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Latest Episodes:

How to Make Your Content Go As Far As It Can | Ep. #907 Jan 24, 2019

Show notes

In episode #907, we discuss how you can make your content go the distance. Tune in to hear what techniques you should be leveraging to get the most bang for your buck.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Make Your Content Go As Far As It Can
[00:38] We are going to be talking about an omni-channel approach a lot more this year.
[01:30] To get the most out of your content, repurpose it and spread it across several different mediums.
[02:00] You will generate more traffic and leads by repurposing content.
[02:15] Check out the Content Re-usage Framework.
[04:18] Eric reached out to Ahrefs to promote the podcast.
[04:30] The cross-promotion was beneficial to both parties.
[05:03] That’s it for today!
[05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Being Dumb Will Make You More Money | Ep. #906 Jan 23, 2019

Show notes

In episode #906, we discuss how being dumb can make you more money. Tune in to see what we actually mean by this!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Being Dumb Will Make You More Money
[00:50] You don’t have to be good at everything to do well.
[01:08] Eric can’t code and he’s not detail oriented.
[01:25] He is aware of what his talents are and where he could improve.
[01:45] Neil is good at HTML and PHP, but “sucks” at management.
[02:45] Neil’s mom told him he had no common sense.
[03:35] There is so much information out there, so it’s important to audit yourself and make sure you have just enough, but not too much on your plate.
[04:10] Make sure you hire the right people who will excel at things the you do not.
[05:15] Be really good at what you enjoy and find people to fill in the gaps.
[06:15] Remember to be humble and accept weaknesses in yourself.
[06:52] That’s all for today!
[06:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How Digital Marketing Will Change in 2019 | Ep. #905 Jan 22, 2019

Show notes

In episode #905, we discuss how digital marketing will change in 2019. Tune in to hear what changes are on the horizon.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Digital Marketing Will Change in 2019.
[01:10] Marketing is shifting in ways that many people don’t appreciate.
[01:25] When we started, not a lot of people were doing content marketing, but now there is too much content.
[02:10] Google ranks content based on quality and newness.
[03:00] Neil has been doing a lot of live videos lately.
[03:35] One piece can become ten thanks to content repurposing.
[04:45] Leverage an omni-channel approach.
[05:00] Leverage the personal approach, as well.
[05:48] In 2020, voice search will be 50% of all searches.
[06:30] Machine learning is also on the rise.
[07:00] That’s it for today!
[07:07] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Is Marketing Really Just Marketing? | Ep. #904 Jan 21, 2019

Show notes

In episode #904, we discuss whether marketing is actually an engineering problem. Tune in to hear our verdict.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is Marketing Really Just Marketing?
[00:40] There is someone from Pinterest who talks about how everything is just an engineering problem.
[00:50] Isn’t marketing just another engineering problem?
[01:14] Who would be better at marketing: a person or a machine?
[01:35] Marketers are also the people that come up with ways to automate marketing.
[02:10] If you look at Google, it was created by Engineers.
[02:25] Engineers are the ones solving a lot of problems.
[02:35] People that are running marketing nowadays are “growth hackers”.
[03:00] Dropbox grew through a referral program.
[03:30] Eric and Neil need Engineers to help them with their marketing solutions.
[04:20] Marketing is really just an engineering problem.
[05:15] How can someone learn to be more creative?
[05:30] Draw inspiration from different areas/industries.
[05:48] That’s it for today!
[05:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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I Got Hit by a Google Algorithm Update and I Can't Recover | Ep. #903 Jan 20, 2019

Show notes

In episode #903, we discuss how to recover from an algorithm update. Tune in to hear how you can prevent your traffic from going on a permanent decline.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: I Got Hit by a Google Algorithm Update and I Can't Recover
[00:54] If your traffic isn’t going back up, you need to diversify.
[01:08] Try different forms of SEO (YouTube).
[01:20] An omni channel approach is so important.
[01:47] It’s helpful to be paranoid as a business owner.
[02:01] Once you get one channel working, move on to the next best channel.
[02:35] Once you have diversified, you can afford to take more risks in the future.
[02:51] You used to be able to achieve success through one channel, but times have changed.
[03:31] The average millionaire has 7 revenue streams.
[04:20] Neil has 13 revenue streams.
[04:52] Be hungry and paranoid.
[04:54] That’s it for today!
[04:59] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Meet Millionaires | Ep. #902 Jan 19, 2019

