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7 Marketing Lessons You Can Learn From Fortnite | Ep. #887 Jan 04, 2019

Show notes

In episode #887, we discuss the marketing lessons you can learn from Fortnite. Tune in to hear what they did to become so successful.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Marketing Lessons You Can Learn From Fortnite
[00:40] Fortnite is free to play.
[00:55] Freemium is a great way to entice people.
[01:12] Acquire the volume first, then collect revenue.
[01:30] You don’t have to be perfect right off the bat.
[01:40] Adapt and add new things later.
[02:08] Fortnite has taken elements from other games.
[02:41] They use channel-based marketing.
[03:55] Don’t forget to engage with your community.
[04:25] Especially talk to the most popular people in your community.
[04:49] There’s no such thing as bad press.
[05:05] Neil has gotten bad press before, but it didn’t matter. Their traffic went through the roof.
[05:35] Fortnite allows cross-platform play.
[06:10] When you allow for that, you allow for a bigger community.
[06:16] That’s it for today!
[06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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What You Can Learn From the Chinese About Business | Ep. #886 Jan 03, 2019

Show notes

In episode #886, we discuss what you can learn from the Chinese. Tune in to hear why “copying” isn’t a bad thing.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What You Can Learn From the Chinese About Business
[00:35] Eric has been reading a book AI Superpowers.
[00:54] As China was becoming a big world power, they had a lot of catching up to do when it came to the internet/technology.
[01:15] So, there was a lot of copying.
[01:28] Look at what other people are doing and out-execute them.
[02:05] Copying caught them up, but now they are the innovators.
[02:20] The Chinese don’t just work five days, 9-5.
[02:35] If you love what you’re doing, you won’t get burned out.
[02:50] You don’t need a life.
[03:10] The Chinese work 9am-9pm, 6 days per week.
[03:33] Eric and Neil work 7 days per week and they don’t get burned out.
[04:15] Even in America, copying is becoming more acceptable.
[04:45] All the apps with “Stories” copied Snapchat.
[05:25] Noah Kagan copied a lot from HelloBar.
[06:00] WeChat is a powerful app.
[07:03] Leverage the best concepts and apply them to your business.
[07:26] That’s it for today!
[07:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How Sending Fewer Emails Will Generate You More Traffic | Ep. #885 Jan 02, 2019

Show notes

In episode #885, we discuss how sending fewer emails will actually generate more traffic. Tune in to hear why you should send fewer emails.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Sending Fewer Emails Will Generate You More Traffic
[00:40] Gmail and other providers all have filtering systems in place.
[01:30] Stop emailing people who do not open your emails on a regular basis.
[01:45] Mailchimp will help you figure out which people to cut from your list.
[02:25] Convertkit has tools that will help you with this, as well.
[02:54] Look at your email list and make sure you’re not sending emails to a general account and prune any of those addresses from your list.
[03:45] Email isn’t dead yet, so it’s important to look at this!
[03:49] That’s it for today!
[03:53] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Start Off Strong in The New Year | Ep. #884 Jan 01, 2019

Show notes

In episode #844, we discuss how to start the year off strong. Tune in to hear what you can do to have a solid 2019.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Start Off Strong in The New Year
[01:03] Eric likes to look over his year and see what worked and what didn’t.
[02:15] Neil wants you to have three weekly marketing meetings (Monday, Wednesday, and Friday).
[02:25] Your team can keep reflecting on the past week and what they could improve.
[03:00] Team members should submit ideas and then implement them each week.
[04:20] Block off time for different tasks.
[05:50] Take different elements of our ideas that resonate with you and put them into play.
[05:57] That’s it for today!
[06:01] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

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Did you enjoy this episode? If so, please leave a short review.

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You Have to Do This in 2019 if You Want to Dominate Google | Ep. #883 Dec 31, 2018

Show notes

In episode #883, we discuss the one thing you have to do to dominate in the Google rankings. Tune in to hear how you can succeed.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: You Have to Do This in 2019 if You Want to Dominate Google
[00:34] Branding is so important.
[01:02] If you have a strong brand, Google will rank you higher.
[01:10] Check your ranking with Google Trends.
[03:13] The only way to build a brand is to be omnipresent.
[03:33] You have to market in all aspects, but you have to stick with it for years to be successful.
[04:25] Coca-Cola took years before they were the hit brand they are today.
[04:50] Be methodical and see what resonates with your audience.
[05:06] That’s all for today!
[05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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If You Ignore This SEO Strategy You've Already Lost | Ep. #882 Dec 30, 2018

