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How to Effectively Collect More Emails In 2019 | Ep. #937 Feb 23, 2019

Show notes

In episode #937, we discuss how to effectively collect more emails in 2019. Tune in to hear our tips and tricks.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Effectively Collect More Emails In 2019
[00:38] There’s a ton of pop-up email software out there.
[01:05] The benefit is that they optimize and convert for you.
[01:26] Exit Intelligence will design your pop-ups, manage your account, and make sure you hit your desired conversion rate.
[01:35] It costs about $3000 for the service.
[02:10] Pop-ups don’t work as well as they used to.
[02:25] Quizzes are a great device to get more emails.
[02:40] Eric and Neil aren’t sure what the best method is anymore.
[03:00] Eric is going to stick to creating free tools.
[03:15] You don’t have to build a tool, just find what works for you.
[03:28] You can buy tools or scripts instead of making them.
[04:15] Live events/streams are a great gimmick for getting more email addresses..
[04:45] 1K Projects is a great resource.
[04:50] That’s it for today!
[05:00] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Don’t forget to continue listening to our podcast for further details.

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How Embedding YouTube Videos Can Hurt Your Traffic | Ep. #936 Feb 22, 2019

Show notes

In episode #936, we discuss how embedding YouTube videos hurts your traffic. Tune in to hear how you can avoid this mistake.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Embedding YouTube Videos Can Hurt Your Traffic
[00:38] There used to be a way to turn of the feature where YouTube would suggest or autoplay related videos.
[00:50] Now, you can’t turn it off, so you end up driving traffic to someone else’s channel.
[01:10] If you add “rel=0” to the code, it will include videos from your channel instead of random ones.
[01:33] YouTube tries to incentivize people to stay on their site.
[02:15] Neil would attempt to keep people on his site instead of watching more videos.
[02:32] It is getting harder and harder for him to do that when going up against YouTube.
[03:05] To jack up his view count, Neil likes to send push notifications when he releases a new video.
[03:15] When he drives people to his site, he gets a higher view count.
[03:46] That’s it for today!
[03:50] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Does Influencer Marketing Really Work? | Ep. #935 Feb 21, 2019

Show notes

In episode #935, we discuss how influencer marketing really works. Tune in to hear how you can make influencer marketing work for you.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Does Influencer Marketing Really Work?
[00:35] Neil has used tons of influencer marketing.
[01:02] Chinese influencers are killing the game and making a lot of money.
[01:20] There isn’t a lot of good monetization through Instagram.
[01:33] The US is behind China in influencer marketing.
[01:52] It worked well at first, but now more people are doing and are charging a lot more.
[02:40] The amount being spent on campaigns ends up being less than you spend, which is not a good use of marketing funds.
[03:06] Try to find micro-influencers to get a better ROI.
[04:10] Eric reads an article about the Chinese influencer market.
[05:22] The US is better at B2B marketing.
[05:45] Go to Influence.co to find niche influencers.
[05:53] That’s it for today!
[05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Create The Perfect Instagram Video Ad | Ep. #934 Feb 20, 2019

Show notes

In episode #934, we discuss how to created the perfect Instagram ad. Tune in to hear what you have to do to make a splash.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Create The Perfect Instagram Video Ad
[00:35] Neil doesn’t do too much with Instagram ads. He prefers the ROI of Facebook and YouTube.
[01:09] Instagram isn’t the place to reach large B2B companies.
[01:22] The Insta audience skews younger.
[02:10] On Instagram, you have to hook people within the first ten seconds.
[02:34] Eric’s friend used to have a YouTube page that had a bunch of viral posts.
[02:51] Ultimately, he wanted to help other people create viral videos.
[03:30] Search Growth Everywhere+Kong and you will find more information on his friend.
[03:40] Always have a hook.
[03:48] Talk about the problem, the available solutions, and your solution. Then offer a deal for your product or service.
[04:30] Ideally, you are offering the best solution.
[04:58] That’s it for today!
[05:06] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Should You Coin Your Own Terms For Marketing? | Ep. #933 Feb 19, 2019

Show notes

In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing?
[00:36] We have talked about this in the past. Our mutual friend, Brian Dean came up with the skyscraper technique.
[01:12] Most people are coining hundreds of terms, but only a handful are taking off.
[01:35] Neil would rather ride the coattails of a term, rather than inventing one.
[02:04] Let someone else build the demand, while you go in and fill it.
[03:11] It’s ok not to be the first-mover.
[03:25] Drift invented the term “conversational marketing”, but Hubspot came up with the more popular “inbound marketing”.
[04:12] Eric prefers Neil’s method to inventing his own terms.
[04:21] That’s it for today!
[04:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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What You Ought to Do With Your Old Content That Gets No Traffic | Ep. #932 Feb 18, 2019

