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How Much Should You Spend on Marketing Software Per Month | Ep. #717 Jul 18, 2018

Show notes

In episode #717, Eric and Neil discuss how much you should spend on marketing software. Tune in to hear why you might be over-spending.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Much Should You Spend on Marketing Software Per Month
[00:40] Eric probably spends $2000/month, while Neil spends $500/month and still thinks that’s too much.
[01:10] Everyone pays for more and more software solutions.
[01:33] Neil was speaking at a conference and his coworker suggested they get Google Analytics 360; Neil balked because it would cost $100,000.
[01:51] Most people who pay for software solutions don’t take action with the data.
[02:00] If you want to buy something, make sure you need it and will use it.
[02:35] Eric uses a ton of software.
[03:00] Marketing software has a lot of the same features.
[03:15] So many enterprises are using marketing tools.
[03:30] It is so easy to get software/marketing ADD.
[03:53] Pare down your costs every quarter.
[04:14] Neil tracks his daily expenses.
[04:30] A lot of the free tools offer solutions that are just as helpful.
[04:57] That’s it for today!
[05:02] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Why You Shouldn't Copy Billion Dollar Companies | Ep. #716 Jul 17, 2018

Show notes

In episode #716, Eric and Neil discuss why you shouldn’t copy the strategies of billion dollar companies. Tune in to hear why corporations don’t have all the answers.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why You Shouldn't Copy Billion Dollar Companies
[00:42] A lot of the things big companies do, don’t make sense.
[00:55] Companies like Slack have the high valuation.
[01:13] They ran a commercial, but the commercial didn’t completely explain what Slack actually is.
[01:50] If you are in marketing, you have to have good messaging and a good story.
[02:15] Your product is not a consumer-based product and is probably more complex.
[02:45] Eric watches The Man in the High Castle and he recommends it.
[03:00] However, the recent marketing campaign for this show involved covering the inside of subway cars with full Swastikas. It was a confusing ad campaign.
[03:30] If you don’t know the show, this campaign was probably jarring.
[03:50] You have to be smart with your branding and think of long-term repercussions.
[04:43] You want to answer objections.
[05:00] That’s all for today!
[05:02] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Why You Should Repeat Your Message Over and Over Again | Ep. #715 Jul 16, 2018

Show notes

In episode #715, Eric and Neil discuss repetition in marketing. Tune in to hear why it’s important to repeat yourself!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why You Should Repeat Your Message Over and Over Again
[00:48] They repeat messages over and over, because people won’t absorb your message the first time they read it.
[01:07] Tony Robbins uses the same technique.
[01:45] If you keep putting your message out there, people are more likely to convert, and you will become the authority in your field.
[02:25] Eric and Neil talk about marketing and SEO so often, that they often come up in marketing and SEO conversations.
[02:45] They know how to stay top-of-mind.
[02:51] Check out the book Top of Mind.
[04:01] When repeating, you must do it across multiple channels.
[04:35] Think about creative ways you can repeat your message.
[05:25] Even though Neil has written blog posts about other topics, he often posts about the same thing, to make sure his point gets across. However, you can repeat yourself via a citation.
[06:29] That’s all for today!
[06:33] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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A Response: Neil's Response to Critics On His New SEO Strategy | Ep. #714 Jul 15, 2018

Show notes

In episode #714, Eric and Neil discuss the response to Neil’s SEO strategy. Tune in to hear why people think Neil’s strategy will fail.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A Response: Neil's Response to Critics On His New SEO Strategy
[00:55] Neil had a concept where most of the marketing tools out there have tons of features that no one uses.
[01:25] He figured he could build more usable versions and give them away for free.
[01:40] Eric subscribed to a marketing podcast and the Marketing Director for AHREFS was on the show.
[01:52] He and the two hosts ended up critiquing Neil’s strategy.
[02:29] Most people don’t do anything with the “history”.
[02:58] Neil believes his strategy is obvious.
[03:25] Neil is unaware of the public response to his actions.
[03:50] People think Neil is underestimating server costs and other expenses.
[04:02] Critics also believe he is building up towards a paid tool.
[04:20] Neil has no such plans.
[04:54] The first version of Neil’s free tools will not have any link data.
[05:55] Neil wants to add BuzzSumo-like reporting.
[06:25] There are already basic capabilities in his free tools.
[06:47] If no login is required for the tools, will someone create scrapers and destroy Neil’s server costs?
[07:10] Neil thinks it is possible, but that it wouldn’t hurt him.
[07:31] That is all for today!
[07:59] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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How to Run and Manage Your Marketing Experiments | Ep. #713 Jul 14, 2018

