
[06:20] Some people do not care for money and just want to live a quiet, relaxing life.
[06:48] If you are one of these people, optimize your business for profit and don’t try to reach 8 figures.
[07:12] Once you optimize your business, don’t spend too much and save your cash in order to float the “chill” lifestyle you desire.
[07:42] Mergers and Acquisitions are another way to make quick, stable money.
[08:15] If you look at Dentsu or Ogilvy, they have a number of different services and have grown through M&A.
[08:42] Hitting the 7 figure mark is rare!
[09:33] Once you reach 7 figures, you can’t take your foot off the gas.
[09:44] Remember to CYA (Cover Your Ass): always have two to three months of expenses in the bank.
[10:23] That’s it for today!
[10:26] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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Our Favorite Google Analytics Hacks that Actually Help You Grow | Ep. #531 Jan 13, 2018

Show notes

In episode #531, Eric and Neil talk about how Google Intelligence can help you understand analytics and grow your business. Tune in to hear which analytics are key to interpreting content performance.

Time-Stamped Show Notes:

[00:27] Today’s Topic: Our Favorite Google Analytics Hacks That Actually Help You Grow
[00:35] For mobile or desktop, there is a thing called Google Intelligence. It’s a program much like Siri or Alexa.
[00:45] You can ask Google Intelligence questions about your website’s analytics and it will give you answer much like Siri or Alexa would. You do not actually have to know anything about analytics.
[01:14] Neil likes to create segments for each different type of traffic source, which helps him to understand and parse the data.
[02:23] Creating segments will help you fine-tune your marketing decisions.
[02:28] Make sure that you are linking up Google Search Console and Adwords with Google Analytics. Combining the data will make your life easier.
[02:48] Kaushik.net is a blog with advanced segments you can duplicate, as well as using some templates he has built.
[03:29] There is an article on Medium that has a few analytics hacks you can use.
[03:37] Neil likes to see how quickly his site loads.
[04:04] Look at your most popular pages and see the load times. Speeding them up will help boost your conversions.
[04:41] Utilize Google Tag Manager. When you connect Tag Manager to analytics, you can check scroll depth and other cool analytics that will help you determine how engaged people are.
[05:19] GTM Measure School is a great YouTube channel that will help you figure out Tag Manager hacks.
[05:29] If you’re a content marketer, it’s important to know there is a tool within Google Analytics called “Content Groups”. You can set up content grouping to figure out how certain content is performing.
[05:52] Content marketing is a hit or miss game, so you want to analyze topics and trends and see what is performing well.
[06:02] By grouping your content, you will be able to better analyze content performance.
[06:58] That’s it for today!
[07:00] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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Learn the Real Secret to Ranking on Page 1 (& What Most Marketers Won't Tell You) | Ep. #530 Jan 12, 2018

Show notes

In episode #530, Eric and Neil tell you the real secret about how to raise your Google ranking. Tune in to hear the honest truth that other marketers won’t tell you.

Time-Stamped Show Notes:

[00:27] Today’s Topic: Learn the Real Secret to Ranking on Page 1 (and What Most Marketers Won't Tell You)
[00:37] Eric and Neil rank for a number of keywords or terms.
[01:08] When trying to rank for those terms, they did not create pages specifically for them.
[01:25] Eric has created hundreds of pages for Single Grain, but the majority do not rank well; it’s a quantity game.
[01:34] There was no difference between the pages that ranked and those that did not.
[01:47] Neil and Eric create a massive amount of content, because it’s a hit or miss game.There is no guarantee that the content will be a hit.
[02:31] For the posts that rank, they have a process that involves Google Search Console.
[02:56] Step 1: Install Google Search Console.
[03:08] Step 2: Go to the Search Analytics section.
[03:17] Step 3: Click on three buttons/check boxes on the top left (“CTR”, “Impressions”, and “Clicks”).
[03:36] Step 4: Click on the radio button for “Pages”.
[03:47] You want to see the pages that have a high impression count, but a low click-through rate.
[04:17] Low click-through rates are the low-hanging fruit you want to optimize.
[04:26] By changing the titles of these, it can help you change your click-through rate.
[04:50] So, create a lot of content, see what performs the best in Google Search Console, go in and fine-tune your content (make it super detailed and try to maximize the traffic you can get from them.
[05:15] No one knows why some pages rank and others don’t. That’s the big secret!
[05:33] If you want the most traffic, you need to focus on quantity.
[05:42] Write at least one article per day and don’t overlap your topics.
[06:02] They built ClickFlow to help you manage the Google Search Console process.
[06:26] Focus on creating quality content in mass quantities; over time, Google will start to see your site as an authority, which will cause your domain authority rise, and whenever you write new content, it becomes easier to rank.
[07:10] Make sure you go after keywords that monetize.
[07:27] That’s it for today!
[07:29] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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How to be Insta-Famous Without Taking Off Your Clothes | Ep. #529 Jan 11, 2018

