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7 Tools Will Help You Kick Butt in 2019 & Beyond | Ep. #857 Dec 05, 2018

Show notes

In episode #857, we discuss tools that will help you kick butt next year. Tune in to hear which tools are going to help you succeed.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Tools Will Help You Kick Butt in 2019 & Beyond
[00:45] Gong can be used for sales and to help coach your team.
[02:00] Ahrefs Link Intersect lets you compare yourself to three of your competitors.
[02:40] Loom lets you record your screen.
[03:06] It will also let you draw on the screen and have a call to action at the end of your video.
[03:33] EverWebinar will help you create great webinars.
[04:15] Wirecast allows you to livestream and simulcast your events.
[04:57] VidIQ is a great video tool that will help you get more views.
[05:17] Zoom is a great conference call and webinar tool.
[06:00] This tool is perfect for increasing engagement.
[06:20] Neil prefers WebinarJam.
[07:00] That’s it for today!
[07:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Create a Marketing Plan for 2019 | Ep. #856 Dec 04, 2018

Show notes

In episode #856, we discuss how to create a marketing plan for 2019. Tune in to hear what things you should think about to help you create a plan.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Create a Marketing Plan for 2019
[00:48] Traction is a great resource to use and live by.
[01;05] Use each quarter to plan for the next one.
[01:55] Use Zoom to meet with your remote team.
[02:10] Scale up everything that worked.
[02:35] Think about how to increase lifetime value of customers.
[03:45] Think about something extreme you can do.
[03:53] Take something that is working and double down on it.
[04:07] Think about what to eliminate.
[04:31] What ideas can you use from other industries and apply it to your business?
[04:56] What can you steal from competitors?
[05:12] That’s it for today!
[05:49] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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What should we talk about next? Please let us know in the comments below.
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How Often Should You Re-Write Your Content? | Ep. #855 Dec 03, 2018

Show notes

In episode #855, we discuss how often you should update your content. Tune in to hear how often you should be doing this.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Often Should You Re-Write Your Content?
[00:40] Neil goes through his content once per year.
[01:20] Hubspot has employees specifically for content repurposing.
[01:45] Problogger is a great place to find some of the best writers to help repurpose your content.
[02:40] If your traffic dips, you’ll find that if you stay on top of updating your content, you will have fewer dips.
[03:09] That’s it for today!
[03:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The One SEO Tactic We Use That You Don't | Ep. #854 Dec 02, 2018

Show notes

In episode #854, we discuss the one SEO tactic we use, but you probably aren’t. Tune in to hear what you should be doing to increase your traffic.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The One SEO Tactic We Use That You Don't
[00:45] The one tactic you’re neglecting is upgrading your content.
[01:15] Take the pages that are getting you the most search traffic and improve the content. This will get you even more traffic.
[02:05] After Eric upgraded some of his content, it increased his number of visitors by 4x.
[02:45] People like to link to top ranking pages.
[03:22] See which of the top keywords you already have and add more of the top-ranking keywords and paragraphs of text that relate to said keywords.
[04:45] Use Ahrefs to check your keyword rankings.
[05:17] That’s it for today!
[05:26] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.

Leave some feedback:

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The One Twitter Tool You Have to Use But Aren't | Ep. #853 Dec 01, 2018

Show notes

In episode #853, we discuss the one Twitter tool you have to use. Tune in to hear what vital tool you need to start using.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The One Twitter Tool You Have to Use But Aren't
[00:36] The tool you should be using is SparkToro.
[00:44] It will tell you how many of your followers are bots, among other things.
[01:14] SparkToro checked Trump’s account and found that 61% of his followers are bots.
[01:22] The tool also gives you a klout score.
[01:50] We both use Twitter as an immediate news source.
[02:10] SparkToro also gives you the latest marketing news, as well.
[02:40] This tool will help you identify your real followers, which is key towards increasing engagement and conversions.
[03:10] That’s it for today!
[03:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How Long Does It Really Take For Marketing to Kick In? | Ep. #852 Nov 30, 2018

