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Latest Episodes:

How to Create an Amazing User Experience That Google Loves | Ep. #1027 May 24, 2019

Show notes

In episode #1027, we discuss how to create amazing user experiences for which Google will reward you. Tune in to hear how you can do this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Create an Amazing User Experience That Google Loves
[00:40] Create something the user will love.
[01:31] Run surveys to see why people aren’t having a good experience.
[03:10] Think about the customer first and you will win in the long run.
[03:40] Amazon’s goal was to provide the best user experience.
[04:10] All of Eric’s products are Apple, because they provide a good user experience.
[05:25] Please your customers and you will please Google.
[05:51] That’s it for today!
[05:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The Best Way to Monetize Your Site | Ep. #1026 May 23, 2019

Show notes

In episode #1026, we discuss the best way to monetize your site. Tune in to hear our advice.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Way to Monetize Your Site
[00:40] The best way to monetize is to “sell the Tilapia”.
[01:20] The majority of your traffic is not going to convert.
[01:35] If you can make money from this large chunk (the tilapia), you’ll be in good shape.
[03:00] Make the most by remarketing, pushing products, etc. on this group that won’t convert.
[04:00] Often, we don’t think we have the time to do this, but you do.
[04:15] Whether you are pushing affiliate links or plugins, it’s another way to make cash.
[04:49] That’s it for today!
[04:54] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How to "Network" at Marketing Conferences | Ep. #1025 May 22, 2019

Show notes

In episode #1025, we discuss how to network at marketing conferences. Tune in to hear our tips for effective networking.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to "Network" at Marketing Conferences
[00:40] We have a conference coming up and want to give attendees tips.
[01:28] Be interesting and interested.
[01:45] Everyone’s favorite topic is themselves, so get them talking about themselves, but be genuinely interested.
[03:02] Neil went to a marketing conference in London.
[03:20] He made a point to talk to the one person no one wanted to speak with.
[03:35] So, he gave the guy free marketing advice.
[03:45] Giving free value is a great way to network.
[04:45] Eric likes to take all collected business cards and put the info into Full Contact.
[06:00] You can’t build a relationship with everyone, so don’t take it personally when people don’t want to speak with you.
[06:33] That’s it for today!
[06:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie | Ep. #1024 May 21, 2019

Show notes

In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie
[00:50] Avengers had the largest opening box office ever.
[01:30] Fortnite used native advertising for Avengers.
[02:21] Audi has had their cars in almost every Marvel film.
[02:40] In Endgame, an Audi is featured prominently.
[03:30] Product placement and branding is just another smart way to cut a deal.
[03:45] Beats by Dre got every celebrity to wear their product.
[03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”.
[04:40] People want to be like their heroes, so native advertising makes sense.
[06:10] If Captain America had a Nike logo on his shield, people would want to buy Nike products.
[06:20] That’s it for today!
[06:24] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The Art of Doing a Deal | Ep. #1023 May 20, 2019

Show notes

In episode #1023, we discuss the art of the deal. Tune in to hear how to negotiate successfully.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Art of Doing a Deal
[00:40] Everything you do with marketing is making a deal.
[01:30] When hiring remote workers, you are hammering out a deal.
[01:42] Make sure both parties love the deal.
[02:25] Eric read a book from a former FBI director that discussed negotiating.
[02:45] If you can’t get a deal done, have a backup plan.
[03:25] The terms define the deal.
[04:16] That’s it for today!
[04:20] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The Forgotten Podcast Monetization Channel We Neglected to Mention | Ep. #1022 May 19, 2019

Show notes

In episode #1022, we discuss the one monetization channel we previously neglected to mention. Tune in to hear us discuss this one channel!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Forgotten Podcast Monetization Channel We Neglected to Mention
[00:38] We talked about monetization about a month ago.
[00:50] We forgot to talk about affiliate marketing.
[01:40] Affiliate offers are either paid out monthly from revenue or a flat fee.
[03:00] Lifetime value per company varies.
[04:10] If a company does bad work, but pays well, it doesn’t matter. You won’t have success with them.
[04:35] We previously discussed how to get started with affiliate marketing.
[04:50] Rakuten and others are a great starting point.
[05:28] That’s it for today!
[05:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The Optimal Way to Get the Most Done in a Day Without Working | Ep. #1021 May 18, 2019

