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Latest Episodes:

How to Effectively Balance Multiple Projects at the Same Time | Ep. #1007 May 04, 2019

Show notes

In episode #1007, we discuss how to effectively balance multiple projects at the same time. Tune in to hear how we balance so many things.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Effectively Balance Multiple Projects at the Same Time
[00:45] We blog, podcast, run agencies, etc.
[00:54] Most of our time is spent on marketing initiatives, but we are able to balance all this with our other duties.
[01:21] Eric is working on his book Leveling Up.
[02:10] It’s harder to make things work together when they are not all in the same industry.
[02:35] Try to limit the industries in which you work.
[03:10] Neil knows who on his team is good at a specific task, so he assigns each person a goal.
[03:35] His team members are creative and this is helpful.
[04:45] Someone came up with a concept on how to allocate resources at Google: 70-20-10.
[05:03] 70% of your time should be spent on revenue generating activities.
[05:10] 20% of your time should be spent on adjacent activities.
[05:24] 10% of your time should be spent on moon-shots (things that are long-shots and less likely to be successful, but should they work, would prove fruitful.
[06:02] That’s it for today!
[06:05] Don’t forget to check out Single Grain for more info about our free live event in June.

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How to Uncover Your Competitor’s Facebook Strategy | Ep. #1006 May 03, 2019

Show notes

In episode #1006, we discuss how you can figure out your competitor’s Facebook Strategy. Tune in to hear how you can figure out their plan of attack.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Uncover Your Competitor’s Facebook Strategy
[00:42] We’re not talking about organic traffic.
[01:01] Go to their Facebook page and there will be a link that says, “info and ads”.
[01:25] This will show you every single ad they are running.
[01:37] Go to their landing pages and see how they are converting people.
[01:55] After you see how they are converting, you can replicate their process.
[02:00] Facebook has their own library for ads.
[02:07] If you go to the Facebook ads library, you should be able to find things in your niche.
[02:30] Big Spy is a great tool that will show you everything running in the marketing category.
[03:10] That’s it for today!
[03:12] Don’t forget to check out Single Grain for more info about our free live event in June.

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Did you enjoy this episode? If so, please leave a short review.

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How Long it Really Takes to Rank in Google | Ep. #1005 May 02, 2019

Show notes

In episode #1005, we discuss how long it takes to rank in Google. Tune in to hear what has changed over the last couple of years and what kind of lag time you should expect.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Long it Really Takes to Rank in Google
[00:40] You can plug your site into GSC Index and will rank pretty quickly.
[01:00] We’ve already covered this topic, but that was over two years ago and a lot has changed since then.
[01:30] Nowadays, it takes a year or more to see results, unless you have strong brand queries.
[01:45] If you have strong brand queries, you could rank within months.
[02:10] This is about the whole domain, not just a page.
[03:02] Once you have good domain authority, it will only take weeks to rank.
[03:10] That’s all for today!
[04:04] Don’t forget to check out Single Grain for more info about our live event in June.

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What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Monetize a Podcast | Ep. #1004 May 01, 2019

Show notes

In episode #1004, we discuss how to monetize a podcast. Tune in to hear how you can make money off of a free podcast.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Monetize a Podcast
[00:32] The easiest thing you can do is run ads.
[00:41] You can charge based on your CPM.
[01:15] Another way to monetize is pushing your own product.
[01:30] You can push courses, as well.
[02:05] Another option is using Patreon, so you don’t have to run ads.
[02:40] There are some people that will run listeners through a funnel for a product and get them on the email list to remarket them later.
[03:25] There is a Chinese teacher who makes $8 Million per year through his educational podcast.
[03:40] That’s all for today!
[03:46] Don’t forget to check out Single Grain for more info about our live event in June.

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Why You Should Produce Less Content | Ep. #1003 Apr 30, 2019

Show notes

In episode #1003, we discuss why you should, like us, produce less content. Tune in to hear why text-based content isn’t worth the trouble.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why You Should Produce Less Content
[00:35] We have found that it is harder to rank when doing content marketing.
[00:47] Writing regurgitated information just doesn’t cut it anymore.
[01:03] So, now, we produce less content, but make sure that what we do produce is of the highest quality.
[01:10] It’s not as competitive for video and audio content.
[01:25] Eric and I have produced less text content lately.
[01:40] Just because something works for us, doesn’t mean it will work for you.
[02:10] In the tech space, there is a lot more noise and it’s harder to stand out.
[02:24] Find new and novel topics in order to make a splash.
[03:04] You can always repurpose audio and video content to make more text-based content.
[03:49] That’s it for today!
[03:53] Don’t forget to check out Single Grain for more info about our live event in June.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How We Make Millions, When We Suck at so Many Things! | Ep. #1002 Apr 29, 2019

