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7 Email Marketing Hacks That You Aren't Leveraging (But Should) | Ep. #867 Dec 15, 2018

Show notes

In episode #867, we discuss 7 email marketing hacks that you probably aren’t leveraging. Tune in to hear what tactics you shouldn’t take for granted.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Email Marketing Hacks That You Aren't Leveraging (But Should)
[00:45] 1: Have a super-signature at the bottom of your email.
[01:12] 2: Clean your lists.
[01:40] If you keep sending emails to people who don’t open them, Gmail will push them to spam.
[02:41] 3: Use Sender Score to see if you are being blacklisted.
[03:04] 4: Re-send your email to those that didn’t open it (with slight tweaks).
[03:48] 5: Instead of putting a bunch of links in your email, keep it simple.
[04:10] 6: Don’t send HTML based emails with templates.
[05:06] 7: Write nine word emails.
[05:15] When you do this, it should be right to the point.
[05:33] It’s a great way to get a conversation started.
[05:49] That’s it for today!
[05:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The #1 Job Email Marketing Is Supposed To Do | Ep. #866 Dec 14, 2018

Show notes

In episode #866, we discuss the #1 thing email marketing is supposed to do. Tune in to hear what you should be getting out of your email marketing campaign.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The #1 Job Email Marketing Is Supposed To Do
[00:35] Email marketing is supposed to get your reader curious enough to continue opening emails.
[01:15] Neil’s friend from HubSpot believes that once someone subscribes to your email list, they will typically buy right away or within the first 30 days.
[01:45] Generally, you generate more revenue by getting people to open the first few emails and pitching right off the bat.
[02:31] Neil likes to drive people to his webinar right from the email.
[02:50] He feels this generates more immediate revenue.
[03:35] Ben Settle has an email list called Email Players.
[03:50] He popularized the idea of “Seinfeld Emails”.
[04:15] Every Tuesday, Neil writes custom emails to promote his blog posts.
[04:28] That’s it for today!
[04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

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The One Thing You Have to Do Before You Start Doing SEO | Ep. #865 Dec 13, 2018

Show notes

In episode #865, we discuss the one thing you have to do before you start doing SEO. Tune in to hear what your first step should be.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The One Thing You Have to Do Before You Start Doing SEO
[00:36] Look up your competitors in Ahrefs or SEMRush.
[00:44] These tools will show you their most popular pages, the terms for which those pages rank, their positions, and total traffic value.
[01:02] This information will help you determine what you should target.
[01:45] Once you find one competitor, you can find others using the above listed tools.
[02:10] When you are looking at information on Ahrefs, you can see the content gap. The content gap is the content that your competitors are covering that you are not.
[02:36] Use the Keyword Difficulty Tool to see how hard it would be to rank for a given topic.
[02:50] BuzzSumo will give you an idea of competitors’ social shares.
[03:10] That’s it for today!
[03:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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7 Quick Hacks to Boost Your Click-Through-Rate | Ep. #864 Dec 12, 2018

Show notes

In episode #864, we discuss 7 hacks to boost your click-through rate. Tune in to hear these quick and easy hacks.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Quick Hacks to Boost Your Click-Through-Rate
[00:32] 1: Write a better title.
[00:55] Try to bring people to the point of sale.
[01:05] 2: Leverage curiosity.
[01:20] Try to have a juicy hook.
[01:52] 3: Improve your meta description.
[02:30] 4: Use adjectives.
[02:40] Using words like “effortless” really draw people in. Using descriptors in your titles helps to get people interested in your article.
[03:25] 5: Make sure you use a good thumbnail in YouTube.
[04:00] Your thumbnail even matters on Facebook.
[04:15] 6: Use rich snippets.
[04:30] There is usually a plugin in Wordpress to help with something like this.
[04:38] 7: Use a tool like Clickflow or Google Search Console to optimize your click-through rates.
[05:15] That’s it for today!
[05:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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How to Do Internal Linking The Right Way | Ep. #863 Dec 11, 2018

Show notes

In episode #863, we discuss how to do internal linking. Tune in to hear how to do it the right way.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Do Internal Linking The Right Way
[00:35] Neil has seen people overuse this technique: putting rich anchor text in the footer.
[01:00] A lot of people put rich anchor text in the footer, but if you overdo that, you will get hit with a penalty.
[01:25] Be more selective with this particular tactic.
[01:45] Create content around long-tail phrases.
[02:25] If you look at Zappos, they structure their site really well.
[02:45] Each category page leads to further, more specific categories.
[02:55] This is great, because it has a logical flow that makes it easy for Search Spider to crawl through.
[03:25] Make sure your sitemap is logical.
[03:50] Interlinking throughout your content is a successful tactic.
[04:24] That’s it for today!
[04:30] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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The 12 Days of Christmas (Marketing Edition) | Ep. #862 Dec 10, 2018

