Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

How to Keep Your Content Fresh and Interesting | Ep. #1147 Sep 21, 2019

Show notes

In episode #1147, we discuss keeping your content fresh and interesting for your audience! With so much content creation happening online all the time, information needs to be updated and repackaged in order to keep readers engaged and enticed by what you are publishing. Join us as we break down a few simple ways to make sure you keep traffic directed towards your platforms.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Keep Your Content Fresh and Interesting.
[00:33] What does it mean to have fresh and interesting content today?
[01:37] Some tips for starting out as a content creator and the learning process.
[02:48] Using design and graphics to spark interest and maintain attention.
[03:50] An example of a visually appealing brand that stands out!
[04:27] Rounding up today's strategies and tips for staying fresh.
[05:43] That’s it for today's episode!
[05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Avoid These Fatal Mistakes If You're in SaaS | Ep. #1146 Sep 20, 2019

Show notes

In episode #1146, we talk about the fatal mistakes to avoid when working in software as a service! We look at some of our personal experiences, the stories of others, and deliver a handful of helpful directions to steer you away from danger. Tune in to get a compass and map for staying out of stormy waters with your business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Fatal Mistakes You Need to Avoid in SaaS.
[00:52] Picking a total addressable market that is too small!
[02:10] Market size versus pricing options to make enough money.
[03:10] Waiting to launch to begin marketing your business.
[03:40] Market research and avoiding building a product in a vacuum.
[04:22] Recruiting early on; the timing of your hiring process is vital!
[04:57] Start selling as soon as possible, even before it you are fully built.
[06:13] Maybe we will do a part 2 on this!
[06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Creative Ways to Get More Links | Ep. #1145 Sep 19, 2019

Show notes

In episode #1145, we share 7 creative ways to get more links to your business. From tools and broken links to websites that you can buy and merge your data into, we cover a ton of ways you can stimulate sharing and traffic and get more eyes on your content. Tune in to hear these great strategies for connecting with a larger audience.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Creative Ways to Get More Links.
[00:37] Go find stat-based blog posts in your space and create infographics.
[01:54] Product-led growth; the gift that keeps on giving!
[02:30] Using ScrapeBox to find available spaces on the web to get more links.
[03:45] Find broken links and offer to supply the site with updated content.
[04:25] Look for neglected blogs and suggest keeping it alive by publishing.
[05:29] Using badges to link back to your company.
[06:27] Buy up websites that have not been updated and merge content.
[07:03] That’s it for today!
[07:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Organic Click-Through Rate Lessons on 5 Million Google Search Results | Ep. #1144 Sep 18, 2019

Show notes

In episode #1144, we unpack the recent collaborative study on organic click-through rates. This study, conducted by Backlinko and Marketing School, shows findings from over 5 millions Google search results and has a ton of surprising statistics to help you understand your SEO. Tune in to get all the details on this study!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Organic Click-Through Rate Lessons on 5 Million Google Search Results.
[01:10] A summary of the key findings of this study.
[01:29] Why it's a 'winner take all' situation with search results .
[02:57] The success rates of titles containing questions.
[03:35] Keyword usage in titles and the resulting bump in click through rates.
[04:48] The subtractive effect of including power words in your titles.
[05:50] Evoking curiosity can make a big difference to your CTR.
[06:10] There you have it!
[06:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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How to Pick The Ideal Price | Ep. #1143 Sep 17, 2019

Show notes

In episode #1143, we help you think about how to pick the ideal price! We cover customized pricing models, calculators, pricing according to value, adjusting prices over time, and more! Tune in to hear how you can boost your sales with the number one leveraging tool at your disposal.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Pick the Ideal Price.
[00:55] A customized pricing model for high-end products and services.
[01:15] Using a pricing calculator to pitch your business at the right level.
[02:32] Starting from the foundation of value and how to have these conversations.
[03:24] Adjusting your price as your services or products grow and evolve.
[03:46] Existing services and products can diminish in value over time.
[04:15] Avoiding under-pricing your business and the appearance of trust.
[06:03] There you have it!
[06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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7 Highly Effective Habits to Make You A Better Marketer | Ep. #1142 Sep 16, 2019

