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7 Ways to Get Cheap Marketing Labor | Ep. #917 Feb 03, 2019

Show notes

In episode #917, we discuss 7 ways to get cheap marketing labor. Tune in to hear where you can find quality, affordable workers.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Ways to Get Cheap Marketing Labor
[00:35] 1: Upwork.
[00:45] This is a way to find the best freelancers out there. The best ones are usually the freelancers who have made the most money.
[01:10] 2: Check forums and communities on social media sites and blogs.
[01:45] 3: Craigslist is another good resource.
[02:02] You can find great writers and interns through this site.
[02:22] 4: Sites like Moz have lists or tools to find digital marketing providers.
[02:58] 5: Check college boards.
[03:26] 6: Post a job listing on your podcast or blog site. You will be surprised.
[03:57] 7: WeWorkRemotely is a place to post listings and find great freelance/remote workers.
[04:19] That’s it for today!
[04:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The Key to Marketing! | Ep. #916 Feb 02, 2019

Show notes

In episode #916, we discuss the key to marketing. Tune in to hear what makes us so successful.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Key to Marketing!
[00:35] The key is consistency.
[01:00] We not only talk about an omni-channel approach, we use it ourselves every day.
[01:25] The people who are best at marketing have a focused message.
[02:01] We have never missed one day of recording Marketing School.
[02:25] Though we are not the smartest or richest, we are successful because we are consistent.
[02:36] We figured out what we loved, so it makes it easy to remain consistent.
[03:40] When we wake up in the morning, we are happy.
[04:22] The goal of life should not be to make money, but to find something you enjoy doing.
[04:30] That’s all for today!
[04:39] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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What Tai Lopez and Grant Cardone Can Teach You About Marketing | Ep. #915 Feb 01, 2019

Show notes

In episode #915, we discuss what you can learn from Tai Lopez and Grant Cardone. Tune in to hear what they could teach you about marketing.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Tai Lopez and Grant Cardone Can Teach You About Marketing
[00:40] You will notice that guys like Tai Lopez are flashy.
[00:50] They also produce a lot of content.
[01:45] Guys like Tai know how to target the right people.
[02:02] He also repeats core messages over and over.
[02:25] Tai knows his audience.
[03:02] Grant Cardone has his own studio.
[03:14] It would seem he and Tai spend a lot of money on the content they create.
[04:06] We do the similar things in that we repeat core messages and know our audience.
[04:30] Tai Lopez is known for his social media presence.
[04:40] Instead of assuming their ads are spammy, click through and see for yourself.
[05:10] Webinars are a great funnel.
[05:20] Tai and Grant do a lot of partnerships with other sites and businesses.
[05:40] Collaborations are key.
[05:59] That’s it for today!
[06:03] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The Best Twitter Traffic Hack | Ep. #914 Jan 31, 2019

Show notes

In episode #914, we discuss our best Twitter traffic hacks. Tune in to hear how we drive traffic with Twitter.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Twitter Traffic Hack
[00:54] If you can get people engaged, they will visit your site.
[01:21] Eric makes lists of people he enjoys following.
[01:35] When someone writes a tweet storm, he likes to jump in and get a conversation going.
[02:21] When you link up to an article through a tweet, it drives traffic.
[02:37] The best source of traffic is a clip of a video that directs to the full video link.
[02:47] People who watch a video are more likely to convert.
[02:59] That’s all for today!
[03:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Only Produce Blog Posts People Want to Read | Ep. #913 Jan 30, 2019

Show notes

In episode #913, we discuss how you can produce blog posts people will want to read. Tune in to hear how you can get more hits.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Only Produce Blog Posts People Want to Read
[01:00] Content marketing is hit or miss.
[01:15] A lot of the content we produce does not get read.
[01:42] Go to BuzzSumo and it will show you your competitors most popular content.
[01:50] Also try UberSuggest, which will help you track keyword trends.
[02:00] Ahrefs will show you Google’s most popular search results, so you can see how your competitors rank.
[02:11] Google Search Console is another great tool that helps you figure out what keywords and topics to go after.
[02:48] Take all of your information that you have gathered using the above tools and combine the results.
[03:10] Always try to provide a new, unique spin on the topic at hand. Have a point of view.
[03:50] You have to have more “at bats”.
[04:00] The more opportunities you have, the more likely it is for you to get a hit.
[04:30] Look at content from a social and search perspective.
[05:10] Check sites with similar posts and reach out to them. Get them to cross-link your post.
[05:32] Share new posts on all social media sites.
[05:57] Going live on YouTube can actually get you more views.
[06:30] That’s all for today!
[06:35] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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The Number 1 Marketing Channel You Have to Leverage | Ep. #912 Jan 29, 2019

