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One Simple Hack That Will Make Your Content Spread Like A Wildfire | Ep. #797 Oct 06, 2018

Show notes

In episode #797, Eric and Neil discuss a simple hack that will make your content spread. Tune in to hear how you can increase your subscribers, readers, followers, etc.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: One Simple Hack That Will Make Your Content Spread Like A Wildfire
[00:38] This is about content collaborations (specifically on YouTube).
[01:01] Eric has 11,000 subscribers on YouTube and they pick up 20-30 new subs per day.
[01:15] So, they made a video for a channel with 40,000 subs and vice versa.
[01:25] They gained 150 subs from this collaboration.
[01:56] This also works with webinars.
[02:15] ConvertKit grew through collaborations and webinars.
[02:50] Even podcasts are a great way to collaborate.
[03:30] Think about what you can offer and make sure it’s a win for both sides.
[03:42] You can also pay people for the privilege of collaborations or promotions.
[04:15] This helped Neil boost his fan base.
[04:16] That’s it for today!
[04:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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When Should You Give Up On A Lead | Ep. #796 Oct 05, 2018

Show notes

In episode #796, Eric and Neil discuss when, if ever, you should give up on a lead. Tune in to hear how you should proceed with sales.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When Should You Give Up On A Lead
[00:35] Once people opt-in, Neil “sells them” right away.
[01:20] Neil’s Sales Team will reach out a couple of times, schedule a call, see if they are qualified, pitch the customer, and then try to close.
[01:50] If a lead reaches out, get them within the hours, but ideally within 5 minutes.
[02:02] Once you get on a call, follow up within three business days if you don’t close over the phone.
[02:22] Stagger your communication, so you don’t badger people.
[02:38] Texting works and people tend to respond better to that.
[03:14] Most sales teams have found that if you call within the first five minutes, you will double your revenue.
[03:55] Acceptance rate from webinars are 100%.
[04:20] Don’t give up on a qualified lead until they tell you to beat it.
[05:05] If you want to call within one minute, get autodialers.
[05:27] That’s it for today!
[05:30] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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How to Keep Your Ad Cost Down Even As More Competitors Jump On Board | Ep. #795 Oct 04, 2018

Show notes

In episode #795, Eric and Neil Discuss how to keep your ad costs down. Tune in to hear how you could be saving money instead of losing it!

TIME-STAMPED SHOW NOTES:

[00;27] Today’s Topic: How to Keep Your Ad Cost Down Even As More Competitors Jump On Board
[00:41] It is a given that no matter what, more people will sign up to use social media sites.
[01:25] Ad costs will go up the more people get on board.
[02:05] Keep in mind, that whether it is Google or Facebook, the goal of every ad platform is to show the results with the highest quality, not who paid the most.
[03:00] It’s all about the keywords you use!
[03:15] Whichever generates more clicks, generates more income.
[03:26] Always test your copy and see what works.
[04:02] Eric recently look at some of his ads: the cost per acquisition for image ads was $12, while video was $4-5.
[04:22] You have to have good messaging that is targeted at your audience.
[04:35] You need to test over and over.
[04:43] In the early days of advertising, some people posted images of breasts to get a higher click-through rate. These days, you need to have relevant images and content.
[05:28] Rotate your ad images and update your copy.
[05:43] When people ran ads on TV and Radio, they found that their CPC’s went down drastically because people were seeing them everywhere.
[06:16] That’s it for today!
[06:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:

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Did you enjoy this episode? If so, please leave a short review.

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How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It) | Ep. #794 Oct 03, 2018

Show notes

In episode #794, Eric and Neil discuss how Pepsi managed to defeat Coke in two ways. Tune in to hear what you could learn from this soda giant.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It)
[00:36] Coke is still the biggest beverage company in the world and they have a larger market cap.
[00:57] There is a book about this topic possibly called Fizzled and a podcast called “Business Wars”.
[01:10] Pepsi went out of business a couple of times
[01:15] When Coke was ahead and 10 Cents a bottle, Pepsi said for 5 Cents, you get double the amount of soda.
[01:55] When you do something price-wise like Pepsi did, it’s a great way to gobble up market share and take over.
[02:20] Uber and Lyft tried similar techniques and helped the companies grow exponentially.
[02:55] Michael Jackson was hot in the 1980’s.
[03:10] Pepsi was losing market share, so they paid Michael millions of dollars to do an ad.
[03:35] This one spokesperson boosted their sales.
[03:55] Freemium and free trials are great ways to undercut your competitors and get more business.
[04:45] Choose your spokespeople wisely.
[05:41] Pepsi tried to replicate the Michael Jackson effect with Britney Spears and Beyonce and it didn’t work.
[06:07] That’s it for today!
[06:12] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Our Favorite SEO Strategy That You Aren't Leveraging! | Ep. #793 Oct 02, 2018

