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Latest Episodes:

How Seinfeld Emails Will Grow Your Sales | Ep. #747 Aug 17, 2018

Show notes

In episode #747, Eric and Neil discuss how Seinfeld emails can increase your sales. Tune in to hear why you should be writing Seinfeld emails.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Seinfeld Emails Will Grow Your Sales
[00:45] Ben Settle has a service called “Email Players” and shares a bunch of email marketing tactics.
[01:20] Seinfeld Emails are so-called, because the emails don’t talk about the product or anything related to your business (it’s an email about nothing), but then you find a way to tie it in to your product.
[02:26] There are so many different email sequences.
[03:25] If people just wrote emails for different parts of their sequence, their conversions would go up.
[03:40] You need to send out as many emails as you can.
[03:50] Sam Evans earns over $20 Million/year doing his consulting course.
[04:00] He puts out an email every single day.
[04:25] It’s not just using the Seinfeld method, it should be about storytelling.
[05:06] That’s all for today!
[05:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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The Best Way To Build Links Without Building Them | Ep. #746 Aug 16, 2018

Show notes

In episode #746, Eric and Neil discuss the best way to build links without actually building them. Tune in to hear the long-term method for link building.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Way To Build Links Without Building Them
[00:34] Relationships!
[00:38] When you get to know more people, they will naturally link to you.
[00:52] Neil knows a lot of people in the industry (including Eric). He and Eric have linked to each other without even asking.
[01:20] Neil links to Eric not only because he is a friend, but because his content is good and relevant to his business.
[01:50] You shouldn’t ask your friends and taint the friendship.
[02:04] Noah Kagan did a video about this very subject.
[02:25] Build relationships without expecting anything and it will pay dividends in the future.
[03:10] Attend conferences, join slack groups, join LinkedIn groups to build relationships.
[03:33] Everyone starts at zero and it will pay to build relationships. Say yes to everything at first.
[04:05] You can also close business deals by having relationships. There are so many reasons to network,
[04:35] Don’t expect immediate results; it may take more than a year.
[04:55] That’s it for today!
[04:58] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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The Land and Expand Content Marketing Strategy | Ep. #745 Aug 15, 2018

Show notes

In episode #745, Eric and Neil discuss the “land and expand” content marketing strategy. Tune in to learn about this method and how to apply it to your site.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Land and Expand Content Marketing Strategy
[01:05] Eric and Neil have a domain for this podcast, but they haven't been paying much attention to it.
[01:55] Over the last seven days, they have gotten over 1000 visitors. This means they get about 6000 visitors per month.
[02:12] They are planning to expand the content to see if it positively affects their traffic.
[02:30] If you take all the pages you have and just add more content, you are wasting your time; look at which page gets the most traffic and expand upon it.
[03:18] Use AHREFS and see how your keywords are ranking.
[03:20] If the keywords drive 500-1000 visits per month, go ahead and expand. Otherwise, ignore that page or those keywords.
[03:45] Within 30 days you may see an increase in traffic, but never more than double your current traffic.
[04:42] That’s all for today!
[04:45] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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How to Add Long-Tail Keywords to Your Content | Ep. #744 Aug 14, 2018

Show notes

In episode #744, Eric and Neil discuss how to add long-tail keywords to your content. Tune in to hear how you can rank for long-tail keywords.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Add Long-Tail Keywords to Your Content
[00:33] If you type in Singlegrain.com or NeilPatel.com and use the Top Pages on the AHREFS or SEMRush sites, you can see how your pages rank and for which keywords.
[01:20] Look at all your content that is ranking and go to Google Search Console, where you will see the impression count, keywords, etc.
[01:50] Whatever someone is searching for, they are looking for a solution.
[02:01] When using keywords, make sure you are offering relevant content regarding said keywords.
[03:11] If you have a competitor that ranks above you for a certain keyword, you can take that URL and plug it into AHREFS. Then you can see all the keywords for which they are getting traffic and impressions.
[03:35] From there, you can judge whether you re able to adjust your content to include the keywords for which your competitors are ranking higher.
[03:55] It costs 6-7x more to acquire a new customer vs. maintaining existing customers.
[04:52] That’s all for today!
[04:57] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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How to Maintain a 30% Open Rate On Your Email List As It Grows | Ep. #743 Aug 13, 2018

Show notes

In episode #743, Eric and Neil discuss how to maintain a 30% open rate for your emails. Tune in to hear how to grow your list and stay out of the spam folder.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Maintain a 30% Open Rate On Your Email List As It Grows
[00:45] Typical open rates are between 10-15%.
[00:54] Most people would say to clean out your email list, but you won’t get any growth this way.
[01:18] Ask your subscribers questions.
[01:46] Try to have a conversation with the email recipients.
[02:35] If you are launching a course, you should ask for people to share their journeys with content marketing, as well.
[03:01] Emailing a questions once per month will help to ensure that you stay at the top of people’s inbox.
[03:40] Make sure you don’t end up in the spam box by staying relevant.
[03:56] That’s it for today!
[04:00] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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A Simple Way To Come Up With The Most Effective Marketing Ideas | Ep. #742 Aug 12, 2018

