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Latest Episodes:

What Goes Up Must Come Down | Ep. #837 Nov 15, 2018

Show notes

In episode #837, we discuss traffic patterns. Tune in to hear why losing traffic is normal.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Goes Up Must Come Down
[00:40] The stock market is having a bad week.
[00:55[ The SEO market is fluctuating, as well.
[01:12] Eventually, everyone’s traffic goes down.
[02:05] There are always cycles in business.
[02:20] Every marketing channel changes their algorithm.
[03:00] Keep innovating and trying new channels. Never let your foot off the gas.
[04:08] Marketing is now an omni-channel industry. There isn’t just one way to do things anymore.
[04:33] That’s it for today!
[04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Do You Really Need to Write 1890 Word Blog Posts to Rank on Page 1? | Ep. #836 Nov 14, 2018

Show notes

In episode #836, we discuss the appropriate length for blog posts. Tune in to hear how long your posts should be.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Do You Really Need to Write 1890 Word Blog Posts to Rank on Page 1?
[00:45] Brian Dean is the one who came up with this theory.
[01:08] Google looks at each industry separately.
[02:05] You don’t need long form content to succeed.
[02:40] There a lot of things you can do to rank.
[02:52] In the B2B industry, longer is better.
[03:03] B2C, length isn’t as important.
[03:54] Use SEMRush or Ahrefs to look at the top ten results in your industry.
[04:11] See what the trend is for length.
[04:32] That’s it for today!
[04:40] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How Google Search Console Can Help You Avoid a Penalty | Ep. #835 Nov 13, 2018

Show notes

In episode #835, we discuss how the Google Search Console can help you avoid a penalty. Tune in to hear how GSC can help you.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Google Search Console Can Help You Avoid a Penalty
[00:35] Most people have a drop in traffic at some point.
[00:50] Large drops indicate a penalty, otherwise, it’s normal.
[01:03] GSC tells you when you have errors; you will receive emails.
[01:20] Don’t wait for your traffic to drop, check which the traffic status of your pages on a monthly basis.
[01:45] Compare the content of top ten ranked sites with yours.
[02:18] Check the Search Analytics section on GSC, make sure you click CTR, Impressions, and Clicks.
[02:50] Then go to the “Pages” section.
[03:00] Look for pages with a high impression count and low click-through rate.
[03:15] This means you don’t have a good enough title or meta-description.
[03:30] Low for B2B is below 1% CTR.
[03:50] When optimizing title tags, click through to individual pages and click the “queries radio” button. This will show keywords and data.
[04:44] Check to see where you are having page speed issues, as well.
[04:57] Look at GSC once per week.
[05:10] Build that into your workflow.
[05:33] SEO is no longer about building links and optimizing code, it’s about optimizing the user experience.
[05:39] That’s it for today!
[05:44] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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How Often Should You Login to Google Analytics? | Ep. #834 Nov 12, 2018

Show notes

In episode #834, we discuss how often you should be logging in to Google Analytics. Tune in to hear why checking every day is never a good thing.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Often Should You Login to Google Analytics?
[00:55] You can get addicted to checking your stats.
[01:26] It’s not helpful. Go be productive instead!
[01:50] If you check everyday, there are diminishing returns.
[02:35] Take the time you would have spent checking your stats and do something actionable that will generate traffic.
[03:15] Instead, just sign up for GA alerts.
[03:50] Make sure you are comparing your stats from today to yesterday or this week to last.
[04:20] If you have a team, put a dashboard up (mount a TV) and use Cyfe.
[04:50] That’s it for today!
[04:54] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The One SEO Tool You Aren't Using But Should | Ep. #833 Nov 11, 2018

Show notes

In episode #833, we discuss the one SEO tool you aren’t using. Tune in to hear what you should be using and how it will help your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The One SEO Tool You Aren't Using But Should
[00:35] Google Trends is the tool you aren’t using.
[01:00] When brand mentions go up, so does traffic.
[01:35] A trusted brand ranks higher.
[01:45] Google Trends shows how your brand is ranking over time.
[02:05] Google Trends is just a graph, but you can compare different businesses to your own.
[03:34] In the title of your blog post, include your brand name.
[03:45] Write amazing content.
[04:05] People who spend a lot on video ads have higher trend ratings.
[04:35] Podcasts or videos build a strong relationship with customers and strengthen your brand.
[04:51] Use WireCast allows you to simulcast to different live platforms all at once.
[05:15] Create live streams: It will increase engagement.
[05:45] This will also help your static content.
[05:52] That’s it for today!
[05:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Expand Your SEO Campaign Globally | Ep. #832 Nov 10, 2018