Show notes

In episode #793, Eric and Neil discuss some oft-ignored SEO strategies. Tune in to hear what techniques you should be leveraging.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Our Favorite SEO Strategy That You Aren't Leveraging!
[00:39] International expansion is one of the largest sources of Neil’s traffic.
[01:02] There is no competition on the internet outside of the English language.
[01:22] Eric likes content expansion.
[01:32] Convert your video ideas to a blog, then to a podcast, etc.
[02:55] Neil gets a large percentage of his traffic from countries outside the United States.
[03:20] Make sure you use Ahrefs Lang for international expansion.
[03:45] Eric’s company has grown by 12% each month.
[04:05] Once you have content that works for you, you can expand and grow your business.
[04:12] That’s it for today!
[04:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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My Content Marketing Isn't Working. What Should I Do? | Ep. #792 Oct 01, 2018

Show notes

In episode #792, Eric and Neil discuss what you should do when your content marketing isn’t getting you any traffic or sales. Tune in to hear how you can turn things around.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topics: My Content Marketing Isn't Working. What Should I Do?
[00:40] When Eric joined Singlegrain, their traffic was flat.
[01:03] They audited their work and found the articles were low-quality and the algorithm wasn’t picking anything up in their content.
[01:52] There are two camps: Blogger with no traffic, blogger with traffic but no sales.
[02:10] If you don’t have traffic, try using SEMRush to figure out what is going wrong.
[02:20] If a keyword has a high CPC, it means that the traffic is worth more.
[03:00] If you aren’t making sales, you probably need to be more aggressive and use exit pop-ups, sliders, opt-ins, email marketing, drips, etc.
[03:30] You will start seeing revenue when you create funnels.
[03:47] Ahrefs has a keyword difficulty tool that shows how difficult it is to rank for a given keyword.
[04:35] Your content may not take off right away, but if you use the aforementioned techniques, it will go well for you.
[04:52] If you aren’t generating revenue, try quizzes.
[05:22] That’s it for today!
[05:31] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Craft an Irresistible Hook | Ep. #791 Sep 30, 2018

Show notes

In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Craft an Irresistible Hook
[00:36] A Hook is something that draws people in.
[01:10] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue.
[01:36] They ran a commercial where a Unicorn was pooping rainbow ice cream and the spokesperson then ate said ice cream.
[02:15] Neil is testing out a headline hook right now.
[02:30] He also offers free resources.
[02:45] BuzzSumo is a helpful tool to help you figure out what your hook could be.
[03:20] A lot of it has to do with messaging.
[03:30] Squatty Potty figured out their messaging.
[03:52] Try using Survey Monkey or Qualaroo to figure out customers’ pay points.
[04:20] Check out the Harmon Brothers’ ads.
[05:30] You can hire people, but that is expensive. It’s better to figure out the messaging and hook on your own.
[06:30] That’s it for Today!
[06:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why You Shouldn't Reveal Your Revenue Numbers | Ep. #790 Sep 29, 2018

Show notes

In episode #790, Eric and Neil explain why you shouldn’t reveal your revenue numbers. Tune in to hear why secrecy is always the best policy.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why You Shouldn't Reveal Your Revenue Numbers
[00:45] Neil never talks about his revenue.
[01:00] He is worried about people copying his tactics.
[01:30] Why feed the competition?
[01:45] You shouldn’t get mad, just don’t reveal your numbers.
[02:30] True Ventures is an example of an ethical VC firm.
[02:57] Eric has a podcast where he grills people about their actual numbers.
[03:15] However, Eric has never revealed his company’s numbers.
[03:40] Get all the information you can, but don’t share your information!
[04:24] When you hear stats and numbers from others, it’s not always accurate.
[04:40] Make sure the data is accurate before you decide to copy their techniques.
[04:48] That’s it for today!
[04:55] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Here's a Hack to Shoot Past Your Competitors | Ep. #789 Sep 28, 2018

Show notes

In episode #789, Eric and Neil discuss how you can shoot past your competitors. Tune in to hear this great hack!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Here's a Hack to Shoot Past Your Competitors
[00:45] Mitchell Harper says that when you want to shoot past your competitors, do your opposition research and take their tactics.
[01:55] Showcase as many episodes as possible in iTunes.
[02:15] You can get a lot of data just by listening to other people’s podcasts.
[02:50] Neil would never write an article breaking down his team’s entire strategy.
[03:10] Take what you can from your competitors!
[03:16] That’s it for today!
[03:21] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

This Is Going to Disrupt the SEO Industry | Ep. #788 Sep 27, 2018

Show notes

In episode #788, Eric and Neil talk about the one thing that is going to disrupt the SEO industry. Tune in to hear what their predictions are for the future of SEO.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: This Is Going to Disrupt the SEO Industry
[00:42] Voice search is going to disrupt the SEO industry.
[01:28] We can’t predict when it will take over, but it is becoming more popular.
[01:38] Right now, it is used for quick information, not for in-depth purchasing research.
[02:50] Eric thinks it is still business as usual, until he sees the scales tipping.
[03:10] Brian Dean wrote an article on Backlinko about voice search.
[03:27] In general, a strategy for voice search isn’t needed yet.
[03:50] Try to keep your rankings up.
[04:10] Just be aware of the trend.
[04:20] That’s all for today!
[04:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.