Show notes

In episode #902, we discuss how to meet millionaires. Tune in for tips on how to ingratiate yourself with the wealthy.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Meet Millionaires
[00:41] Millionaires go to events that have a cost associated with them.
[00:54] A lot of millionaires go to Summit.
[01:15] TED attracts a lot of wealthy people.
[01:53] Eric likes to plan out what events he is going to attend each year.
[02:10] He is going to an EO University event in Portugal.
[02:23] If you just try to meet them just for the sake of meeting wealthy people, you will be unsuccessful.
[02:45] You will attract people with money if you offer solutions they may not have thought of.
[03:13] Don’t charge for advice or services, just offer your help.
[03:33] Neil met a wealthy guy by helping him for free for over a year.
[04:30] You have to understand why people befriend each other.
[04:45] Connect on your common interests.
[05:18] Provide value and go deep.
[05:25] Treat millionaires the same as you would anyone else.
[06:09] That’s all for today!
[06:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Control Page 1 of Google (Not Just Rank #1) | Ep. #901 Jan 18, 2019

Show notes

In episode #901, we discuss how to control Page 1 of Google’s search results. Tune in to hear how you can dominate.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Control Page 1 of Google (Not Just Rank #1)
[00:38] Why not rank #1 and #2?
[00:52] Neil’s stamp occupies both Quicksprout and Neilpatel.com, so he has twice the authority in the rankings.
[01:10] Ranking 0 means you can occupy the answer box.
[01:32] A lot of this comes down to title tags. Google looks at who is generating clicks.
[02:00] Use Clickflow to check your pages and run A/B tests.
[02:15] Don’t duplicate your content. It can be similar, but not the same.
[02:33] This will also help when cross-linking.
[02:52] 8 out 10 will read your headline, only 2 out of 10 will click through and read the rest.
[03:05] If you don’t want to spend money on Google Ads, you can remarket for search ads.
[04:04] Consider creating multiple sites.
[04:15] This includes social profiles and guest-posting.
[04:30] Buffer grew through guest-posts.
[05:22] Having a few competing sites is a lot of work/upkeep.
[05:32] Remember to update your content.
[06:00] Use Ahrefs Link Intersect, as this will show you everyone who links to your competitors, but not your site.
[06:15] That’s it for today!
[06:23] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How You Can Do SEO Without Build Links | Ep. #900 Jan 17, 2019

Show notes

In episode #900, we discuss how to do SEO without building links. Tune in to hear what other types of SEO you can do.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How You Can Do SEO Without Build Links
[00:40] If you have a good product, you don’t have to fight for links, content, or attention.
[00:56] Ubersuggest is popular in and of itself. Link building wasn’t necessary.
[02:06] Use Ahrefs or SEMRush to see how your site and keywords are ranking.
[03:00] Leverage social sites to get more press.
[03:15] Reddit has subreddits for everything and is a great resource.
[04:18] Our sites already have domain authority, so our tactics will be different.
[05:00] Eric’s team is planning to create more products and sites that are practical.
[05:56] There are paid tools that have more features than Ubersuggest, but they aren’t free!
[06:11] That’s it for today!
[06:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Self-Motivate | Ep. #899 Jan 16, 2019

Show notes

In episode #899, we discuss how to self-motivate. Tune in to hear how you can stay motivated each and every day.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Self-Motivate
[00:55] If you’re truly passionate about your product, it will keep you motivated.
[01:13] Do what you love, so it never seems like work.
[02:05] With each new project/domain, Eric learned something new.
[02:46] As long as you’re improving over time, you will eventually reach your goal.
[03:25] When Neil worked on projects he hated, he wasn’t motivated.
[03:44] Enjoy what you’re doing, because money isn’t enough of a motivator for most people.
[04:00] If you need more money, cut back on things in your personal life.
[04:15] Read the book, Scaling Up.
[05:10] Figure out what is important to you and frame your life around that.
[05:23] That’s it for today.
[05:29] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

Day in Life of a Newbie SEO | Ep. #898 Jan 15, 2019

Show notes

In episode #898, we discuss a day of the life of a new SEO. Tune in to hear what we did when starting out.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Day in Life of a Newbie SEO
[01:05] Eric made Light Show Videos and thought the site was going to be a hit.
[01:30] He thought people would want to see laser light shows from music festivals.
[01:48] He did keyword research and found high volume keywords.
[01:58] Then he created content by finding YouTube videos of light shows and writing about them.
[02:32] He then started reaching out to similar sites and got a few cross-links.
[02:50] He ranked #1 for keyword “light shows”, but he found that he wasn’t making money.
[03:20] Neil created a job board, but he wasn’t getting any traffic.
[04:08] He also did outreach and tried to make connections.
[04:23] After changing his email template, he got 1 response.
[04:41] It takes a lot of fine tuning to be successful.
[05:20] Double down on what works.
[05:33] Don’t just focus on traffic, remember to track revenue.
[05:57] That’s it for today!
[06:02] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!