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Latest Episodes:

How to Make Broken Link-Building 10 Times Easier | Ep. #997 Apr 24, 2019

Show notes

In episode #997, we discuss how to make broken link-building easier. Tune in to hear how you can streamline the process.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Make Broken Link Building 10 Times Easier
[00:45] You are looking for broken pages and who links to those.
[01:00] Then, reach out to the people and tell them you have a great replacement.
[01:25] The Ahrefs Content Explorer will show you live and broken links.
[02:15] Neil’s team likes to contact people who link to outdated content, as well.
[03:30] Link builders in India and Pakistan have proven exceptional.
[03:38] That’s it for today!
[04:08] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How to Uncover Your Competitor’s Content Strategy | Ep. #996 Apr 23, 2019

Show notes

In episode #996, we discuss how to uncover your competitor’s content strategy. Tune in to hear this great new way to get all the juicy details you want and need.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Uncover Your Competitor’s Content Strategy
[00:45] Ahrefs has a new feature that allows you to see the details about your competition’s content.
[01:20] We tested this by entering Backlinko into Ahrefs.
[02:30] This is a great way to get a baseline for your own methods and if they measure up.
[02:55] Ahrefs is getting into the Search Engine game.
[03:05] So far, this new tool they have made is accurate.
[03:15] Check out the content explorer for yourself!
[03:27] That’s it for today!
[03:54] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How LinkedIn’s Algorithm is Changing | Ep. #995 Apr 22, 2019

Show notes

In episode #995, we discuss how LinkedIn’s algorithm is changing. Tune in to hear how it’s changing and what you can do in the meantime.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How LinkedIn’s Algorithm is Changing
[00:45] LinkedIn’s algorithm is much more like Facebook’s now.
[00:55] It’s harder to get videos seen.
[01:22] Milk it while it lasts, until you can’t get any views from your videos.
[02:25] Neil’s Facebook account used to do well, but now his views are down significantly.
[03:00] Social sites command so much attention that you have no choice but to use them.
[03:15] It doesn’t always make sense to buy ads, though.
[04:00] That’s it for today!
[04:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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The Power of “No” | Ep. #994 Apr 21, 2019

Show notes

In episode #994, we discuss the power of “no”. Tune in to hear why you shouldn’t automatically agree to client requests.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Power of “No”
[00:50] The moment you say yes, you only open the door to more “yeses”.
[01:15] Don’t do things out of your scope, because it will take all of your time and eat away at your profits.
[01:40] Show that you have standards and backbone.
[02:05] Have firm boundaries in order to protect yourself.
[02:50] The more you cave in, the harder it will be for you.
[03:00] Always have a reason why you’re saying no. Explain the downsides.
[03:54] That’s it for today!
[03:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How to Outrank Your Competition on YouTube | Ep. #993 Apr 20, 2019

Show notes

In episode #993 , we discuss how you can outrank your YouTube competitors. Tune in to hear our secrets to ranking on YouTube.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Outrank Your Competition on YouTube
[00:50] Ideally, you want to rank #1 for keywords.
[01:05] VidIQ helps you track your ranking for various keywords.
[01:59] YouTube will look at what happens to your video within the first 24 hours. If it doesn’t do well in that time frame, you won’t get promoted.
[02:40] When Neil first made YouTube videos, he did well because his viewers had a high watch time.
[03:10] Neil used to run paid promotions, but it didn’t do much for him.
[03:30] He doesn’t optimize for subscriptions.
[03:45] Push your videos in the first 24 hours of posting.
[04:10] Neil has a lot of traffic from other countries.
[04:20] So, he will send emails at times that work for other countries.
[05:06] That’s it for today!
[05:36] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Does AMP Still Help With SEO? | Ep. #992 Apr 19, 2019

