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Does Podcast Advertising Actually Work? | Ep. #977 Apr 04, 2019

Show notes

In episode #977, we discuss if podcast advertising actually works. Tune in to here if this method of marketing is a good idea.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Does Podcast Advertising Actually Work?
[00:35] MeUndies advertises on podcasts. They make $75 Million a year.
[00:48] They spent a third of their marketing budget on podcast advertising.
[01:10] Eric thinks this is “stupid”.
[01:40] Once you start advertising overly consistently, the message becomes lost on people.
[02:15] People reach out wanting to advertise with us all the time.
[02:40] It is estimated that Joe Rogan makes a killing with the ads on his podcast.
[03:05] Knowing the audience is key.
[03:15] It has to be the right product for the right people.
[03:20] That’s it for today!
[03:29] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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What is the Ideal Amount of Blog Posts to Write Each Week? | Ep. #976 Apr 03, 2019

Show notes

In episode #976, we discuss how often you should be blogging. Tune in to hear how often we blog.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What is the Ideal Amount of Blog Posts to Write Each Week?
[00:35] Eric writes 3-6 posts per week.
[01:22] Neil only writes 1 post per week.
[01:52] Eric wants to reach 500,000 unique visits per week, which is why he is heavily pushing content.
[02:25] Neil feels like the blogosphere is too competitive, so he likes to write on lengthy, meaty post per week.
[02:51] Take the opposite approach of your competitors’ posts.
[03:22] Eric’s USC professor friend wrote a blog post about unintended consequences.
[04:00] Start off slow and steady.
[04:10] That’s it for today!
[04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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If You are Overwhelmed by All the New Marketing Tactics, Do This Instead | Ep. #975 Apr 02, 2019

Show notes

In episode #975, we discuss what to do when you are overwhelmed by all the new marketing tactics. Tune in to hear what you can do to decrease the pressure you are putting on yourself.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: If You are Overwhelmed by All the New Marketing Tactics, do this Instead
[00:38] Instead, focus on one channel.
[00:58] If you are overwhelmed, just double down on what you are already doing.
[01:25] Even though Neil is doing a bunch of different things, he still focuses on blogging.
[01:42] Eric likes creating video content and he’s good at it.
[02:40] Eric gets 1350 new subscribers per month and 64,000 views.
[03:08] Just figure out what is right for you.
[03:15] Neil is flyout out to SXSW and will be talking about SEO for text-based content.
[04:05] If you are bad at Instagram, find someone who is good at it.
[04:20] Hiring the right people is key.
[04:48] Once you have volume, you can make these important hires.
[05:05] That’s it for today!
[05:09] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Why You Shouldn’t Share Income Information | Ep. #974 Apr 01, 2019

Show notes

In episode #974, we discuss why you shouldn’t publicly share income information. Tune in to hear the dangers of being so forthcoming.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why You Shouldn’t Share Income Information
[00:53] When things are going well for you and you share the details of your income, people will begin copying your methods.
[01:05] You only invite competition and resentment.
[01:25] Once, Eric referred a customer onto someone else.
[01:38] He then got sued because the customer felt the other company wasn’t helpful and wanted Eric to pay back the amount of the money he felt he wasted.
[02:10] Sharing income reports puts a target on your back.
[03:05] You can share your income at the beginning, but once you start making more, scale back the sharing.
[03:07] That’s it for today!
[03:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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What’s the ROI of a Live Event? | Ep. #973 Mar 31, 2019

Show notes

In episode #973, we discuss what the ROI of a live event is. Tune in to hear what you can expect to get out of throwing a live event.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What’s the ROI of a Live Event?
[00:45] We’re throwing a live event in June.
[00:55] It costs roughly $20-30 a head to do an event the right way.
[01:25] Since we’re not charging for the event, we aren’t making money.
[01:40] People say if you charge, 40-50% of attendees will not show up.
[01:50] People will pay and then no-show.
[02:57] Sponsors are how you can make a profit.
[03:50] Either ticket sales or sponsors will cover your costs.
[04:15] Our goal isn’t to make money.
[05:02] Clarion is an events company that goes around buying up conferences.
[06:08] That’s it for today!
[06:12] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Did you enjoy this episode? If so, please leave a short review.

