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Latest Episodes:

How to Find Incredible Ad Examples | Ep. #1057 Jun 23, 2019

Show notes

In episode #1057, we discuss how to find ad examples. Tune in to hear why you should refer to ad examples and where to find them.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Find Incredible Ad Examples
[00:40] Advertising is expensive and competitive.
[00:55] When you learn from other’s examples, you can see what works and how.
[01:20] Facebook has a new ad library that will show you regular ads run by companies, political campaigns, etc.
[02:25] Look at the landing pages, as well.
[02:45] Land-Book is a great place to find landing page examples.
[02:58] AdBeat is another great resource.
[03:43] That’s it for today!
[03:50] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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What to Expect From Marketing School Live (Our Live Event!) | Ep. #1056 Jun 22, 2019

Show notes

In episode #1056, we discuss what you can expect from our live event. Tune in to hear what’s coming up on June 20th.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What to Expect From Marketing School Live (Our Live Event!)
[00:35] The event is June 20th!
[00:40] There is a pre-event gathering on the Friday before.
[01:10] There will be awesome fresh content at the event itself.
[02:10] We will be there networking; it’s not a pitch-fest.
[02:22] We are going to have mushroom coffee.
[02:44] We will be recording a live version of marketing school.
[03:30] We’ll also have some great speakers.
[04:20] Syed from WP Beginner will be there.
[05:21] The livestream will be free, but the recording will be available paid at a later date.
[05:45] We look forward to seeing you all there!
[06:25] Stay tuned for a secret announcement!
[06:30] That’s it for today!
[06:34] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

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My Favorite Google Analytics Report (That You Aren't Using) | Ep. #1055 Jun 21, 2019

Show notes

In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: My Favorite Google Analytics Report (That You Aren't Using)
[00:35] Cohorts is the new report.
[00:45] It’s in beta right now.
[00:55] It tracks how many people re-visit your site.
[01:05] If people don’t re-visit, you can’t convert.
[01:35] Don’t just focus on first-time traffic, but rather repeat traffic.
[02:40] Cohorts will help you figure out how to get repeat traffic.
[03:10] When optimizing your cohort you want to make sure it doesn’t go to zero.
[03:57] That’s it for today.
[04:00] Check out cohort!
[04:20] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

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The Biggest Mistake You’ll Ever Make in Business | Ep. #1054 Jun 20, 2019

Show notes

In episode #1054, we discuss the biggest mistake you’ll ever make. Tune in to what you’re doing wrong.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Biggest Mistake You’ll Ever Make in Business
[00:36] Eric’s mistake was always switching up his methods and never following through on one thing.
[01:50] Neil’s mistake was exactly the same.
[02:05] Stay focused on one business and one main project.
[03:10] Focus is important. Always double down on what works.
[03:21] Focus is about saying “no” to things.
[03:42] That’s it for today!
[03:46] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Do Meta Tags Even Matter In 2019? (And How To Write Great Ones) | Ep. #1053 Jun 19, 2019

Show notes

In episode #1053, we discuss whether meta tags matter. Tune in to hear if they matter and how you can improve yours.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Do Meta Tags Even Matter In 2019? (And How To Write Great Ones)
[00:45] There are three main types of meta tags.
[00:52] Meta keywords are useless.
[01:25] When you spend a dollar on advertising, 80 cents goes to the headline.
[01:50] Google “how to create magnetic headlines” and there are also headline generators.
[02:40] You can always run tests using ClickFlow.
[04:00] Title is a direct SEO factor.
[04:15] That’s it for today!
[04:17] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Should You Put Ads On Your Site? | Ep. #1052 Jun 18, 2019

Show notes

In episode #1052, we discuss whether you should put ads on your site. Tune in to hear what we think about this tactic.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Put Ads On Your Site?
[00:35] We’ve talked about this in the past.
[00:41] Neil doesn’t like putting ads on his site, because when he buys ads, he tends to not make the money that the advertiser is making.
[01:30] If you don’t have a product or service, leverage ads, and promote someone else’s service.
[01:45] Eric thinks it’s lazy to put ads on your site.
[02:25] Between affiliate income, ad income, and product sales, the ad income is always the lowest.
[03:00] Sometimes, you can’t even control which ads are placed on your site.
[03:22] That’s it for today!
[03:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Rank Higher Than Wikipedia | Ep. #1051 Jun 17, 2019

Show notes

In episode #1051, we discuss how you can rank higher than Wikipedia. Tune in to hear how you can be one of the top-ranking search results.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Rank Higher Than Wikipedia
[01:10] When doing keyword research, if Eric sees Wikipedia as one of the top results, he knows he can compete.
[01:30] He follows the skyscraper technique to beat out Wikipedia and others at the top.
[02:40] Backlinko ranks well, because his posts are high-quality.
[03:45] Trying to compete with news sites will be the ultimate challenge. You can’t beat them.
[04:15] Neil recommends updating your content whenever you get traction.
[04:55] You’ll have a much better shot at beating Wikipedia if you combine a bunch of techniques (skyscraper, internal linking, etc.).
[05:09] That’s it for today!
[05:15] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How to Make The Most of Internal Linking | Ep. #1050 Jun 16, 2019

Show notes

In episode #1050, we discuss how to make the most of internal linking. Tune in to hear how to improve internal links.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Make The Most of Internal Linking
[00:38] Internal linking tells Google about your site’s other pages.
[01:06] GSC is a free tool that will show you pages with good internal links.
[01:25] Screaming Frog SEO Spider will crawl your site and give you thorough data.
[02:40] The page that gets the most links is typically the homepage.
[02:55] Link to your most important pages from your homepage.
[04:05] Neil like sto create detailed guides and link to other relevant posts.
[04:28] That’s it for today!
[04:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Prospects, MQLs, SQLs, Opportunities - What Do They All Mean? | Ep. #1049 Jun 15, 2019

Show notes

In episode #1049, we discuss different types of leads. Tune in to hear the definitions of prospects, MQL’s, and SQL’s.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Prospects, MQLs, SQLs, Opportunities - What Do They All Mean?
[00:45] Prospects are people who come to your site; all potential customers.
[01:47] MQL’s are further down the funnel.
[02:38] An SQL is a lead your sales team has found.
[03:00] An SQL is probably a decision-maker.
[03:50] That’s it for today!
[04:11] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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7 Reasons Why Your SEO Is Weak | Ep. #1048 Jun 14, 2019

Show notes

In episode #1048, we discuss 7 reasons why your SEO is weak. Tune in to hear the 7 reasons.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Reasons Why Your SEO Is Weak
[00:35] 1: You are not paying attention to your link velocity,
[01:12] 2: Branding.
[01:32] 3: Your site is too slow.
[02:17] 4: Writing content once won’t help your rankings.
[02:52] 5: You might have over-monetized your site.
[03:30] 6: User experience.
[04:22] 7: You might have too many technical issues on your site.
[05:05] That’s all for today!
[05:12] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.