Show notes

In episode #912, we discuss the number 1 marketing channel you have to leverage. Tune in to hear which channel will benefit you most.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Number 1 Marketing Channel You Have to Leverage
[00:45] Omni-channel is the number 1 marketing channel you have to leverage.
[01:10] The market is so flooded, that you have to have an omni-channel approach.
[01:30] The content re-usage framework explains how to take on this approach.
[02:00] Have a process to follow, it will make work and life easier.
[02:15] Create processes for each type of marketing.
[02:45] This is the way to create more quality content at scale.
[03:00] Don’t be too rigid with your process.
[03:10] Eric’s team is on YouTube, LinkedIn, podcasts, blogs, and social media posts.
[03:27] Neil’s team leverages SEO, social media, podcasts, and paid ads.
[04:02] We have to create a ton of content, so you will too.
[04:30] The Google algorithm keeps changing and makes things extremely competitive.
[05:15] You have to be more patient and persistent.
[05:25] Speaking engagements get you fewer conversions than they used to.
[06:04] That’s all for today!
[06:08] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Juice LinkedIn | Ep. #911 Jan 28, 2019

Show notes

In episode #911, we discuss how you can juice LinkedIn. Tune in to hear how to use this site to your advantage.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Juice LinkedIn
[00:45] No one ever talks about LinkedIn.
[01:06] The organic reach is extremely powerful right now.
[02:00] Eric made a video, posted it on LinkedIn and tagged several relevant people. That post got a ton of views with little effort.
[02:25] It’s hard to get that same amount of reach on Facebook.
[02:37] LinkedIn is hungry for video content, so upload any kind of video and you will get traffic.
[03:30] Get people from your company to engage with your post.
[03:48] Timing doesn’t matter on LinkedIn.
[04:18] If you and your team share WiFi, jump off the network to engage with your posts, that way the likes and shares come from different IP addresses.
[04:46] That’s it for today!
[04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Does Podcasting Make Good Money? (What We Learned From 16 Million Downloads) | Ep. #910 Jan 27, 2019

Show notes

In episode #910, we discuss how and if podcasting can make good money. Tune in to hear how a podcast may be a lucrative endeavor.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Does Podcasting Make Good Money? (What We Learned From 16 Million Downloads)
[01:08] Joe Rogan’s podcast gets 100 Million downloads per month.
[01:21] The podcast makes $40 Million a year.
[01:40] We are not interested in monetizing our podcast, as we are not going to make anywhere near that much money.
[02:28] When Neil spoke at a recent conference, people inquired about the free event in LA.
[02:47] More than ten people approached Neil about the LA event.
[03:00] Podcasting is good for branding.
[03:35] They don’t want to pollute the brand by advertising on the show.
[03:47] When creating a podcast, you should have a goal.
[04:10] This show has cost us more money than we’ve gotten out of it.
[05:07] The free event will end up costing us money, but will pay out great dividends.
[06:15] Building up good will pays off in the end.
[06:40] Entrepreneur on Fire made over $45,000 last month.
[07:12] That’s it for today!
[07:16] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

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How SEO Will Change in 2019 | Ep. #909 Jan 26, 2019

Show notes

In episode #909, we discuss how SEO is going to change in 2019. Tune in to hear what adjustments you will need to make.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How SEO Will Change in 2019
[00:46] Content marketing is going to change.
[01:02] Unless you are writing something that is new, it won’t rank.
[01:20] If you want to stand out, try “newsjacking”, which is jumping on a trend and using it to advance your own cause.
[02:28] Voice search is increasing in popularity.
[02:31] By 2020, half of all searches are going to be voice searches.
[02:45] Check out Backlinko for advice on how to prep your business for voice search.
[02:51] Amazon Poly will take all your long-form text and turn it into an audio file.
[03:06] Amazon Poly increases dwell time on your site.
[03:30] YouTube SEO will be more popular.
[03:45] It’s important to go after other search engines like YouTube.
[04:45] Chat bots cut down on your speed score.
[04:55] It will be important to optimize for speed.
[05:15] Update your content on a regular basis.
[05:40] That’s it for today!
[05:45] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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Hard Work Isn't The Key to Success | Ep. #908 Jan 25, 2019

Show notes

In episode #908, we discuss why hard work isn’t the sole factor in success. Tune in to hear what success is actually made of.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Hard Work Isn't The Key to Success
[01:02] Just because you put in hours, doesn’t mean you will be successful.
[01:45] The key is working more efficiently, not more.
[01:54] Neil doesn’t schedule meetings on Fridays.
[02:35] Always make time for yourself.
[02:42] If you’re creative, you can be successful.
[03:00] In order to scale, it’s important to have processes.
[03:15] Hire people who are smarter than you.
[04:26] When hiring, ask yourself if you would work for this person and if you admire them.
[05:15] If a person’s references don’t check out, it’s a big red flag.
[06:04] That’s it for today!
[06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!