Show notes

In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cover it all. Tune in to give your marketing game that extra boost it needs!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Highly Effective Habits to Make You a Better Marketer.
[00:44] Staying open-minded and learning continually!
[01:37] The running of constant tests; the best way to improve and succeed.
[02:41] Writing practice and developing the ability to compellingly communicate your ideas.
[03:52] Data is way more important than any gut feeling you have!
[04:33] Patience is virtue; allow time to get to your goal.
[05:41] Keeping up to date with technology and where it is headed.
[06:47] Do not underestimate the power of relationships!
[08:01] That’s it for today!
[08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Are Joint Webinars Worth It? | Ep. #1141 Sep 15, 2019

Show notes

In episode #1141, we discuss whether joint webinars are worth the effort. The answer to this question depends on the audience; you do not want to collaborate with someone whose audience is not suited to you and your business. Tune in to hear how you can make the most of joint webinars, reasons that we avoid online summits, and simple strategies for setting up great value exchanges.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Are Joint Webinars Worth It?
[00:35] The basic premise for a joint webinar.
[00:58] The answer to the question depends on audience overlap.
[01:29] Avoiding uneven exchanges and dangerous privacy concerns.
[03:45] Hosting a summit; pre-recorded online conferences.
[04:50] Why featuring on someone else's summit can be fruitless.
[06:21] That’s it for today!
[06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

MobileMonkey

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How Spotify’s New Dashboard Can Help Podcasters | Ep. #1140 Sep 14, 2019

Show notes

In episode #1132, we look at the new podcast dashboard from Spotify and the data it provides. This allows you to see who is listening to you and how often, some information on the users and what other media they are streaming. Tune in to hear all about these new features and the ways in which it can benefit your podcast!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Using Spotify's New Podcast Dashboard to Grow Faster.
[00:40] More about these new features on Spotify.
[01:10] The difference between 'streams', 'starts', and listener and follower counts.
[02:12] Should be extend the format length of podcast?
[02:22] Podcast data and stats can be really misleading!
[02:55] The demographic stats for our show compared with our YouTube channels.
[03:21] Who else our listeners are tuning into!
[03:39] That’s it for today!
[03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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Advanced SEO Todo List For Sites | Ep. #1139 Sep 13, 2019

Show notes

In episode #1139, we give you an advanced SEO to-do list for 2020! Following our episode on the basic steps to optimize searchability and traffic for your new website, this episode is about how to get rolling for next year since we are already in September! Tune in to hear about page speed, power pages, and more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Advanced SEO To-do List for 2020.
[00:34] What does advanced SEO mean?
[01:15] Using the FAQ schema smartly to occupy more real estate.
[02:06] Speed is an important factor, load your HTML from CDN's!
[03:22] Infographics, data-driven posts and product led growth.
[04:02] Focus on your brand; Google looks at how many people are searching.
[05:40] Power pages and making your landing pages as comprehensive as possible.
[06:32] Assess similar, existent content and update and add to that.
[07:22] Optimizing titles and descriptions to increase click-through rates.
[07:52] Translation and transcription, expanding beyond English.
[09:09] That’s it for today!
[09:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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How to Convert Live Viewers Into Customers | Ep. #1138 Sep 12, 2019

Show notes

In episode #1138, we discuss the conversion of live-stream viewers into paying customers. With so many strategic ways to use the live-streaming format for building an audience and generating revenue, it is important to master the basics from the get-go. Tune in to hear how you can use this easy opportunity to get more eyes on your product or service.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Convert Live Viewers into Customers.
[00:30] The big thing about conversion from live-streaming across platforms.
[01:40] Bad timing for advertising your offer!
[01:55] Sending a live video to your audience after its streaming time.
[02:15] Giving your audience what they want: the next thing!
[02:40] Keeping everyone engaged and mixing things up.
[02:55] It is important to relate a video to your product or service.
[03:16] That’s it for today!
[03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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