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Latest Episodes:

How to Leverage Product Hunt to Gain More Traffic | Ep. #1107 Aug 12, 2019

Show notes

In episode #1107, we discuss how you can leverage Product Hunt to increase your traffic. Tune in to hear how to use this site to your advantage.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Leveraging Product Hunt for Increased Traffic
[00:32] Product Hunt is like Reddit.
[00:45] We used to market our podcast on PH.
[01:21] The key is to submit after midnight on PH.
[01:30] Engage as much as possible.
[02:34] Have good descriptions and reviews.
[02:55] Make sure people share your posts.
[03:18] Eric used to check PH every day, but that’s not necessary.
[03:26] That’s it for today!
[03:30] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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The Best Kind of Growth (pre-tax growth) | Ep. #1106 Aug 11, 2019

Show notes

In episode #1106, we discuss the best kind of growth. Tune in to hear which type of growth is best for your business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: The Best Kind of Growth
[00:35] Spend less than you make.
[00:45] “Revenue is vanity, profit is sanity.”
[01:45] Financial advisors take a cut of what you make.
[02:05] You want pre-tax growth, because you want to spend your money before taxes.
[03:11] The best way to look at it is: If something works for you, go all in on that tactic.
[04:30] Neil used to do some angel investing, but it has slowed down.
[04:43] He has been investing in venture funds.
[05:25] You can get a great return on investing in venture funds.
[05:41] The best kind of growth is investing in yourself.
[06:05] You build brand power by investing in yourself.
[06:51] That’s it for today!
[06:55] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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You Should Spend the Majority of Your Time on These 2 Things | Ep. #1105 Aug 10, 2019

Show notes

In episode #1105, we discuss how you should spend your time. Tune in to hear on what you should be focusing your energy.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How You Should Spend Your Time
[00:45] Branding!
[01:45] Leveraging your brand can help you build a business.
[01:54] Brands are defensible.
[02:25] When you have a recognizable brand, you have a leg-up on the competition.
[02:45] Branding can bring in higher conversions.
[03:54] That’s it for today!
[04:01] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Here’s What We Are Doing With Our Own Mastermind | Ep. #1104 Aug 09, 2019

Show notes

In episode #1104, we discuss our future Mastermind group. Tune in to hear what our group is all about!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Our Mastermind Group
[01:00] We like hanging out with driven people.
[01:05] We want it to be about 100-150 people.
[01:15] We plan to have about three meetings per year.
[02:04] We’re hoping people will share the tactics that helped them scale their businesses.
[03:20] We’re going to share our knowledge of what works.
[04:15] We want to make sure everyone joining the Mastermind is on the same professional level.
[04:57] That’s it for today!
[05:03] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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The Most Successful People Do This | Ep. #1103 Aug 08, 2019

Show notes

In episode #1103, we discuss habits that contribute to success. Tune in to hear what you should be doing to ensure your success.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Habits That Contribute to Success
[00:45] The most successful people take time to think.
[00:55] Block out time just to strategize and contemplate your business.
[02:05] Neil blocks out time for himself, but finds that the problem with this approach is that it doesn’t work for startups and small businesses.
[02:38] Successful people find an opportunity and leverage it quickly.
[03:20] Go after a big market and execute quickly.
[03:40] Focus and be passionate about what you do.
[04:05] Sitting down and thinking won’t work if you don’t have financial success first.
[05:03] That’s it for today!
[05:08] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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How Much Should You Charge Clients? | Ep. #1103 Aug 07, 2019

Show notes

In episode #1102, we discuss what you should charge your clients. Tune in to hear how you can figure out the right rate.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How Much You Should Charge Clients[00:45] Neil bases his rate off of one simple thing.
[00:50] Ask what the client’s budget is!
[01:05] The scope of rates can really vary, so budgeting is important.
[01:20] Figure out what it will take to achieve their goals.
[02:15] Position the conversation around values.
[02:30] Every client will say that they can spend unlimited money for absolute results.
[03:03] Check out the book Win Without Pitching.
[03:28] If you guarantee results, they may be willing to pay more for you than a competitor.
[03:50] Offer three pricing options.
[04:03] Charged based on value.
[04:15] If you are worried about charging too much, you’re probably just starting out and are afraid to lose business.
[04:30] Sometimes, in the beginning, you need to build a reputation before you build revenue.
[04:46] That’s it for today!
[04:52] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

Are Masterminds Really Worth It? | Ep. #1101 Aug 06, 2019

Show notes

In episode #1101, we discuss whether Mastermind groups or worth the time and money. Tune in to hear if you should be in a Mastermind.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: If Masterminds are Worth It
[00:33] A Mastermind group is a discussion session centered around a specific topic, industry, or purpose.
[01:15] You can have one with as little as 5 people.
[01:48] The groups can also get as large as a couple hundred people.
[02:05] Some groups make a profit and others are free.
[02:33] In India, the groups are very costly.
[03:10] Spending $10,000/year is worth it to Eric, because Masterminds helped save his business.
[03:40] If it doesn’t work out, you probably picked the wrong Mastermind.
[04:14] Ideally, other group members should be on your level or higher.
[04:30] You don’t want someone to be just starting out, because they won’t help you.

[04:54] That’s it for today!

[05:02] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What’s the Best Way to Learn Marketing When You Don’t Have Your Own Site | Ep. #1100 Aug 05, 2019

Show notes

In episode #1100, we discuss the best way to market, when you don’t have a website.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: The Best Way to Learn Marketing, When You Don’t Have a Website
[00:33] Neil didn’t always have a website, so he built a Wordpress site.
[00:38] The best place to learn about Wordpress is at WP Beginner.
[01:05] You can intern, volunteer, read blogs, etc. to learn how to build a site, but the best way is to learn by doing.
[02:10] We’ve talked about where to learn marketing before.
[02:45] If you work for free, it’s a way to learn.
[03:10] However, when you pay someone, people are more motivated.
[03:23] That’s it for today!
[03:27] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

How Often Does Digital Marketing Really Change? | Ep. #1099 Aug 04, 2019

Show notes

In episode #1099, we discuss how often digital marketing changes. Tune in to hear how you can stay up-to-date!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How Often Digital Marketing Changes
[00:50] When we include the year on things, it helps with click-throughs.
[00:59] Every time you change the year, your clicks increase.
[01:30] Marketing can change drastically because of algorithm updates.
[02:00] When we create videos and podcasts, the advice changes as the algorithms change.
[02:15] We’ve been recording for 3 years, so our new advice becomes contradictory.
[02:54] Google made 13,000 changes to the algorithm in one year.
[03:20] Digital marketing changes on a daily basis.
[03:30] Always test and tweak in order to stay up-to-date.
[03:33] That’s it for today!
[03:40] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Respond to Poor Reviews | Ep. #1098 Aug 03, 2019

Show notes

In episode #1098, we discuss how you should deal with poor reviews. Tune in to hear how we deal with negative reviews.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How to Respond to Poor Reviews
[01:00] The first thing you should do is see why you are getting poor reviews.
[01:10] Then tell people how you are tackling the problem.
[02:38] Eric’s business has a three-star review on Glassdoor.
[02:56] He thinks they gave a thoughtful answer to the comment.
[04:05] Eric and Neil don’t tend to give businesses bad reviews.
[04:22] They prefer to deal with it in person or in a personal fashion.
[04:56] That’s it for today!
[05:05] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.