Show notes

In episode #713, Eric and Neil discuss how and why you need to manage your experiments. Tune in to hear how you can manage marketing experiments successfully.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Run and Manage Your Marketing Experiments
[00:35] Neil likes to use Trello to manage his marketing experiments.
[00:45] Everyone puts their ideas on the board and then they pick the best ones.
[01:00] Don’t spend six months on something that doesn’t work. Start with smaller experiments.
[01:22] Eric uses Asana Premium to organize his experiments.
[01:58] GrowthHackers Northstar is a great tool, but Neil thinks they won’t be around much longer.
[02:25] Make sure you’re spending time and energy on things you can get done quickly.
[02:50] Everyone had a different perspective, which is why it’s great to get input and ideas from everyone on your team.
[03:31] Only 1 in 12 experiments actually succeeds.
[03:48] Neil thinks that stat means that whoever is running your experiments sucks.
[04:05] Don’t forget to do qualitative studies.
[05:15] If you’ve been running experiments for a long time, this is when you need to do something more drastic and crazy to move the needle.
[05:45] Northstar uses the ICE Framework.
[06:07] Eric recommends that you read Managing Oneself by Peter Drucker, a management guru.
[06:45] You should have a feedback analysis tool to see who on your team is killing it.
[07:05] If you’re not being scientific about your experimentation process, you are going to fly off the rails.
[07:30] Don’t operate solely off your “gut feeling”; use qualitative and quantitative data to come to your conclusions.
[07:44] That’s it for today!
[07:47] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Good Marketers Copy, Great Marketers Steal | Ep. #712 Jul 13, 2018

Show notes

In episode #712, Eric and Neil discuss why great marketers steal. Tune in to hear why you should be jacking tactics from other marketers.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Good Marketers Copy, Great Marketers Steal
[00:45] Growing up, Eric played a game called “EverQuest”.
[00:48] He had no strategy and saw a German player using a specific strategy and used that strategy to win a tournament.
[01:17] In marketing, there is nothing wrong with stealing (except when it’s plagiarism).
[01:33] Copying successful tactics is a good idea.
[02:35] GrowthHackers is a great resource, as is Sparktoro.
[02:54] Eric and Neil both use the traction framework, which means they run a lot of experiments.
[03:40] Figure out what other successful marketers are doing and use their tactics to your benefit,
[04:00] It’s not about being the first, it’s about being better.
[04:15] Facebook steals a lot of stuff from their competitors.
[04:45] Look at what you can convert and use for your own purposes.
[05:00] That’s all for today!
[05:03] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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The Most Exceptional Marketing Campaign in 2018 | Ep. #711 Jul 12, 2018

Show notes

In episode #711, Eric and Neil discuss exceptional marketing campaigns. Tune in to find out who are the best marketers in the game.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Most Exceptional Marketing Campaign in 2018
[00:48] Neil loves Billy Gene’s videos.
[01:22] Neil thought his “Wolf of Wall Street” themed video was so effective.
[01:50] Eric prefers Grant Cardone.
[02:25] Eric once watched an hour and a half interview with Grant and he liked it because he was emotional and honest.
[03:43] Tai Lopez also does a good job of leveraging lifestyle marketing.
[04:05] Grant Cardone has multiple shows.
[04:15] He is a great example of consistency and quality.
[04:35] Billy Gene and Grant Cardone are neck and neck when it comes to leveraging lifestyle marketing.
[05:00] Look at their techniques and see what you can learn from them.
[06:22] Look at their campaigns and see if you can borrow strategies and apply them to your business in a way that works for your brand.
[06:40] If someone’s marketing tactics rub you the wrong way, don’t dismiss them; see what you can learn.
[07:21] That’s all for today!
[07:26] If you are interested in getting a software bundle from Eric and Neil, tweet at Eric and let them know!
[07:45] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How Clickfunnels Built Their Way To $100M ARR | Ep. #710 Jul 11, 2018