Show notes

In episode #1021, we discuss how to get the most done without actually working. Tune in to hear the secret to being productive without actually producing anything yourself.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Optimal Way to Get the Most Done in a Day Without Working
[01:05] We have a friend whose job it is to tell people what to do, but not actually to do anything himself.
[01:26] Eric spent his whole day on an iPad and was able to delegate.
[01:45] We are both more efficient on an iPad than a desktop.
[02:10] Neil was doing tasks that he didn’t need to do, when he could have delegated.
[02:50] Frame is a great place to get feedback on videos.
[04:48] Neil still does push notifications, but he knows he should delegate.
[05:05] Basically, delegate everything and you won’t have to do anything.
[06:10] Puffin is a great app that will give your iPad a desktop format/view.
[07:08] That’s it for today!
[07:16] Don’t forget to check out Single Grain for more info about our free live event in June.

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Neil’s Billion Dollar Mistake | Ep. #1020 May 17, 2019

Show notes

In episode #1020, we discuss Neil’s billion dollar mistake. Tune in to hear where Neil went wrong.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Neil’s Billion Dollar Mistake
[00:40] Kissmetrics was part of the mistake.
[01:05] Neil’s former partner broke down their mistake in a blog post on Product Habits.
[01:28] They built a product they thought was needed.
[01:40] They learned no matter what you build, people don’t want to pay for things.
[01:55] Version 2 required too much customization.
[02:40] They found people couldn’t get a lot of value out of their Google Analytics.
[03:05] Neil and his partner just needed to find what the gaps were, but it took them too long.
[03:50] Kissmetrics feel behind the crowd.
[04:10] They would often change directions, which was not a good idea and not great for the team.
[04:30] They should have executed quickly, but they didn’t or couldn’t.
[05:20] Neil thinks they made too many mistakes.
[05:30] The biggest issue was a class action litigation.
[06:00] They can only blame themselves.
[06:04] They spent too many years building the wrong product and didn’t know how to innovate.
[06:06] That’s it for today!
[06:17] Don’t forget to check out Single Grain for more info about our free live event in June.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How Much Work it Takes to Build a “Popular” Podcast | Ep. #1019 May 16, 2019

Show notes

In episode #1019, we discuss how much work it really takes to build a popular podcast. Tune in to hear what goes into a moderately successful podcast like ours.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Much Work it Takes to Build a “Popular” Podcast
[00:40] We have a decent-sized podcast, but we’re no Joe Rogan.
[01:02] We are consistent.
[01:05] It takes commitment.
[01:35] Eric has really put effort into Growth Everywhere and he has grown it slowly.
[02:20] It’s always a lot of work to create and publish the content.
[03:01] If you already have an audience, it makes it easier to gain listeners.
[03:50] It will take a lot of effort. If you don’t want to be consistent, don’t waste your time.
[04:40] That’s it for today!
[04:44] Don’t forget to check out Single Grain for more info about our free live event in June.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Fight Negative Press | Ep. #1018 May 15, 2019

Show notes

In episode #1018, we discuss how you can deal with any type of negative press. Tune in to hear how you can fight negative press.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Fight Negative Press
[00:35] Negative press could be bad Google search results.
[01:05] Neil has had a really bad write up about his company.
[01:30] Overall, Neil feels he has done right by people and always refunds people’s money when they are unhappy.
[02:05] Do reputation management through SEO link building.
[02:50] Neil ignores all the bad press and feels it is all made up.
[03:45] Neil also had bad article written about him in Wired magazine.
[04:38] He also settled a class action lawsuit and lost a lot of customers because of the bad press.
[05:00] If it hadn’t been for the bad press, Neil would have sold his company.
[05:50] The current person writing bad posts about Neil is clearly fabricating elements of his story and posted anonymously.
[06:08] That’s it for today!
[06:15] Don’t forget to check out Single Grain for more info about our free live event in June.