Show notes

In episode #852, we discuss how long it takes for marketing to start working. Tune in to hear when you should expect to see results.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Long Does It Really Take For Marketing to Kick In?
[00:40] In general, no matter what type of marketing channel you’re using, it will take at least three months to a year to see results.
[01:15] If you can break even in 90-120 days, you’re in good shape.
[02:12] The thing that takes the longest is branding.
[03:25] You want to see results months over months.
[03:40] When testing, cut the things that are losing money and try something else.
[04:08] The moment you stop optimizing, is when a competitor swoops in and takes your slice.
[04:35] Have a sense of urgency, but be patient.
[04:52] That’s it for today!
[04:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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The Majority of Your Customers Won't Come From Marketing (It Will Come From This) | Ep. #851 Nov 29, 2018

Show notes

In episode #851, we discuss why the majority of your customers won’t come from marketing. Tune in to hear where these customers are coming from.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Majority of Your Customers Won't Come From Marketing (It Will Come From This)
[00:50] Create a good product or service and you will gain customers from word of mouth.
[02:01] People talk about Tesla because it’s like driving a computer. It’s sleek, new, and exciting. This gives them great word of mouth advertising.
[03:10] They recently announced a new product.
[03:22] That was enough marketing for them. The buzz has already begun.
[03:40] Surface advertises a ton, but They don't have to spend as much on marketing because people like them.
[04:45] They love to use celebrity marketing to do the talking for them.
[05:05] Be remarkable and people will talk about you.
[05:20] That’s it for today!
[05:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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Should You Focus on Link Building in 2019? | Ep. #850 Nov 28, 2018

Show notes

In episode #850, we discuss whether link building is still relevant. Tune in to hear what you should focus on in 2019.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Focus on Link Building in 2019?
[00:40] Spend time on it, but don’t let it be your primary focus.
[01:15] Take an omni-channel approach to marketing.
[01:35] Moz and Search Engine Land take up most of the listings. Bigger brands take up more space.
[01:51] Focus on building your brand; the omni-channel approach is key to this.
[02:45] You won’t succeed immediately.
[02:55] Creating content and building a funnel will help you gain momentum.
[03:15] It’s not a numbers game, it’s about quality.
[04:00] Google doesn’t want to penalize everyone, they want to show the most relevant sites.
[04:25] Try to do it right and use useful and relevant information.
[04:45] Some of our podcast information is contradictory, because things have changed over the past year.
[05:30] Once you have momentum, the site will continue to grow.
[06:02] That’s it for today!
[06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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How to Keep Your Team Up to Date With Marketing | Ep. #849 Nov 27, 2018

Show notes

In episode #849, we discuss how you can keep your team up to date with marketing. Tune in to hear how you can stay on top of marketing trends.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Keep Your Team Up to Date With Marketing
[00:45] Eric went to a conference where he listened to how one company tracks employee progress.
[01:38] Tweet at Eric if you would want to hear more about tracking employee progress.
[02:05] Once a source stops broadcasting, they are no longer a reliable source,
[02:22] Neil’s company does a Lunch and Learn once per week: free food and a seminar.
[02:45] Create Skype or Slack groups for FYI’s.
[03:15] The key is just to encourage constant learning.
[03:45] Eric’s team has a show and tell. Everyone gets 5 or 10 minutes and people vote on who is offering the best information.
[05:30] Consider lunch and learn events, conferences, and other in-person events.
[06:00] Figure out what jives with your team members and adapt the learning methods to them.
[06:11] That’s it for today!
[06:29] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Put On A Simple Brand Building Event | Ep. #848 Nov 26, 2018

Show notes

In episode #848, we discuss how to put on a simple brand building event. Tune in to hear what you can do to help build your brand with a live event.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Put On A Simple Brand Building Event
[00:35] Last year, we had a Q&A event in LA.
[01:15] We spent $3000 and made $2500, so we only lost $500.
[01:30] Start small and be ok with losing money.
[01:40] It’s important to have the right audience in attendance,
[02:25] Having the right people will give you a greater ROI.
[03:26] If you want to speak to the people you want to reach, think about what they would pay, what they would want out of the event, etc.
[03:50] Most companies generate some amount of business from networking.
[04:30] If it’s not high-ticket, you will lose money.
[05:12] If you are small, start small and have just one audience draw speaking at your event.
[05:53] That’s it for today!
[05:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!