Show notes

In episode #862, we discuss a great holiday marketing campaign idea. Tune in to hear how you can run a 12 Days of Christmas marketing campaign.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The 12 Days of Christmas (Marketing Edition)
[01:10] When Eric was at Treehouse, they did a 12-day giveaway.
[01:40] They even partnered with other companies to help sweeten the deals.
[01:52] Use Viper or King Sumo Giveaways to run your giveaway campaign.
[02:40] Most people use these campaigns to increase revenue, but others use it to gain loyal customers.
[03:25] That’s it for today!
[03:31] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Get More Search Traffic in 30 Days (Without Paying for It) | Ep. #861 Dec 09, 2018

Show notes

In episode #861, we discuss how you can get more search traffic in 30 days. Tune in to hear what you can do to bump up your traffic.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Get More Search Traffic in 30 Days (Without Paying for It)
[00:35] Everyone has search traffic, but how do you get more really quickly?
[01:02] Use Google Search Console and look at the pages that are getting the most traffic.
[01:15] Try Keyword Tool or UberSuggest and type in the keywords that are driving people to your site.
[01:25] Take the long-tail variations and include them in your copy.
[02:03] Eric used this technique and has increased his traffic by 20% month over month.
[02:41] Eric and his team took content that was out of date and updated it!
[03:05] Use the content re-usage framework to help guide you through the process of updating content.
[03:50] That’s it for today!
[04:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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7 Last Minute Holiday Marketing Ideas | Ep. #860 Dec 08, 2018

Show notes

In episode #860, we discuss 7 last-minute holiday marketing ideas. Tune in to hear 7 great ways to promote your business this holiday season.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Last Minute Holiday Marketing Ideas
[00:50] 1: Leverage the 12 days of Christmas.
[01:02] Each day, you can have a special offer.
[01:32] 2: Have a special, one day event.
[02:20] 3: Discount your most popular or profitable items, so you can an influx of traffic and sales.
[03:08] 4: Have a photo-sharing contest on social media.
[03:26] Make sure the contest is product-centric and also offer your product as a prize.
[03:48] 5: The spinning wheel (like Wheel of Fortune).
[04:07] A prize wheel is a great way to attract people.
[04:24] 6: Have a gift card bonus.
[04:34] As an example, for every $100 in gift cards someone buys, offer an additional amount, like $25 for free.
[05:07] 7: Cross-promote your products and services with another company.
[05:24] That’s it for today!
[05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

How to Get Sales and Marketing to Work Together | Ep. #859 Dec 07, 2018

Show notes

In episode #859, we discuss how to get Sales and Marketing departments to work together. Tune in to hear how to unify these separate teams.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Get Sales and Marketing to Work Together
[00:38] You will often see the Marketing and Sales departments working against each other.
[01:15] Figure out what would align both teams.
[01:40] Neil has found that getting these two teams to work together is hard, unless you have a CRO.
[02:30] Having a CRO is expensive, so if you can’t afford to hire one, having weekly meetings with both teams will be beneficial.
[03:35] CRO’s are worth hundreds of thousands of dollars.
[04:00] If you’re running a small business, you’re going to have to be the glue that keeps these teams working together.
[04:20] Use the Traction framework.
[04:27] That’s all for today!
[04:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why Dwell Time Matters for SEO (and How to Increase It) | Ep. #858 Dec 06, 2018

Show notes

In episode #858, we discuss why dwell time matters for SEO. Tune in to hear how you can increase your dwell time.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why Dwell Time Matters for SEO (and How to Increase It)
[00:36] Dwell time is how long people spend on your page.
[00:46] Google factors this in when ranking your site.
[01:05] The longer a visitor stays on your site, the more engaged they are.
[01:57] Look at your pages with the most search traffic and figure out the highest ranking keywords.
[02:30] If you make sure that your webpage answers the questions people are searching for, it will increase your dwell time.
[02:41] A friend of ours has an app called “YouTube Subscribe Bar”.
[03:00] When you write a post, find a relevant video on YouTube, plug the embed code into the app, and it will not only embed the video, but allow you to post a link to subscribe to your channel instead of the video creator’s channel.
[03:50] If you’re not sure what people want, make a survey asking them.
[04:04] That’s it for today!
[04:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!