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Latest Episodes:

How GDPR Changed Link Building | Ep. #767 Sep 06, 2018

Show notes

In episode #767, Eric and Neil discuss how the GDPR has changed link building outside the US. Tune in to hear how you must go about link building now that the regulation has made it harder.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How GDPR Changed Link Building
[00:37] GDPR = Global Data Protection Regulation.
[00:54] There are now a lot of restrictions about what you can do in terms of data collection.
[01:15] It has made link-building harder.
[01:53] You can’t just email blast people anymore.
[02:05] A simple way to build links, is to go to their site and message them through their contact form.
[02:45] Be careful how you contact businesses in the UK.
[03:10] There are a lot of lawsuits happening right now.
[03:20] That’s it for today!
[03:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Hire Full-Time SEOs That Don't Suck | Ep. #766 Sep 05, 2018

Show notes

In episode #766, Eric and Neil discuss how to hire solid SEOs. Tune in to hear how you find great SEOs that don’t suck.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Hire Full-Time SEOs That Don't Suck
[00:35] Don’t just believe the resume.
[01:00] The real test is to see what changes they would make to your website and if they can implement specific changes.
[01:40] Test them out on a temp basis before you hire full-time.
[02:05] Good SEOs have “burnt” their own websites.
[03:10] The more seasoned you are with running experiments, the better a hire you will be.
[03:35] Ask potential hires about their weaknesses and really get into the nitty gritty.
[04:05] Make sure they know how to modify basic HTML code.
[04:23] You want people who can take action.
[04:32] Go to the Marketing School website and find our post about SEO interview questions.
[04:40] Check out the potential hire’s website.
[04:59] That's all for today!
[05:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Find the Best Young Marketing Talent | Ep. #765 Sep 04, 2018

Show notes

In episode #765, Eric and Neil discuss how to find the best marketing talent. Tune in to hear how you can find young, motivated workers.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Find the Best Young Marketing Talent
[00:37] Eric’s interns have always been great.
[01:06] Singlegrain often uses Angellist to find the best people.
[01:31] It is important to have a hiring process.
[01:58] You can find young talent via blogging and social sites, but the best way to find great talent is to have interns.
[02:20] Neil’s company looks for interns who really want a career in marketing.
[02:30] They train them to grow with the company.
[02:52] When you get them young, they aren’t jaded.
[03:30] Be a “T-Shaped” marketer.
[04:18] If you want people who are “up to speed”, look for people who did internships at other marketing agencies.
[04:42] Most agencies won’t hire their interns.
[05:08] Pay your interns!
[05:18] By paying interns, you set a good precedent.
[05:30] That’s it for today!
[05:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Which Marketers Should You Listen To | Ep. #764 Sep 03, 2018

Show notes

In episode #764, Eric and Neil Discuss whose advice you should follow. Tune in to hear how you know who to trust.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Which Marketers Should You Listen To
[00:45] Take what most people say with a grain of salt, until you've tested out the tactics.
[01:05] Until you run tests, you don’t know if a tactic will drive results.
[01:40] Podcasts and books are great for ideas.
[02:25] If someone gives you a tactic and it works, you can begin to trust his or her advice.
[03:03] It’s not about the person, it is about the strategy.
[03:24] A Canadian SEO gave Neil a 40% increase in search traffic. However, the other advice wasn’t helpful and didn’t work.
[03:55] Neil knew there was a risk in working with this company, because only one piece of advice worked.
[04:35] You have to be open-minded when listening to advice.
[05:29] That’s it for today!!
[05:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Reduce Your Refund Rates | Ep. #763 Sep 02, 2018

Show notes

In episode #763, Eric and Neil discuss how you can reduce refund rates. Tune in to hear how you can provide better service to avoid refund rates.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Reduce Your Refund Rates
[00:35] First, understand why people are asking for refunds.
[00:58] When someone wants a refund, ask them why.
[01:11] Whether that is an email or a survey, the info will be helpful.
[01:27] Once you have about 50 answers, you will probably start to see a pattern.
[01:45] Jump Cut has an action-based guarantee. They will refund if the customer proves they went through the entire online course they offer.
[02:20] Their refund rate dropped to 5%.
[02:42] Expand your refund period. The longer it drags out, the fewer refunds you will have.
[03:01] Adjust your pricing.
[03:25] Offer to drop the price instead of refunding.
[03:47] When you do that, customers like and respect you more.
[04:10] Offer products and services for a limited or set period of time.
[04:59] That’s it for today!
[05:03] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

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Did you enjoy this episode? If so, please leave a short review.

