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Latest Episodes:

Does Rich Anchor Text Still Matter? | Ep. # 1097 Aug 02, 2019

Show notes

In episode #1097, we discuss whether rich anchor text matters. Tune in to hear if this method of link building is still effective.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Does Rich Anchor Text Still Matter?
[00:57] Neil recently made a blog post about this.
[01:10] He tried a bunch of link building tactics.
[01:20] He found that anchor text is one of the biggest drivers in rankings.
[01:48] If you overdo it with rich anchor text, the algorithm will catch it and your rankings will suffer.
[02:30] Also remember to build links the “natural” way.
[03:00] Investigate your competitors’ ratios of rich anchor text.
[03:32] That’s it for today!
[03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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When You Should Build Links to a Piece of Content | Ep. #1096 Aug 01, 2019

Show notes

In episode #1096, we discuss when it’s the right time to build links to a piece of content. Tune in to hear when you should be focused on link building.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When You Should Build Links to a Piece of Content
[00:50] If content is ranking well and in striking distance of being top 3, you can use GSC or Ahrefs to help you.
[01:30] If you don’t have domain authority, build your links on the top ten keywords.
[02:22] Ahrefs has a tool that will help you see how many back links you would need to build.
[03:00] If you have a big budget, but no domain authority, it would be wise to start building links.
[03:13] That’s it for today!
[03:20] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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When Should You Upgrade A Piece of Content? | Ep. #1095 Jul 31, 2019

Show notes

In episode #1095, we discuss when you should upgrade your content. Tune in to hear when and how content should be improved upon.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When You Should Upgrade a Piece of Content
[00:57] Upgrading means making your content better.
[01:10] Better can mean more thorough or more relevant.
[01:45] Using SEMRush, you can look at the top pages and see their stats.
[02:31] You can upgrade manually.
[02:50] Let us know what your roadblocks are to upgrading your content.
[03:30] Within 30 days of upgrading, you should see results.
[03:45] Look at the head terms for which you rank and weave the long-form versions into the content.
[04:41] That’s it for today!
[04:47] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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The Difference Between Strategies and Tactics | Ep. # 1094 Jul 30, 2019

Show notes

In episode #1094, we discuss the difference between strategies and tactics. Tune in to hear what the difference is and why it matters.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Difference Between Strategies and Tactics
[00:45] Strategies are overarching concepts.
[01:05] A tactic is a method of operation.
[02:01] Tactics are what help you achieve your strategy.
[03:18] Focus on one strategy at a time.
[03:42] A great tactic is spending 50% of your time updating old content.
[04:17] That’s it for today!
[04:48] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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The Genius of Superhuman’s Marketing | Ep. #1093 Jul 29, 2019

Show notes

In episode #1093, we discuss the tool Superhuman and how effective their marketing is. Tune in to hear why their marketing is ingenious.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Genius of Super-Human’s Marketing
[00:38] Superhuman is an email client that helps you reach inbox-zero.
[01:09] They raised $33 Million to build an email product.
[01:34] They built a product that just works.
[02:08] They created a wait list to generate further interest.
[02:30] Superhuman is making $5 Million in annual revenue and their current waiting list is 180,000 people long.
[02:50] Some think they are exaggerating their waiting list size.
[03:50] Eric pays for Superhuman and he loves it.
[04:17] He feels it helps him work quickly.
[05:15] The question is whether $30 is worth saving 2 hours per month.
[06:55] Often times, you have to fail before you succeed.
[07:19] That’s it for today!
[07:29] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Where Our Live Events Are Going From Here | Ep. #1092 Jul 28, 2019

Show notes

In episode #1092, we discuss where our live events are going from here. Tune in to hear the purpose behind our future Marketing School Live events.

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: Where Our Live Events are Going From Here
[01:05] Our Marketing School Intensives are going to happen once per month.
[01:15] We are going to test out the process to see how it goes.
[01:24] Our goal is to help people improve and grow their businesses.
[02:38] We want to do these events the way we think they should be done.
[02:51] We wanted to take the best parts of other live events and turn it into one event.
[03:10] These events are for growth-oriented, open-minded people.
[04:10] If what you’re doing works, do more of it.
[04:28] That’s it for today!
[04:35] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Increase Your Probability of Breakthrough Marketing Success | Ep. #1091 Jul 27, 2019

Show notes

In episode #1091, Ryan Bonnici walks us through his marketing hacks. Tune in to hear how you can increase your probability of breakthrough marketing success.

