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The Secret to Winning With Social Media | Ep. #927 Feb 13, 2019

Show notes

In episode #927, we discuss the secret to winning with social media. Tune in to hear how you can crush the social media game.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Secret to Winning With Social Media
[00:40] Slowly, we’re starting to do more and more social media posts.
[01:10] Social platforms want people to be on their platform for long periods of time, so they see more ads.
[01:20] If you post on social media, you get rewarded for popular content.
[01:40] Whatever resonates with people will get circulated more by the site.
[01:50] Engagement is the secret to winning.
[02:08] We haven’t done that well on Instagram, because we are not optimized for Instagram.
[02:35] Some people think longer content is better, but that isn’t accurate.
[02:53] If you create long-form content, it doesn’t guarantee that you will get the full engagement out of that.
[03:01] Check out “The Winning Formula For a Hot Script” by Sunny Lenarduzzi. She has a formula to keeping people engaged.
[03:30] You will find that people will stay on your videos longer if you follow her format.
[03:55] The formula applies to different forms of social media.
[04:10] Ask for comments, as they have more value than likes.
[05:44] That’s all for today!
[05:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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7 Simple Ways to Promote Your Blog | Ep. #926 Feb 12, 2019

Show notes

In episode #926, we discuss 7 simple ways to promote your blog. Tune in to hear the easiest steps you can take to promote yourself.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Simple Ways to Promote Your Blog
[00:33] 1: Use advertising!
[00:41] You have many options and it’s the most viable way to promote.
[00:52] 2: Comment on other blogs in your field.
[01:07] Leave thoughtful comments on related blogs and make sure you leave your name and web address.
[01:30] 3: Guest posts and collabs.
[01:40] No matter which format you use, this will help get your name out there.
[01:56] 4: Repurpose your content on Quora.
[02:07] You can get thousands of views per month.
[02:38] 5: Email marketing.
[02:48] Email lists are great ways to promote your business.
[03:07] You can also buy email drops from other lists.
[03:16] 6: Push notifications.
[03:25] This is a good way to bump up the number of visitors to your site,
[03:36] 7: Use different social tools.
[03:50] Scheduling posts is key. The more you can automate the better.
[04:02] That’s all for today!
[04:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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Is It Worth Writing a Book? | Ep. #925 Feb 11, 2019

Show notes

In episode #925, we discuss whether publishing is worth the hassle. Tune in to hear if publishing has helped our careers.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is It Worth Writing a Book?
[00:40] Eric is writing a book called, Levelling Up.
[00:47] It’s about entrepreneurship.
[01:15] There are many steps to publishing, the first of which is writing a proposal and pitching your book.
[01:49] Neil has a New York Times bestseller on the market.
[02:05] He feels it didn’t help increase his speaking fees or business. He would not publish again.
[02:50] His book was unrelated, so he feels it would have helped to write a book that was more relevant to his business.
[03:22] Selling books isn’t as effective as getting new visitors to your website.
[03:43] Eric thinks Neil will come around to publishing.
[04:50] That’s it for today!
[05:00] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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How to Come Up With Unlimited Amount of Content Ideas | Ep. #924 Feb 10, 2019

Show notes

In episode #924, we discuss how you can come up with unlimited content ideas. Tune in to hear how we do this every week.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Come Up With Unlimited Amount of Content Ideas
[00:58] The Single Grain team goes to “content church” where they get together and brainstorm different ideas.
[01:30] If you 25 new ideas from your team, one idea can be spun out into several kinds of content.
[02:04] Use UberSuggest to check out how keywords are trending and ranking.
[02:25] Every writer has their own ideas. If you give writers a topic, they won’t perform as well.
[02:45] Have your writers pitch ideas.
[04:25] If you have ideas for us, pitch us! We love hearing suggestions.
[04:56] That’s all for today!
[05:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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A Brilliant Example of Conference Marketing | Ep. #923 Feb 09, 2019

Show notes

In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A Brilliant Example of Conference Marketing
[00:35] Drift is a chatbot company.
[00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference.
[01:30] Check out what they are offering.
[02:50] Neil no longer uses Intercom, because it is too expensive.
[03:10] Meanwhile, Drift is being creative and trying something new.
[03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it.
[04:55] Burning money to be a leader is worth it if you’re a big company like Drift.
[05:22] “Conversational Marketing” is similar to inbound marketing. Drift coined this term in order to compete with Intercom and similar competitors.
[05:55] That’s all for today!
[06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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We're Throwing a Free Marketing Conference For You | Ep. #922 Feb 08, 2019

