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Latest Episodes:

This is Why Your Blog Isn't Loved by Google | Ep. #707 Jul 08, 2018

Show notes

In episode #707, Eric and Neil discuss why your blog isn’t loved by Google. Tune in to hear the one big mistake most people make.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: This is Why Your Blog Isn't Loved by Google
[00:35] People like using web addresses that stick to the format “blog.domain.com”
[01:08] Eric and Neil believe this is a mistake.
[01:25] When Eric’s past companies switched from a sub-domain to a sub-folder, traffic increased.
[02:30] If you’re going to switch, you have to change all of your internal links plus 301 them.
[03:00] A lot of work is involved in switching over. Use Screaming Frog to make sure you changed everything over correctly.
[03:45] You have to make sure you have an excel sheet your engineers can follow.
[04:50] Go post by post when moving everything.
[05:00] This is also an opportunity to update and delete content.
[05:15] Make sure all your info is up to date.
[05:22] That’s it for today!
[05:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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You Need to Switch Email Service Providers | Ep. #706 Jul 07, 2018

Show notes

In episode #706, Eric and Neil discuss why you should switch email service providers. Tune in to hear why you shouldn’t remain complacent.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: You Need to Switch Email Service Providers
[00:38] Neil ended up switching because deliverability sucks after a while.
[00:50] Neil has been having good luck with ConvertKit.
[01:15] They make sure that the emails only go to people who consistently open Neil’s emails.
[02:15] Deliverability dops because people either don’t clean their lists or because of spammers.
[02:31] Neil doesn’t have his own IP, ConvertKit allows him to be on other IP’s.
[02:43] Eric uses Drip.
[02:50] Drip is more focused on ecommerce as opposed to ConvertKit who focuses on bloggers and online training courses.
[03:15] Neil doesn’t believe it matters who the company targets; emails are emails no matter what you do.
[04:00] ConvertKit does a lot of the work, so Neil doesn’t have to even think about it.
[04:27] Eric may have been converted to ConvertKit because of Neil.
[04:43] That’s it for today!
[04:46] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Why Eric Loves Conferences and Why Neil Hates Them | Ep. #705 Jul 06, 2018

Show notes

In episode #705, Eric and Neil discuss their feelings about conferences. Tune in to hear why Eric loves them and Neil thinks they are a waste of time.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why Eric Loves Conferences and Why Neil Hates Them
[00:45] Eric likes that he can connect with distant acquaintances and friends.
[01:05] It gives you the chance to deepen connections.
[01:30] Neil hates them, because he sees the dinners as a distraction.
[01:50] He believes you can pick up more information watching YouTube videos, which is less expensive than a conference.
[02:12] Neil thinks people don’t implement the things they learn at conferences.
[02:50] He doesn’t see a direct correlation between attending conferences and increased revenue.
[02:58] Most marketers also go to the wrong kind of conferences.
[03:15] Eric agrees you need to be more selective about which conferences you attend.
[04:05] If you don’t expand your horizons, you will keep getting the same info from the same people.
[04:49] If you are at the beginning of your career, there is probably more value to conferences.
[05:05] Networking through Skype, Slack, or Telegram is also effective.
[05:30] Neil has been turning down paid speaking gigs, because he doesn’t see the value in conferences.
[06:01] Go to free networking events or even thrown your own.
[06:20] Try to make a list of the people you want to meet, so you have some focus.
[06:44] That’s it for today!
[06:46] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Why We Suck at Instagram (and You Should To) | Ep. #704 Jul 05, 2018

