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Latest Episodes:

Is Cheaper Better? | Ep. #737 Aug 07, 2018

Show notes

In episode #737, Eric and Neil discuss whether cheaper is better. Tune in to hear if you are shooting yourself in the foot by charging less.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is Cheaper Better?
[01:00] Some people say you pay what you get for, but sometimes cheaper is better.
[01:30] There is a diamond company that makes the stones in a lab. When they sell them for less, no one wants them. When they sell them for the same price as mined diamonds, they sell out.
[02:00] The quality is the same, but the diamonds are made in simulated conditions.
[02:28] If two advertising companies charge two different rates, most people will pay the higher rate for a smaller company and more focused attention.
[03:05] People often question the quality of something if it’s too low of a price.
[03:30] There is no exact science to setting a price point, so do your research and run tests.
[04:20] That’s it for today!
[04:24] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Why Marketers Change Their Minds a Lot | Ep. #736 Aug 06, 2018

Show notes

In episode #736, Eric and Neil discuss why marketers change their minds so often. Tune in to hear why marketers are a fickle bunch.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why Marketers Change Their Minds a Lot
[00:45] Eric and Neil originally said they wouldn’t use Outbrain or Taboola.
[01:00] Since then, those companies have improved their methods.
[01:24] At first, the Facebook ads platform was weak.
[01:45] Often, marketers change their minds because circumstances change.
[02:05] What worked yesterday, may not work today.
[02:20] Market conditions are always in flux.
[02:38] Neil always told people not to advertise on Instagram, but he has since changed his tune to some degree.
[03:00] It’s not good for cold traffic, but works for further exposure.
[03:30] Have a framework whereby you can re-test methods that were previously unsuccessful.
[04:10] That’s all for today!
[04:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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How to Do Content Marketing on a Budget | Ep. #735 Aug 05, 2018

Show notes

In episode #735, Eric and Neil discuss how to do content marketing on a budget. Tune in to hear what steps you can take to save some money.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Do Content Marketing on a Budget
[00:45] Right now, Eric is cutting his content marketing budget.
[01:00] They decided to collaborate or work on getting guest posts.
[01:47] KissMetrics grew by reaching out to other content marketers and offering a platform.
[02:27] You can get people to write for free if you offer publicity and other opportunities for exposure.
[03:15] There are a lot of writers out there writing well-researched long-form content.
[03:52] Infogram or Canva are great ways to repurpose content and turn it into infographics.
[04:35] The content re-usage framework is a great line of thinking and a great way to save money.
[05:32] That’s it for today!
[05:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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How to Build Links (Without Being Sleazy) | Ep. #734 Aug 04, 2018

Show notes

In episode #734, Eric and Neil discuss how to build links the right way. Tune in to hear what makes link-building sleazy.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Build Links (Without Being Sleazy)
[01:00] Having a simple widget or tool is a great way to provide a service without being sleazy.
[01:25] Neil likes to release free copies of paid tools.
[01:56] HubSpot overtook Drift by offering a free service.
[02:30] Yelp offers widgets that helps restaurants link-build.
[02:45] Email outreach isn’t sleazy, even though people think it is.
[03:02] To not be sleazy, you have to offer value.
[03:46] Aim to build relationships instead of just reaching out for links.
[04:15] Use data to help you find out your best people to reach out to.
[04:43] That’s it for today!
[04:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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This One Little Thing Can Screw Up Your Company (So Don't Do It) | Ep. #733 Aug 03, 2018

Show notes

In episode #733, Eric and Neil discuss the one thing that can screw up your company. Tune in to hear what you absolutely should not do.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: This One Little Thing Can Screw Up Your Company (So Don't Do It)
[00:35] Don’t rebrand!
[00:44] Companies who are successful and make money still feel the need to rebrand.
[01:12] ConvertKit is changing their name to Siva, even though they are doing well.
[01:34] They wanted to rebrand, because no one knows what “convert kit” means, anyway.
[01:57] It makes sense to rebrand if you are changing your product, but otherwise, it doesn’t make sense.
[02:35] The Growth Everywhere podcast is rebranding.
[03:00] If you don’t have a ton of traction, feel free to rebrand. Don’t consider it if you’re making millions.
[03:57] That’s it for today!
[04:01] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

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How to Educate Leads That Aren't Ready to Become Customers | Ep. #732 Aug 02, 2018

