Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

7 Customer Acquisition Ideas for the Rest of 2019 | Ep. #1157 Oct 01, 2019

Show notes

In episode #1157, we are sharing 7 ideas for customer acquisition for the rest of the year! We run through collaborations, useful tools, expanding content, and more! Tune in today to get the best advice on increasing your customer count!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Customer Acquisition Ideas for the Rest of 2019.
[00:33] Channel partnerships and cross-platform collaborations.
[01:17] Utilizing affordable tools to manage your site and its data.
[02:25] The process of content expansion to ease the need to create something new.
[03:12] Voice search and the usefulness of Jetson AI.
[03:48] AI for advertising and using Pattern 89 for this purpose.
[04:21] Automating your SEO process with the tools that are currently available.
[05:00] Chat programs, funnels and product tours with Intercom.
[05:42] Make sure you check that out!
[05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The High-Converting Landing Page Formula | Ep. #1156 Sep 30, 2019

Show notes

In episode #1156, we explain the high-converting landing page formula! Your landing page and its contents are such a big deal in how you convert visitors to customers, so do not sleep on this important aspect of your business! Tune in to hear how you can up your conversion rate.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The High-Converting Landing Page Formula.
[00:32] Answering objections with your landing page.
[01:43] Creating the page once you have an idea of the landscape of objections.
[02:01] The importance of headlines and making the most of your airtime.
[02:40] Multiple visual aspects that explain your message.
[03:22] Chat programs that answer users' questions.
[04:05] Long and thorough versus short and to-the-point pages.
[04:45] The inclusion of the relevant pixels on each page.
[05:08] Exit pop-ups, scrolling bars, testimonials and buy buttons!
[06:01] Frequently asked questions and congruent messaging across different pages.
[06:20] Utilizing video and transcriptions for your landing page.
[06:45] Keeping your site speed up; don't bog it down unnecessarily.
[07:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

SEO Advice For a Brand New YouTube Channel | Ep. #1155 Sep 29, 2019

Show notes

In episode #1155, we share some SEO advice for brand-new YouTube channels. From making the most of your first 24 hours, hitting your social channels and email lists, to transcribing your videos, we cover it all. Tune in to get the low-down on how to get your channel rolling with a purpose!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: SEO Advice for a Brand-New YouTube Channel.
[00:31] Using TubeBuddy for research and growth.
[00:52] Leveraging your email list to grow your YouTube channel.
[01:30] The value of push-notifications in getting your video viewed early.
[02:05] Don't forget social media and all your other communication channels
[03:07] The all-important first 24 hours and the effect on your ranking.
[04:50] All the platforms to utilize when doing that initial push for views.
[05:22] Engaging the right people with your content to bolster your ranking.
[05:55] Transcriptions and uploading extra content to each video.
[06:21] Make sure you check that out!
[06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Skyrocket Your Traffic in Two Days | Ep. #1154 Sep 28, 2019

Show notes

In episode #1154, we talk about a simple way that you can skyrocket your traffic in two days! Although there are strategies we could talk about in a five minute podcast episode, we want to invite you to our upcoming in-person event in Malibu! Listen in to get all the important details.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Skyrocket Your Traffic in Two Days.
[00:45] The upcoming in-person event we are hosting in Malibu!
[01:45] How your pricing model can dramatically increase your revenue!
[02:05] Growth hacks for 2020; user experience, click-through rates and data utilization.
[02:50] Our event is not going to be a glorified, oversized conference!
[03:27] The problem with many conferences and the value we are offering.
[04:40] Make sure you check that out!
[04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Do You Decide When to Monetize Your Podcast With Ads | Ep. #1153 Sep 27, 2019

Show notes

In episode #1153, we discuss the option of monetizing your podcast! There are many considerations when thinking about ads and sponsors for your show and it is not something that you should rush into. Join us as we relay the most important factors in this decision.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When to Monetize Your Podcast with Ads.
[00:32] The ongoing discussion we have around monetizing this podcast.
[01:48] Considerations of who to work with and what you are willing to give up.
[02:39] The money that it takes grow a podcast, faster.
[03:15] The number of listeners we recommend you acquire before you monetize.
[04:25] Reinvesting ad money back into your podcast rather pocketing it.
[05:10] That is it for today!
[05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Best Marketing Courses For Digital Marketers | Ep. #1152 Sep 26, 2019