Show notes

In episode #704, Eric and Neil discuss why they don’t worry about sucking at Instagram. Tune in to hear why it’s ok to suck at Instagram marketing.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why We Suck at Instagram (and You Should To)
[00:45] Neil only has one image uploaded at this point.
[01:05] The cool part about Instagram is that it gives you a window into other people’s lives.
[01:30] If it’s a viable way to get business, why don’t Eric and Neil use it?
[01:40] They want to play to their strengths and there also isn’t enough time in the day to focus on Instagram.
[02:10] The two biggest spends/revenue producers are Adwords and Facebook.
[02:40] Nail the basics first, then expand.
[03:05] Grant Cardone has an insane studio set-up, because he has a whole team.
[03:35] When you’re starting out, you aren’t yet mastering anything.
[03:47] Focus on a few basics, before trying your hand at Instagram.
[04:25] When you are good at video and pictures, then you can worry about Instagram.
[05:11] You need 10,000 followers to do well on Instagram and it’s hard to reach that level.
[05:52] A lot of people have fake bot followers, which affects the account’s reach.
[06:09] That’s it for today!
[06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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The SEO Hack You've Never Optimized For | Ep. #703 Jul 04, 2018

Show notes

In episode #703, Eric and Neil discuss ways to optimize your website. Tune in to hear how you can increase conversions with simple SEO tricks.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The SEO Hack You've Never Optimized For
[00:40] No one is focusing on site speed, which is important. Hosting deeply affects your rankings.
[00:55] Google has a mobile-first index, which means fast sites will get ranked higher.
[01:22] You also need to use a content delivery network.
[01:48] There is a Google Page Speed tool or GT Metrix which will help you measure speed.
[02:30] Eric’s website was too slow for 3G. They used GTMetrix to discover all their tags were slowing them down.
[02:56] Ping Them is another great resource.
[03:10] Don’t take servers for granted.
[03:30] Optimize for faster load times, which will help with your conversions.
[03:51] WP Engine has been a great resource for this.
[04:33] However, WP Engine has been charging exorbitant rates.
[05:20] Content Distribution Networks distribute your content through servers all throughout the world (it pings your content to closer networks).
[06:01] Cloudflare is another option besides WP Engine.
[06:50] That’s it for today!
[06:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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7 Simple Hacks to Get You The Most Engagement on Your Facebook Ads | Ep. #702 Jul 03, 2018

Show notes

In episode #702, Eric and Neil discuss the seven ways to get more engagement on your Facebook ads. Tune in to hear some neat tips and tricks.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Simple Hacks to Get You The Most Engagement on Your Facebook Ads
[00:40] 1: Hit the “Boost Post” button in Facebook and drive it as a message.
[00:55] This is a way to build up Messenger subscribers.
[01:07] 2: When creating a Facebook ad, they give new ads premiere placement to judge its performance.
[01:38] If you keep rotating your ads, you will get premiere placement and your cost per click will go down.
[02:00] 3: Go for cost per engagement bidding.
[02:05] Facebook is going to optimize for people who are apt to engage with your ad.
[02:55] 4: Most visitors aren’t going to be buyers. So, you should set up a remarketing ad for those people.
[03:33] 5: Ask for engagement in the ad itself.
[03:48] You can coax people into commenting, liking, etc.
[04:04] 6: Make sure you are using video ads. These drive the most conversions.
[04:22] Don’t forget to use CC’s on your videos, so people can watch without sound.
[04:50] 7: Run a contest.
[05:10] If you over a giveaway or contest, it will help you get more engagement.
[05:30] That’s all for today!
[05:37] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Here's What Happens When You Buy Links | Ep. #701 Jul 02, 2018

Show notes

In episode #701, Eric and Neil discuss what happens when you buy links. Tune in to hear why this isn’t the best practice.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Here's What Happens When You Buy Links
[00:35] When Eric was first doing SEO, he would peruse black hat forums.
[00:47] Wicked Fire has a lot of offers for paid tools.
[01:01] Eric would buy links for sites and his sites would shoot up in the rankings.
[01:15] He was using cheap content brokers and they would blast a bunch of links, his rankings would increase, but then go back down after a couple days.
[01:45] Neil tried this with sponsoring an online poker contest.
[02:05] Sometimes these things work, but more often than not: you get burned.
[02:27] It’s cheaper and smarter to build your own site with quality content.
[02:41] Your rankings will maintain when you build your own site.
[03:26] Always play the long game.
[03:40] Build an audience.
[03:50] Investors are burned from buying high-ranking SEO sites.
[04:00] Sites that are built just to get to the top never last.
[04:54] Don’t waste your time buying links.
[05:02] That’s it for today!
[05:06] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Get a Blue Checkmark on Social Media | Ep. #700 Jul 01, 2018

