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Latest Episodes:

7 Marketing Tools For The 2nd Half of 2019 | Ep. #1127 Sep 01, 2019

Show notes

In episode #1127, we share 7 marketing tools for the second half of 2019. Tune in to hear what tools you should be using.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Seven Marketing Tools for the Second Half of 2019
[00:30] Number 1: Rafflepress is a new WordPress plugin that allows you to run contests.
[00:54] Number 2: Google Data Studio allows you to create custom reports and dashboards from your existing Google data sources.
[01:28] Number 3: Pattern89 does artificial intelligence for Facebook ads and YouTube to help you optimize your advertising.
[01:46] Companies see an average of a 21% performance improvement on their Facebook ads using Pattern89.
[01:53] Number 4: Jetson AI allows you to sell your products or services through voice search on home consoles like Google Home and Amazon Alexa.
[02:51] Number 5: Hull.io is a customer data platform that uses the data you already have to generate leads for your business and build outreach strategies around them.
[03:41] Eric recommends that only businesses with at least five figures of monthly website traffic consider using this tool because they will benefit most from it.
[03:56] Number 6: Price Intelligently Calculator from ProfitWell is a tool to help you calculate the best pricing strategy for your business to help you make the maximum amount of money.
[04:25] Their price optimization typically leads to a 15% increase in new revenue.
[04:49] Number 7 is Intercom, an all-in-one customer engagement tool that lets you chat with them directly, create email campaigns, show them specifically tailored content, and more.
[05:37] That’s it for today!
[05:45]To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Simulcast to Instagram | Ep. #1126 Aug 31, 2019

Show notes

In episode #1126, we discuss how to go live on multiple social media platforms at once. As creators it is crucial to share your content on as many platforms as possible, so you can reach all your audiences in one effort. Tune in to hear how to simulcast to Instagram and why it’s important.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Going Live on Multiple Social Platforms.
[00:30] What is simulcasting and why is it important?
[01:01] Our favorite simulcasting tool: Restream.
[01:16] The platforms we are missing at the moment.
[01:42] How to re-stream to Instagram with Yellow Duck.
[02:06] What to keep in mind when putting out content on Instagram.
[02:35] Your audience and social platform will affect the type of content you put out.
[02:51] The similarities between all “Live” platforms, even Mixer.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Is Growth Hacking Still Relevant? | Ep. #1125 Aug 30, 2019

Show notes

In episode #1125, we discuss growth hacking and if it is still relevant. Tune in to hear our thoughts!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Is Growth Hacking Still Relevant?
[00:40] Around 2012, one of Neil’s partners coined the term, “growth hacking”.
[01:49] Growth hacking isn’t dead, but Neil doesn’t care for the term.
[02:20] We’ve both been called growth hackers, but we prefer to be called marketers.
[02:55] Evolve your skills as a marketer. Think about long-term growth.
[03:11] Growth hackers think about the variables and long-term growth.
[03:36] That’s it for today!
[03:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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When's the Right Time to Jump into a New Social Network? | Ep. #1124 Aug 29, 2019

Show notes

In episode #1124, we discuss when you should start using a new social network. Tune in to hear when you should leverage a trending new social network.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: The Right Time to Jump into a New Social Network
[00:34] TikTok is a new social network that has taken off.
[00:45] It’s easier if you’re an early adopter, but if you have the money, wait for the new site to establish itself.
[01:15] Just because Snapchat is popular, doesn’t mean you can go in there and figure out how to monetize.
[02:35] Neil’s rule of thumb is that if a social network has less than $1 billion market cap, he doesn’t pay attention to them.
[02:50] Social networks are based off of user growth, not actual value.
[03:15] If the network is growing and they are being talked about, look into it.
[03:45] TikTok’s current revenue is well into the millions.
[03:47] That’s it for today!
[03:50] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Should You Integrate Virtual Reality Into Your Marketing? | Ep. #1123 Aug 28, 2019