Show notes

In episode #992 , we discuss whether AMP still helps with SEO. Tune in to hear what we think about this Google service.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Does AMP Still Help With SEO?
[00:42] AMP stands for Accelerated Mobile Pages.
[00:55] AMP helps speed up your page loads on mobile devices.
[01:25] Google is caching, which is why it loads so quickly.
[01:45] It strips a lot of stuff away to increase speed, so you lose out on a lot of conversions.
[02:12] AMP helps somewhat in SEO.
[02:22] In the United States, AMP doesn’t help with traffic.
[02:45] In places like Brazil, the traffic increases.
[03:05] If you are targeting less developed regions, AMP will still help you with SEO.
[03:28] However, we can’t give a definitive answer.
[04:05] By building on top of Google products, you risk losing control of your site.
[04:36] That’s it for today!
[05:15] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How Often Should You Scrub Your Email List | Ep. #991 Apr 18, 2019

Show notes

In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Often Should You Scrub Your Email List
[00:40] Everyone believes you need a huge email list.
[00:45] If people don’t open your emails, there is no point to having them on the list.
[01:05] Opens and clicks are the best way to gauge who is interested in your content, products, or services.
[01:33] Eric purges his email list about once per month.
[01:45] His team has a workflow that sends people through a re-engagement campaign. If they don’t open that email, they will be purged.
[01:58] Mailchimp doesn’t like you scrub your rolls.
[02:10] ConvertKit offers scrubbing automation.
[02:30] Neil’s list gets scrubbed daily.
[02:40] Make sure you send emails at least once per week.
[03:34] If Neil has a 31% open rate, he’s in good shape.
[03:55] If you have 15% or less, you may be losing revenue.
[04:35] If you keep sending emails to those who don’t want them, eventually you will lose everyone.
[04:55] This is because your emails will get marked as spam.
[05:05] That’s it for today!
[05:32] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Best Podcast Analytics Tool for 2019 | Ep. #990 Apr 17, 2019

Show notes

In episode #990, we discuss the best podcast analytics tool for 2019. Tune in to hear which tool we think is best.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Podcast Analytics Tool for 2019
[00:38] Analytics are pretty sucky right now.
[00:45] Libsyn gives you episode stats, but it’s not that accurate.
[01:10] It can give you a sense of what kind of content people like.
[01:28] Chartable is a podcast analytics tool that works.
[01:50] It creates charts for you to understand where you’re popular and with whom.
[02:55] The Apple analytics tool isn’t that in-depth.
[03:10] It’s better than nothing.
[03:25] Chartable will help you compare yourself to your competition.
[03:45] It’s the best tool for 2019.
[03:55] That’s it for today!
[04:01] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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Where Content Marketing Is Heading in 2019 & Beyond | Ep. #989 Apr 16, 2019

Show notes

In episode #989, we discuss where content marketing is heading. Tune in to hear what we think are the most important facets of content marketing.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Where Content Marketing Is Heading in 2019 & Beyond
[00:45] As of a year ago, Neil starting writing blog posts again.
[01:10] People used to post content just on their website.
[01:25] People will now start to post in multiple locations.
[02:05] You can’t just rely on social media channels, you have to take an omni-channel approach.
[02:25] Referrals are a great way to do link-building.
[03:25] Translations of your content helps build traffic.
[03:40] Infographics will boost your visibility.
[04:05] There are so many countries you can target, so translations will help you expand your reach.
[05:30] Someone who reads your blog is 74% more likely to convert.
[06:15] Just create more content!
[06:18] That’s it for today!
[06:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

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When You Should Quit! | Ep. #988 Apr 15, 2019

Show notes

In episode #988, we discuss when you should quit. Tune in to hear when and why you should give up on your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When you should quit!
[00:35] Many putting suck at quitting.
[00:54] Whatever doesn’t help Neil’s core business, he doesn’t focus on it.
[01:15] If you aren’t getting any traction, don’t drag it out.
[02:00] Set “go” and “no go” dates.
[02:38] When Eric got his start with the senior living business, he and his partners eventually started working on other things.
[03:07] They mutually agreed to shut down their joint venture.
[03:51] If you are not passionate about your venture, shut it down, because you naturally won’t invest time and money into it.
[05:10] People who make money, don’t jump around.
[05:25] Find the one thing that will work well for you that you can be passionate about.
[05:55] That’s it for today!
[06:21] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.