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A New Way to Get More Traffic From LinkedIn | Ep. #947 Mar 05, 2019

Show notes

In episode #947, we discuss the new way to get more traffic from LinkedIn. Tune in to hear the new way you can market yourself on LinkedIn.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A New Way to Get More Traffic From LinkedIn
[00:33] LinkedIn Live is going to be the best new way to get more traffic.
[00:47] They are pushing live extremely hard right now.
[01:02] Just go live!
[01:06] It’s doesn’t have to be great; either way you will still get more traffic.
[01:40] Live is invite only right now.
[02:03] This is the kind of thing that has a first-movers advantage.
[02:19] Wirecast is integrated with LinkedIn, which is a great way to go live.
[02:32] That’s it for today!
[02:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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7 Social Media Predictions That'll Come True in 2019 | Ep. #946 Mar 04, 2019

Show notes

In episode #946, we count down 7 social media predictions for 2019. Tune in to hear what changes will come in the ensuing year.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Social Media Predictions That'll Come True in 2019
[00:35] 1: Live is going to get bigger this year.
[00:58] 2: We’re going to see social networks pushing for more video content.
[01:22] 3: Monetization is going to get better.
[01:38] 4: The podcast market is going to get much bigger.
[01:50] China’s podcast marketing is making millions of dollars.
[02:18] 5: Comments are going to increase the virality of posts.
[02:35] Social networks are going to rank things by the number of comments a given post has received.
[03:40] Neil considers podcasts to be “social”.
[04:03] 6: All social algorithms will start to behave the same way.
[04:25] 7: A lot more people are going to go to YouTube to market.
[04:46] That’s it for today!
[04:50] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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How to Master Omnichannel Marketing In 2019 | Ep. #945 Mar 03, 2019

Show notes

In episode #945, we discuss how you can master the omnichannel approach. Tune in to hear how you can increase conversions in 2019.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Master Omnichannel Marketing In 2019
[00:42] We agree that omnichannel marketing is the best way to go.
[01:10] We’ve discussed the rule of 7 before.
[01:25] Make use of all the channels available to you.
[02:08] Start off with similar channels.
[02:17] If you start off with video content, tackle Instagram, YouTube, LinkedIn. Etc.
[02:56] You can convert a webinar into a blog posts and then convert blog posts into additional videos.
[03:30] Pollinate the internet with your information.
[03:45] Instead of hitting one resource, hit a bunch at the same time.
[04:00] If you leverage this approach, you will see increased results.
[04:15] Also, remarket your audience.
[04:26] That’s it for today!
[04:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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What Percentage of Your Revenue Should You Allocate to Marketing? | Ep. #944 Mar 02, 2019

Show notes

In episode #944, we discuss what percentage of your revenue should be allocated to marketing. Tune in to hear how much you should be spending.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Percentage of Your Revenue Should You Allocate to Marketing?
[00:45] We think budgets are useless.
[00:55] Even Fortune 1000 companies agree with us.
[01:15] If you could spend money and it’s profitable, why wouldn’t you keep scaling up?
[01:30] Budgets should be based on profitability.
[02:10] There’s nothing wrong with losing money on the front end.
[02:35] If you have to have a percentage, most people would say 15% (or somewhere in that range).
[02:55] Neil would start with as little at $100-1000.
[03:47] If you have a service business, the more customers you add, the worse the service gets. It’s different when you have a product.
[04:08] Focus on getting the ratio correct.
[04:10] That’s all for today!
[04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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How This One Simple Marketing Tool Will Power Up Your Sales | Ep. #943 Mar 01, 2019

Show notes

In episode #943, we discuss the one marketing tool that will power up your sales. Tune in to hear which tool will help you increase your sales exponentially.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How This One Simple Marketing Tool Will Power Up Your Sales
[00:34] Dux Soup is a LinkedIn tool that will help you visit profiles and message people.
[00:46] We’re not sure if it breaks the TOS of LinkedIn.
[01:05] When you visit profiles, it will give you their personal email address and allow you to tag and message people.
[01:15] In other words, it’s just a way to help you stay top of mind (even though it may be breaking some rules).
[01:33] If you’re in another country, this may not matter.
[02:14] It’s so easy to create a digital marketing business, that you may have a lot of competitors.
[02:25] In order to beat them, you need to stay top of mind.
[02:47] Dux Soup Turbo integrates with Zapier.
[03:02] This helps you add them to your CRM.
[03:45] You need to have personalized messages, which Dux Soup allows you to do.
[04:10] That is it for today!
[04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Get Exponential Results With Your Content Marketing | Ep. #942 Feb 28, 2019

