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Latest Episodes:

Yet ANOTHER New SEO Report From Google That Will Help You Grow | Ep. #1037 Jun 03, 2019

Show notes

In episode #1037, we discuss yet another SEO report that will help you grow. Tune in to hear what the new report is and how it will help.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Yet ANOTHER New SEO Report From Google That Will Help You Grow
[00:45] It’s a more advanced page speed tool.
[01:01] This tool is available through Google Search Console.
[01:25] They color code speeds.
[02:11] The faster your site loads, the higher your traffic.
[02:41] It’s about speed to increase sales, not rankings.
[02:54] For every second of delayed load time, it costs Amazon about a billion dollars.
[03:52] That’s it for today!
[03:58] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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7 Simple Ways to Do Due Diligence On A Website | Ep. #1036 Jun 02, 2019

Show notes

In episode #1036, we discuss 7 ways to do your due diligence. Tune in to hear the 7 steps you should take to fully investigate a website’s potential.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Simple Ways to Do Due Diligence On A Website
[00:40] This is just a way of saying you need to comb a site and check everything out.
[01:00] 1: Use Ubersuggest.
[01:15] Check out organic keywords.
[01:50] 2: Similar Web.
[02:14] They break down the regions from which you are getting traffic.
[03:02] 3: Ask for reports.
[03:30] There are tons of reports you can ask for.
[03:45] 4: Ask what changes the site has tested.
[04:04] This will help you determine growth potential.
[04:20] 5: SpyFu and AdBeat.
[04:30] These tools will help you determine ad spend.
[05:07] 6:Talk to the customers.
[05:23] It will help you determine the needs of customers.
[06:00] 7: Ask the company what they want.
[06:20] Once you determine their needs, this helps you get to the heart of the issues at hand.
[06:51] If you are not 110% sure, don’t move forward.
[07:21] That’s it for today!
[07:25] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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What Marketers Can Learn From Live Stream Shopping in China | Ep. #1035 Jun 01, 2019

Show notes

In episode #1035, we discuss what you can learn from Chinese live stream shoppers. Tune in to hear what you can learn from this new trend.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Marketers Can Learn From Live Stream Shopping in China
[00:45] Eric recently read a piece in the Wall Street Journal about this.
[01:00] Live stream shopping is following an influencer while they are shopping in real time.
[01:15] China does 220 of these types of live streams per month.
[01:30] Certain shop collect a commission.
[01:55] Neil thinks you will start to see this in the US within the next two years.
[02:05] He thinks this will also include future virtual stores.
[02:55] Figure out if this is something you can take advantage of somehow.
[03:30] The combination of offline and online worlds will continue.
[03:45] That’s it for today!
[03:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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A New SEO Report From Google That'll Show You Where to Focus Your Efforts | Ep. #1034 May 31, 2019

Show notes

In episode #1034, we discuss a new SEO report from Google. Tune in to hear where to find it and why it will prove so useful.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A New SEO Report From Google That'll Show You Where to Focus Your Efforts
[00:45] The Discover Report comes from Google Search Console.
[01:00] This feature allows you to see which pages and links have the most potential.
[01:30] On your GSC overview, Discover is under “Performance”.
[02:52] It’s so new that not everyone has the Discover Report link yet.
[03:15] This will prove a powerful tool for upgrading existing content.
[03:26] The report helps you focus your efforts on the right place.
[03:34] That’s it for today!
[03:41] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How to Find a Reliable Marketer | Ep. #1033 May 30, 2019

Show notes

In episode #1033, we discuss how to find a reliable marketer. Tune in to hear how you can sort the wheat from the chaff.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Find a Reliable Marketer
[00:41] If you are looking for a blogger, go to Problogger.
[01:05] No matter which type of marketer you are looking for, you will find that many are unreliable.
[01:45] Neil tests potential marketers.
[02:15] Neil finds people by throwing them into the process and seeing if they sink or swim.
[03:20] Getting people to do paid tests is a good way to measure future success.
[03:45] If you have someone in your office, the interview process is important, as well as the testing.
[04:22] At Disney World/Land, they test people to see if they will throw away trash they placed on the ground.
[05:25] 95% of marketers say they can do things that they cannot.
[06:30] Applicant tracking systems are helpful.
[07:15] That’s it for today!
[07:50] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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What Should You Look For in a Link Builder? | Ep. #1032 May 29, 2019