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In episode #1123, we discuss whether you should integrate VR into your marketing. Tune in to hear if you should leverage this up and coming technology.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Should You Integrate VR into Your Marketing?
[00:36] Facebook bought Oculus for a lot of money.
[01:03] VR is happening in gaming, but it’s not pervasive across different industries.
[01:22] Neil sees AR being used more than VR.
[01:35] It’s not realistic for VR to take off right now.
[01:50] Neil thinks a future much like “Ready Player One” is on the horizon.
[02:22] Halo just came out with a VR experience.
[02:38] That’s it for today!
[02:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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How to Become a Great Marketing Strategist | Ep. #1122 Aug 27, 2019

Show notes

In episode #1122, we discuss how you can become a great marketing strategist. Tune in to hear how you can be great.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How to Become a Great Marketing Strategist
[00:37] Check out our episode on the difference between strategies and tactics.
[01:22] You want to specialize in marketing.
[01:35] You need to look at a lot of businesses and see what they are doing to grow.
[02:25] Talk to people who have done it before and get their input.
[02:35] Neil likes to offer people money for their time on the phone.
[03:05] Don’t fire before aiming.
[03:38] Remember to be patient, as it takes years of experience to be great.
[03:45] That’s it for today!
[03:49] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Are Chatbots Still Relevant? | Ep. #1121 Aug 26, 2019

Show notes

In episode #1121, we discuss if chat bots are worth using. Tune in to hear how they can possibly help your business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Are Chat Bots Still Worth It?
[00:38] Popular chat bot services are Intercom and Drift.
[01:30] In general, they convert well and are worth it.
[01:45] Just having a chat bot won’t work if you don’t create a logical funnel.
[02:26] ManyChat is the Goliath in the industry and they work within Facebook.
[02:51] Get in on the early days of chat bots, while they still work.
[03:02] That’s it for today!
[03:06] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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How to Supercharge Your Engagement | Ep. #1120 Aug 25, 2019

Show notes

In episode #1120, we discuss how to supercharge your engagements. Tune in to hear how you can boost all of your social engagements.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How to Supercharge Your Engagements
[00:40] Encouraging comments will help bump your post.
[01:01] Try responding to comments that you receive and engage followers.
[02:12] This strategy doesn’t work as well as it used to, because algorithms detect if you’re outright asking for comments.
[02:36] Play to the specific platform on which you are posting.
[02:57] Live is a priority right now on LinkedIn.
[03:25] Email blasts used to help boost engagements, but it isn’t working as well as it once did.
[03:55] You need native engagements on social platforms.
[04:18] That’s it for today!
[04:23] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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How to Hire Amazing Designers For Cheap | Ep. #1119 Aug 24, 2019

Show notes

In episode #1119, we discuss how you can find amazing designers on the cheap. Tune in to hear where we find quality workers for affordable rates.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How to Hire Amazing Designers on the Cheap
[00:40] Neil usually goes to Dribbble to find quality writers for inexpensive rates.
[01:40] Make sure you find someone with a relevant portfolio and body of work.
[02:16] Eric was hesitant to use Dribbble, but has found that the people he hired did good work.
[02:40] Some freelancers on Dribbble can be high-ranking creative directors, but that won’t be listed on their profile.
[03:01] When you find someone you like, keep them on and pay an hourly rate.
[03:26] Follow Dribbble on Instagram, because they highlight top designers.
[03:45] That’s it for today!
[03:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

Leave some feedback:

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Is it Good to Be "Jack of All Trades" in Digital Marketing | Ep. #1118 Aug 23, 2019

Show notes

In episode #1118, we discuss whether it is useful to be a Digital Marketing Jack-of-All-Trades. Tune in to hear our take!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Is it Useful to be a Jack-of-All-Trades in Digital Marketing?
[00:44] Eric focused on one thing when he started out.
[00:58] After that, he branched out, because there is little security is focusing on only one aspect of content marketing.
[01:25] Get good at one thing and then branch out.
[02:12] Neil agrees that you can specialize, but you need to learn how to do other things.
[02:30] If you want to be a CMO, you need to know a multitude of things.
[02:49] That’s it for today!
[02:54] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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