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Latest Episodes:

How to Make Sense of Traffic Estimates From SEO Tools | Ep. #1077 Jul 13, 2019

Show notes

In episode #1077, we discuss how to make sense of traffic estimates from SEO tools. Tune in to hear how we handle this data.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Make Sense of Traffic Estimates From SEO Tools
[00:38] Examples of such tools include: UberSuggest and SEMRush.
[01:20] When it comes to these tools, it’s hard to compare them.
[01:35] You should use these tools to see how you stack up to your competitors.
[01:50] Always use the same tool for comparisons, so that the data will be similar.[02:50] When looking at these types of tools, Eric looks at trends.
[03:30] If Eric sees the traffic value declining, he knows it’s not something worth emulating.
[04:40] B2C traffic information tends to be more accurate.
[05:00] You can rent out pages that rank for certain keywords.
[05:40] That’s it for today!
[05:50] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Here’s What You Should Do If You Lost Traffic From the June 2019 Update | Ep. #1076 Jul 12, 2019

Show notes

In episode #1076, we discuss what you should do if you lost traffic from Google’s June update. Tune in to hear what you can do to salvage your rankings.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Here’s What You Should Do If You Lost Traffic From the June 2019 Update
[00:45] The June update wasn’t named anything specific.
[00:50] It was a core update and people lost a lot of keyword rankings.
[01:30] Eric found that even though he lost keywords, the keywords for which they already ranked, got better.
[02:40] There’s no clear trend, as it seems like a wash.
[03:05] Look at the sites and pages that are ranking in the top ten and learn from what they are doing.
[04:25] When these updates happen, it can be a crapshoot.
[04:45] Updating content helps you maintain your rankings. [04:50] That’s it for today!
[04:59] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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How to Stay Up to Date With The Latest Marketing Trends | Ep. #1075 Jul 11, 2019

Show notes

In episode #1075, we discuss how to stay up to date with the latest marketing trends. Tune in to hear our methods.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Stay Up to Date With The Latest Marketing Trends
[00:38] Eric follows a few lists he made on Twitter (for Marketers and Entrepreneurs).
[01:00] In addition to Twitter, he uses Nuzzle to show him the newest content from the people he follows.
[01:42] Just because something is trending, doesn’t mean it is necessarily effective.
[02:05] TikTok, for instance, is popular, but doesn’t have a good ROI.
[02:12] Neil likes to see what the trends are and then searches for case studies around them.
[03:05] This research helps him determine what to focus on in the future.
[04:15] Mastermind groups created for this purpose has proven a helpful way to discuss and dissect marketing trends.
[04:58] That’s it for today!
[05:10] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Here’s My Favorite Social Network That You Aren’t Using | Ep. #1074 Jul 10, 2019

Show notes

In episode 1074, we discuss the best social networks that you aren’t using. Tune in to hear which social networks are our favorites.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Here’s My Favorite Social Network That You Aren’t Using
[00:40] Neil loves Reddit and thinks not enough people are using it.
[01:03] Also, their ads are dirt cheap.
[01:30] Discord is another option that Eric likes.
[02:40] Neil hasn’t used it himself, as he is not into gaming and music.
[03:07] That’s it for today!
[03:17] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How to Effortlessly Create Amazing Content | Ep. #1073 Jul 09, 2019

Show notes

In episode #1073, we discuss how to effortlessly create amazing content. Tune in to hear how!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Effortlessly Create Amazing Content
[01:00] Our format is unique and we enjoy making this podcast.
[02:01] You don’t have to plan out your content word for word.
[03:10] If you’re not enjoying it, creating content becomes hard.
[04:05] Timothy Sykes creates great content that helps him make money.
[04:20] That’s it for today.
[04:31] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How to Collaborate with Influencers | Ep. #1072 Jul 08, 2019

Show notes

In episode #1072, we discuss how you can collaborate with influencers. Tune in to hear how you can get people to promote your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Collaborate with Influencers
[00:35] Influencers have a lot of power.
[01:00] As long as you pick someone relevant to your product, a collaboration could only help.
[02:32] Eric had Kevin from the office make a video for his company using the Cameo app.
[03:42] Charity Buzz is another site or app that gives you access to well-known people who can promote your service or products.
[04:15] Make sure you collaborate with people in your niche.
[04:22] That’s it for today!
[04:30] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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7 Conversion Hacks to Test Before 2019 Ends | Ep. #1071 Jul 07, 2019

Show notes

In episode #1071, we discuss 7 conversion hacks. Tune in to hear which hacks you should try out.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Conversion Hacks to Test Before 2019 Ends
[00:33] 1: Intercom.
[00:45] Intercom has expanded their products and features.
[01:29] 2: Paid advertising.
[01:45] Remarket people with a video when they don’t convert from the original ad.
[02:31] 3: Hull
[02:37] Customer data platforms like Hull help you target the right customers.
[03:15] 4: Gong.
[03:25] Gong helps record and analyze sales calls.
[03:56] 5: Product-led growth.
[04:22] Offering useful tools for free will help you provide value and increase conversions.
[04:45] 6: Security.
[04:57] Emphasizing increased site security often increases conversions, because people are worried about security.
[05:43] 7: Run tests.
[06:20] Offer free trials and other options based on ideas from Redpoint.
[06:35] That’s it for today!
[06:42] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

Are Joint Webinars Really Worth It? | Ep. #1070 Jul 06, 2019

Show notes

In episode #1070, we discuss whether joint webinars are worth doing. Tune in to hear if you should be doing joint webinars.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Are Joint Webinars Really Worth It?
[01:00] We’ve both done them in the past.
[01:10] In doing them, you are sharing lists and contacts.
[01:30] They are effective and can work well, but if you don’t have a sales team or a system for closing sales, you won’t have increased revenue.
[02:10] When doing a joint webinar, a person may only share as many leads as another gives.
[02:40] You need to have a team ready to follow up on those leads.
[03:00] If you are doing joint webinars, you need to find someone with similar amounts of leads.
[03:50] Find someone whose customers would want your product.
[04:05] That’s it for today!
[04:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Recover Your Rankings After a Google Update | Ep. #1069 Jul 05, 2019

Show notes

In episode #1069, we discuss how to recover your rankings after a Google update. Tune in to hear how you can avoid a slump.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Recover Your Rankings After a Google Update
[00:45] Google updated recently, so you may have noticed a change.
[01:00] When your traffic goes down, find the pages that suffered and update the content.
[01:30] Google likes fresh content.
[02:20] Make sure the quality of content remains high.
[02:40] Neil has three full-timers whose sole job is to update content.
[03:06] He spends $15,000-20,000/month on updating content.
[03:51] That’s it for today!
[03:55] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Is It Really Worth Building a Personal Brand? | Ep. #1068 Jul 04, 2019

Show notes

In episode #1068, we discuss whether it is worth having a personal brand. Tune in to hear whether this matters.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is It Really Worth Building a Personal Brand?
[00:40] Happy Fourth of July to our American listeners!
[01:00] Ramit Sethi has built a personal brand around finance.
[01:15] He sells a lot of online courses and has published a book.
[02:44] The biggest brands in the world have built such strong brands, it doesn’t matter if the face of the organization is still there or not.
[03:50] If you are trying to build a lifestyle business, personal branding is key.
[04:25] If you want to get into “big business” personal branding isn’t as important.
[06:01] That’s it for today!
[06:06] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.