Show notes

In episode #732, Eric and Neil explain how to educate leads. Tune in to hear how you can grow your customer base through education.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Educate Leads That Aren't Ready to Become Customers
[00:45] There is a time to be aggressive and a time to go easy.
[01:20] In everything they do, Eric and Neil try to educate people who aren’t ready to buy.
[01:46] You put in all this work during year one, by year three you start to see results.
[02:08] It takes time to manifest results.
[02:20] Neil looks for what makes his ideal customer.
[02:40] He will create content that helps companies grow, because they can become customers once they have achieved greater success.
[03:40] The rule of seven is key. Make sure your name keeps getting out there.
[04:13] Make sure you are surveying customers to make sure you know what they are looking for.
[04:40] Always drop the name of your company and contact info in everything you do.
[05:05] TOFU, MOFU, and BOFU are important concepts.
[05:30] Use lead scoring, as it will tell you whether someone is top of funnel.
[05:43] That’s it for today!
[05:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Generate High Quality Traffic on a Budget | Ep. #731 Aug 01, 2018

Show notes

In episode #731, Eric and Neil discuss how you can generate traffic on a budget. Tune in to hear what makes traffic “high quality” and how you can generate it.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Generate High Quality Traffic on a Budget
[00:50] How do you define high quality traffic when starting off?
[01:10] Look at how well the traffic converts in terms of collecting email sign-ups.
[01:31] When you have traffic that converts, you know it’s the right traffic.
[02:45] Outreach through guest posting is a great budget-friendly way to grow.
[03:14] ConvertKit is an email marketing solution.
[04:05] Use this tool to reach out to potential partners.
[04:22] Go to people who have your ideal traffic and partner up, cross-promote, bundle.
[05:30] Do tons of business development and partnerships.
[05:47] When you’re starting out, say yes to most deals.
[06:05] That’s all for today!
[06:08] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Why Google Analytics is Useless Without This... | Ep. #730 Jul 31, 2018

Show notes

In episode #730, Eric and Neil discuss why Google Analytics is useless without this one thing. Tune in to hear what you might be missing.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why Google Analytics is Useless Without This...
[00:42] Eric doesn’t always buy a product or service when he visits websites.
[01:05] Google Analytics will never tell you why someone left your site without buying.
[01:15] GA provides quantitative data.
[01:20] Qualitative data is more elusive.
[02:07] Go to your lowest hanging fruit first.
[02:50] Affiliate marketers struggle because they operate in a vacuum.
[03:08] Qualaroo, SurveyMonkey, Google Surveys are great ways to get qualitative data.
[03:38] 30 or more responses will serve as enough data to be actionable.
[04:15] User Testing and Usability Hub are great tools.
[04:37] Make sure the person testing is your ideal customer, otherwise, the data won’t matter.
[05:16] That’s it for today!
[05:22] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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7 Questions You Ought to Ask Your Audience | Ep. #729 Jul 30, 2018

Show notes

In episode #729, Eric and Neil discuss 7 questions you ought to ask your audience. Tune in to hear what types of questions you should be asking.

TIME-STAMPED SHOW NOTES

[00:27] Today’s Topic: 7 Questions You Ought to Ask Your Audience
[00:50] #1: Tell us all of the topics you are interested in regarding Marketing.
[01:30] If you are covering food topics, ask your audience what their diet is based on.
[01:45] You want to see who your audience is and how they skew (vegan, meat eaters, etc.).
[02:07] #2: What else would you like to see on this page?
[02:20] This will help you to understand what your page is lacking from the customer’s POV.
[02:36] Under 30 responses is not enough data to make an effective change.
[03:10] #3: What are you goals in the next year?
[03:18] Use Surveymonkey for long form answers of this nature. Make a word cloud out of your responses.
[03:58] #4: What did you think about X? (The product or service they purchased).
[04:20] This will help you determine if things are working or if you need to improve.
[04:51] #5: Why didn’t you buy?
[05:00] There will be a huge contingent of people who didn’t purchase your product or service. This is an opportunity to find out why.
[05:47] #6: Ask a question that determines the “pay point” of your audience.
[07:14] By asking questions related to a problem, it will help you collect more leads and actionable information.
[07:45] #7: Use a tool like TypeForm and send them down a question funnel.
[08:07] That’s all for today!
[08:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

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Why You Should and Shouldn't Spend Money on Marketing Courses | Ep. #728 Jul 29, 2018

Show notes

In episode #728, Eric and Neil discuss the pros and cons of taking online marketing courses. Tune in to hear both sides of this argument.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why You Should and Shouldn't Spend Money on Marketing Courses
[00:45] If you end up paying for something, you’re more likely to take action.
[00:52] People can find what a course is selling for free elsewhere.
[01:20] If you pay for it, there is still a chance you won’t take action.
[02:00] It depends on your personality type when it comes to taking action.
[02:20] Eric sees people offering online courses as taking advantage of others.
[02:33] They may not actually be experts and credibility isn’t required to teach online courses.
[02:51] Eric feels it is preying on people’s insecurities.
[03:26] Look into the person selling the course; check credentials.
[04:15] Some courses are being taught by people who just teach courses and don’t have actionable information.
[05:12] That’s all for today!
[05:15] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.