Show notes

In episode #529, Eric and Neil discuss strategies for becoming "Instagram Famous." Tune in to her great tips on building relationships, growing your following, and attracting Likes.

Time-Stamped Show Notes:

[00:27] Today’s Topic: How to be Insta-Famous Without Taking Off Your Clothes
[00:37] Everyone on Instagram is either a celebrity or rich. The majority of the Insta-famous people are basically half-naked attractive people.
[01:28] Eric follows Founder Magazine, because he likes their content and he believes they are adding value to his life. Tai Lopez is another account that Eric thinks ads value.
[02:43] The more emotional content you use, the more engagement you will get.
[03:13] If people don’t connect with you or your images, you won’t gain followers.
[03:29] Engage with other users and respond to comments on your page as well as on other account pages.
[03:57] Instagram tracks followers and likes; if the ratio is off, you won’t get promoted on the app.
[05:10] Think about who you can build a relationship with via social media. This will help you grow your engagement and add followers.
[05:45] You have to be able to tell a story in order to draw people in.
[06:31] Partnerships with other users (photos, contests, etc.) will help you gain followers
[07:02] If your content is truly amazing, it will get discovered. You always have to “one-up” people.
[07:53] That’s it for today!
[07:55] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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How to Get Paid to Speak Even if Nobody Knows You | Ep. #528 Jan 10, 2018

Show notes

In episode #528, Eric and Neil explain how you can be an event speaker without being a household name. Tune in to hear how you can eventually earn money and a following speaking at conferences.

Time-Stamped Show Notes:

[00:27] Today’s Topic: How to Get Paid to Speak Even if Nobody Knows You
[00:34] Neil shares the story about his early days of public speaking
[01:00] He didn’t get paid at first and had to cover his own expenses.
[01:26] A Harvard Football player now gets paid $25,000 for speaking gigs at financial firms regarding sales training.
[01:33] The football player continuously reached out to every speaker bureau and eventually, they offered him paid gigs.
[01:42] He also self-publishes books and then mails them out to the companies and people for whom he would like to work.
[02:10] When you first start out, reach out to different conferences and offer your services.
[02:26] The first speaking gig that Gary Vee (Gary Vaynerchuk) ever did, he asked for $5,000, because he wasn’t sure what kind of money he could get.
[02:41] Now, Gary gets $100,000 per event.
[03:11] Bryan Harris came out with a tool to help people get speaking gigs.
[03:30] Make a prospect list to help you set your goals.
[03:37] You can hire telemarketers from Upwork for about $30/hour to help you do cold calling.
[03:52] It would be worth speaking for free at popular conferences, because it will help you build up your speaker resume.
[04:34] Neil spoke about Wikipedia at the Search Engine Strategies Conference. He did not generate any revenue, nor did he gain any followers.
[04:54] After doing a few more events for free, he eventually began to ask for money.
[05:14] Go to the speaker bureau sites and see where those people are speaking, because those are the conferences that are paying.
[05:25] Neil charged $5,000 for his first paid gig.
[05:37] Eventually, he began charging more money.
[06:03] That’s it for today!
[06:05] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!