Show notes

In episode 742, Eric and Neil discuss simple ways to come up with effective marketing ideas. Tune in to hear some simple hacks.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A Simple Way To Come Up With The Most Effective Marketing Ideas
[00:40] Spy on your competition!
[00:55] AdBeat is a way to see all the ads a company is running and how their spend trends are running.
[01:30] This also shows you which ads have been used for the longest period of time.
[01:43] Go to your competitors’ web sites.
[01:45] Track the changes that they make, because it will give you an idea of what is helping them grow.
[02:00] If you go multiple times, you will get “cookied” and you will see all their ads and campaigns.
[02:36] AHREFS Content Gap is a way to see all the different keywords your competition is ranking for that you are not.
[03:09] Take those keywords to UberSuggest and you will get more ideas about how to use them.
[03:25] Use BuiltWith to see what tech your competitors are using. This will give you an idea of how to expand.
[03:50] If your competitors are using A/B Tests, it means they are sophisticated enough to make changes and boost conversions.
[04:20] Facebook has added the “info and ad” section. This allows you to see all the ads one person or company is running.
[04:52] Go to niche marketing conferences and pick up new marketing tactics.
[05:14] Everyone is friendly and will prove helpful.
[05:25] These conferences are a great place to pick up new hacks from reliable sources.
[06:04] War Room is a good example of a niche conference.
[06:24] That’s all for today!
[06:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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What Should You Do With All of Your Visitors Who Don't Buy | Ep. #741 Aug 11, 2018

Show notes

In episode #741, Eric and Neil discuss what you should do with visitors who don’t buy. Tune in to hear how you should follow up with people who didn’t convert.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Should You Do With All of Your Visitors Who Don't Buy
[00:34] Survey those customers who do not buy.
[00:50] If you have 100 visitors, you will be lucky if 5 people make a purchase.
[01:06] Sure, you could look at Google Analytics, but you won’t know why people aren’t converting.
[01:30] If you survey your audience, you can learn from mistakes and boost conversions.
[02:15] SurveyMonkey and Qualaroo are great tools to use.
[02:30] Eric also likes TypeForm.
[03:20] Eric likes the question “Were you considering joining the Digital XP Accelerator?” because the answers let him know that the messaging wasn’t aligning with people’s pay-points.
[04:06] Follow up with an email or phone call and try to convince those surveyed to buy.
[04:20] Even if they don’t buy, this will give you a clearer idea of why they did not.
[04:41] That’s all for today!
[04:46] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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What Should You Do When You're Not Growing | Ep. #740 Aug 10, 2018

Show notes

In episode #740, Eric and Neil discuss what you should do when you aren’t growing. Tune in to hear how you can stimulate growth.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Should You Do When You're Not Growing
[00:45] If Eric is in a rut, he likes to take a break.
[01:08] Clearing his head allows him to move forward and come up with better/new ideas.
[01:25] When people stop growing, it is because they are relying on old tactics.
[01:37] Neil likes to run drastic experiments to test out new ideas.
[01:53] Growth is often boosted by unorthodox methods.
[02:00] At Crazy Egg, they grew quickly by switching the homepage from a long sales page, to a much shorter, concise page.
[02:15] They also tested the “sign in with Google” option, which worked out well.
[02:35] After those methods began to hurt them, they switched it up again.
[03:15] In general, if growth slows down, do the opposite of what you are currently doing.
[03:30] Eric has a friend that does video advertising.
[03:55] His secret is that he does the opposite of what people expect or request.
[04:15] Think about how you can turn ideas on their heads.
[04:55] That’s all for today!
[04:58] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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The New Way to Do Competitive Analysis | Ep. #739 Aug 09, 2018

Show notes

In episode #739, Eric and Neil discuss news ways to do Competitive Analysis. Tune in to hear about new techniques.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The New Way to Do Competitive Analysis
[00:38] Facebook is a great way to do competitive analysis.
[00:55] There is a sidebar on Facebook ads that says “info and ads” that will show you all the ads someone is running.
[01:11] You can put a pixel on your website, build an audience, and use tools like SimilarWeb to see who you share an audience with.
[01:40] Make sure when doing CA, that the audience is similar to yours.
[02:32] The idea behind using the new FB ads feature is more transparency.
[03:00] Instead of having to come up with ideas from scratch, you can use other’s ads to show your clients what’s out there and build a campaign from there.
[03:24] That’s all for today!
[03:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog | Ep. #738 Aug 08, 2018

Show notes

In today’s episode, Eric and Neil discuss unorthodox strategies for coming up with blog topics. Tune in to hear how you can spin any topic.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog
[00:45] They don’t have many strategies at Neil’s org, but rather one simple method.
[01:10] Neil writes about personal experiences.
[01:25] Neil wants people to know they can’t get his content anywhere else.
[01:52] When he shares personal stories, he gets 12x more comments.
[02:25] Growth Everywhere doesn’t have a headline or title until after the interview.
[03:15] At Single Grain, employees are required to come to a meeting with multiple blog ideas.
[03:45] A blog should be about what you want to share, but also what people would want to read.
[04:10] As a blogger, you can come up with unique stories for any industry. You just have to put your personal spin on things.
[04:45] Ben Settle came up with the concept for “Seinfeld Emails”.
[05:25] Emails that are about nothing, but somehow tie back into what you’re selling.
[05:30] That’s all for today!
[05:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.