Show notes

In episode #832, we discuss how you can expand your SEO campaign. Tune in to hear how you can target international markets.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Expand Your SEO Campaign Globally
[00:46] Neil is now targeting various countries throughout the world via his website.
[01:15] Neil once travelled to an event in Brazil and it convinced him to target that market.
[02:08] He went after Brazil first because he bonded with the audience from the event.
[02:25] The second time Nail expanded to another international market, he realized you need people native to that locality.
[02:56] You can’t just hire translators, you need people on the ground.
[03:30] Neil gets 100,000 visitors per month from Germany.
[03:43] Brazil brings in over 230,000 visitors.
[04:00] When you translate your content, it will take a year to get off the ground in those markets.
[04:05] Don’t translate all of your content, make sure you curate it for each market.
[05:19] That’s all for today!
[05:24] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How Do You Market in a Brand New Industry? | Ep. #831 Nov 09, 2018

Show notes

In episode #831, we discuss how you can market in a brand new industry. Tune in to hear what you can do to kick things off in a new industry.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Do You Market in a Brand New Industry?
[01:00] Google is excellent for demand fulfillment.
[01:15] If a lot of people are looking for a given item, it will be easier to find and thus fulfill that demand.
[01:32] If it’s a new product, go to Facebook and create content in order to drive traffic and promote your business. Create demand!1
[01:57] Get people to blog or write articles about you.
[02:30] Facebook ads work extremely well.
[02:40] Influencers are key: maybe pay them to talk about or promote you.
[03:15] Hoverboards blew up because people were instagramming about them.
[03:30] If you have an email list, barter with a popular influencers. Try to have something to offer.
[04:10] That’s it for today!
[04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

What's The Purpose of Blogging if it Doesn't Generate Sales? | Ep. #830 Nov 08, 2018

Show notes

In episode #830, we discuss the purpose of blogging. Tune in to hear why you should keep blogging.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What's The Purpose of Blogging if it Doesn't Generate Sales?
[00:40] It took 3-4 years to generate revenue on Quicksprout.
[01:15] When Eric came to Singlegrain, they were getting 3000-4000 visits per month.
[01:20] Now, they are getting around 170,000 visits per month.
[01:24] It took 2 years to get the ball rolling.
[01:45] Most clients come from word of mouth.
[01:55] Blog posts won’t generate leads.
[02:10] When people link to your content, that will help your domain authority among other things.
[03:14] Neil's website gets good traffic, but it took him 2 years to get there.
[03:45] Once you get a good amount of traffic, you will find that there are greater opportunities for leads.
[04:00] Legion Athletics has done well through promoting content.
[04:15] Be crafty: use surveys, listservs, etc. to generate leads.
[04:40] Blog because you can take your blog traffic and direct it towards other pages on your site.
[04:50] Blogging generates indirect sales.
[05:25] Hubspot thinks nurturing is useless and doesn’t generate revenue.
[06:00] Go to Singlegrain and join the email list.
[06:10] The list has a super-signature.
[06:30] Neil has recorded a thank you video depending on to which list you subscribe.
[07:03] That’s it for today!
[07:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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7 Content Marketing Hacks You Aren't Leveraging (But Should) | Ep. #829 Nov 07, 2018

Show notes

In episode #829, we discuss the 7 hacks you aren’t leveraging. Tune in to hear which basic hacks you are overlooking.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Content Marketing Hacks You Aren't Leveraging (But Should)
[00:57] 1: After you send an initial email blast, wait 3 days and then go to your email solution (ConvertKit) and resend the email to everyone who didn’t open the first one. Make sure to change the subject line.
[01:31] 2: Split test your titles and meta-descriptions. Try using ClickFlow.
[02:05] 3: Use push notifications and get people to opt-in through their browser.
[02:53] 4: If you want a 16% email opt-in rate, use a spinning contest widget. Try Privy.
[03:35] 5: Make sure you are putting your name in the title tag.
[04:45] 6: Remember your root domain.
[05:12] Leverage internal linking.
[05:20] 7: Use MobileMonkey to blast out your latest blog posts through Facebook Messenger.
[05:54] That’s all for today!
[06:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Deal With Google's Ever Changing Algorithm | Ep. #828 Nov 06, 2018

Show notes

In episode #828, we discuss how to deal with Google’s algorithm. Tune in to hear what you can do if your traffic slows down because of changes to the algorithm.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Deal With Google's Ever Changing Algorithm
[01:17] When traffic tanks, Neil likes to check Search Engine Roundtable.
[01:22] Also check out forums like BlackHatWorld to see what the chatter is.
[01:40] Unless you see huge tanks, there is not much you can do.
[01:52] The most important thing you can do is diversity your traffic.
[02:10] This will put you ahead of the game, instead of dealing with problems after your traffic tanks.
[02:40] When Gmail released the “Promotions” tab, Facebook saw a dip in traffic, because their emails were getting sorted out of the inbox.
[03:25] CYA and diversify right out of the gate.
[03:45] Even when things are going well, it can’t last forever.
[04:18] The people who typically get hit by changing algorithms are people who don’t focus on SEO.
[04:37] Every year, you should be updating your content.
[05:30] Look at data from different sources to determine if action is necessary.
[05:42] Overall, having an omni-channel approach is key.
[06:00] Don’t just assume you’ve been penalized when your traffic slows.
[06:11] That’s all for today!
[06:17] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!