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Why You Should Only Stick to One Marketing Channel | Ep. #762 Sep 01, 2018

Show notes

In episode #762, Eric and Neil discuss why you should stick to one marketing channel. Tune in to hear why focusing on one channel is so important.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why You Should Only Stick to One Marketing Channel
[00:36] When Eric has tried too many channels at once, he has failed.
[00:50] Doing too much spreads you too thin and can lead to disastrous results.
[01:06] Focus on the thing that is most successful.
[01:30] Marketing is not just one channel, it has to encompasses everything.
[01:50] Each individual should focus on their strongest skill set.
[03:10] Neil is not great at Instagram, so he doesn’t bother with it.
[04:00] Look at the most successful marketers. They crush it at social media, but they don’t ignore the other channels available (they just have another team member take care of it).
[04:19] That’s it for today!
[04:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How Many Marketing Funnels Do You Need | Ep. #761 Aug 31, 2018

Show notes

In episode #761, Eric and Neil discuss how many funnels you need. Tune in to hear why more funnels doesn’t always equal greater success.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Many Marketing Funnels Do You Need
[00:40] ConvertKit and Drift are useful funnels.
[00:55] Using too many gets confusing.
[01:11] Neil has one marketing funnel.
[01:27] He segments inside the funnel, so by segmenting he can pitch offers based on the path the customer follows.
[01:44] Even people who love funnels, tend to pare it down to one main funnel.
[02:08] With too many funnels, you can easily lose track of things.
[02:44] Once you have one advanced funnel, it’s easier to improve upon it.
[03:08] Testing and improving on efunnel is better than having multiple, complicated funnels.
[03:40] Base your upsells and downsells from the info gained in the first funnel.
[03:55] Make your funnel like a “Choose Your Own Adventure”, so it can be personalized to each visitor.
[04:25] It’s important to see how people interact with your brand.
[04:44] That’s it for today!
[04:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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Should You Place a Phone Number on Your Website? | Ep. #760 Aug 30, 2018

Show notes

In episode #760, Eric and Neil discuss putting a phone number on your website. Tune in to hear if this is a necessary tactic.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Place a Phone Number on Your Website?
[00:38] Eric gets 10-15 calls per day.
[00:56] Neil thinks it’s a waste of time to field random calls.
[01:15] Use chat services instead.
[01:30] Most of the calls are junk.
[01:45] Consider segmentation and only reveal your number to US visitors.
[03:00] It’s easier to collect a lead and call them.
[03:35] You can use Drift or Intercom to help segment your visitors and leads.
[03:57] That’s all for today!
[03:59] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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Low Hanging Fruit - SEO Tactics That Easy And Effective | Ep. #759 Aug 29, 2018

Show notes

In episode #759, Eric and Neil discuss easy SEO tactics. Tune in to hear some of the easiest things you can do to improve your traffic.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Low Hanging Fruit - SEO Tactics That Easy And Effective
[00:40] Make the most of what you have already.
[01:25] Upgrade posts and content.
[01:45] Remove the dates from URLs.
[01:55] Making URLs more generic is beneficial for your Google ranking.
[02:33] Shorten URLs to increase your traffic.
[02:57] Neil has deleted content before.
[03:15] Pruning your content could negatively affect your traffic.
[03:57] When pruning, look at what the post is doing for you. If it isn’t performing well, it won’t hurt to delete, but it’s better to fix what’s there.
[04:45] Speed up your site.
[04:50] GTMetrix will help you see how fast your site is.
[05:08] You may find that there are useless tags slowing down your load times.
[05:28] The best hack is building a brand.
[05:37] This is the most reliable long-term tactic.
[06:15] That’s it for today!
[06:19] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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How to Find Cheap Freelancers That Don't Suck | Ep. #758 Aug 28, 2018

Show notes

In episode #758, Eric and Neil tell you how you can find freelancers that don’t suck. Tune in to hear how your hiring process could be improved.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Find Cheap Freelancers That Don't Suck
[00:43] Eric has been using AngelList to find freelancers, while Neil has been using Upwork and Problogger.
[01:20] Eric has found great recruiters on Upwork.
[02:00] Make sure you choose people who have good reviews, high success ratio, and a lot of completed projects.
[02:30] Neil likes to skype with potential freelancers.
[03:00] Just talk to people and figure out what they can do for your business.
[03:20] Basecamp has written about their hiring process.
[03:50] Pay potential employees for a small test project.
[04:15] This will give you an idea about the quality of their work.
[05:10] Neil would find freelancers and test out 5 at the same time.
[05:26] That’s all for today!
[05:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.