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Where Podcasting is Going Next | Ep. #972 Mar 30, 2019

Show notes

In episode #972, we discuss the future of podcasting. Tune in to hear where we think podcasting is going next.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Where Podcasting is Going Next
[00:35] Luminary is a company that is trying to be the Netflix of podcasting.
[00:55] Their at the stage where they are producing their own shows and they charge a subscription fee.
[01:15] Podcasting is becoming a maturing field.
[01:45] Neil thinks podcasting is heading towards full integration into daily life.
[02:30] He thinks it will integrate with Alexa and other smart home devices.
[03:15] Mary Meeker does an internet trend report every year.
[03:45] There is a gap in monetization for podcasts.
[04:15] Anchor allows you to make podcasts and monetize.
[05:02] AI isn’t where it needs to be yet, but it will soon be advanced enough to know when you want to listen to certain things.
[05:15] That’s it for today!
[05:20] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

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Is Luck Even a Thing in Business? | Ep. #971 Mar 29, 2019

Show notes

In episode #971, we discuss if luck is even a thing. Tune in to hear if success is just a matter of good luck.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is Luck Even a Thing in Business?
[00:35] Neil met Guy Kawasaki and he said he would invest in luck over anything else.
[01:10] Jim Collins wrote a post about the “Return on Luck”.
[01:35] Being white and upper class was a benefit to the founder of Microsoft.
[02:00] However, there are many people who grew up that way, so why are there so few people like Bill Gates?
[02:20] Luck is great, but you have to work hard to capitalize on it.
[02:45] Eric grew up in a middle-class family, but has had a good deal of success.
[03:05] There is something to be said for hard work and execution, because you can’t pick luck.
[03:30] Eric found his partner at Clickflow through a stroke of luck (by chance).
[04:20] Don’t worry about luck, it will just happen.
[04:28] That’s it’s for today!
[04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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A Few Slick Ways to Get Ahold of Your Leads | Ep. #970 Mar 28, 2019

Show notes

In episode #970, we discuss a few ways to get in touch with leads. Tune in to hear the crafty ways we try to reach leads.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A Couple Slick Ways to Get Ahold of Your Leads
[00:35] Try text messages.
[00:40] Sending one with the person’s name and a question mark may be enough to get their attention.
[00:45] It’s one way to start a conversation.
[00:55] Facebook Messenger is another useful tool.
[01:05] Mobile Monkey or ManyChat are ways to broadcast through Messenger.
[01:20] Schedule a call right when you get their attention.
[01:34] You can always follow up with text-based reminders.
[01:48] ScheduleOnce and HubSpot will help you get this done.
[02:15] Text message open rates are somewhere near 99%.
[02:40] If you call a lead within the first five minutes, your chance of closing the sale will increase.
[03:03] Throw a live event and invite your leads.
[03:15] The in-person touch-point has proven successful.
[03:41] That’s it for today!
[03:44] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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7 Creative Ways to Monetize Your Podcast | Ep. #969 Mar 27, 2019

Show notes

In episode #969, we discuss 7 creative ways to monetize your podcast. Tune in to hear how you can actually make money from a podcast.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Creative Ways to Monetize Your Podcast
[00:32] 1: Use advertising.
[00:45] Some podcasts have ads before, during, and after the show. This is a great way to monetize.
[01:10] Podcast attention is highly rated right now.
[01:20] 2: Throw your own live event.
[01:30] Charge admission.
[01:58] People who listen to podcasts are often in a high income bracket.
[02:11] MeUndies spends a third of their marketing budget on Podcasting.
[02:30] 3: Subscriptions.
[02:40] Asian Podcasters monetize through subscriptions.
[03:16] 4: Sell info-products.
[03:57] 5: Sponsorships and VIP experiences.
[04:16] Our live event is sponsored and we are also offered premiere experiences at a cost, which is how we avoided charging people for the event itself.
[04:27] 6: Affiliate commission.
[04:45] Promote someone else’s product using a unique URL and get a kickback from the company you are promoting.
[05:04] 7: Promote physical products.
[05:15] One Podcaster promotes the Freedom Journal.
[05:30] That’s a great income stream.
[05:40] That’s it for today!
[05:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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The Best Slack Communities for Marketers | Ep. #968 Mar 26, 2019

Show notes

In episode #968, we discuss which Slack community that is the best resource for marketers. Tune in to hear which community we both agree is the best.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Slack Communities for Marketers
[00:33] Traffic Think Tank is a community run by Matthew Barbie, Nick Eubanks, and a third person.
[00:56] It’s one of the most engaging Slack groups out there.
[01:30] Neil signed up for the Authority Hacker course, because he liked their Facebook ad.
[01:55] Traffic Think Tank is one of the favorite communities of Neil’s team.
[02:15] Eric thinks he got value out of watching their videos.
[02:41] TTT is always adding more content and the community around them provides value, as well.
[03:10] That’s it for today!
[03:16] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!