Show notes

In episode #710, Eric and Neil discuss how Clickfunnels earned their success. Tune in to hear how Clickfunnels beat the competition.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Clickfunnels Built Their Way To $100M ARR
[00:40] Clickfunnels is a SAS Product that is a monthly subscription service.
[01:00] They claim you can use their product to do everything you need to build a site and promote it.
[01:15] Leadpages and Infusionsoft are their direct competitors, who they have since surpassed.
[01:45] They reached $100 Million ARR without raising capital.
[02:10] Once you set up a funnel, it continues to work.
[02:30] They not only sell the product, but also training to make sure you use it correctly.
[03:20] If you Google Grant Cardone/Russell Brunson 10X, they sold a huge bundle that made them a lot of money.
[04:30] Clickfunnels does a ton of webinars.
[04:50] They also use affiliate marketing to grow their business.
[05:25] They stand out from the pack because they are very generous with their commissions.
[07:06] Russell Brunson is a creative marketer.
[07:30] Clickfunnels doesn’t have salespeople or a marketing team and they still beat their competitors.
[08:44] That’s all for today!
[08:55] Tweet at Eric if you are interested in a software bundling offer.
[09:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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The One Marketing Channel You Aren't Investing in But Should | Ep. #709 Jul 10, 2018

Show notes

In episode #709, Eric and Neil discuss the one marketing channel you are probably neglecting. Tune in to hear what important channel you haven’t leverage yet.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The One Marketing Channel You Aren't Investing in But Should
[00:42] Branding is the one thing in which most business do not invest.
[01:05] Big corporations are smart enough to spend big bucks on branding.
[01:25] Think about all the things at the airport that are branded (the bins at security, the walls of your gate).
[02:12] Most of the money comes from awareness campaigns.
[02:35] The rule of seven applies here.
[02:45] Awareness campaigns can help your company more than you think.
[03:33] Neil believes in branding.
[03:50] Neil doesn’t track all his branding campaigns; he believes it works.
[04:15] There is a great Hubspot post about tracking your branding ROI.
[04:40] Eric feels he is better at the less flashy aspects of marketing, which is why he does branding.
[05:55] Nintendo has been around for 130 years.
[06:16] Nintendo stood the test of time, because they have always had consistent branding.
[06:57] That’s it for today!
[07:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Bundling: The Marketing Hack That You Aren't Using | Ep. #708 Jul 09, 2018

Show notes

In episode #708, Eric and Neil discuss a marketing hack you aren’t using. Tune in to hear why bundling can drive up your revenue.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Bundling: The Marketing Hack That You Aren't Using
[00:36] Alex Becker teaches a course and has marketing automation software.
[00:59] He uses the webinar to sell his software and other courses.
[01:18] Eric used to partner with software and education companies and they would bundle software and offer giveaways.
[01:40] This makes people feel like they are getting a lot of value.
[02:15] HighRise and Basecamp offered bundling and the revenue went up for both companies.
[03:00] Work out a bundling deal with someone in your industry. It’s a great idea to drive revenue.
[03:33] GoDaddy has so many products that they offer as a bundle with web hosting.
[04:25] If you have to offer upsells on top of bundling, you’re doing it wrong.
[05:15] You need to comply with GDPR laws if you are bundling, especially if you are working with other companies.
[05:40] That’s it for today!
[05:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!