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Latest Episodes:

Our Favorite SEO Hack | Ep. #787 Sep 26, 2018

Show notes

In episode #787, Eric and Neil talk about their favorite SEO hacks. Tune in to her what hack you should be using.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Our Favorite SEO Hack
[00:40] Neil’s current favorite hack is brand-building.
[00:50] When you build a brand and become visible, it’s easier to get rankings.
[01:15] Stronger brands tend to rank higher.
[01:55] Put as much money and energy into helping people by providing solutions to their problems. This is the best way to build a brand.
[02:10] Eric likes the content re-usage framework.
[02:35] It’s a process that scales really well.
[03:05] Retaining a customer is less expensive than acquiring a new one.
[03:55] Jeff Bezos said that “smart people change their minds often.”
[04:08] That’s it for today!
[04:13] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Our Biggest SEO Mistake | Ep. #786 Sep 25, 2018

Show notes

In episode #786, Eric and Neil talk about their biggest SEO mistakes. Tune in to learn from their missteps.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Our Biggest SEO Mistake
[00:40] Neil’s biggest mistake was always being short-sighted.
[00:50] He has been doing this for 17 years and he wishes he had looked more towards the future.
[01:15] He would constantly revamp his site, buy links, try to manipulate Google rankings, but none of that led to long-term success.
[01:50] He burned through so much money using quick hacks like adding Wordpress links to the footer on his site.
[02:10] He wishes he spent his money on long-term projects.
[02:30] Eric learned a lot of white hat stuff doing an internship, but someone turned him onto black hat sites and ideas.
[03:05] Unfortunately, the black hat ideas are greedy and short-sighted.
[04:10] Their biggest mistake was not a tactic, but just being short-sighted and greedy.
[04:35] Pick your opportunities wisely.
[05:21] That’s all for today!
[05:28] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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How Neil's Email Management Strategy Capitalizes On Remarkable Opportunities | Ep. #785 Sep 24, 2018

Show notes

In episode #785, Eric and Neil discuss email management strategies. Tune in to hear how you can stay on top of your email inbox.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Neil's Email Management Strategy Capitalizes On Remarkable Opportunities
[00:40] As long as Eric has known Neil, he has responded to every email.
[01:15] Neil says he’s OCD and can’t help it, which is why all of his emails get answered and his inbox is empty.
[02:45] Neil also had a long email signature for a while, that he only recently cut out.
[03:04] Neil put the Gmail app on his phone.
[03:20] Whenever you open up an email, deal with it then and there.
[03:30] Neil checks his email every hour for five to ten minutes.
[03:50] Eric also builds in time to check his emails.
[04:33] Neil woke up to 190-something emails this morning.
[04:53] If you email Neil, he responds personally.
[05:04] If you submit a support inquiry, it goes to his team.
[06:18] Respond, otherwise you are leaving money on the table.
[06:45] Be transparent in all your interactions and make sure the email signature matches who sent the email.
[07:04] That’s it for today!
[07:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Why You Should Change Your Lead Forms to Applications | Ep. #784 Sep 23, 2018

Show notes

In episode #784, Eric and Neil discuss why you should change your lead forms to applications. Tune in to hear how this could make a big difference in your conversion rates.

TIME-STAMPED SHOW NOTES

[00:27] Today’s Topic: Why You Should Change Your Lead Forms to Applications
[00:45] Eric was trying to get people to move from a webinar to purchasing a course and software bundle.
[01:25] Using Zoom, he added a button that would bring them to a purchase page.
[02:05] Instead of sending them to a checkout page, Eric changed it to an “application”.
[02:27] Now it goes to this link.
[02:40] If you to Consulting.com, they have a good example of an application page.
[02:54] The first thing you do after following the link is schedule a call.
[02:58] After that, you fill out a survey about your business.
[04:20] Eric and his team did a strategy call.
[04:55] Once you switched to the application, their conversion rate went up.
[05:05] They then made three sales for $6000 total.
[05:35] The guy that recommend Eric switch to an application said the change was anywhere from 15-20%, but they did better than that.
[07:15] Make sure you text people with reminders for scheduled calls.
[07:30] It’s helpful to make people promise to show up for the call.
[07:52] Schedule your calls within 48 hours of taking the webinar.
[08:04] That’s all for today!
[08:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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How to Throw Your Own Mastermind | Ep. #783 Sep 22, 2018

Show notes

In episode #783, Eric and Neil discuss putting on a Mastermind group or conference. Tune in to hear how Eric put on a Mastermind weekend.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Throw Your Own Mastermind
[00:45] Eric through his own Mastermind.
[00:55] He has been part of an Entrepreneurs’ group for a while.
[01:00] Recently, they were in Cabo San Lucas, Mexico and it inspired him to do a four-day Mastermind group.
[01:36] It is important to surround yourself with the “right” people on a regular basis.
[01:54] Eric mandated that there be no technology during the Mastermind, so there would be no distractions.
[02:15] The 9 people that attended were friends and/or acquaintances.
[02:35] When doing a Mastermind, make sure it includes people you don’t talk to on a regular basis, so you get fresh perspectives.
[03:05] Eric has already implemented some great ideas he got from the Mastermind.
[03:45] Eric didn’t make money, but total cost was $3000 for the weekend.
[04:05] He decided that everyone would pay at cost.
[04:25] His main purpose was not to make money, but to learn.
[04:45] The things learned will last longer than the money that could have potentially been made.
[05:15] Eric is looking forward to doing it again.
[05:25] In order to get people to attend, Eric sent an email to a select group of people (he created the parameters based on the desired outcome of the Mastermind).
[05:55] He sent a simple email invitation.
[06:10] The response rate was less than 100%, because all but one invitee attended.
[06:51] Keeping it small (max 15 people) is for the best.
[07:20] That’s all for today!
[07:27] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Deal With Shit Talkers | Ep. #782 Sep 21, 2018