Show notes

In episode #932, we discuss what you ought to do with your old content that doesn’t get traffic. Tune in to hear our strategies for improving lackluster content.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What You Ought to Do With Your Old Content That Gets No Traffic
[00:36] Everyone uses the “prune and crop” strategy, but most people use it incorrectly.
[01:05] Using this, there is a good chance you could decrease your traffic.
[02:20] HubSpot hires people to maintain and upgrade their content.
[02:40] At Single Grain, we take the top 25 pieces and see if anything new is on the list. If the new content ranks, we check how many keywords for which it ranks.
[02:57] If it ranks for hundreds of keywords, you are in good shape.
[03:20] Neil has employees that are hired specifically to upgrade content.
[03:46] They are tasked with upgrading the higher-ranked content.
[03:53] Use Clickflow to A/B test your title tags.
[04:30] See if you have internal links to your posts, if you don’t: add them.
[04:53] Don’t forget to check comments to see where you need to improve.
[05:24] BuzzSumo added the “evergreen score” and this helps you compare yourself to competitors.
[05:58] An evergreen score is calculated by looking at the number of links going to a given page, number of social engagements, and how long the post has been live.
[06:19] That’s it for today!
[06:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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7 Simple Ways to Promote Your Podcast | Ep. #931 Feb 17, 2019

Show notes

In episode #931, we discuss 7 ways to promote your podcast. Tune in to hear how you can gain listeners.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Simple Ways to Promote Your Podcast
[00:33] 1: Use Libsyn: it allows you to publish to multiple platforms at one time.
[01:02] 2: Have an exit pop-up on your website for mobile visitors.
[01:30] Anyone who visited Neilpatel.com on their phone got a pop-up before leaving the site.
[02:15] 3: Promote your podcast in your email signature.
[02:28] 4: Promote your podcast across multiple platforms.
[02:48] 5: Use email marketing; it works!
[03:20] 6: Advertise on other podcasts.
[03:35] We advertised on Overcast and it proved helpful.
[04:00] 7: Cross promote with other businesses in your sphere.
[04:31] That’s all for today!
[04:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Use Amazon for Content and Product Development | Ep. #930 Feb 16, 2019

Show notes

In episode #930, we discuss how to use Amazon for content and product development. Tune in to hear how you can use reviews to your advantage.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Use Amazon for Content and Product Development
[00:38] People feel compelled to write all kinds of reviews on Amazon, which gives you valuable insight.
[01:06] Squatty Potty is a bathroom tool. If you wanted to make a product that competed, you would find out what the shortcomings are and make a superior product.
[02:00] Neil loves the 1-3 star reviews, because it gives him good product development and content marketing ideas.
[02:45] Look at marketing as finding problems and coming up with solutions.
[03:22] The 4 and 5 star reviews don’t tell you as much as the other reviews.
[03:42] 1 star reviews are usually just pissed out customers, so 2-3 star reviews will be the most helpful.
[04:20] Look for feedback on ways to improve your competing product.
[04:24] That’s it for today!
[04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Should You Rebrand Your Logo? | Ep. #929 Feb 15, 2019

Show notes

In episode #929, we discuss whether you should rebrand your logo. Tune in to hear if a rebranding is worth the trouble.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Rebrand Your Logo?
[00:36] Slack recently rebranded their logo.
[00:52] We are either neutral or against it.
[01:17] People think the new logo looks like a swastika.
[01:42] In general, think about how rebrands have gone historically.
[02:00] Single Grain recently rebranded.
[02:10] They created a story around the new logo and it fits their image more than the other one.
[02:40] Eric and his team wanted to rebrand.
[02:52] They wanted their logo to look more like a grain.
[03:10] People really liked their rebrand.
[03:22] Instagram rebranded.
[03:33] People don’t like change and Eric didn’t like it himself.
[04:00] If you think the rebrand is going to help your business, it probably won’t.
[04:43] That’s it for today!
[04:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What You Should Do in a PR Crisis | Ep. #928 Feb 14, 2019

Show notes

In episode #928, we discuss how you should respond to a PR crisis. Tune in to hear how you can salvage your company’s reputation.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What You Should Do in a PR Crisis
[00:38] The Fyre Festival debacle is a great example of a PR crisis for a lot of the people involved.
[01:10] Celebrities were paid to promote this event and the event basically didn’t exist.
[01:26] There are two documentaries about it on Netflix and Hulu.
[01:40] In the weeks leading up to the Fyre Festival, they realized they weren’t ready to throw the event.
[02:15] The result was an insane situation.
[02:38] Typically, it’s good to admit when you’re wrong, instead of doubling down like the Fyre Festival organizers.
[03:00] Deal with a crisis by being transparent.
[03:11] Be willing to take advice about what to do to remedy the problem.
[03:35] Treehouse allowed some people to buy the service at a lower cost and pissed off the people who paid more.
[04:07] Eric made a point to apologize to the CTO and investors. Admitting his mistake was helpful.
[05:05] Also, Treehouse was called out for divulging sensitive information about their users, when they were not. They had to do a lot of damage control.
[05:48] That’s all for today!
[05:56] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.