Show notes

In episode #942, we discuss how to get results from content marketing. Tune in to hear how you can amp up your content marketing game.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Get Exponential Results With Your Content Marketing
[00:45] We have blog content that is mediocre in terms of production and quality.
[01:18] You have to look for winning content.
[01:45] Go look at your best-performing content and increase results there.
[02:08] Look at the keywords driving most of your traffic on GSC, plug those into UberSuggest and re-write your content to make it longer and use the long-tail variations of the keywords.
[02:42] The 80/20 rule is generally true.
[03:00] Use Clickflow or GSC to split test your headlines.
[03:33] A/B testing your content is important.
[03:45] It’s a little effort for great results.
[03:58] As other related sites or sites you’ve mentioned for a Tweet or share.
[04:22] Pillar pages are well-designed chapters of information.
[04:48] Each chapter should be 4000-5000 words.
[05:00] The links are internal and interconnected. It’s a great way to increase rankings.
[05:36] It’s a pain to update content, but it’s important.
[05:47] That’s it for today!
[05:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

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Neil Patel’s Instagram Strategy for 2019 | Ep. #941 Feb 27, 2019

Show notes

In episode #941, we discuss Neil’s new Instagram strategy. Tune in to hear what you can learn from him.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Neil Patel’s Instagram Strategy for 2019
[00:40] Eric noticed that Neil’s Instagram was blowing up.
[00:54] A few months ago, he thought he sucked at Instagram, but one of his employees started logging in and making great posts.
[01:32] Neil leverages Instagram to bring in more traffic to his YouTube channel.
[01:55] Micro content is what works on Instagram.
[02:15] We do it to stay in touch with people, as well.
[02:45] Eric thinks it’s the rule of 14 now, instead of 7.
[03:00] Social media is hard to track/predict.
[03:35] Build your audience first, then try to transfer that to your other outlets.
[04:00] Creating an audience is a great way to grow your business and revenue/
[04:20] Eric likes to go live as often as possible.
[04:45] Do what Tai Lopez does and go live on 5 different phones.
[05:05] Going live on YouTube has accelerated Eric’s company’s growth.
[05:56] That’s it for today!
[05:59] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Rank One Page For THOUSANDS of Keywords | Ep. #940 Feb 26, 2019

Show notes

In episode #940, we discuss how get one page to rank for thousands of keywords. Tune in to hear how you can crush your competition.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Rank One Page For THOUSANDS of Keywords
[00:40] Eric’s team has a video that ranks for “engagement”.
[00:55] But how do you rank for a couple thousand keywords?
[01:15] When you write long form content, Google will pick it up and rank you for more keywords.
[01:40] All of Neil’s posts are long form.
[01:50] The Power Page Concept is where you upgrade your posts to 10,000-20,000 words.
[02:12] You can include sections or chapters.
[02:40] Make sure the keywords for which you rank are driving traffic.
[03:30] Take your most popular pages and find the main keywords for which you rank. Put them in any keyword tool and it will tell you all the long-tail variations of that term. Go back and use the long-tail variations.
[04:38] You can hire people to write basic content, then check your analytics to see which are working.
[05:01] Take those and apply the Power Page Concept.
[05:16] That’s it for today!
[05:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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Why you Should Throw a Conference (And How You Can Do It For Free) | Ep. #939 Feb 25, 2019

Show notes

In episode #938, we discuss the details of putting on our conference in Downtown LA. Tune in to hear the great advice we received about throwing conferences from a mutual friend.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why you Should Throw a Conference (and How You can do it for Free)
[00:38] We’re going to talk about the details of our live event in Downtown LA.
[00:55] Nextiva is throwing a conference called NexCon.
[01:15] Our friend that puts on NexCon told us how to save money.
[01:50] There are many ways to throw an event and we figured we could eat the cost.
[02:02] However, our NexCon friend told us to get sponsors to defray the costs.
[02:43] There are so many unique ways to get sponsors and have them sponsor different aspects of the conference.
[03:09] The VIP experience will be limited, as it’s dinner with both of us.
[03:25] People will often pay for unique experiences.
[04:00] If you would like to be a sponsor, DM one of us.
[04:12] Neil thinks all companies should throw conferences.
[04:30] We don’t care about the money, we just want to meet our listeners and customers.
[05:12] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

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Is it Worth it to Start a Digital Agency? | Ep. #938 Feb 24, 2019

Show notes

In episode #938, we discuss whether it’s worth it to start a digital agency. Tune in to hear if an agency could help your cash flow.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is it Worth it to Start a Digital Agency?
[00:38] Neil started out with Advantage Consulting Services.
[00:53] A lot of people start agencies and then parlay it into a software company.
[01:15] It’s a good way to get cash flow for other projects.
[01:54] Eric feels with every new client you ad, the service gets worse.
[02:25] Neil started an agency because he gets so many leads, that he had no choice.
[03:00] However, an agency doesn’t scale that well.
[03:25] Consider keeping your agency lean to insure your cash flow.
[04:40] Expansion is hurting Neil’s profits, but it’s still working for him.
[05:00] It’s hard to scale an agency past $5 Million.
[05:35] It’s not easy to grow an agency in the first place.
[05:47] They don’t generate revenue the same way.
[06:12] Go to this Single Grain page to watch a video about growing an agency.
[06:54] That’s it for today!
[06:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!