Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

How Eric Got His Podcast Banned | Ep. #847 Nov 25, 2018

Show notes

In episode #847, we discuss how Eric got his podcast banned. Tune in to hear what Eric did and how he fixed the situation.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES

[00:27] Today’s Topic: How Eric Got His Podcast Banned
[00:40] Initially, when making Growth Everywhere, there were only a few ways to promote a podcast.
[01:14] You would see which podcasts your desired audience was listening to and then use the same keywords from those podcasts.
[01:50] They started cracking down on “keyword stuffing”.
[02:15] His team realized that they weren’t discoverable to new listeners, so they had to change their keywords.
[02:36] They also had to reach out to the support.
[03:08] If you add keywords in the description, but not the title, you will be fine.
[03:18] That’s it for today!
[03:21] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Best SEO Tool That You Haven't Tried | Ep. #846 Nov 24, 2018

Show notes

In episode #846, we discuss the best SEO tool you haven’t tried. Tune in to hear what tool you need to use every day!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best SEO Tool That You Haven't Tried
[00:34] Ahrefs is the best tool!
[00:47] There are features you probably aren’t using.
[00:54] The Link Intersect lets you compare three competitors’ domains to your own.
[01:30] When someone links to multiple sites in the same industry, they are likely to link to your site in that same industry.
[02:50] Eric and Neil are probably only using a few features themselves, but they try to make the most of Ahrefs.
[03:25] Spend time using the Link Intersect and use the data you gain from that.
[04:31] That’s all for today!
[04:42] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Should You Do When Marketing is too Expensive? | Ep. #845 Nov 23, 2018

Show notes

In episode #845, we discuss what to do when marketing becomes too expensive. Tune in to hear what your best bets are.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Should You Do When Marketing is too Expensive?
[00:36] Each year, the costs go up.
[00:45] The majority of companies spend the most on Google Adwords and then Facebook ads.
[01:05] Those channels produce good ROI.
[01:19] However, the best ROI comes from conversion optimization.
[01:46] Profitwell is a pricing services company.
[02:14] Profitwell has discussed how the cost of acquiring customers continues to rise.
[02:36] They have found that content marketing remains effective.
[03:25] When leveraging CRO, it’s about improving the lifetime value of each customer.
[03:47] Clickfunnels will help you maximize your funnel.
[04:40] It’s rare that people focus on the lifetime value of their customers.
[04:47] That’s it for today!
[04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Know Every Company That Visits Your Site | Ep. #844 Nov 22, 2018

Show notes

In episode #844, we discuss how you can figure out who is visiting your site. Tune in to hear which tools can help you figure this out and what to do with the information.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Know Every Company That Visits Your Site
[00:35] Lead Feeder looks at the IP addresses of those visiting your site, which pages they visited, and how long they stayed.
[00:56] They will often provide a dashboard that shows the contacts and LinkedIn profiles of visitors to your site.
[01:32] Making sure you are GDPR compliant is important, so talk to a lawyer.
[01:50] If your goal is to go after the Microsoft’s of the world, reaching out to top execs is extremely difficult.
[02:10] It’s much easier to approach top level execs at mid-sized companies.
[03:05] Response rates are much higher at smaller companies.
[03:15] Make sure you include the use of chat tools like Drift or Intercom.
[03:30] Clearbit is also a great email tool.
[03:58] Listen to the Growth Everywhere Drift episode with the VP of Marketing.
[04:38] That’s it for today!
[04:41] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Content Marketing Will Change in 2019 | Ep. #843 Nov 21, 2018

Show notes

In episode #843, we discuss how content marketing will change in the coming year. Tune in to hear how you can get ahead of the trends.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Content Marketing Will Change in 2019
[00:50] We are more conscious of doing omni-channel marketing.
[01:40] Content is most likely old and regurgitated, which affects rankings.
[02:23] Content marketing is played out.
[02:45] You have to produce new, cutting edge content or it won’t rank well.
[03:44] Build good will with live events.
[04:01] It is so important to build actual relationships with people in order to succeed.
[04:10] That’s it for today!
[04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Growth Hacks That Will Help You Drive More Sales | Ep. #842 Nov 20, 2018

