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How to Scale Your Content Marketing | Ep. #817 Oct 26, 2018

Show notes

In episode #818, we discuss steps to scaling your content marketing. Tune in to hear each step you need to take to make sure your content ranks.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Scale Your Content Marketing
[00:48] Step 1: Find an editor who can manage writers and come up with good topics. Check out ProBlogger.
[01:18] Step 2: Go out and hire writers. The editor may be able to help with this.
[01:36] Always hire the editor first.
[01:48] Step 3: Have the writers submit topic ideas.
[02:15] Remember the Content Reusage Framework.
[02:30] Step 4: Hire someone who helps with promoting.
[02:48] Step 5: Come up with rubrics for content guidelines and promotion.
[03:02] Once you have a system or guideline, there will be a consistent voice, tone, and format for your blog.
[03:30] Once again, reference the Content Reusage Framework to repurpose your work.
[04:03] Step 6: Have a content calendar.
[04:15] Once the content is out, you promote it. All of this should be in the calendar.
[04:52] That’s it for today!
[04:56] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Build a 6 Figure Software Business in 10 Months | Ep. #816 Oct 25, 2018

Show notes

In episode #816, Eric and Neil discuss how to build a 6 figure software business in under a year. Tune in to hear the secrets to their successes.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Build a 6 Figure Software Business in 10 Months
[00:36] Eric has created a software company called ClickFlow. Clickflow takes Google Search Console data and will then tell you how many people are clicking on your title.
[01:05] Clickflow helps you A/B test your title tag in order to get the max amount of clicks.
[01:20] Clickflow is a subscription service that charges monthly or annually.
[01:27] They are now making six figures in less than ten months.
[2:00] Eric didn’t have a built-in audience to leverage. He achieved his goals with hard work.
[02:20] He did a lot of cold outreach.
[02:30] He emailed people with the subject line, “Feedback”.
[02:45] He targeted websites he thought would be a good fit and had good rankings.
[03:02] People actually responded and bought the software off the cold email outreach.
[03:50] He did hit a small segment of his email list (300 or so) and sent a couple lines in an email and managed to pre-sell $10,000 for the tool.
[04:20] He used that money to help build the tool.
[05:15] Eric met one of the Co-Founders of ClickFunnels.
[05:31] Russell Brunson and Grant Cardone’s TedX talk serves as a webinar.
[05:47] They also offered software and courses for free or little money.
[06:00] Bundling the offer makes everything more valuable.
[06:10] Eric bundled his software and some courses and this allowed the company to make some cash up front.
[06:50] It’s all about targeting the right audience.
[07:04] Clickflow has a lower-level price to start.
[07:20] The majority of their revenue comes from the larger accounts. The smaller accounts churn, because they don’t get that much value from the software.
[07:50] Large companies like doing annual plans.
[08:15] Eric landed some large companies through cold outreach.
[08:22] They use a tool called Outreach, which automates your outreach.
[09:05] If you use Datanyze, you put in search parameters.
[09:25] LinkedHelper or Hunter will help you scrape private email addresses from LinkedIn.
[09:55] Load the emails into Outreach and set up an email sequence.
[10:50] You don’t need a built-in audience, you just need to do outreach.
[11:20] That’s all for today!
[11:37] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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My Failed Attempt at Content Marketing | Ep. #815 Oct 24, 2018

Show notes

In episode #815, Eric and Neil discuss their failed attempts at content marketing. Tune in to learn from their mistakes.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: My Failed Attempt at Content Marketing
[00:40] Whenever a new game comes out, there are marketers who jump at the chance to write guides for the hottest releases.
[00:57] Eric was one of those people and when Portal 2 came out, he made a website that served as a guide for the game.
[01:05] He then decided he was going to write crappy articles and then get a bunch of links from black hat websites.
[01:27] His traffic spiked, but then after a week, Google caught on to him and his site and traffic ceased.
[01:44] Neil’s worst attempt at content marketing was creating a form called, “Traffic and Conversion”.
[01:58] He got hit by a webmaster notification tool that said his content was spammy.
[02:04] He realized a lot of people were spamming his form, so he cleaned it up.
[02:11] The lesson he learned was that user-generated content doesn’t rank as well as original, curated material.
[03:19] It takes time to build a following and a lot of it comes down to promotion.
[03:31] Content and links are the most important factors of SEO.
[03:45] You have to figure out how to promote your site, product, content. Etc.
[03:57] Promotion always matters.
[04:00] Another of Neil’s failed attempts was with a site “Online Poker Lowdown”.
[04:05] He ranked on page one for the term “online poker”, but it dropped because there was very little useful information.
[05:00] Quality matters!
[05:06] If your content sucks, you will lose your ranking.
[05:45] Instead of hustling, create content about topics you like.
[06:19] That’s it for today!
[06:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Ugly Is the New Sexy: What You Can Learn From Southwest Airlines | Ep. #814 Oct 23, 2018