Show notes

In episode #922, we discuss our free live event! Tune in to hear why and how this free conference in downtown LA came about.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: We're Throwing a Free Marketing Conference For You
[00:41] We promised we would throw a conference once we reached 1 Million downloads.
[01:01] We have now reached that mark and will be throwing the event in downtown L.A.
[01:20] We don’t have a venue yet.
[01:30] The event will be a whole day with food and guest speakers.
[01:45] We might even do a live Marketing School Q&A.
[02:15] We will put out the information on our Marketing School homepage.
[02:50] This could be a great networking opportunity.
[03:25] If this event goes well, we will probably put on more events in the future.
[04:45] Neither of us is going to plan the event, members of our team obviously will.
[05:17] That’s it for today!
[05:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Produce 300 Blog Posts a Month | Ep. #921 Feb 07, 2019

Show notes

In episode #921, we discuss how you can produce 300 blog posts a month. Tune in to hear how this feat is even possible.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Produce 300 Blog Posts a Month
[00:45] Eric and Neil have discussed created new, unique content.
[01:10] Now, they want to discuss quantity instead.
[01:26] You need a team to help you achieve 300 posts per month.
[01:55] It isn’t the rule of 7 anymore, it’s probably more like the rule of 15.
[02:20] You have to be omnipresent.
[02:45] There’s nothing wrong with covering the basics instead of coming up with the newest content.
[03:15] The omni-channel approach is the way to get yourself seen.
[03:35] American Journalists are struggling right now. Find the people looking for work so they can help you create quality content.
[05:25] Upwork is a great resource for talented writers.
[05:43] That’s it for today!
[05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How Podcasts Can Make You More Money (Even If You Don't Listen to Them) | Ep. #920 Feb 06, 2019

Show notes

In episode #920, we discuss how podcasts can make you more money. Tune in to hear how podcasts can be lucrative.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Podcasts Can Make You More Money (Even If You Don't Listen to Them)
[00:40] Bundle podcasts and offer them as a deal, similar to a book funnel.
[00:57] Russell Brunson did this with his podcast and it worked.
[01:20] If you don’t have a podcast, contact podcast creators, license their podcast, and repurpose their episodes.
[01:55] Once someone buys from you, you can always re-pitch them.
[02:40] Think of starting a service that categorizes podcasts.
[03:00] Russell Brunson’s podcast scheme earned him thousands of dollars.
[03:40] When someone checks out, try to sell them more stuff using a service like ClickFunnel.
[04:14] Book funnels work really well, but we haven’t had the time to do it.
[04:35] We will accept offers to help us write a book or monetize our podcast.
[04:43] Check out Frank Kern to see how he did his funnel.
[04:57] That’s it for today!
[05:01] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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7 Traits That Make Amazing Content Marketers | Ep. #919 Feb 05, 2019

Show notes

In episode #919, we discuss the 7 traits that make amazing content marketers. Tune in to hear what traits you need to be successful.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Traits That Make Amazing Content Marketers
[00:35] 1: Consistency.
[01:00] You have to be consistent to be successful.
[01:10] 2: Creativity.
[01:20] Think outside the box.
[01:30] 3: Being data driven.
[01:40] You have to make decisions based on data.
[02:15] 4: Hiring non-Ivy Leaguers.
[02:20] Sometimes, Ivy League alumni are too smart for their own good.
[02:30] Neil had trouble understanding a Dartmouth graduate that he interviewed.
[02:57] 5: Being open minded.
[03:29] 6: Passion.
[03:40] Do what you love and your content will fare much better.
[03:51] 7: Resourcefulness.
[04:01] Resourceful people are hustlers and can find great solutions to big problems.
[04:38] That’s it for today!
[04:44] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Find Your Passion | Ep. #918 Feb 04, 2019

Show notes

In episode #918, we discuss how to find your passion. Tune in to hear how we found ours and you can too!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Find Your Passion
[00:38] As a kid, Neil thought he wanted to be a Doctor.
[00:54] At first, he just wanted to make money, but that wasn’t a good way to find his passion.
[01:25] What you’re naturally good at, tends to be what you are passionate about.
[01:40] It makes it feel less like work, when you enjoy what you do.
[02:15] When Eric was 9, he stole his mom’s credit card and signed up for MSN.
[02:35] He then learned HTML and built his own site.
[02:45] Once big games started coming out, he began to play them and was really good at them.
[03:00] He thought he could be a professional gamer, but that wasn’t a career then.
[03:15] He almost flunked out of college, but eventually found something that interested him.
[03:57] That’s all for today!
[04:17] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!