Show notes

In episode #782, Eric and Neil discuss how they deal with shit-talkers. Tune in to hear how you can deal with the negativity.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Deal With Shit Talkers
[00:40] Shit talkers don’t necessarily hate you, but they can still screw up your brand.
[01:11] Eric loves being talked about, because it makes him feel successful.
[01:40] Neil thinks he has the most shit-talkers in the industry who do not like his work.
[02:15] Don’t talk the shit talk to heart, take it as constructive criticism.
[02:33] At least you are getting some form of feedback.
[03:20] Neil once emailed a shit-talker back and thanked him for the feedback, then asked him if he implemented any of his tactics.
[03:45] He wanted to know if the shit-talker used tactics and found they didn’t work.
[04:00] Do not take negative feedback personally.
[04:34] Always focus on improving your work.
[04:54] That’s it for today!
[05:00] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn't) | Ep. #781 Sep 20, 2018

Show notes

In #781, Eric and Neil discuss the marketing channel you are taking for granted. Tune in to hear what you should be leveraging, but are probably neglecting.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn't)
[00:35] The number one search engine in the world is Google.
[00:45] The second search engine is YouTube.
[01:45] YouTube can suck you in for hours without you realizing.
[02:08] Neil recently sent an email out about whether he boosted others’ traffic.
[02:20] He received thousands of replies and is responding to all of them.
[02:45] Most of the respondents have said that Eric has, indeed, helped them boost their traffic with his podcast, videos, and blogs.
[0322] Based on their YouTube comments, Eric and Neil find they get a higher rate of interaction with YouTube.
[03:45] Google is now putting more resources into YouTube.
[04:22] If you are going to go on YouTube, upload the same content to Facebook and LinkedIn.
[04:41] Include keywords in your title and description.
[04:42] Make sure to upload a transcript (use Rev).
[05:32] Eric has watched a Fortnite player for forty minutes; he finds it entertaining.
[06:02] Growth Everywhere is rebranding to “Level Up”, in honor of Eric’s gamer background.
[06:16] That’s all for today!
[06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How We Are Going to Get to 1 Million Podcast Downloads Per Month | Ep. #780 Sep 19, 2018

Show notes

In episode #780, Eric and Neil discuss how they are going to reach 1 Million downloads per month. Tune in to hear how they are going to do this and why they set this goal.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How We Are Going to Get to 1 Million Podcast Downloads Per Month
[00:50] They know their podcasts stats aren’t as high as some other more popular podcasters.
[01:10] They want their download numbers to increase because…
[01:54] ...They want to help more people!
[02:16] If Eric and Neil reach 1 Million downloads, they will reach more people. They also think this community of listeners will help them learn something new, in turn.
[03:18] It has been over two years of podcasting and they know they are performing a needed service.
[03:51] Incentives are a great way to get what you need from customers.
[04:20] Some ideas Eric and Neil are going to test out are: premiere seats for those that rated and reviewed.
[05:22] Look into how you can incentivize your team to do better work.
[05:28] That’s all for today!
[05:34] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Convert More Leads Into Sales With This Ninja Hack | Ep. #779 Sep 18, 2018

Show notes

In episode #779, Eric and Neil discuss how to convert more leads. Tune in to hear their great hack.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Convert More Leads Into Sales With This Ninja Hack
[00:52] When doing a webinar, Neil required that people give a name and email address, as well as a phone number.
[01:40] For those who couldn’t make the webinar, they would offer a link to a different webinar.
[02:14] Eric has found that you could use Front to hook in your Twilio and respond directly to people who want to attend the conference.
[03:02] If people didn’t convert after the webinar, Neil would text them.
[03:30] Texts that converted well, “Hey” or “[Name]?”
[04:10] Try ringless voicemail or send a text to those who didn’t convert.
[04:23] That’s it for today!
[04:25] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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What Should You Do With Your Keywords That Rank on The Middle of Page 1 | Ep. #778 Sep 17, 2018

Show notes

In episode #778, Eric and Neil discuss what you should do with your keywords that rank in the middle, but not the top of the first search page. Tune in to hear how you can improve your rankings.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Should You Do With Your Keywords That Rank on The Middle of Page 1
[00:44] Adjust the title or meta-description.
[00:55] Clickflow is a tool that will help you adjust the title and meta-description.
[01:20] Go look at the content that ranks above you.
[01:33] See what they are doing that you are not.
[02:25] Stone Temple did a case study on keywords, how they rank, and if they matter.
[02:54] When it comes to Google, user experience and link-building matters.
[03:25] Everyone thinks the best way to rank for keywords is to get the sites that link to your competitors, to link to you.
[03:34] The best link is the from the exact page that ranks for the term for which you would like to rank.
[04:44] If you have something that already ranks well, chances are that that page ranks for a bunch of other keywords, as well. Use clickflow and find which keywords are getting impressions. If you don’t have those actual keywords on the page: add them!
[05:32] That’s all for today!
[05:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.