Show notes

In episode #1032, we discuss what you should look for in a link builder. Tune in to hear what you need to think about when hiring a link builder.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Should You Look For in a Link Builder?
[00:36] You need content and links to succeed.
[00:55] So, look for a good salesperson.
[01:00] If they aren’t good at writing convincing copy or even selling themselves, they won’t be good.
[02:00] If they can't articulate their process or if they don’t have one, you will have inconsistent results.
[02:27] Eric would also want to know which tools they use.
[02:55] When link-building you are leveraging tools and processes. If they can’t leverage tools, they will prove inefficient.
[03:53] Ask what the most impressive thing they have done is. It will illustrate what they deem impressive and also show you more of their work.
[05:00] It’s important to know open and response rates.
[05:32] That’s it for today!
[05:36] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The One (Simple) Tool That Accounts For Over 20% of Our Sales | Ep. #1031 May 28, 2019

Show notes

In episode #1031, we discuss the one tool that accounts for a big percentage of our sales. Tune in to hear which tool accounts for 20% of all of our sales.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The One (Simple) Tool That Accounts For Over 20% of Our Sales
[00:39] Intercom is the tool that accounts for over 20% of our sales.
[01:02] We find that a lot of people collect leads, but the most quality leads come through chat bots.
[01:50] Intercom is helpful in teeing up a conversation.
[02:25] The reason so much revenue comes from Intercom, is because they have two great features.
[02:40] Product tours are helpful and affective.
[02:57] Account-based marketing has also proven useful.
[03:40] Hull.io in conjunction with Intercom has proven successful for Eric.
[04:45] Intercom also has a sales operations bot.
[05:30] Start with chat bots and grow from there.
[05:42] That’s it for today!
[05:48] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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7 Examples of Really Smart Marketing That You Should Copy | Ep. #1030 May 27, 2019

Show notes

In episode #1030, we discuss really smart marketing techniques you should copy. Tune in to hear which ideas are worth emulating.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Examples of Really Smart Marketing That You Should Copy
[00:35] 1: Native advertising.
[00:45] We previously talked about Audi having a partnership with the studio that created The Avengers.
[01:14] 2: Giveaways.
[01:30] Giving away small things for free can bring in users and their contact info.
[02:00] 3: A 30 day challenge.
[02:15] It’s a way of engaging people.
[02:42] 4: A free book funnel.
[02:50] Give away a book, charge for shipping, then up or downsell.
[03:25] 5: Superhuman.
[03:31] It’s a great email tool that helps you quickly create an email campaign.
[04:20] 6: Sell through live video.
[04:30] Live pitches work.
[04:55] 7: Minimum viable content.
[05:15] Create content, see what sticks.
[05:32] That’s it for today!
[05:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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7 Marketing Tasks You Should Never Outsource | Ep. #1029 May 26, 2019

Show notes

In episode #1029, we discuss 7 tasks you shouldn’t outsource. Tune in to hear what you really need to keep in-house.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Marketing Tasks You Should Never Outsource
[00:35] 1: Data science.
[01:05] You need to personally track your numbers, otherwise you will have trouble reaching goals.
[01:20] 2: Podcast recording.
[01:30] Record in-house, because you can’t rely on the quality of outsourced audio.
[01:52] 3: Copywriting.
[02:50] 4: Video.
[03:08] The videographer will be working on other things and won’t be focused on your project.
[03:45] 5: Chat bots.
[04:03] If you and your team respond to the chats, you’ll have a better conversion and customer satisfaction rate.
[04:46] 6: Experimentation.
[04:55] Anyone can run tests for you, but only you know what you really need to test.
[05:25] Don’t outsource innovation.
[05:56] 7: Social media.
[06:10] You need to know what’s going on there and interact with your clients in a substantive way.
[06:27] That’s all for today!
[06:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

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Which Marketing Tasks Should You Outsource? | Ep. #1028 May 25, 2019

Show notes

In episode #1028, we discuss what tasks you can outsource. Tune in to hear the easiest and smartest things to outsource.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Which Marketing Tasks Should You Outsource?
[00:35] Once you start to have consistent content and tone, then it’s time to hire writers.
[01:13] Neil outsources outreach.
[01:48] He also outsources link-building.
[02:15] His team also brings in experts just to fine tune their processes.
[02:50] You should outsource not to save money, but to get high-quality work.
[04:10] In some cases, video editing may be something you can outsource.
[04:30] Though Eric would like an in-house graphic designer, that’s something else you can outsource.
[04:42] That’s it for today!
[04:47] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.