Show notes

In episode #842, we discuss 7 growth hacks that will help you to drive more sales. Tune in to hear how you can increase your sales rates.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Growth Hacks That Will Help You Drive More Sales
[00:33] 1: Full Contact.
[00:45] At networking events, people still trade business cards. Full Contact takes the information off scanned business cards and helps you organize it.
[00:58] It works in conjunction with Zapier.
[01:22] It reduces time spent on data entry.
[01:28] 2: Gong.
[01:44] Gong will help you determine how a pitch went.
[02:05] You can use the data to help optimize conversion rates.
[02:54] 4: Schedule Once.
[03:10] This will help you schedule Sales Rep calls and target the correct leads.
[03:41] 5: Reducing Friction.
[04:05] The cost per acquisition for a webinar lead was around $12, which is pretty high. It recently dropped to $4.
[04:20] 6: Integrate with Twilio.
[04:40] You can send text reminders for scheduled sales calls.
[05:05] 7: Front.
[05:15] Once you have people opt in to emails or messages, you integrate Front with Twilio and send text messages and share those conversations with others on your team.
[06:02] That’s it for today!
[06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How SEO Will Change in 2019 | Ep. #841 Nov 19, 2018

Show notes

In episode #841, we discuss how SEO is going to change in 2019. Tune in to hear what is on the horizon for Internet marketing.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How SEO Will Change in 2019
[00:44] The change is going to regard branding.
[01:05] Over the last few years, the more links you build, the higher your rankings.
[01:25] Links are still powerful, but brands rank and retain their rank long term.
[02:22] If you build a brand, you are virtually indestructible.
[03:05] To build a brand, you need to engage in many different marketing aspects: SEO, social, content marketing, etc.
[03:25] You used to be able to build a brand through a single channel, but now you need to leverage every channel you can.
[03:45] SEO alone doesn’t work as well as it used to.
[04:15] Eric got a lead that came in through a YouTube video posted on Facebook.
[04:45] Be patient: you won’t see much action in the first 3-6 months of building your brand.
[05:08] That’s it for today!
[05:22] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Have No Audience? Do This | Ep. #840 Nov 18, 2018

Show notes

In episode #840, we discuss what you should do to build an audience. Tune in to hear how you can build a following.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Have No Audience? Do This
[00:45] Try going live.
[01:21] Drive traffic to a live video and try to build good will.
[01:45] You can promote a live stream to your email lists or other social lists.
[02:01] Social networks push live content.
[02:20] If you’re going to do live content, use YouTube, Facebook, Instagram, and Periscope.
[02:52] Live content boosts your engagement numbers.
[03:45] Retarget the top 5-10% of people that watch your live video.
[04:50] Brendon Burchard recorded a livestream of an online course.
[05:15] Afterwards, that video can become a reusable asset.
[05:30] You can talk about other people’s products and services if it will benefit your audience and help you build your number of followers.
[06:05] A lot of money doesn’t need to be spent creating live streams.
[06:27] Wirecast allows you to simulcast live streams.
[06:55] Neil is going to stop speaking at conferences and only do live streams.
[07:25] That’s it for today!
[07:40] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Here's The Secret Instagram Weapon No One Is Talking About | Ep. #839 Nov 17, 2018

Show notes

In episode #839, we discuss the secret Instagram weapon no one is talking about. Tune in to hear about this new method of Instagram marketing you need to implement.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Here's The Secret Instagram Weapon No One Is Talking About
[00:48] Direct Heroes is a chatbot for Instagram.
[01:00] It works through DM’s.
[01:25] If you are a brand, you can ask people to DM you and from there, you can set up automatic responses.
[02:08] On social platforms, the best way to drive conversions is to engage your followers.
[03:05] Drift has written great content on conversational marketing.
[03:25] 2% of Eric’s leads are from conversational marketing.
[04:22] It’s important to use the chatbots to drive people to other content, an email list, or some other aspect of your marketing funnel.
[05:25] Our tickets are too expensive, so manning chats wasn’t worth our time.
[06:08] One of Eric’s friend runs a company called LTV Plus. They are chat agents that man your bots.
[06:46] That’s it for today!
[06:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How To Make Your SEO 10x More Effective | Ep. #838 Nov 16, 2018

Show notes

In episode #838, we discuss ways to make your SEO 10x more effective. Tune in to hear the one thing you may not be doing.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How To Make Your SEO 10x More Effective
[00:48] Conversion rate optimization is the thing to do.
[01:35] It’s the one thing in marketing that, while unpopular, is the most effective.
[02:40] Conversion XL is a great blog for ideas and inspiration.
[02:46] Conversion-Rate-Experts is another great resource.
[02:57] Quicksprout is a third resource to check out.
[03:08] If you are looking for a paid solution, look at Visual Website Optimizer.
[04:00] Quantitative data will be helpful in determining where you lose people.
[04:20] Using SurveyMonkey, you can get feedback you wouldn’t get from data.
[05:35] You’re going to have to run a ton of tests to get statistical significance.
[06:15] If you don’t have a ton of traffic and you’re in the B2B space, you may not want to optimize for sales, but rather for leads.
[06:46] That’s all for today!
[07:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!