Show notes

In episode #700, Eric and Neil discuss the blue check mark and what it means. Tune in to hear how you can become a verified user on social media.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Get a Blue Checkmark on Social Media
[00:35] The blue check mark means that you are “verified”.
[01:05] On Twitter, there is a form where you can submit your name and argue why you should be verified.
[01:30] It’s a way for famous people to safeguard their reps and not be easily impersonated.
[01:50] To be verified on YouTube, you need more than 100,000 subscribers.
[02:05] Proving that there are impersonators is another easy way to get verified.
[02:25] If you are running ads on Facebook, you can talk to the ads manager about getting verified.
[03:13] Don’t pay people who claim they can help you get verified. They are scammers!
[03:30] A blue check mark hasn’t gotten anything for Eric or Neil, so it may not be worth it.
[04:09] That’s it for today!
[04:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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7 Productivity Hacks For Marketers | Ep. #699 Jun 30, 2018

Show notes

In episode #699, Eric and Neil count out productivity hacks. Tune in to hear the seven things you should be doing to enhance your success.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Productivity Hacks For Marketers
[00:32] #1: Build checklists.
[00:45] Eric’s team has a blogging checklist for all the writers they employ.
[01:05] Checklists help you standardize processes.
[01:12] #2: Use “If, then, this, that”.
[01:20] When you publish, push to social media outlets, push to email, etc.
[01:45] It will save you time not to do these things manually.
[01:48] #3: Use dashboards. Try Domo or Scythe.
[02:02] It’s a great way to track analytics.
[02:11] #4: Stick with one marketing tactic at a time.
[02:25] Don’t spread yourself thin and become adept at whatever you do.
[03:00] #5: Use BuzzSumo alerts.
[03:12] This will keep you up to date on how you are doing versus your competitors.
[03:26] #6: Use Un-enroll Me.
[03:36] It will help you unsubscribe from unwanted junk mail and clear your inbox.
[03:50] #7: Use Supermetrics.
[04:00] The reports are the most in-depth reports you can get. A great resource when presenting to investors.
[04:25] That’s all for today!
[04:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Why We Don't Blog Daily (and You Shouldn't Either) | Ep. #698 Jun 29, 2018

Show notes

In episode #698, Eric and Neil discuss why daily blogging is unnecessary. Tune in to hear what pace at which you should be producing content.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why We Don't Blog Daily (and You Shouldn't Either)
[00:36] Neil used to blog seven times per day as an experiment.
[00:55] It got him a ton of traffic, but he burnt out working at that pace.
[01:15] HubSpot gets a ton of traffic and posts multiple articles on a daily basis, but they are able to keep that pace.
[01:40] If you want to scale up and generate more traffic, blog every single day.
[01:52] If you’re in the B2B world, don’t blog every day. It’s unnecessary.
[02:13] The Kleiner-Perkins Internet Trends report comes out every year.
[02:35] It is a popular guide that serves a huge community.
[02:50] If you want high-quality leads, don’t blog every day. Write content that shows off how smart you are and what you have to offer.
[03:15] Techcrunch is no longer the end-all, be-all that it used to be.
[04:05] When you are starting out, doing one really good piece per week or month will do the trick.
[04:25] Eric and Neil record three times every two months and record in batches of 20. This gives them a lot of shows in advance.
[04:55] This helps them stay top-of-mind and provide high-quality content.
[05:15] If you can’t provide value, don’t blog or podcast.
[05:45] Everything has been done to death, which is why blogging is a hard game.
[05:59] That’s all for today!
[06:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!