Show notes

In episode #814, Eric and Neil discuss what you could learn from Southwest Airlines. Tune in to hear which tactics you should rip from this company.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Ugly Is the New Sexy: What You Can Learn From Southwest Airlines
[00:50] Titles are key, which is why they titled this episode as such.
[01:04] Neil tries to avoid Southwest, because he finds they are always delayed.
[01:40] Eric’s last Southwest flight was delayed and problematic.
[02:10] When Southwest first launched, they focused on serving three cities in Texas.
[02:27] It took Southwest three years to get rolling and gain more customers. The first flights were sparsely populated.
[02:44] The lesson here is to niche down at first.
[02:54] Southwest has a hub and spoke model of business.
[03:20] The airline does a lot of layovers, which allows them to ensure fuller flights and better prices.
[04:15] You can either be efficient or offer exceptional service, but you can’t have both.
[05:05] Southwest is not the best priced airline, but they have a “cool atmosphere” and free alcoholic beverages.
[05:45] Optimize for efficiency, but allow for mistakes/refunds.
[06:15] Think of your business as a funnel and check for leaks.
[06:42] That’s it for today!
[06:48] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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Conferences Will Lose You Money Unless You Do This | Ep. #813 Oct 22, 2018

Show notes

In episode #813, Eric and Neil discuss conferences and their value for small businesses. Tune in to hear how you could actually lose money attending unless you heed their advice.

TIME-STAMPED SHOW NOTES:

[00:27] Conferences Will Lose You Money Unless You Do This
[00:35] Most people attend the wrong conferences.
[00:55] There are conferences where people are paying $20,000 to attend.
[01:10] Even if you get paid to speak, doesn’t mean you're going to generate an ROI.
[01:14] The audience may not be the right fit for your company.
[01:54] If you’re at a conference with lower-level people, they might not be able to close deals with you, as they aren’t decision makers.
[02:30] If you are an introvert, you have to bring the party to you: throw a dinner and interact with a smaller group of people.
[02:51] This is a good way to control some of the outcome.
[03:30] Focus on the smaller events, as it’s much easier to close a deal.
[03:46] Get cards, get info, and follow up.
[04:33] Don’t be tacky, throw the dinner just to meet people and make connections. Don’t go for the hard sell.
[04:54] That’s it for today!
[04:59] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How We Grew Marketing School to Over 750,000 Monthly Listeners | Ep. #812 Oct 21, 2018

Show notes

In episode #812, Eric and Neil discuss how to grow your podcast. Tune in to hear what you need to do to make your podcast a success.

TIME-STAMPED SHOW NOTES:

[00:27] How We Grew Marketing School to Over 750,000 Monthly Listeners
[01:10] They promoted the podcast through email blasts.
[01:26] They begged others to promote through their lists, but you can pay people to promote through their email lists.
[02:03] The content tilt was that their podcast is about two guys who love marketing.
[02:25] They haven’t missed a show for two years.
[02:40] Consider what your spin is, in order to set yourself apart.
[02:54] Eric and Neil are picky about their titles.
[03:05] They love to create clickbait-y titles.
[03:15] Appealing titles help you.
[03:35] They check out other ideas through BuzzSumo to see what is popular.
[03:45] They also see what is popular on YouTube.
[04:18] Before they even record, they start with the title.
[05:22] They look at their Libsyn stats. This will show you which episodes do well.
[05:51] Based on this, they know which topics to use in the future.
[06:05] Apple Analytics is still in beta, but it’s starting to kick out info about podcast performance.
[06:30] The live event is a great offer to get more listeners.
[06:57] iTunes lists the last 300 episodes. It’s valuable to post as many as you can.
[07:32] If you are interested in corporate training, tweet at Eric.
[07:44] That’s all for today!
[07:51] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Amazon Sellers May Go Out of Business If They Don't Do This | Ep. #810 Oct 20, 2018