Show notes

In episode #882, we discuss which SEO strategy you shouldn’t ignore. Tune in to hear how you can beat everyone to the punch with this newer form of SEO.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: If You Ignore This SEO Strategy You've Already Lost
[00:35] The big trend right now is YouTube SEO.
[01:06] The one thing that isn’t competitive right now is YouTube SEO.
[01:45] On YouTube there isn’t a long waiting period to achieve results.
[03:00] Put your ads on a different channel, so it doesn’t affect your watch time.
[03:25] Optimize your video by putting keywords in the description and title.
[03:40] Include a transcript via an SRT file.
[03:51] Rev is helpful for this task.
[04:48] Tube Sift is helpful for searching keywords.
[05:15] Consider your thumbnail image and make sure it is click-worthy.
[06:10] That’s it for today!
[06:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What No One Tells You About Content Marketing | Ep. #881 Dec 29, 2018

Show notes

In episode #881, we discuss what no one tells you about content marketing. Tune in to hear what you need to know about keeping traffic up on your posts.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What No One Tells You About Content Marketing
[00:35] The key isn’t just writing new content and promoting it.
[00:55] You have to update your old content.
[01:07] Kill off your irrelevant content.
[02:05] Have a methodical process for updating and repurposing your content.
[02:30] Eric’s team kept adding paragraphs to old content that was doing well and each time they added new copy, visits jumped up significantly.
[03:37] You should be evaluating your content once per year, but ideally once every few months.
[04:09] That’s it for today!
[04:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Sell Anything on Facebook and Instagram | Ep. #880 Dec 28, 2018

Show notes

In episode #880, we discuss how you can sell anything on Facebook and Instagram. Tune in to hear our methods for selling on social sites.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Sell Anything on Facebook and Instagram
[00:35] Eric has been doing ads for consulting and software on Facebook and Instagram.
[01:05] On Instagram story ads, people are encouraged to swipe up for more info.
[01:12] They are then led to a landing page, where they can opt-in to emails.
[01:17] After that, they get to see the training video.
[01:15] Once they have done that, they can fill out an application and then they schedule a phone call through Schedule Once.
[01:55] Build a connection with people before you pitch them.
[02:20] Send people to pre-sales pages.
[02:40] Don’t be shady.
[02:50] If you can get guest posts on sites like the Huffington Post, this will drive traffic to your site.
[03:15] If people go to an authoritative site, they will trust your products or services.
[04:30] Videos are easier, cheaper, and you have to make people jump through fewer hoops.
[05:25] That’s it for today!
[05:28] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Truth About Content Marketing and Success | Ep. #879 Dec 27, 2018

Show notes

In episode #879, we discuss the truth about content marketing success. Tune in to hear how you can be successful in the long term.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Truth About Content Marketing and Success
[00:33] Everyone is trying to come up with viral content, but viral content won’t perform well in the long run.
[00:55] It’s better to create evergreen content.
[01:15] A guy on Shark Tank went viral and couldn’t meet demands, because they didn’t have enough product.
[01:45] He bought more inventory, but then couldn’t sell all of it, because the moment had passed.
[02:12] Once you get one channel working, start building out to become omnipresent.
[03:04] Everytime we have tried creating viral content, it never works.
[03:40] You have to spend more time and effort to build a brand.
[03:56] That’s it for today!
[04:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Here's What I Did When My Google Traffic Tanked | Ep. #878 Dec 26, 2018

Show notes

In episode #878, we discuss what we did when our Google traffic tanked. Tune in to hear how we kept our businesses up and running.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Here's What I Did When My Google Traffic Tanked.
[00:38] Google is always going to win, no matter how hard you try.
[01:00] We don’t rely on one channel and neither should you.
[01:10] When generating leads, Eric will send out more email blasts, videos, paid ads, etc.
[01:55] It’s important to diversify.
[02:15] Neil’s team lost a lot of traffic, because they hid a lot of content behind an iframe. Their traffic dipped 25%. This was before Google could read iframes.
[03:12] When you are omnipresent, you are just running good defense.
[04:00] Don’t just look at the days your traffic dipped, go back 30 days to see what could have caused the dip.
[04:13] That’s it for today!
[04:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!