Show notes

In episode #1152, we talk about some of the best marketing courses for digital marketers. With so much free and paid learning content online, how do you decide which courses you should take and which option is best suited to you? Join us as we break down some surprising information on how you can make the most of your learning budget!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best Marketing Courses For Digital Marketers.
[00:35] Some of the courses that are available for free on YouTube.
[01:35] Affordable courses and other places you can learn online.
[02:12] Specializing in one channel rather than chasing general expertise.
[03:08] Following through on your courses and staying updated as marketing evolves.
[04:02] Considering paid options versus free content; the benefits of each.
[05:57] The commitment that an audience makes when they pay for a course.
[06:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Get the Most Out of Google Analytics | Ep. #1151 Sep 25, 2019

Show notes

In episode #1151, we discuss how to get the most out of Google Analytics. From independent bloggers to Google's own tools and services there is a wealth of ways you can improve your game, right at your fingertips! Tune in to hear us unpack everything you need to know about SEO and beyond!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get the Most Out of Google Analytics.
[00:30] Tapping into Avinash Kaushik's wealth of knowledge!
[01:17] Using cohort reports for the time increments that suit you.
[02:28] Adding annotations to track big events and changes in traffic.
[02:47] Advanced segmentation; getting particular about your site's visitors.
[03:05] Linking to Google Ads and Search Console!
[03:17] Google's cross device feature and adjusting messages accordingly.
[04:20] The usefulness of multi-touch attribution for a clearer picture.
[04:51] E-commerce and goal tracking, and using Google Tag Manager.
[05:10] The high quality benchmarking capabilities of Google Analytics.
[05:46] That is it for today!
[05:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Our Favorite Marketing Blogs for 2020 & Beyond | Ep. #1150 Sep 24, 2019

Show notes

In episode #1150, we lay out our favorite marketing blogs for 2020 and beyond! We run through a whole host of useful resources for SEO optimization, algorithm updates, marketing costs, great copywriting, and much more! Join us today as we give you the tools you need to be the best marketer possible going into the new year.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Favorite Marketing Blogs for 2020 and Beyond!
[00:40] Andrew Chen's blog and his monthly long-form essays.
[01:13] Using Adage to stay abreast of trends in marketing and new opportunities.
[02:18] ProfitWell's blog and new video series!
[02:45] Conversion XL, VWO and the rising cost of marketing.
[03:47] Monitoring Hot Pod News as the podcasting market continues to grow.
[04:20] Product Hunt as a tool for seeing all the new products and tools being released.
[04:51] Human psychology and the evergreen nature of great copy.
[05:15] Creating great landing pages with Land-Book.
[05:15] The value of user on-boarding and retention!
[05:42] Using Search Engine Roundtable to keep up to date on algorithm changes.
[07:05] That’s it!
[07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Leverage Content Marketing When You Are Selling Multiple Products | Ep. #1149 Sep 23, 2019

Show notes

In episode #1149, we discuss leveraging content marketing when you are selling multiple products. There are many ways to market content, from videos and podcasts to events and more. We find these avenues really powerful, especially when you have an array of offers for your audience. Tune in to hear our strategies for driving sales and building your customer base!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Leverage Content Marketing When Selling Multiple Products.
[00:35] Growing an audience through content marketing.
[01:10] Free versus premium offers and targeting different areas.
[02:03] Using categories and lists to drive sales and traffic.
[02:54] Building from a foundation of content marketing and moving into different areas.
[03:39] Keyword research and finding comparable and successful products and services.
[04:12] That’s it for today!
[04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Often to Update Old Content | Ep. #1148 Sep 22, 2019

Show notes

In episode #1148, we talk about the important idea of updating content and how often this should be done. A lot of content creators make the mistake of making new content constantly, instead of doubling down and improving already successful content that they have. Tune in to hear our thoughts on staying up to date and how often to efficiently give your content new life!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Often to Update Old Content.
[00:34] The SEO benefits of updating your content.
[00:57] New content creation versus updating already established articles and information.
[02:06] Using tools to track the decay of your content over time.
[03:10] Minimizing issues and loss of traffic to improve user experience.
[03:39] Going in-depth on articles and doubling down on quality and currency.
[04:29] The mistake of constantly creating new content over updating useful articles.
[05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback: