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7 Creative Ways to Collect Email Addresses Without Being Spammy | Ep. #967 Mar 25, 2019

Show notes

In episode #967, we count out 7 creative ways to add to your email list without being spammy. Tune in to hear our tactics for collecting email addresses.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Creative Ways to Collect Email Addresses Without Being Spammy
[00:33] 1: Spin the Wheel.
[00:45] As long as you offer something of value, people will be excited about it.
[00:48] 2: Add little yellow boxes and get them to opt-in to offers.
[01:03] 3: Block off content.
[01:15] Make a portion of the content accessible only if someone enters an email address. This could also just be bonus content.
[01:44] 4: Create cloaked links and drive people back to an offer. Try Pretty Links.
[02:22] 5: Create quizzes.
[02:34] Collect enough info for a full lead.
[02:41] 6: Use Outgrow to put calculators on your site.
[02:54] 7: Use MobileMonkey to opt-in to your Facebook Messenger list and your email list.
[03:13] That’s it for today!
[03:15] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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How to Market When You’re a Nobody | Ep. #966 Mar 24, 2019

Show notes

In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Market When You’re a Nobody
[00:40] Eric and Neil are technically “nobodies”.
[01:06] Look to see who is getting traction.
[01:20] BuzzSumo will help you figure out what’s hot in your field.
[01:35] You can also cross-link with popular people and sites.
[02:30] When Eric first started in marketing, he began emailing Neil trying to connect/cross-link with his site.
[03:30] Most people do not know us!
[03:42] The more people who don’t know you, the more people you can convert.
[04:00] Consider all the outlets you can use (podcasts, videos, etc.).
[04:30] Neil’s audio engineer badgered Larry King, until he gave him an interview and it turned into a begrudging mentorship.
[04:44] That’s it for today!
[04:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

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Did you enjoy this episode? If so, please leave a short review.

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What You Should do When People Complain About Your Product or Service | Ep. #965 Mar 23, 2019

Show notes

In episode #965, we discuss what you should do when you get complaints about your product or service. Tune in to hear how you should handle negative feedback.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What You Should do When People Complain About Your Product or Service
[00:38] It’s a good thing when people complain, because you get more value from this kind of feedback.
[00:59] Look for recurring feedback, because then you know it’s an actual issue and not just a one-off.
[02:05] Sometimes, people will complain, but it won’t make sense to address it.
[02:30] Solve the problems that a majority of the complaints are about.
[02:54] Eric likes to send NPS surveys.
[03:00] His team uses AskNicely.
[03:28] Neil likes Qualaroo.
[03:45] SurveyMonkey has built-in feedback tools.
[04:00] Complaints will humble you and make you better.
[04:15] Speed is the key to responding to issues.
[04:30] Show people that you are proactive and respond swiftly, so they hold a higher opinion of you.
[04:37] That’s it for today!
[04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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When Does it Make Sense to Have Sales Reps? | Ep. #964 Mar 22, 2019

Show notes

In episode #964, we discuss when you should hire a sales rep. Tune in to hear if you need a sales rep and when it’s worth it to hire one.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When Does it Make Sense to Have Sales Reps?
[00:41] You shouldn’t hire a rep without testing out sales yourself.
[00:55] You need to have an understanding of the objections you will run into.
[01:11] Try doing it yourself for 30-60 days.
[01:30] Once you have a process, hire a rep.
[01:48] Start-ups fail because of premature scaling.
[02:45] If you hire prematurely, you will only end up having to fire people and losing money.
[03:01] When you hire people, it may not even work out.
[03:15] Have the rep do a paid trial to see what their skills are.
[03:40] The CEO of Saastr, Jason Lemkin, has a blog post that breaks down the steps to hiring a sales rep.
[04:20] Sales reps don’t solve everything.
[04:21] That’s it for today!
[04:45] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk | Ep. #963 Mar 21, 2019

Show notes

In episode #963, we count out the 7 questions you need to ask a potential marketing hire. See which questions we think will guarantee that your next hire is a slam dunk.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk
[00:36] 1: How do you get better at marketing?
[00:41] What are you reading to enhance your skills and understanding of the field?
[00:52] Marketing is ever-evolving, so you have to read blogs to stay up-to-date.
[01:20] 2: What would you change?
[01:30] If they can’t tell you how they would improve your business, how will they be as a hire?
[02:07] 3: Have them do a paid trial.
[02:55] 4: What do you do when an experiment fails?
[03:06] A great way to understand their thought process.
[03:30] 5: If you had $10 Million, in what would you invest?
[03:50] A great way to gain insight into the potential hire.
[04:05] Also a way to gauge how humble or arrogant they are.
[04:11] 6: What do you think our competitors are doing that we are not, but should be?
[04:56] 7: What is your most impressive marketing accomplishment?
[05:00] This will give insight into how they think and what their skills are.
[05:37] That’s all for today!
[06:06] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Target Effectively on LinkedIn | Ep. #962 Mar 20, 2019