Show notes

In episode #810, Eric and Neil discuss the pitfalls of being an Amazon seller. Tune in to hear how you can avoid losing your shirt.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Amazon Sellers May Go Out of Business If They Don't Do This
[00:45] Eric went to an Ecommerce conference and Amazon was the talk of the conference.
[01:00] When it comes to Amazon, there is a lot of “short-termism”.
[01:20] When you work on Amazon, you do not control the customers.
[01:45] Marketing has now moved to being an omni-channel approach.
[02:20] Amazon is growing, but as it grows, there will be more and more competition.
[02:35] Because of this, you need to diversify.
[04:20] As an Amazon seller, you will find that shady marketers will screw up your revenue.
[04:45] Amazon sellers’ revenue can go to $0, because other sellers can flag you and get you banned (for no real reason).
[05:15] If you have your own website, you won’t have to rely on Amazon as your only channel.
[06:09] That’s it for today!
[06:12] If you are interested in corporate training, tweet at Eric.
[06:25] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Ecommerce Marketing Tools That'll Skyrocket Your Growth | Ep. #811 Oct 19, 2018

Show notes

In episode #811, Eric and Neil discuss 7 marketing tools that will skyrocket your growth. Tune in to hear which tools you should be using.

TIME-STAMPED SHOW NOTES:

[00:27] 7 Ecommerce Marketing Tools That'll Skyrocket Your Growth
[00:41] 1: HelloBar helps you collect emails and emails help you build and control your audience.
[01:01] 2: Cart Abandonment Software (ReJoin, etc.) are helpful.
[01:25] This will help you increase your sales by 10%.
[01:43] 3: Skubana is inventory management software.
[02:18] They have a “god mode” that allows you to use one system to track everything and they won’t take a percentage of your revenue.
[02:40] 4: Izooto will help you track people who visited your site, but didn’t make a purchase.
[03:15] It’s a great way to increase conversions through directed push notifications.
[03:35] 5: Jungle Scout helps you find products that are on the uptick. It tracks sales numbers.
[04:15] 6: Bounce Exchange is very expensive, but it’s the most complex service for ecommerce.
[04:30] It helps track shopping carts from device to device.
[05:04] 7: Intercom is a chat bot and can integrate with other apps, like Stripe.
[05:24] They have chat agents available 24/7.
[05:36] Bonus: LandBot is a great landing page tool.
[05:45] It’s another chat bot.
[05:49] That’s all for today!
[05:53] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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Are All Links Created Equal? | Ep. #809 Oct 18, 2018

Show notes

In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Are All Links Created Equal?
[00:50] Think about it from an algorithmic perspective. Would you treat every link the same?
[01:05] No, because not all links are equal.
[01:30] People used to think you needed the highest domain authority links out there, but that is a Moz metric, not a Google metric. Google doesn’t consider domain authority.
[02:00] Instead of going for domain authority, go for the most relevant link.
[02:30] Getting contextual links these days is the most effective method.
[03:15] Don’t just link to one website. There will be diminishing returns.
[03:33] You also want the link to be rich in anchor text.
[04:25] Neil spends more money on this than most people, which he admits is a way to cheat.
[04:40] Think logically: if it makes sense, if you link to different sources, you will rank higher.
[05:02] Build relationships with different sources.
[05:20] That’s it for today!
[05:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

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My Failed Attempt at SEO | Ep. #808 Oct 17, 2018

Show notes

In episode #808, Eric and Neil discuss their early failures. Tune in to hear what not to do if you want long-term success.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: My Failed Attempt at SEO
[00:38] When Eric started doing SEO, he wanted to white and black hat stuff.
[00:55] He made a website called Lightshow Videos.
[01:10] WIthin a month or so, he was ranked #1 for lightshow videos.
[01:20] However, it doesn’t matter where you rank if you don’t get any volume.
[01:40] Neil’s first site was a job board.
[01:47] He realized the sites that had the most amount of traffic, had the most pages.
[02:00] He scraped Google and looked for the most popular pages, then recreated those on his site.
[02:05] He then started getting thousands of visitors per month.
[02:14] Once he added Ad Sense, Google then became wise to his scheme and his traffic slowed down.
[03:00] Eric once made a website about getting rid of pimples.
[03:15] He hired writers off of Text Brokers and had them write 300-500 word articles.
[03:30] Traffic slowly increased, but then remained stagnant.
[03:50] Eric learned that you get what you pay for: quality matters!
[04:22] Don’t get too greedy with link building.
[04:31] Neil acquired a site called “Battlefield Bypass”, which was a park that was once the site of a Civil War battle. The site had a bunch of government backlinks.
[04:41] Then he moved on to online casinos.
[05:00] Neil would dominate rankings by backlinking to popular sites.
[05:30] He was getting results, but it would only last for a couple of months.
[05:55] The point is: Aim for long-term success.
[06:09] That’s all for today!
[06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!