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: How to Increase Your Probability of Breakthrough Marketing Success
[01:20] You should focus on traffic before you focus on conversions.
[01:51] Ryan is really social and loves connecting with new people, so follow him on Twitter!
[03:10] People don’t create content for all stages of the funnel, which they absolutely should.
[05:31] The conversion rate at top-of-funnel traffic is obviously lower than at the bottom of the funnel.
[06:10] Top marketers measure content at a topic level.
[09:40] It’s important to do keyword research.
[11:45] It’s important to have a good relationship with sales.
[12:00] You need to have a strong common language between marketing and sales.
[13:45] You need to set up an SLA.
[15:40] It’s possible to extrapolate future success from current sales metrics.
[17:40] It’s important to leverage good reviews.
[18:00] HubSpot does a good job at being transparent.
[18:25] Marketers need to have more say in packaging and design.
[18:40] RxBar is a great example of transparent packaging.
[21:00] There are not enough marketers that create and build strong personal brands.
[21:27] The most important part of branding, is that you need to have a unique viewpoint.
[22:35] Marketers must be willing to exist in the public eye.
[24:34] Creating content is important to building your brand.
[27:45] Beat your competitors at their own game.
[29:31] BuzzSumo helps you see what your competitors are sharing, but not if the content is resonating with their audience.
[31:15] Make sure to wrap your links, so you get more conversions.
[31:30] If you’re scheduling a lot of content, you need to check when your audience is online.
[33:05] Email Ryan if you want further content from him and his company.
[33:32] That’s it for today!
[33:41] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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Marketing Tactics To Drive Business Growth with Yaniv Masjedi | Ep. #1090 Jul 26, 2019

Show notes

In episode #1090, we offer a clip from Eric’s conversation with Yaniv from our Marketing School Live event.

Tune in to hear them discuss Yaniv’s method for success.

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: A Conversation with Yaniv from Nextiva
[01:30] Nextiva’s core product is business phone service.
[01:50] They have a team of over a thousand people and compete with large companies all over the world.
[02:06] They are making over $170 Million in annual revenue.
[04:26] Affiliates are a big part of their business.
[05:41] It’s a great way to put content out on high-domain-authority sites.
[06:08] Being relentless is the thing that made Nextiva the success that it is.
[07:50] When hiring, Yaniv focuses on three principles.
[07:55] Hire people who are great at what they do.
[08:26] Surround yourself with “doers”.
[09:12] Don’t hire assholes.
[10:02] Disney used to test people before the interview even began.
[13:15] Nextiva launches products fairly often.
[13:30] People don’t often leverage a LinkedIn takeover: simple video posts from your whole team on the same day.
[14:45] Gaetano DiNardi has mastered the art of engaging, viral posts.
[15:40] Monthly, Nextiva spends half a million dollars on Ad Words.
[16:11] Yaniv encourages the use of exit pop-ups.
[19:33] The top complaint most employees have is poor communication.
[20:01] So, Nextiva set out to fix that problem.
[20:46] They realized people hate emails and reading, so they created a weekly video update.
[23:24] The best part of Nextiva’s landing pages are reviews of the company being compared to their competitors.
[24:22] Cameo is the best new tool that Yaniv has added to his workflow.
[28:32] Yaniv does all his work on his iPad Pro.
[30:20] Yaniv gets better at marketing by surrounding himself with other smart marketers.
[30:38] He finds LinkedIn to be a great resource for articles and insights.
[31:10] That’s it for today!
[31:16] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Market in a Recession | Ep. #1089 Jul 25, 2019

Show notes

In episode #1089, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us answer questions about the coming recession, HubSpot, and the future of voice search.

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: Marketing School Live Q & A Part V
[01:00] What impact will the recession have on CPA’s and the start-up world?
[01:12] Paid media is getting more and more expensive.
[01:27] If the costs go up, eventually, the ROI and costs will break even.
[02:15] It doesn’t matter how the market is doing, people will keep going if there will be profitability down the line.
[02:45] What are the most important metrics or KPI’s when it comes to marketing?
[03:41] If you can build up a big enough brand, you can create demand with consumers.
[04:45] What is Eric playing right now?
[04:47] Eric is playing Fortnite and often plays Smash Brothers with his team.
[05:10] Segment is encroaching on Hull’s space, but Hull still does it better.
[05:45] Is there any other service besides HubSpot?
[05:56] There are ways to fill in the gaps, but there aren’t many tools to compete with HubSpot.
[06:15] If you tell a company what isn’t working, they will often work to improve their product or service.
[06:45] Voice search is going to continue to grow.
[07:25] No one has created a way for a consumer to ask a question and make a purchase.
[08:49] That’s it for today!
[08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

What Will Digital Marketing Look Like in 20 Years? | Ep. #1088 Jul 24, 2019

Show notes

In episode #1088, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss the best way to do link building and the impact of digital marketing 20 years down the road.

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: Marketing School Live Q & A Part IV
[00:56] What is the quickest and most efficient way to do link building on a budget?
[01:30] When you’ve created something really good to which it is worth being linked, people will reach out and help you.
[02:12] Whatever industry you’re in, there are tools there to help you.
[02:50] What is the endgame for Eric and Neil?
[03:00] What is the impact of digital marketing 20 years down the road?
[03:30] Neil doesn’t quite have an endgame in mind, but he does have simple goals about spending time with family.
[04:05] Neil doesn’t feel that he needs to make a lot of money.
[06:22] Eric is happy with his position in life, as well.
[06:45] In a few years, Neil believes the majority of ads you will see will be interconnected with your smart devices.
[07:40] Your smart kitchen appliances could potentially make recommendations.
[08:20] Social tools are no longer seen as utilities and the government may try to take over, because social media can influence elections.
[08:47] That’s it for today!
[08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.