Show notes

In episode #962, we discuss how to target effectively on LinkedIn. Tune in to hear how you can get the right people to engage with your content.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Target Effectively on LinkedIn
[00:38] On LinkedIn, you can target job titles, specialties, or seniority.
[00:56] Targeting job titles is the easiest option.
[01:16] Although everyone has odd titles nowadays.
[01:30] The specialties option allows you to search for job function.
[01:42] Seniority helps you narrow down the level of employee you are seeking.
[02:10] It’s all about the content you produce.
[02:24] Post content that’s related to your business.
[03:02] When your post is more specific, you will get engagements from real leads.
[03:30] LinkedIn groups are an option.
[03:45] Retargeting is another option.
[04:00] It’s about layering the options, so you can laser-target.
[04:15] That’s all for today!
[04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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Do You Even Need to Blog Anymore? | Ep. #961 Mar 19, 2019

Show notes

In episode #961, we discuss whether blogging is still relevant. Tune in to hear if this method is still effective.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Do You Even Need to Blog Anymore?
[00:35] We still blog, but we try not to spend money on it.
[01:15] You can’t please everyone with one format, which is why it is important to blog.
[01:21] Blogs still generate more traffic from a Google search.
[01:40] Podcasting only gets good traffic for the first 30 days.
[02:08] When you blog, you have more control over the SEO.
[02:35] People are able to find you more organically.
[03:00] In general, the answer is yes, but that doesn’t mean you need to create thousands of blog posts.
[03:45] If you’re going to blog, write about new, fresh ideas.
[04:05] Once Google recognizes your site as “quality” it will push your results to the top.
[04:18] That’s it for today!
[04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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7 Dead Simple Social Media Marketing Tactics That Still Work Today | Ep. #960 Mar 18, 2019

Show notes

In episode #960, we discuss 7 simple tactics that always work. Tune in to hear how you can use social media marketing to your advantage.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Dead Simple Social Media Marketing Tactics That Still Work Today
[00:45] 1: Post your content repeatedly on social media.
[00:55] Share a few times in the first 24 hours and you’ll get more hits than you normally would.
[01:30] 2: Push things to your email list.
[01:53] 3: Post a portion of your post on LinkedIn.
[02:01] Make sure to link to your site so people can finish the post.
[02:10] 4: Repurpose your content.
[02:30] Make sure things are formatted for the sites you are using.
[02:48] 5: A week after you’ve posted something, post the entirety of it to social media (like Facebook).
[03:43] 6: Go back to basics.
[03:59] Look at your engagements ( using TubeBuddy or similar) to get a sense of what performs well.
[04:25] Create posts based around your most successful topics.
[04:56] 7: Make sure you keep your paragraphs short.
[05:22] Short sentences and paragraphs will get you more reach.
[05:30] That’s all for today!
[05:33] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Craziest Content Marketing Tactic EVER | Ep. #959 Mar 17, 2019

Show notes

In episode #959, we discuss the craziest content marketing tactics. Tune in to hear what we think are the craziest tactics out there.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Craziest Content Marketing Tactic EVER
[00:37] Neil’s craziest tactic was when he stopped doing content marketing as often and started creating and giving away free software instead.
[00:52] Product-led growth has served him well.
[01:25] Not many people know how to build products, so take advantage of that marketing tactic.
[01:50] A crazy tactic is to use the marketing channel or method that isn’t popular yet.
[02:38] Another crazy tactic is the content sprouting approach (more or less omni-channel marketing).
[03:30] Figure out what’s right for your business.
[03:43] UberSuggest is still growing month-over-month.
[03:48] That’s it for today!
[03:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Often You Need to Post on Facebook | Ep. #958 Mar 16, 2019

Show notes

In episode #958, we discuss how often you need to post on Facebook. Tune in to hear how often you need to post on this platform and why.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Often You Need to Post on Facebook
[00:40] The median time spent on Facebook has gone down over the years.
[00:57] The median engagement rate for Instagram is only slightly higher.
[01:20] Eric’s team is only posting twice per day, but Neil’s team tries not to exceed one post per day.
[01:45] People can ask not to see your content, so it’s to your benefit to not flood the site.
[03:15] Neil boosts some of his posts, but not all of them.
[03:30] When Eric goes live, he simulcasts it on YouTube and Facebook. They also boost the live stream to their custom audiences through an agency accelerator.
[04:18] That’s it for today!
[04:24] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!