Show notes

In episode #1002, we discuss how you can make millions, even if you suck at a lot of things. Tune in to hear what we struggle with and how we work around our shortcomings.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How We Make Millions, When We Suck at so Many Things!
[00:50] When we say “millions” we are referring to revenue, not profit.
[01:17] Eric isn’t the best at executing things.
[01:35] Neil is a terrible manager.
[01:45] Eric spends too much time learning and not implementing.
[01:55] However, when his team makes mistakes, he’s good at finding a solution.
[03:15] The way to work with Neil is by showing results.
[03:55] We can’t unlearn our life-long habits.
[04:32] Neil is good at driving traffic and collecting leads.
[04:50] However, most people are probably better at making money.
[05:10] It’s important to hire people who are better than you at most tasks.
[06:45] Eric is a jack-of-all-trades and can adapt easily.
[07:05] He recently brought in someone who has experience running ad agencies to fill in the gaps in his knowledge.
[08:16] Focus on your strengths and hire people who fill in the gaps!
[08:59] That’s it for today!
[09:06] Don’t forget to check out Single Grain for more info about our live event in June.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Uncover Your Competitor’s SEO Strategy | Ep. #1001 Apr 28, 2019

Show notes

In episode #1001, we discuss how to uncover your competitor’s SEO strategy. Tune in to hear how you can figure out what works for your direct competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Uncover Your Competitor’s SEO Strategy
[00:35] You could use great free tools like Ahrefs and SEMRush.
[01:00] It’s about determining where they are getting the traffic.
[01:15] Knowing which pages they update the most could prove useful.
[01:56] In Ahrefs, you can see how quickly how their organic keywords are growing.
[03:00] Everything needs to be based off of data.
[03:20] Google has a new discovery portal: when you publish content, it shows you the ebb and flow of your traffic.
[04:00] Fix the pages that aren’t working.
[04:10] Look at your competitor’s link profile and see where they are getting their links from.
[04:55] That’s it for today!
[04:59] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Creative Ways to Make Your Blog Post Stand Out | Ep. #1000 Apr 27, 2019

Show notes

In episode #1000, we count out 7 creative ways to make your posts stand out. Tune in to hear what you can do to make your content more interesting.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Creative Ways to Make Your Blog Post Stand Out
[00:35] 1: Use custom data.
[00:48] Pay a freelancer to do some data collection.
[01:01] 2: Personalize your web pages.
[01:40] 3: Add custom graphs and images.
[02:07] 4: Unique data and a unique perspective.
[02:40] Be careful about whose data you analyze and leverage.
[03:32] 5: Use Kajabi.
[04:15] By blocking off content, you make it more appealing.
[04:33] 6: Write a good headline.
[05:10] 7: Infographics.
[05:20] People don’t use them as much, but that’s why they’re great to use again.
[05:55] That’s it for today!
[05:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Throw an Event Without Losing Money | Ep. #999 Apr 26, 2019

Show notes

In episode #999, we discuss how to throw an event without losing money. Tune in to see how it can be done!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Throw an Event Without Losing Money
[01:07] Live events are great ways to connect with clients and other industry professionals.
[02:30] To cover costs, have people and businesses sponsor the event.
[03:05] You can also have VIP experiences that are a way to upsell.
[04:45] Watch Grant Cardone and Russell Brunson, as they are great examples of on-stage selling.
[05:00] Neil was asked a question at an event and wasn’t sure how to respond, because he is bad at selling.
[05:42] That’s it for today.
[06:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Marketing Tools That We Love | Ep. #998 Apr 25, 2019

Show notes

In episode #998, we discuss 7 marketing tools that we love right now. Tune in to hear which new tools we think are the best.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Marketing Tools That We Love
[00:35] 1: Cameo.
[01:00] It’s a service where you pay famous people for personal messages.
[02:45] 2: Wayback Machine.
[02:55] Eric has been doing a lot of A/B testing lately.
[03:20] He has been using this tool to look at all the variations of web pages and ads people have run over time.
[04:20] 3: Livestorm.
[04:35] Livestorm is a browser-based webinar tool.
[04:50] Some like it better than Zoom.
[05:10] 4: Kajabi.
[05:30] Neil has been using this to realize free content locked behind an email gateway.
[06:24] 5: Formidable Forums.
[06:40] This is a way to make forums flexible.
[06:58] 6: Content Explorer.
[07:09] Great for checking in with competitors.
[08:32] 7: Chartable.
[08:43] This tool helps you see how you are trending on different podcast platforms.
[08:57] That’s it for today!
[09:17] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.